Attests

What Attests does

Attests is a French market research firm, founded in 1990 and operating as a SASU under the COMPLIFE international group, which specializes in testing and regulatory compliance for the wellness and personal care markets. The company recruits and manages consumer panels for product testing, qualitative focus groups, and quantitative field studies on behalf of cosmetics, pharmaceutical, consumer goods, food and beverage, and market research clients in France. Its core technology is a consumer panel recruitment platform comprising the B2B brand site attests.fr and the consumer-facing portal tests.attests.fr, supported by a GDPR-compliant qualified database of 300,000 individuals with approximately 100 criteria per person, updated daily.

The company's product surface spans qualitative services (in-person and remote consumer focus groups, individual interviews, blog-based studies), quantitative field services (mystery shopping, digital and paper surveys, face-to-face and telephone fieldwork, product and packaging sampling), and targeted consumer recruitment for cosmetic and pharmaceutical product testing coordinated with client R&D and Marketing teams. Its principal differentiators are the scale and granularity of its consumer panel, deep domain specialization in cosmetics and pharmaceutical testing, a trained national investigator network, and laboratory testing and regulatory capabilities inherited through the COMPLIFE parent.

Attests generates revenue through project-based B2B fees for consumer recruitment, fieldwork logistics, focus group facilitation, and study management, billed to enterprise clients including L'Oréal, Chanel, Yves Rocher, L'Occitane, Nestlé, Danone, Intertek, Mediametrie, and Strategir. Consumer volunteers are compensated per study (typically ~45 euros for a 3-hour meeting, 50–250 euros for cosmetic product tests). The go-to-market combines direct enterprise sales into named accounts with self-serve consumer acquisition via tests.attests.fr, social media (Facebook, Instagram), and a referral/parrainage system.

Name

Attests

Legal name

Attests

Website

https://attests.fr

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Attests is a French market research firm (SASU under COMPLIFE Group) that recruits and manages qualified consumer panels for product testing, focus groups, and field studies for cosmetics, pharmaceutical, and FMCG clients across France and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. B2B Market Research Services: Attests is commissioned by cosmetics brands, pharmaceutical companies, food manufacturers, and market research institutes to recruit consumer panels, organize focus groups, conduct mystery shopping, and execute product tests. Revenue is generated through project-based fees for logistics, recruitment, and study management services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Attests provides end-to-end market research logistics for the cosmetics, pharmaceutical, agri-food, and consumer goods industries. Its core service is the recruitment and management of qualified consumer panels from a GDPR-compliant database of 300,000 individuals (~100 criteria per person), supporting qualitative focus groups, quantitative field studies (mystery shopping, surveys), and dedicated cosmetic and pharmaceutical product testing for enterprise clients such as L'Oréal, Chanel, Nestlé, and Danone.

Product overview

Attests operates as a market research and consumer testing platform organized under the COMPLIFE group. The core offering consists of the Attests platform (attests.fr) for business clients and the consumer-facing tests.attests.fr portal where volunteers register for paid product tests and focus groups. The platform manages a database of 300,000 qualified consumers and provides qualitative research services (consumer focus groups, interviews), quantitative field studies (mystery shopping, surveys), and product testing coordination for the cosmetic, pharmaceutical, and consumer goods industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Attests Market Research & Consumer Testing Platform End-to-end market research platform that recruits consumers for product tests, focus groups, and field studies for cosmetics, pharmaceutical, and consumer goods clients, backed by a 300,000-person qualified database.

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• COMPLIFE GroupcoreStrategic or Co-development PartnerAttests is part of the COMPLIFE international group, a consultancy specializing in testing and regulatory compliance for wellness and personal care markets. COMPLIFE laboratories work to prove tolerability, safety, and efficacy of products as well as their chemical and microbiological properties. Attests serves as the consumer recruitment and field research arm of the group.
• European Market Research PartnersminorOthersAttests has developed a solid network of market research professionals across all strategic regions of the European Community, enabling multi-country study execution for clients with European scope.
• Meeting Organizers (Partenaires organizers)minorImplementation/ SI/ Consulting PartnerExternal partners organize physical meetings and focus groups at their venues. Attests transmits necessary volunteer data to these partners to facilitate study logistics.
• Syntec (Professional Body)minorOthersAttests is a member of Syntec, a professional organization regulating the Marketing and Opinion sector in France. Volunteer participation data may be transmitted to Syntec for regulatory purposes.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bilendi: French-headquartered consumer panel and market research technology company operating a proprietary panel of millions across multiple European countries. Closest direct peer to Attests in terms of consumer panel model, French origin, and B2B research services.
• Toluna: Global consumer insights platform combining a large proprietary panel with self-service research technology. Directly comparable to Attests' panel-based consumer research model, but at significantly greater scale and with a tech-forward delivery model.
• Dynata: One of the world's largest first-party data and consumer panel companies, providing online survey research and audience solutions. Operates in the same panel recruitment and B2B research services category as Attests, with global scale.
• Schlesinger Group: Specialist in qualitative market research, focus groups, and consumer recruitment for product testing globally. Closely comparable to Attests' qualitative research, focus group facilitation, and consumer panel recruitment services for CPG/cosmetics clients.

Broad incumbents

• Ipsos: Global market research leader headquartered in Paris, offering consumer research, product testing, and qualitative/quantitative services. Operates in the same broad market as Attests but as a full-service incumbent across many industries and geographies.
• Kantar: One of the largest global market research and consumer insights firms, providing brand, advertising, and product testing services. Comparable in scope to Attests' market research activity, but at massive scale with diversified methodology.

Regional players

• Yooz (Yoono / Instant Research): French consumer panel and online market research firm serving similar enterprise clients (CPG, retail, media) in France and select European countries. Comparable French-market panel operator competing for the same enterprise RFPs as Attests.
• CSA (now part of Ipsos): French market research institute with consumer panel and qualitative research offerings. Directly comparable historical competitor in the French consumer research market before consolidation, now operating under the Ipsos umbrella.

Emerging players

• GMO Research: Asia-headquartered online consumer panel and market research firm with growing European presence. Comparable consumer panel business model and B2B market research delivery, with overlapping focus on cosmetics and consumer goods verticals.
• Questback: European customer experience and consumer insights platform providing panel and survey technology for B2B research buyers. Comparable in panel/technology-enabled research delivery model, with overlapping customer base in retail and consumer goods.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/attests_officiel
• LinkedInlinkedin.com/company/mouvance

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attests