K103

What K103 does

K103 (FCC call sign KKCW) is a commercial FM radio station headquartered in Portland, Oregon, operating as part of iHeartMedia's Portland cluster and fully owned by iHeartMedia, Inc. (NASDAQ: IHRT). The station broadcasts a heritage format of 80s, 90s, and contemporary music to the Portland metropolitan area, targeting adult listeners aged 25–54. Its core technology stack consists of over-the-air FM transmission combined with iHeartRadio's digital streaming platform, which enables live streaming via mobile app, web, and smart speakers (Amazon Alexa and Google Home), as well as on-demand podcast distribution.

K103's product portfolio includes live radio broadcasting, original podcasts (I Know That Song, Local Voices, K103 Mornings With Stacey and Mike, Headphones and Heels), local news and weather content, traffic updates, and listener contests and promotions. The station generates revenue exclusively through advertising — selling on-air commercial slots, digital ad placements on the website and app, and sponsored content — to local Portland businesses and national advertisers via iHeartMedia's advertising platform. Distribution is free to consumers across FM broadcast, app, web, smart speaker, and podcast channels. Brand and audience engagement is reinforced through community event activations including Portland Pride, concerts, and iHeart Radio Hot Pass events at Oaks Park. As a subsidiary asset within iHeartMedia's national network, K103's strategic direction, technology infrastructure, and advertising sales capabilities are substantially determined by its parent company.

Name

K103

Legal name

iHeartMedia, Inc.

Website

https://k103.com

Company type

Public

Operating status

Operating

Headcount range

501–1,000 employees

Short description

K103 (KKCW) is a Portland, Oregon FM radio station owned by iHeartMedia, broadcasting 80s, 90s, and contemporary music to adult listeners aged 25–54. It distributes content via FM broadcast, iHeartRadio streaming, smart speakers, and original podcasts, generating revenue through advertising sales.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Commercial radio broadcasting
• Music streaming
• Broadcast advertising
• Digital audio platform
• Local radio station

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: K103 generates revenue through advertising and sponsorship. The station sells ad slots to local Portland businesses and national advertisers through iHeartMedia's advertising platform. Revenue comes from on-air commercials, digital ad placements on the website and app, and sponsored content within shows.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

K103 is a commercial FM radio station (FCC license KKCW) broadcasting a mix of 80s, 90s, and contemporary music to the Portland, Oregon metropolitan area. The station distributes its content through over-the-air FM broadcast, the iHeartRadio digital streaming platform, smart speakers (Alexa, Google Home), and a portfolio of original podcasts. Revenue is generated through advertising sales to local and national advertisers via iHeartMedia's advertising infrastructure.

Product overview

K103 Portland is a commercial radio station operated by iHeartMedia, broadcasting a format of 80s, 90s, and contemporary music to the Portland, Oregon metropolitan area. The station's core product is its over-the-air radio broadcast, supplemented by live streaming through the iHeartRadio platform, smart speaker compatibility (Amazon Alexa and Google Home), and original podcast programming including 'I Know That Song,' 'Local Voices,' 'K103 Mornings With Stacey and Mike,' and 'Headphones and Heels.' The station also curates local news, weather, and traffic content, and runs listener contests and promotional campaigns. All digital distribution and streaming capabilities are powered by the iHeartRadio platform, which is also owned by parent company iHeartMedia.

Differentiator

Problem solved

Functional benefit

Products and services

• K103 Portland Radio Broadcast Over-the-air commercial FM radio station (FCC license KKCW) broadcasting in Portland, Oregon, playing a mix of 80s, 90s, and contemporary music for adult listeners aged 25-54, including local news, traffic, weather, and community event programming.
• iHeartRadio Live Streaming Live digital audio stream of K103 Portland's broadcast available globally through the iHeartRadio platform, allowing listeners to tune in from anywhere via the iHeartRadio mobile app and website.
• K103 Podcasts Portfolio of original on-demand podcasts produced by K103 Portland, including 'I Know That Song,' 'Local Voices,' 'K103 Mornings With Stacey and Mike,' and 'Headphones and Heels,' distributed via the iHeartRadio podcast directory.
• Smart Speaker Voice Integration Voice-activated live audio access to K103 Portland via Amazon Alexa and Google Home smart speaker devices, enabling hands-free listening to the station's broadcast.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• iHeartMediacoreChannel Partner/ Reseller/ DistributorK103 is an iHeartMedia-owned radio station operating as part of the company's Portland cluster and national iHeartRadio network. iHeartMedia provides distribution platform, advertising sales infrastructure, digital streaming technology, and brand infrastructure. The station leverages iHeartRadio's digital platform for app streaming, smart speaker integration, and podcast distribution.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• 101.9 KINK: Portland hot AC/adult album alternative station owned by Alpha Media. Directly comparable to K103 because both serve the same Portland-metro ad market with a music-forward format targeted at a similar adult demographic.
• 105.9 The Brew: Portland classic rock station with heritage-rock and 80s-leaning programming that directly competes for the same nostalgia-driven audience as K103 within the Portland DMA.
• 101.5 KXL-FM: Portland news/talk FM station, also under iHeartMedia ownership. Comparable to K103 as a Portland-metro iHeartMedia-operated FM station monetizing local advertising, though with a talk rather than music format.
• 94.7 KNRK: Portland alternative rock station operated by Audacy. Competes head-to-head with K103 for Portland listeners and advertisers, with a complementary but adjacent music format targeting a slightly younger demo.
• KBOO 90.7 FM: Portland independent community/nonprofit radio station with a long-established listener base. Competes with K103 for Portland FM listening time and (via underwriting) for a share of local advertiser budgets.
• KGON 92.3 FM: Portland classic rock station owned by Cumulus Media, focusing on heritage rock that overlaps the 80s/90s era central to K103's format. Competes for the same 25-54 listener and the same Portland advertising dollars.

Broad incumbents

• Cumulus Media: National radio broadcasting operator with stations in Portland (including KGON). Functions as a peer competitor to iHeartMedia, sharing the same ad-sales landscape and FM distribution model as K103's parent.
• Alpha Media: Multi-market US radio operator that owns 101.9 KINK and other Portland stations. Peers with iHeartMedia's Portland cluster at the holding-company level, competing for the same cluster of Portland advertisers.
• Townsquare Media: Multi-market US radio and digital audio operator running station clusters in mid-sized markets. Comparable to iHeartMedia's operation of K103 within a Portland cluster for both ad inventory packaging and digital monetization.
• Audacy: Major US radio operator that owns multiple stations in Portland (including KNRK). Comparable to K103's parent situation as a multi-station broadcaster monetizing the same Portland ad market through cross-format inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/k103portland
• Facebookfacebook.com/K103PDX
• LinkedInlinkedin.com/company/k103-radio

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about K103