What Migros-Magazin does

Migros-Magazin is the flagship weekly publication of Migros-Genossenschafts-Bund, the umbrella federation of the Swiss Migros retail cooperatives. Headquartered in Zürich and operating with a small editorial team of 1-10 employees, it has been in continuous publication since 1942 and is distributed through Migros's network of 10 regional cooperatives across Switzerland. The magazine's content mix centers on lifestyle stories, recipes, interactive puzzles (crossword, Sudoku, Paroli, Quiz), reader competitions, and weekly promotional inserts for Migros retail products (the "Migros Woche" section). It is published in both German and French language editions and is available in print and as a digital E-Paper, with a digitized archive extending back to 2013.

The underlying platform is straightforward editorial publishing rather than a technology product: print production for the physical edition and a digital reader layer for the E-Paper, with content distribution channels including the migrosmagazin.ch website and integration with the parent cooperative's broader digital surface, namely the Migros App and the Cumulus loyalty program. There is no indication of proprietary technology, machine learning capability, or third-party technology partnerships in the available data.

The business model is structurally that of an internal customer engagement and marketing asset rather than a freestanding commercial publication. There is no disclosed subscription pricing, advertising rate card, or independent revenue stream; the title is funded and operated by the parent cooperative and serves to reinforce Migros retail brand affinity, drive product awareness, and provide habit-forming content (puzzles, competitions) to cooperative members. Consequently, the magazine's economic fate is inseparable from Migros-Genossenschafts-Bund's strategic priorities rather than from the open market for periodicals.

Name

Migros-Magazin

Legal name

Migros-Genossenschafts-Bund

Website

https://migrosmagazin.ch

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

1–10 employees

Short description

Migros-Magazin is the weekly flagship publication of Swiss retail cooperative Migros-Genossenschafts-Bund, distributing lifestyle content, recipes, puzzles, and retail promotions in German and French across print and digital E-Paper formats via Migros's 10 regional cooperatives.

Ownership category

akta.pro rank

Product category

Consumer Magazine Publishing

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Consumer magazine publishing
• Promotional flyer distribution
• Digital e-paper service
• Puzzle and quiz content
• Cooperative media services

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Distribution channels3 records

Marketing channels4 records

Core offering

Migros-Magazin is a Swiss consumer magazine published by Migros-Genossenschafts-Bund in print and digital (E-Paper) formats since 1942. It delivers editorial content covering Migros news, recipes, lifestyle features, weekly promotional flyers (Migros Woche), and interactive puzzles, quizzes, and competitions to Swiss consumers across 10 regional cooperative editions.

Product overview

Migros-Magazin is a single flagship publication product offered by Migros, Switzerland's largest retail cooperative. The product portfolio consists of the core print magazine and its digital E-Paper counterpart, supplemented by interactive engagement features (puzzles, quizzes, competitions) and subscription management services. The magazine is distributed regionally through 10 Genossenschaften (regional cooperatives): Migros Aare, Migros Basel, Migros Genf, Migros Luzern, Migros Neuenburg-Freiburg, Migros Ostschweiz, Migros Tessin, Migros Waadt, Migros Wallis, and Migros Zürich. Additionally, the Migros Woche service provides promotional/weekly deal content by postal code.

Differentiator

Problem solved

Functional benefit

Products and services

• Migros-Magazin (print and digital magazine) Core consumer magazine covering Migros news, recipes, lifestyle features, and interactive puzzles/competitions for Swiss readers.
• Migros-Magazin E-Paper (digital edition) Digital version of Migros-Magazin available online for subscribers, accessible across devices through the customer account portal.
• Migros Woche (weekly promotional flyer) Weekly promotional publication featuring current Migros product offers, recipes, and shopping inspiration for Swiss consumers.
• Migros-Magazin Newsletter Email newsletter service delivered to magazine subscribers with editorial highlights and updates.
• Migros-Magazin Subscription Service Subscription product granting access to print and/or digital editions of Migros-Magazin with account-based management.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Schweizer Familie: Swiss family lifestyle magazine with recipes, travel, and practical tips. Mirrors Migros-Magazin's combination of recipes, tips, and everyday utility content for Swiss households.
• Annabelle: Swiss lifestyle and people magazine covering fashion, culture, and society. Comparable as a premium Swiss consumer magazine competing for the same female readership and advertising market.
• Beobachter: Long-running Swiss consumer magazine focused on everyday life, consumer rights, and practical advice. Closely comparable editorial positioning to Migros-Magazin's 'useful tips for everyday life' angle.
• Schweizer Illustrierte: Iconic Swiss weekly consumer magazine covering lifestyle, celebrities, and current affairs. Directly competes with Migros-Magazin for Swiss household readership and advertising budgets.
• Coop Zeitung: Weekly magazine published by Coop, the other dominant Swiss retail cooperative. Closest direct competitor because it pairs consumer lifestyle content with weekly retail promotions in the same Swiss market.

Regional players

• Weltwoche: Swiss weekly news and opinion magazine. Comparable as a domestically produced weekly print magazine competing for Swiss readers' attention and subscription wallet.

Broad incumbents

• SonntagsZeitung: Major Swiss Sunday newspaper with a strong lifestyle and consumer section. Competes for the same weekend readership window and advertisers that Migros-Magazin targets.
• 20 Minuten: Free Swiss daily newspaper with a massive digital footprint. Represents the structural substitute for paid print magazines and competes for the same short-form news and lifestyle audience.
• Blick: Switzerland's largest tabloid, with both print and strong digital presence. Competes for the same Swiss consumer attention budget and advertiser spend that Migros-Magazin targets.

Others

• Migusto: Migros's own recipe and culinary platform. Internal sister property that overlaps with Migros-Magazin's recipe content and reveals how the parent cooperative is increasingly distributing content across digital channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/migrosmagazin
• YouTubeyoutube.com/user/MigrosTVSpots
• Facebookfacebook.com/MigrosMagazin
• LinkedInlinkedin.com/company/migros-magazin
• Instagraminstagram.com/migros
• Pinterestpinterest.de/migros

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Migros-Magazin