PremiumShield

What PremiumShield does

PremiumShield is an automotive paint protection film (PPF) brand owned by Eastman Chemical Company (NYSE: EMN), a publicly traded specialty chemicals company founded in 1920 and headquartered in Kingsport, Tennessee. The brand focuses on aliphatic polyurethane-based films designed to shield vehicle paint from stone chips, scratches, UV degradation, environmental staining, and general wear. The product portfolio consists of two variants: Elite NexGen, a high-gloss, ultrasmooth film with self-healing technology, 195-micron thickness, 435% elasticity, and a 10-year limited warranty; and Matte, a satin-finish film (0.16 mm thick, 400% elasticity) that replicates factory matte paint while providing UV stability and self-healing properties.

The underlying technology combines proprietary aliphatic polyurethane resin with a self-healing topcoat that repairs minor scratches under direct heat application. PremiumShield has achieved OEM status and is factory-mounted on vehicles—including cars, trucks, motorcycles, and boats—at manufacturing facilities worldwide. Beyond OEM channels, the brand is distributed through Eastman's authorized distributor network and sales representatives, reaching aftermarket installers and dealerships. End consumers access the product through professional installers or as factory-installed protection on new vehicles.

The business model is hardware sales of physical film products, with pricing structured per unit based on film type and coverage area. Quotes are handled through Eastman sales representatives or distributor representatives rather than publicly disclosed pricing. Customer segments include vehicle manufacturers (OEM), the automotive aftermarket (installers and dealerships), and ultimately vehicle owners—particularly those with white vehicles (stain resistance) or matte-finish vehicles. PremiumShield is a registered trademark of Eastman Chemical Company and operates as a product line within the publicly held parent company's portfolio.

Name

PremiumShield

Legal name

Eastman Chemical Company

Website

https://premiumshield.com

Company type

Public

Founded year

1920

Operating status

Operating

Short description

PremiumShield is an automotive paint protection film brand under Eastman Chemical Company, selling aliphatic polyurethane-based self-healing films (Elite NexGen and Matte) to vehicle manufacturers for factory installation and to aftermarket installers via Eastman's distributor network worldwide.

Ownership category

akta.pro rank

Product category

Automotive Paint Protection Films

NAICS

Paint and Coating Manufacturing (32551), Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Unsupported Plastics Film & Sheet (3081)

akta.pro primary industry

Automotive Surface Materials & Coatings for Interiors/Exteriors Manufacturing (Upholstery Materials/Decor Films/Paints for Trim) (IMACAKAL)

akta.pro secondary industries

Automotive & Transportation Coatings (IMAEAGAC), Automotive & Transportation Coatings (IMAEAHAC)

Keywords

• Paint protection films
• Automotive films
• Surface protection
• Polyurethane films
• Vehicle paint protection

Headquarters

HQ city

Holliston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Paint Protection Film Sales: PremiumShield automotive paint protection films are sold as physical products to vehicle manufacturers (OEM) and through distribution networks to installers. Revenue is generated through product sales with pricing based on coverage area and film type (Elite NexGen or Matte).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

PremiumShield manufactures and sells aliphatic polyurethane-based automotive paint protection films under two variants—Elite NexGen (high-gloss, 195 microns, self-healing, 10-year warranty) and Matte (satin finish, 0.16 mm, UV stable, self-healing)—to vehicle OEMs for factory installation and to professional installers through Eastman distributors.

Product overview

PremiumShield is an automotive paint protection film brand under Eastman Chemical Company. The portfolio consists of two product variants: Elite NexGen (high-gloss finish) and Matte (satin/matte finish). Both films are aliphatic polyurethane-based protective solutions designed to shield vehicle paintwork from environmental elements, scratches, stone chips, and UV damage. The products achieve OEM status and are factory-mounted on vehicles globally.

Differentiator

Problem solved

Functional benefit

Brands

• PremiumShield Elite NexGen: High-performance, ultra-smooth, high-gloss surface protection film with self-healing technology, 10-year warranty, 195 microns thick with elasticity up to 435%.
• PremiumShield Matte

Products and services

• PremiumShield Elite NexGen

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• XPEL Inc. XPEL is a pure-play manufacturer of paint protection films, window films, and ceramic coatings with strong OEM and aftermarket channels. It is the most directly comparable PPF competitor to PremiumShield, serving identical customer segments with similar aliphatic polyurethane and self-healing technologies.
• Hexis: Hexis is a French manufacturer of paint protection films and vehicle wrapping films sold globally through professional installers. It is comparable as a specialist PPF competitor with proprietary self-healing polyurethane technology targeting the same OEM and aftermarket customers.
• SunTek Films: SunTek is a direct PPF competitor also owned by Eastman Chemical, selling high-gloss and matte paint protection films through installer and distributor channels. It is comparable as a same-category competitor operating under the same parent, competing for overlapping OEM and aftermarket programs.
• Llumar (Eastman): Llumar is another Eastman-owned PPF and window film brand with a strong global installer network. It is comparable to PremiumShield as a sister PPF brand competing for the same automotive OEM specifications and aftermarket installers, often in the same product categories.
• STEK Automotive: STEK Automotive is a PPF-focused manufacturer offering self-healing, hydrophobic, and color-shift paint protection films through distributor and installer networks. It is comparable as a niche specialist pushing innovation in aliphatic polyurethane PPF chemistries that overlap with PremiumShield's Elite NexGen and Matte lines.

Broad incumbents

• BASF Coatings: BASF is one of the world's largest chemical companies and a major automotive coatings supplier, serving OEMs globally. It is comparable as a broad incumbent in the automotive surface protection and finishing space, with potential to expand into PPF or competing coating technologies.
• Orafol: Orafol is a German manufacturer of self-adhesive films including automotive paint protection and wrapping films distributed globally. It is comparable as a broad incumbent offering overlapping surface protection solutions through professional installer and OEM channels.
• 3M: 3M is a diversified industrial conglomerate offering automotive films and surface protection products alongside many other categories. It competes broadly with PremiumShield in OEM and aftermarket film programs but does not specialize exclusively in paint protection films.
• Avery Dennison: Avery Dennison is a global materials science company with vehicle wrap and paint protection film products serving automotive aftermarket and fleet channels. It is comparable as a broad incumbent offering overlapping surface protection solutions through similar installer and distributor networks.

Regional players

• Garware Hi-Tech Films: Garware is an Indian manufacturer specializing in surface protection, automotive, and window films sold across South Asia and increasingly globally. It is comparable as a regional PPF competitor offering aliphatic polyurethane films into automotive and architectural channels that overlap with PremiumShield's technology.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/premiumshieldhq
• YouTubeyoutube.com/c/eastman
• Facebookfacebook.com/Eastman
• LinkedInlinkedin.com/company/premiumshield
• Instagraminstagram.com/eastmanglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PremiumShield