Medef Aura

What Medef Aura does

MEDEF Auvergne-Rhône-Alpes is the regional branch of MEDEF (Mouvement des Entreprises de France), France's largest employers' confederation, organized as a non-profit association (loi 1901) headquartered at 60 avenue Jean Mermoz, Lyon. The federation represents and accompanies companies of all sizes and sectors across the Auvergne-Rhône-Alpes region through a dual network of 11 territorial MEDEF organizations (covering each of the region's departments) and 26 professional branches, serving more than 2,500 companies annually. Its mandate covers the full business lifecycle — from creation (Cr\u00e9a Duo mentorship, Tremplin QPV) through development (Le Local accelerator, Strategy Optimization), financing (a €10M compartment within the €100M Sovereign Investment Fund Auvergne-Rhône-Alpes managed with SIPAREX, plus a fundraising program that has supported 600 companies raising €250M+), recruitment (Mode d'Emplois, Neuro'Sources), training (The Progress Factory, Mallette Compétences), and ultimately business transfer. The organization also holds structural representational power via more than 350 mandataires across 54 regional paritarian bodies, making it the recognized voice of regional employers in labor, training, and economic governance.

The federation operates a hybrid revenue model combining membership subscriptions (recurring dues via territorial and sectoral organizations), co-funded program fees (e.g., Strategy Optimization program at €7,000 HT total with €2,100 HT remaining charge to the company after regional co-financing of ~70%), and public-sector funding partnerships with the Région Auvergne-Rhône-Alpes, Action Logement, AGEFIPH, DREETS, France Travail, and INTERMIFE. Major flagship initiatives include the annual REF Auvergne-Rhône-Alpes gathering (750+ participants in June 2026), the Trophées de la RSE awards (now in its 5th edition in 2026), and the G6 Relocalisation working group (which has identified 350 relocalization projects, created 8,660+ jobs, and mobilized €723M in private investment and €37.4M in regional aid).

Under President Jean-Luc Raunicher (since 2018) and Délégué Général Quentin Gervésie, the federation runs a lean team of 20-25 staff across Direction, Communication, Mandats, Mentorat, Accélération, Développement Économique, Projets Européens, and Emploi-Formation-RSE departments. The organization is fundamentally a service and advocacy platform rather than a technology company — its technology footprint is described as not applicable, with no public API, mobile app, or proprietary software products, relying instead on direct advisory, in-person programs, co-working space (Le Local's 300m² site in Lyon Vaise), and digital channels (website, LinkedIn, X, YouTube, email, webinars).

Name

Medef Aura

Legal name

Mouvement des Entreprises de France (MEDEF)

Website

https://medef-aura.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

MEDEF Auvergne-Rhône-Alpes is a regional employers' federation and non-profit association representing and accompanying 2,500+ companies across all sectors in France's Auvergne-Rhône-Alpes region through 11 territorial offices, 26 professional branches, accelerators, training, and a sovereign investment fund.

Ownership category

akta.pro rank

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Membership subscriptions: Companies join the MEDEF network via territorial MEDEF organizations and/or professional branches, contributing membership fees that fund the federation's operations and services.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

MEDEF Auvergne-Rhône-Alpes is a regional employers' federation that represents, accompanies, and supports businesses across the Auvergne-Rhône-Alpes region of France. It delivers membership representation in governance bodies, business acceleration and mentorship programs, vocational training, strategic and fundraising advisory, recruitment services, and recognition initiatives, serving more than 2,500 companies annually through 11 territorial organizations and 26 professional branches.

Product overview

MEDEF Auvergne-Rhône-Alpes operates as a regional employers' federation providing a comprehensive portfolio of business support services organized across the entrepreneurial lifecycle. The offering is structured as a platform of interconnected programs rather than a unified software product. Key programs include acceleration services (Le Local accelerator, Tremplin QPV), strategic and financial advisory (Optimiser ma stratégie, MEDEF Capital Conseil, Réussir ma levée de fonds), training and skills development (The Progress Factory, Mallette Compétences), recruitment and employment services (Mode d'Emplois, Maintien dans l'emploi, Santé Sécurité au Travail), specialized inclusion programs (Neuro'Sources, Handi'Team), and recognition initiatives (Trophées de la RSE, Créateurs d'Idées). The organization also manages a sovereign investment fund (Fonds d'investissement souverain) in partnership with SIPAREX and operates a mentoring program (Créa Duo). The portfolio is delivered through direct service delivery, partner networks, events, and physical co-working spaces (Le Local in Lyon Vaise).

Differentiator

Problem solved

Functional benefit

Brands

• The Progress Factory: An educational institution created by MEDEF Auvergne-Rhône-Alpes offering professional training programs in digital, environment, and RSE for businesses and individuals.
• Le Local
• Créa Duo
• Trophées de la RSE

Products and services

• Créa Duo Free mentoring program matching young entrepreneurs from priority areas (QPV/ZRR) with experienced business mentors for knowledge sharing and entrepreneurial support. Serves founders of new businesses and young entrepreneurs across the region.
• Le Local Accelerator for startups, TPE, and PME focused on responsible growth, offering 300m² co-working space in Lyon Vaise, mentorship, networking, and structured acceleration programs across cohesion, structuring, growth, and visibility. Jointly operated with Groupama Rhône-Alpes Auvergne.
• The Progress Factory Unified brand for MEDEF AURA's training schools offering certified programs in initial education, apprenticeship, and continuing professional development across digital, environment, and RSE domains. Delivered in-person, hybrid, or on-site to companies and individuals.
• Tremplin QPV A 6-month acceleration program supporting young enterprises from Priority Urban Policy (QPV) neighborhoods during their commercialization phase.
• Optimiser ma stratégie d'entreprise A 6-month strategic optimization program for TPE/PME/ETI leaders with 8 half-day training sessions and 8 half-day individual coaching sessions, covering diagnostic, vision definition, objectives, and strategic roadmap. Co-financed at 70% by Région Auvergne-Rhône-Alpes.
• Réussir ma levée de fonds A 2-3 month program helping ETI/TPE/PME/startups access diverse financing sources, covering business plan development, investor documentation, ecosystem navigation, and pitch preparation. Has supported 600 companies since launch with €250M+ total funds raised.
• Fonds d'investissement souverain Auvergne-Rhône-Alpes A €100M sovereign investment fund (with €10M TPE/PME compartment managed in partnership with MEDEF AURA) targeting regional TPE and PME to strengthen equity capital and preserve local economic decision-making. Co-managed with SIPAREX and supported by Région Auvergne-Rhône-Alpes and Action Logement.
• MEDEF Capital Conseil Strategic and financial advisory services for startups, TPE, and PME covering 360° diagnostic, daily management support, growth operations, and financial monitoring tool development.
• Mode d'Emplois Free recruitment program matching regional startups/TPE/PME job offers with local talent, providing dedicated support across all recruitment stages and HR advice. Since launch has facilitated 5,800 sustainable and inclusive placements, with 460 recruitments completed in 2024.
• Maintien dans l'emploi Program preventing occupational marginalization and maintaining employment, including practical guides, workshops, and awareness actions on senior management and intergenerational HR practices. Co-supported with DREETS and INTERMIFE.
• PrÉvenir et limiter les risques A 5-6 month risk prevention and management program for business leaders covering risk mapping, action planning, expert advice on prevention solutions, and financial management guidance. Co-supported with Groupama Rhône-Alpes Auvergne and GDR.
• Santé Sécurité au Travail Health and safety at work service for startups/TPE/PME/ETI (up to 300 employees) including prevention culture workshops, webinars, experience-sharing sessions, and good practices documentation. Co-supported with ANACT and LSO Développement.
• Neuro'Sources Program supporting companies in neurodiversity awareness, team sensitization, and HR pathway development to facilitate professional inclusion of neuroatypical individuals. Co-developed with France Travail and Fondation Handicap Malakoff Humanis.
• Mallette Compétences Skills development and valorization program featuring Compétences Cafés and practical guides covering professional development mechanisms including VAE, PTP, POE, PMSMP, CPF, GEPP, and professionalization contracts.

Quantifiable outcome

• 2,500+ companies supported annually across all services
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core and minor.

• AGEFIPH Auvergne-Rhône-AlpescoreStrategic or Co-development Partner · 1 January 2026Partner in the Trophées de la RSE (CSR Awards) — evaluating the 'Handicap & Inclusion' category — and in Handi'Team initiative and broader disability inclusion actions. AGEFIPH also co-supports Neuro'sources program and the Activateur de progrès prize.
• Auvergne-Rhône-Alpes EntreprisescoreStrategic or Co-development Partner · 1 January 2026Co-organizer of the Trophées de la RSE, specifically evaluating the 'Transition Environnementale & Territoires' category. Also a co-manager of the Sovereign Investment Fund and active partner in regional economic development initiatives.
• FormaSup OdysséecoreStrategic or Co-development Partner · 1 January 2026Partner in the Trophées de la RSE — evaluating the 'Formation & Alternance' category. Supports recognition of company initiatives in skills development and apprenticeship promotion.
• CIC Lyonnaise de BanqueminorStrategic or Co-development Partner · 1 January 2026Partner in the 2026 Trophées de la RSE, bringing financial sector expertise to the evaluation of company initiatives.
• Groupama Rhône-Alpes AuvergneminorStrategic or Co-development Partner · 1 January 2026Partner in the Trophées de la RSE 2026, contributing to recognition of sustainable and inclusive business practices alongside MEDEF Auvergne-Rhône-Alpes.
• Décisions DurablesminorStrategic or Co-development Partner · 1 January 2026Partner in the Trophées de la RSE 2026, bringing sustainability expertise to the evaluation of regional company initiatives.
• Agence LUGminorStrategic or Co-development Partner · 1 January 2026Communication agency partner in the Trophées de la RSE 2026, supporting event promotion and award communications.
• DREETS Auvergne-Rhône-AlpescoreStrategic or Co-development Partner · 1 January 2025Co-supports the Maintien dans l'emploi (job retention) program in 2025, in partnership with INTERMIFE, including 'Ateliers Séniors actifs' workshops to help companies manage an aging workforce and prevent job loss.
• INTERMIFEcoreStrategic or Co-development Partner · 1 January 2025Partnership in the Maintien dans l'emploi (job retention) program, contributing expertise on occupational health and professional integration to prevent deskilling and job loss.
• ANACT (Agence Nationale pour l'Amélioration des Conditions de Travail)minorStrategic or Co-development Partner · 1 January 2025Supports the Santé Sécurité au Travail (Occupational Health and Safety) program, bringing national expertise in workplace quality and health to MEDEF Auvergne-Rhône-Alpes member companies.
• LSO DéveloppementminorStrategic or Co-development Partner · 1 January 2025Private partner supporting the Santé Sécurité au Travail program with expertise in occupational health and safety development for TPE-PME companies.
• France Travail (formerly Pôle Emploi)coreStrategic or Co-development Partner · 1 January 2025Partner in the Neuro'sources program supporting the professional integration of neurodivergent individuals, helping companies recruit and retain neuroatypical employees through specialized HR pathways.
• Fondation Handicap Malakoff HumanisminorStrategic or Co-development Partner · 1 January 2025Partner in the Neuro'sources program, bringing expertise in disability inclusion to support companies in hiring and accommodating neurodivergent workers.
• DREETS Auvergne-Rhône-AlpescoreStrategic or Co-development Partner · 1 January 2024Regional directorate of the French state (Direction Régionale de l'Économie, de l'Emploi, du Travail et des Solidarités) co-supports the Mode d'Emplois recruitment program and Mallette Compétences training initiative. Provides public funding and institutional backing for employment and skills programs.
• KPMGminorImplementation/ SI/ Consulting Partner · 1 January 2023KPMG contributes expert trainers to MEDEF Auvergne-Rhône-Alpes programs, including Strategy Optimization (Laure Schrepfer, Lead national Transformation) and Fundraising (Nicolas Chavassieux, Associate, Expert-Comptable, Lead national start-up/scale-up).
• Julhiet & SterwenminorImplementation/ SI/ Consulting Partner · 1 January 2023Julhiet & Sterwen contributes expert trainers (Jérôme Attolini, Partner) to the Strategy Optimization program, providing strategic consulting expertise to participant companies.
• Youtopie (Julie Attard)minorImplementation/ SI/ Consulting Partner · 1 January 2023Expert trainer contributing to the Fundraising program, supporting companies in preparing investor documentation and pitch skills.
• GDR (Groupement des Développeurs de la Réussite)minorStrategic or Co-development Partner · 1 January 2023Co-supports the Risk Prevention program (Gestion des Risques et Prévention des Difficultés), bringing expertise in business difficulty prevention and turnaround support.
• Région Auvergne-Rhône-AlpescoreStrategic or Co-development Partner · 1 January 2023Partner in the Créa Duo mentorship program and the Sovereign Investment Fund. Active member of the G6 relocalization working group. Provides strategic backing and co-funding for major regional economic initiatives led by MEDEF Auvergne-Rhône-Alpes.
• MEDEF EuropeminorStrategic or Co-development Partner · 1 January 2023European arm of the MEDEF network, partnered with the Créa Duo program to support cross-border entrepreneurship and connect regional entrepreneurs with the broader European business ecosystem.
• G6 Relocalisation (Région Auvergne-Rhône-Alpes, CCI, etc.)coreStrategic or Co-development Partner · 1 January 2023MEDEF Auvergne-Rhône-Alpes is an active member of the G6 relocalization working group, one of the flagship initiatives of the Region's Strategic Relocalization Plan. The group has identified 350 projects, created 8,660+ jobs, with 37.4M€ in regional aid and 723M€ in private investment mobilized.
• Groupama Rhône-Alpes AuvergnecoreStrategic or Co-development Partner · 1 January 2022Strategic partnership creating 'Le Local' — a startup, TPE, and SME accelerator jointly operated by MEDEF Auvergne-Rhône-Alpes and Groupama Rhône-Alpes Auvergne. Groupama provides co-working space (300m² in Lyon Vaise) and participates in program delivery. The partnership reflects a shared conviction that businesses must be at the heart of society to foster economic, social, and environmental progress.
• MEDEF nationalcoreStrategic or Co-development Partner · 1 January 2018MEDEF Auvergne-Rhône-Alpes is the regional arm of MEDEF, France's largest employer confederation. The regional federation is represented at MEDEF national's Executive Council. Jean-Luc Raunicher is also President of the national MEDEF's Comité des mandats et de la conformité and a member of MEDEF national's Conseil exécutif. MEDEF national sets strategic direction and policy positions that the regional federation implements and advocates at local level.

Scale indicators24 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• CPME (Confédération des PME): France's national SME employers' confederation and direct competitor to MEDEF at the national and regional level. Competes for the same TPE/PME member base, advocacy mandates, and SME business-support service contracts across the regions including Auvergne-Rhône-Alpes.
• MEDEF Occitanie: Regional MEDEF branch for Occitanie running an analogous portfolio of advocacy, training, acceleration and recruitment programs and holding comparable mandates in regional governance bodies.
• France Industrie: National industry federation that overlaps with MEDEF AURA on industrial policy advocacy, relocalization initiatives (G6 working group), and representation of industrial member companies. Co-stakeholder in the €723M relocalization pipeline.
• MEDEF Île-de-France: Another regional MEDEF branch operating the same dual territorial/sectoral employer-representation model and service platform (acceleration, training, fundraising, mandates) in the Île-de-France region. Most structurally comparable peer to MEDEF Auvergne-Rhône-Alpes.
• MEDEF Hauts-de-France: Regional MEDEF branch operating in northern France with the same business-federation structure (territorial + sectoral) and similar employer-support programs; relevant comparable for benchmarking regional service design and member engagement.
• CCI Auvergne-Rhône-Alpes: Regional Chamber of Commerce and Industry covering the same Auvergne-Rhône-Alpes territory. State-mandated business representation role creates direct overlap with MEDEF AURA on company-support, training, and regional economic development missions.
• MEDEF Grand Est: Regional MEDEF branch covering the Grand Est region with the same employer-federation mission, paritarian representation and member-service model; comparable in scale and structure to MEDEF Auvergne-Rhône-Alpes.
• U2P (Union des Entreprises de Proximité): National federation representing very small businesses and self-employed professionals in France. Competes with MEDEF for representation mandates in paritarian bodies and for member dues from the same TPE/PME segment.
• MEDEF Provence-Alpes-Côte d'Azur: Regional MEDEF branch serving the PACA economy with the same employer-federation playbook (territorial offices, professional branches, mandates in paritarian bodies). Comparable in service breadth and member-mix.

Broad incumbents

• MEDEF (national): National parent federation of which MEDEF Auvergne-Rhône-Alpes is a regional branch. Operates the same employer-representation and policy-advocacy model but at France-wide scope; the regional federation is represented on MEDEF national's Conseil exécutif.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MedefAura
• YouTubeyoutube.com/channel/UCNq8Ey3hI6PsrfQhxS2hGwA?view_as=subscriber
• LinkedInlinkedin.com/company/medef-auvergne-rhone-alpes

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medef Aura