What OMB does

OMB AG (Online.Marketing.Berater.) is a privately held German Aktiengesellschaft headquartered in Würzburg, founded in 2003 and operating as an online marketing services agency across four German cities (Würzburg, Frankfurt am Main, Dortmund, Berlin) with additional presence in Vienna and Zurich. The firm delivers professional services across six core digital marketing disciplines: SEO (Suchmaschinenoptimierung), SEA (Suchmaschinenwerbung), ORM (Online Reputation Management), IPR (Internet Public Relations), SMM (Social Media Management), and INM (Influencer Marketing). Service delivery is structured around two proprietary frameworks—the 'OMB-Dreiklang' (Analysis-Consulting-Implementation) methodology and the 'OMB-Periodensystem' six-discipline model—and is supported by a 'Kundenlounge' client portal for project reporting and communication. The company also operates a specialized medical-sector sub-brand, neue-patienten.com, targeting patient acquisition for doctors, dentists, and clinics.

The business model is professional services with bespoke, engagement-by-engagement pricing rather than standardized SKUs or subscription contracts. Go-to-market is sales-led, combining direct consulting appointments, phone and email outreach, and a structured partner/referral layer (Agenturpartner, Kooperationspartner, Handelsvertreter, Tippgeber). Customers are SMB and mid-market businesses distributed across at least six verticals—healthcare/medical practices, hotel & gastronomy, finance & insurance, trades/crafts, industrial/manufacturing, and the general service sector—with healthcare and the service sector identified as primary. The firm markets itself through content marketing (active blog covering SEO, AI in marketing, social media algorithms), SEO/organic search across German-speaking cities, and organic social on Facebook, Instagram, and LinkedIn. AI-related activity is consultative: OMB advises clients on Generative Engine Optimization (GEO) and AI-influencer strategies rather than developing proprietary AI products, and there is no disclosed funding, M&A, or institutional investment in the cap-table. Leadership comprises a two-person Vorstand (Nils Gläser as CEO and Martin Poslowsky) and a Supervisory Board chaired by Dr. jur. Stefan Bernhard-Eckel.

Name

OMB

Legal name

OMB AG

Website

https://www.online-marketing-berater.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

OMB AG is a German online marketing agency offering SEO, SEA, ORM, IPR, social media, and influencer marketing services to SMB and mid-market clients across healthcare, hospitality, finance, trades, industrial, and service-sector verticals from four German offices plus Vienna and Zurich.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Account-Based Marketing (ABM) Services (BPAFAKAG)

Keywords

• Online marketing services
• Search engine optimization
• Search engine advertising
• Online reputation management
• Social media management

Headquarters

HQ city

Würzburg

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Professional Marketing Services: OMB AG generates revenue through professional online marketing consulting and implementation services. The company follows an 'OMB-Dreiklang' (OMB Trinity) approach consisting of Analysis, Consulting (Beratung), and Implementation (Umsetzung). Services are offered both individually and as comprehensive packages tailored to client needs, with a focus on fairness and transparency in service delivery.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

OMB AG is a German online marketing agency that delivers professional services across six core digital disciplines: Search Engine Optimization (SEO), Search Engine Advertising (SEA), Online Reputation Management (ORM), Internet Public Relations (IPR), Social Media Management (SMM), and Influencer Marketing (INM). The agency combines analysis, consulting, and implementation under its 'OMB-Dreiklang' methodology and offers both individual services and integrated 360-degree solutions to businesses across German-speaking markets.

Product overview

OMB AG Online.Marketing.Berater is a German online marketing agency offering a portfolio of six core services: SEO (Suchmaschinenoptimierung), ORM (Online Reputation Management), IPR (Internet Public Relations), SEA (Suchmaschinenwerbung), SMM (Social Media Management), and INM (Influencer Marketing). The company operates on an 'OMB-Periodensystem' framework and follows a 'Dreiklang' methodology (Analyse-Beratung-Umsetzung) to deliver comprehensive 360-degree solutions. Services are available across multiple German cities (Würzburg, Frankfurt, Dortmund, Berlin) and internationally in Vienna and Zürich. The company also offers a client portal (Kundenlounge) for project management and reporting.

Differentiator

Problem solved

Functional benefit

Brands

• neue-patienten.com: A specialized portal focused on medical sector online marketing, helping doctors, dentists, clinics, and healthcare providers attract new patients through digital strategies.

Products and services

• Suchmaschinenoptimierung (SEO) Search engine optimization service to improve website visibility and rankings on Google and other search engines for sustainable organic traffic, delivered to businesses seeking long-term search presence.
• Suchmaschinenwerbung (SEA) Search engine advertising service using Google Ads campaigns for short-term, flexible, and efficient revenue growth through targeted paid search placements, for clients seeking fast, measurable results.
• Online Reputation Management (ORM) Reputation management service to protect, maintain, and optimize a company's online image through monitoring and strategic interventions, for businesses whose brands are exposed to public reviews and ratings.
• Internet Public Relations (IPR) Digital PR service for building brand image and increasing visibility through online communication channels, press portals, and media platforms, for companies seeking broader earned-media reach.
• Social Media Management (SMM) Social media management service for customer retention and engagement, including content strategy development and editorial planning for various platforms, for brands seeking ongoing social presence.
• Influencer Marketing (INM) Influencer marketing service to arrange efficient collaborations between brands and influencers that match the brand identity and target audience, for clients seeking partnership-driven reach.

Quantifiable outcome

• 65% of consumers are influenced by online ratings or comments when making purchasing decisions (source: OMB AG research)
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Partnerships

One partnership is on record.

• Partner Network (Specific names not disclosed)minorChannel Partner/ Reseller/ DistributorOMB AG maintains a network of agency partners, cooperation partners, and commercial representatives for referrals and distribution. The company offers partnership programs for referral sources ('Tippgeber') and trading agents. Specific partner company names are not publicly disclosed on their website.

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• diva-e Digital Business GmbH: Full-service German digital agency offering web, e-commerce, content and online marketing services to enterprise and mid-market clients. Comparable to OMB in being a German-headquartered multi-discipline digital agency, though typically operating at a larger scale.
• Claneo GmbH: Berlin-based digital marketing agency focused on SEO, content, and performance marketing for B2B and B2C clients. Comparable to OMB in its German footprint, SEO-led offering, and mid-market client focus.
• Bloofusion GmbH: German SEO and online marketing agency specializing in search marketing, content, and SEA. Highly comparable to OMB given its SEO-centric service portfolio and DACH target market.
• UDG United Digital Group: German full-service digital agency group covering strategy, creative, content, and performance marketing. Comparable to OMB in multi-discipline digital marketing delivery for German enterprise and mid-market clients.
• Performance One AG: German performance marketing agency focused on SEA, SEO, and data-driven digital campaigns. Comparable to OMB given its German base, performance-marketing emphasis, and similar mid-market positioning.

Broad incumbents

• Dept Agency: Global full-service digital agency with significant DACH operations spanning creative, technology, and marketing services. Comparable to OMB as a broader incumbent offering many of the same online marketing disciplines across multiple markets.
• Dentsu Creative: Global creative and digital advertising network operating across DACH with end-to-end campaign capabilities. Comparable to OMB as a large incumbent that competes for integrated digital marketing budgets but at significantly larger scale and broader portfolio.
• GroupM Germany: Global media and marketing services network with substantial German operations focused on media planning, buying, and digital performance. Comparable to OMB in the digital/performance marketing space but operating at enterprise scale with a media-led model.

Emerging players

• Ryte GmbH: Munich-based SEO and content optimization SaaS platform with adjacent agency-style services. Comparable to OMB in the German SEO market and increasingly overlapping as Ryte expands into consulting and managed services.
• Reachhero GmbH: Hamburg-based influencer marketing platform and agency. Comparable to OMB's Influencer Marketing (INM) service line, with overlap in German-speaking brand-influencer campaign execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OnlineMarketingBerater
• LinkedInlinkedin.com/company/omb-ag-online.marketing.berater.
• Instagraminstagram.com/omb.ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OMB