myLife Lebensversicherung

What myLife Lebensversicherung does

myLife Lebensversicherung AG is a privately held German life insurer headquartered in Göttingen, operating under the corporate umbrella of the IDEAL-Versicherungsgruppe. The company is the only German life insurer exclusively offering "Netto" (commission-free) life insurance products, structured so that no commissions or distribution-related acquisition costs are loaded into the policy — recurring provider revenue is charged as a percentage of average contract value, structurally aligning insurer, advisor and customer interests in growing the contract balance. The portfolio spans regular-premium savings plans (myLife Invest Rente, myLife Fondsrente, myLife Aktiv), single-premium investments (myLife Invest, myLife Aktiv+), state-subsidised pension products (myLife Basis Aktiv Rürup, myLife bAV Direktversicherung), estate-planning and children's products (myLife Invest Generation, myLife Filius, myLife Vermögensrente) and risk cover (myLife Berufsunfähigkeit, myLife Diabetes-BU, myLife Risiko).

The core product engineering combines life-insurance tax wrappers with a 7,000+ fund/ETF universe (now expanded to ~12,000 funds and 1,300+ ETFs via the new FFB partnership) and a digital customer portal (myInfoPoint) with daily-updated contract values, SMS/TAN-based online adjustments and free fund switching. Underwriting support is provided by SCOR Rückversicherung (reinsurance and co-development partner for the specialised myLife Diabetes-BU product). All products are distributed exclusively through independent brokers (Versicherungsmakler), fee-based advisors (Honorarberater) and multiple agents who set their advisory fees directly with clients (Honorarberatung). The same technical consulting, sales, administration and portal stack is delivered as a white-label service to a consortium with HDI Bancassurance and neue leben for the "Private Invest" product and to first Sparkasse integrations.

The business model is built around recurring percentage-based charges on contract value, one-off acquisition fees on single-premium contracts, fund/ETF platform servicing revenue, white-label/Bancassurance managed-services revenue, and reinsurance-sourced capital relief. FY2025 (preliminary) total premium income reached €500.3 million (+28% YoY) on Sicherungsvermögen of ~€3.26 billion (+19%), with sustained acquisition cost ratio of 0.2% and administrative cost ratio of 1.5%, supported by an Assekurata A+ (stable) credit rating upgraded in 2025.

Name

myLife Lebensversicherung

Legal name

myLife Lebensversicherung AG

Website

https://mylife-leben.de

Company type

Private

Operating status

Operating

Short description

myLife Lebensversicherung AG is a privately held German life insurer and the only German life insurer exclusively offering Netto (commission-free) life insurance and insurance-based investment products, serving private customers through independent brokers and fee-based advisors, with white-label distribution via banks and Sparkassen.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life Insurance Carriers (524113), Insurance Carriers (5241)

SIC

Life Insurance (6311)

akta.pro primary industry

Whole Life Insurance (FSAIABAA)

akta.pro secondary industry

Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)

Keywords

• Life insurance products
• Commission-free insurance
• Unit-linked pensions
• Occupational pension plans
• Insurance-based investments

Headquarters

HQ city

Göttingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Netto insurance product fees (policy charges): Recurring percentage-based charges on average contract value ("durchschnittliches Vertragsguthaben") for life insurance wrappers – replacing traditional commissions. Examples: myLife Invest 60 € + 0.45% p.a. of average fund assets; myLife Aktiv 36 € flat + 0.3% p.a. of fund assets.
2. One-off acquisition fee on single-premium contracts: For single-premium products (e.g., myLife Invest, myLife Aktiv+, myLife Invest Generation) a one-off fee applies (e.g., 1% on single premium for myLife Aktiv+); supplements recurring percentage charges.
3. Fund/ETF platform transaction and servicing fees: Revenues from fund selection, switching and administration on a fund universe of more than 7,000 funds and ETFs (myLife Invest product family), supported by partner platforms (Fondsdepot Bank, FFB).
4. White-label/Bancassurance services (B2B platform revenue): Revenue from running technical administration, sales systems and customer portal for partner consortia (e.g., HDI Bancassurance / neue leben "Private Invest") and first Sparkasse integrations.
5. Reinsurance-sourced capital (retrocession): Underwriting risks (e.g., myLife Diabetes-BU) are reinsured with SCOR SE; SCOR also supports risk/claims assessment, providing capital relief and underwriting services.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels10 records

Core offering

myLife Lebensversicherung AG is a German life insurer that exclusively sells commission-free (Netto) life insurance and insurance-based investment products. Its portfolio spans unit-linked retirement and savings products (myLife Invest, myLife Invest Rente, myLife Fondsrente, myLife Aktiv, myLife Aktiv+), state-subsidised pensions (myLife Basis Aktiv Rürup, myLife bAV Direktversicherung), special-purpose products (myLife Invest Generation for inheritance, myLife Filius for children, myLife Vermögensrente for VL savings), and risk cover (myLife Berufsunfähigkeit, myLife Diabetes-BU, myLife Risiko). All products are sold without commissions, with low percentage-based policy charges, and are administered digitally via the myInfoPoint customer portal.

Product overview

myLife Lebensversicherung AG operates a single, modular portfolio of net-commission ("Nettoversicherung") life-insurance and insurance-based investment products, all designed to combine low cost, high transparency, and maximum flexibility. The portfolio is organised along three axes: regular-premium savings plans (Sparanlagen — myLife Invest Rente, myLife Fondsrente, myLife Aktiv), single-premium investments (Einmalanlagen — myLife Invest, myLife Aktiv+), and state-subsidised pension products (Staatliche Förderprodukte — myLife Basis Aktiv as a Rürup/Basisrente, myLife bAV as a Direktversicherung). Supplementary coverage and estate-planning offerings round out the range: myLife Invest Generation for tax-optimised inheritance/gifting, myLife Filius for children's unit-linked pension, myLife Vermögensrente for "Vermögenswirksame Leistungen", myLife Berufsunfähigkeit (occupational disability), the specialist myLife Diabetes-BU (with SCOR), and myLife Risiko (term life). All products are administered through the digital myInfoPoint customer portal, which provides 24/7 access to daily-updated contract and fund values, online change requests, and digital document management. Underwriting and administration are supported by the IDEAL-Versicherungsgruppe and a partner ecosystem including the FFB (FIL Fondsbank GmbH), Fondsdepot Bank, SCOR, HonorarKonzept (a sister company for fee-based advisors), and a white-label consortium with HDI Bancassurance and neue leben for the "Private Invest" product distributed via banks and savings banks.

Differentiator

Problem solved

Functional benefit

Brands

• myLife Invest: Investment solution combining advantages of life insurance and investment depot; available for single premiums.
• myLife Invest Rente
• myLife Fondsrente
• myLife Aktiv
• myLife Aktiv+
• myLife Basis Aktiv
• myLife bAV
• myLife Invest Generation
• myLife Filius
• myLife Vermögensrente
• myLife Berufsunfähigkeit
• myLife Diabetes-BU
• myLife Risiko
• myInfoPoint

Products and services

• myLife Invest Single-premium unit-linked life insurance that combines the strengths of an investment depot and a life insurance policy. Customers can build portfolios from more than 7,000 investment funds and low-cost ETFs, switch funds online free of charge via SMS/TAN at any time, and benefit from special tax advantages (no withholding tax on fund income during the term, 15% partial exemption, tax-free payout on inheritance). Minimum single premium €5,000; minimum term 12 years; eligible ages 18–85.
• myLife Invest Rente Regular-premium (Ratierliches Sparen) version of myLife Invest designed for periodic savings contributions from €100/month, combining depot flexibility with the benefits of an insurance wrapper. Allows individual portfolio composition from the broad investment fund and ETF universe with the same tax advantages as the single-premium variant.
• myLife Invest Generation Single-premium unit-linked life insurance designed for tax-optimised inheritance and gifting ("Clever Erben und Schenken"). Allows fixed payout dates and named beneficiaries (Bezugsrecht) so that wealth transfer can be arranged individually and with reduced or eliminated inheritance/gift tax. Same broad fund/ETF universe and platform features as myLife Invest.
• myLife Fondsrente Cost-efficient regular-premium unit-linked pension insurance ("Chancenreiche Vorsorge ganz nach dem eigenen Geschmack"). Allows individual portfolio construction from a large fund and ETF universe with very low insurance costs, flexible contribution adjustments, additional payments, partial withdrawals, and contribution pauses. Awarded 5 of 5 stars in the MORGEN & MORGEN private pension rating 2025.
• myLife Aktiv Flexible deferred unit-linked pension insurance combining fund investments with optional allocation to myLife's traditional guaranteed-interest cover (Deckungskapital). Suitable for ages 0–70, minimum term 9 years. Allows over 100 ETFs and ~200 investment funds, monthly free fund switching, additional payments from €250 up to €300,000, partial withdrawals from €250 without surrender charges, and integration of supplementary disability coverage. 5 of 5 stars in MORGEN & MORGEN 2025.
• myLife Aktiv+ Single-premium flexible deferred pension insurance combining investment in over 100 ETFs and ~200 investment funds with optional allocation to myLife's guaranteed-interest cover. Minimum single premium €10,000, maximum €500,000; partial withdrawals from €250 (minimum residual value €15,000) without surrender charges; minimum term 9 years; ages 0–70. PRIIPs-compliant basis information sheets available.
• myLife Basis Aktiv Tax-efficient basic pension (Rürup) implemented as a flexible deferred unit-linked pension that fulfils the requirements of §10 Abs. 1 Nr. 2b aa EStG for Basisrenten. Allows over 100 ETFs and investment funds, optional allocation to the guaranteed-interest cover, monthly free switching, additional payments from €250, and contributions deductible as special expenses (up to 100% since 2023). Hartz-IV-protected and insolvency-safe; can integrate Beitragsrückgewähr. Includes Strategie and Basis Fonds VZ-Strategie variants.
• myLife bAV Direktversicherung for occupational pension (bAV) financed from gross salary, offering tax and social-security savings (Beiträge bis 4 % der aktuellen Beitragsbemessungsgrenze). Offers over 100 low-cost ETFs and ~200 investment funds, optional guaranteed-interest cover, free monthly fund switching, minimum monthly contribution €15, dynamic adjustments, and portability when changing employer. Includes Beitragsrückgewähr optionality and a guaranteed lifelong pension with fixed Rentenfaktor per €10,000 of fund value.
• myLife Filius Unit-linked pension insurance designed as a flexible savings plan for children from birth, offering capital access (e.g. for education) and an integrated orphan protection (Waisenabsicherung) under which myLife continues premium payments for an agreed period if the breadwinner dies. Allows low-cost capital-market savings with high product-cost efficiency and individual fund/ETF selection. PRIIPs basis information sheets available for terms 12, 20, 30, and 40 years.
• myLife Vermögensrente Unit-linked pension insurance with contribution guarantee that uses "Vermögenswirksame Leistungen" (up to €40/month from the employer) for retirement savings. Customers can select one or more funds for the capital investment; the majority of contributions is guaranteed at retirement regardless of capital-market developments. PRIIPs basis information sheets available for terms 12, 20, 30, and 40 years.
• myLife Berufsunfähigkeit Disability insurance ("Absicherung des eigenen Lebensstandards") offering low contributions and high security during the term to protect against loss of income due to occupational disability. Available in two tariff variants — Komplett and Komfort Plus — with separate general insurance conditions. Commission-free as a net insurance.
• myLife Diabetes-BU Innovative occupational disability insurance specifically for well-controlled, non-smoking Type-1 diabetics who attend their annual diabetologist check-up. Developed jointly with SCOR Rückversicherung and consulting diabetologists. Includes a prevention pension of up to 30% of the insured pension (€1,000 base → up to €1,300 with two check-ups in the past two years) and requires only one health examination at conclusion with no ongoing exams; numerous subsequent-insurance guarantees; commission-free.
• myLife Risiko Term life insurance ("Finanzielle Absicherung der Hinterbliebenen") providing financial protection for surviving dependants within an agreed term. On death, beneficiaries receive either a one-off agreed sum or a monthly pension depending on the individual contract design. Commission-free as a net insurance.

Quantifiable outcome

• 2025 premium income €500.3M (+28% vs 2024) and Sicherungsvermögen €3.26B (+19% vs 2024) – best year in company history
• +7 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered strategic, flagship, core and minor.

• SCOR Rückversicherung (SCOR SE)strategicStrategic or Co-development PartnerCo-development partner for the myLife Diabetes-BU product (occupational disability insurance for Type-1 diabetics) along with consulting diabetologists. SCOR also serves as reinsurer across the myLife book, receiving contract, performance and claims data for risk assessment and underwriting support as documented in the privacy notice.
• FIL Fondsbank GmbH (FFB) – Fidelity InternationalstrategicTechnology or IntegrationStrategic partnership announced via signed cooperation contract (prior year), with technical implementation completed in the months before announcement. Product launch starts with the myLife Invest single-premium product family; customers and advisors benefit from an expanded fund universe and improved transaction cost model. FFB brings ~12,000 funds and 1,300+ ETFs from 260+ providers and >€47.5B AuA across ~700,000 client depots (12/25).
• HDI Bancassurance & neue leben (Konsortium)flagshipOEM/ Whitelabel/ Licensing PartnerConsortium in which myLife developed and operates the technical consulting, sales, administration and customer portal stack for the "Private Invest" white-label insurance-based investment product. Sales start at the beginning of the year; first Sparkasse integrations are being implemented. myLife assumes technical policy administration and customer service.
• Fondsdepot BankcoreTechnology or IntegrationLong-standing deposit-bank partner for processing the versicherungsbasiertes Investmentgeschäft; now complemented by the new FFB partnership for expanded fund selection and improved transaction cost model.
• HonorarKonzept GmbH (Schwestergesellschaft)flagshipStrategic or Co-development PartnerSister company within the IDEAL-Versicherungsgruppe; jointly drives the Netto insurance and fee-based advisor business, supports brokers with personal coaching and training, and co-hosts the annual myKon congress (~120 top partners, Göttingen).
• IDEAL-VersicherungsgruppeflagshipStrategic or Co-development PartnerGroup affiliation cited by Assekurata as a stability factor supporting the A+ Bonität upgrade; provides strategic and financial backing; sister company HonorarKonzept operates within the same group.
• Georg-August-Universität Göttingen (Wirtschaftswissenschaftliche Fakultät / Universitäts-Alumni)minorGTM or Marketing PartnerPartnership around the Responsible Innovation Summit (11 June 2026); myLife ran an info stand and surveyed ~140 students on advice preferences for asset accumulation and inheritance scenarios.
• GDV (Gesamtverband der Deutschen Versicherungswirtschaft) – Code of Conduct DatenschutzminorOthersmyLife is committed to the GDV "Code of Conduct Datenschutz" (code of conduct for handling personal data in the German insurance industry), supplementing GDPR/BDSG compliance.
• BaFin (Bundesanstalt für Finanzdienstleistungsaufsicht)minorOthersFederal Financial Supervisory Authority – listed in the Impressum as myLife's supervisory authority; also named as a possible recipient of complaints/disclosures under the privacy notice.
• Versicherungsombudsmann e.V.minorOthersNamed ombudsman scheme for out-of-court dispute resolution in insurance matters; listed as a possible recipient of personal data in the privacy notice.

Scale indicators17 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Bayerische Lebensversicherung AG: German life insurer within a mutual Versicherungsgruppe offering fondsgebundene and classic products plus BU. Comparable to myLife in mid-market positioning, broker channel focus and product portfolio spanning retirement, BU and Risiko.
• Alte Leipziger Lebensversicherung a.G. Mutual German life insurer of comparable mid-market scale with a broad product range (classic, fondsgebunden, bAV, BU). Highly comparable to myLife as a similarly sized German LV player competing in the same independent-broker channel and the same Riester/Rürup/Basisrente categories.
• Stuttgarter Lebensversicherung a.G. Mid-sized mutual German life insurer focused on fondsgebundene and hybrid pension products distributed primarily through brokers. Comparable to myLife in customer segment (German private retirement savers), product mix (unit-linked with classic-garantee hybrid) and distribution reliance on Makler.
• Continentale Lebensversicherung AG: Part of the Continentale Versicherungsgruppe, offering fondsgebundene and classic retirement, BU and bAV distributed via Makler. Similar mid-market German life-insurer profile and product mix to myLife.
• Hannoversche Lebensversicherung AG: Mid-sized German life insurer with strong broker distribution, fondsgebundene and Risiko products, plus BU. Comparable to myLife in size, customer profile and the mix of retirement/investment and risk products sold through independent advisors.
• LV 1871 Lebensversicherung AG: Munich-based life insurer specialising in fondsgebundene and hybrid retirement, BU and bAV, distributed through independent brokers. Similar in scale and product architecture to myLife, with comparable emphasis on modern unit-linked products and broker-only distribution.

Broad incumbents

• Debeka Lebensversicherungsverein a.G. Germany's largest mutual insurer with a very large life and health book distributed through own agents and brokers. Broad incumbent competing with myLife in private retirement, bAV and BU; differs in distribution model and mutual ownership.
• Zurich Lebensversicherung (Deutschland): German arm of a global insurer offering fondsgebundene and classic life, BU and bAV via brokers. Comparable to myLife at the product level but operating as a much larger multinational incumbent.
• Allianz Lebensversicherungs-AG: Germany's largest life insurer, offering a full spectrum of fondsgebundene, classic and bAV products. Overlaps with myLife across virtually every product line but at vastly greater scale and with tied agents as well as brokers.

Regional players

• Canada Life Assurance Europe plc (Deutschland): International life insurer with German branch offering fondsgebundene and hybrid products distributed through brokers. Comparable product architecture to myLife but a cross-border player with distinct regulatory and capital structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xxing.com/companies/mylifelebensversicherungag
• YouTubeyoutube.com/channel/UC3TNXHDIZEv_M130Zqux4UQ
• Facebookfacebook.com/myLifeLebensversicherungAG
• LinkedInlinkedin.com/company/mylife-lebensversicherung-ag

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about myLife Lebensversicherung