Genau & More

What Genau & More does

Genau & More is a Denmark-based advisory firm, headquartered in Aarhus, founded in 2002, that specializes in serving the pharmaceutical and life science industry. The firm's primary operating brand and contact identity is Epista Life Science ([email protected]), a privately held, Danish-incorporated consultancy (CVR-registered) that employs 200+ dedicated specialists and serves 170+ global clients across Europe and North America. The company is a people-first, technology-agnostic professional services firm positioned at the intersection of business, IT, and compliance for regulated life science environments.

Epista's offering is structured in three layers: (1) Business Areas covering clinical trial execution, regulatory affairs, quality management, and commercial/medical operations; (2) Highlighted Capabilities including compliance and validation, data strategy and analytics, AI and automation enablement, project management, serialization, training, and audit services; and (3) Technology Services focused on the implementation, configuration, validation, and governance of Veeva and Salesforce platforms. The company does not develop proprietary software; instead, it delivers consulting and advisory services around enterprise platforms used across the life sciences industry, including solutions such as Veeva QMS. A documented engagement with Sobi involved a "Global Quality Transformation" implementing Veeva QMS, illustrating typical project scope.

The revenue model is professional services-based, generated through project-based engagements and multi-year retainer contracts with enterprise clients, priced on a quote basis tied to project scope and duration. Go-to-market is direct enterprise field sales with a content-led marketing engine (knowledge hub, webinars, events, press releases) and bottom-of-funnel expert-consultation CTAs. Customer base is concentrated in the pharmaceutical/biotech vertical, with named enterprise clients including Novo Nordisk, Genmab, Ferring Pharmaceuticals, Gilead, Lundbeck, Sobi, Vetter Pharma, AOP Health, Zealand Pharma, Nxera, Orifarm, Syndax, Medac, Prilenia, BeOne, Fujifilm, and Karo Healthcare. Strategic technology partnerships with Veeva and Salesforce (both classified as Core) underpin the platform delivery practice. The firm reports a 97% customer rating for long-term partnership commitment.

Name

Genau & More

Legal name

Epista Life Science

Website

https://genauandmore.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Genau & More is a Denmark-based life science consultancy operating as Epista Life Science, delivering regulatory, quality, clinical, and technology advisory services to 170+ global pharma and biotech enterprises across Europe and North America with 200+ specialists.

Ownership category

akta.pro rank

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Consulting Services: Professional consulting services delivered by specialized consultants providing strategic insight with hands-on delivery across clinical, regulatory, quality, manufacturing, and commercial domains. Revenue generated through project-based engagements and retainer arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Genau & More is a life science advisory firm that advises pharmaceutical and life science companies on regulatory, quality, clinical, manufacturing, and commercial matters, supported by technology consulting for Veeva and Salesforce platforms. The firm's offerings are organized into business areas (Clinical, Regulatory, Quality, Commercial & Medical), cross-functional capabilities (Compliance & Validation, Data Strategy & Analytics, AI & Automation Enablement, Project Management, Serialization, Training, Audit), and technology services. Engagements are delivered as project-based or retainer consulting work combining strategic advisory with hands-on implementation.

Product overview

Epista Life Science is a people-first consultancy offering a comprehensive suite of professional services across the life sciences industry. Their offering is structured as a portfolio of Business Areas (Clinical, Regulatory, Quality, Commercial & Medical) supported by cross-functional Capabilities (Compliance & Validation, Migration, Data Strategy & Analytics, AI & Automation Enablement, Project Management, Serialization, Training, Audit) delivered with specific Technology expertise (Veeva, Salesforce). They are not a software product company but rather provide consulting, implementation, and advisory services to help life science organizations achieve compliance, operational efficiency, and digital transformation.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Areas Consulting Domain-focused consulting services covering clinical trial execution, regulatory affairs, quality management, and commercial/medical operations for life science organizations.
• Highlighted Capabilities Consulting Cross-functional consulting capabilities including Compliance & Validation, Migration, Data Strategy & Analytics, AI & Automation Enablement, Project Management, Serialization, Training, and Audit services.
• Technology Services Enterprise technology consulting services, including implementation, configuration, validation, and governance support for Veeva and Salesforce platforms in regulated life science environments.
• Compliance & Validation Consulting Pragmatic, risk-based compliance consulting to help life science companies navigate regulatory requirements and maintain inspection readiness.
• AI & Automation Enablement Consulting Services to enable organizations to leverage AI technologies in regulated manufacturing and clinical environments, including readiness assessments and EU AI Act compliance guidance.

Quantifiable outcome

• 97% of customers say Epista is committed to long-term partnerships
• +1 more outcomes

Named customers17 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• VeevacoreTechnology or IntegrationTechnology partnership working with Veeva enterprise platforms across the Life Science industry. Epista provides implementation, validation, and optimization services for Veeva solutions including Veeva QMS, helping clients unlock value tailored to their business needs.
• SalesforcecoreTechnology or IntegrationTechnology partnership working with Salesforce platforms across the Life Science industry. Epista provides expertise in applying Salesforce platforms in regulated environments, ensuring compliance, scalability, and long-term value.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NNIT: Danish-headquartered IT and consultancy firm specializing in life sciences, with deep Veeva implementation heritage. Most direct geographic and offering peer to Epista, having served many of the same Nordic and European pharma clients.
• Infosys Life Sciences: Global IT services provider with a dedicated life sciences vertical offering regulatory, clinical, serialization, and enterprise platform implementation services. Closely aligned capability set and enterprise pharma customer profile to Epista.
• Genpact: Large global professional services firm with a dedicated life sciences vertical covering regulatory, quality, clinical, and commercial operations. Overlaps directly with Epista's business-area structure and enterprise pharma customer base.
• Cognizant Life Sciences: IT services and consulting firm with a dedicated life sciences business unit covering regulatory, clinical, quality, and digital transformation. Overlaps with Epista on enterprise platform implementation and compliance enablement.
• TCS Life Sciences: Tata Consultancy Services' life sciences practice delivering consulting, regulatory, compliance, and Veeva/Salesforce implementation services to global pharma. Comparable domain specialization and platform partnership focus.
• ZS Associates: Global management consulting and professional services firm focused on pharmaceutical and life sciences, combining strategy, technology, and operations consulting. Closely comparable business model and end customer base to Epista.

Broad incumbents

• Accenture Life Sciences: Global consulting giant with a dedicated life sciences practice covering regulatory, clinical, manufacturing, and commercial operations. Competes with Epista on enterprise pharma transformation programs at significantly greater scale.
• ICON plc: Global clinical research organization and consulting partner to biopharma. While broader in scope (clinical operations), its advisory and technology services overlap with Epista's clinical business area and enterprise pharma customer base.
• Capgemini Engineering: Engineering and digital transformation arm of Capgemini serving life sciences manufacturers with compliance, validation, and platform implementation services. A much larger incumbent that competes for many of the same transformation mandates.
• Deloitte Life Sciences: Big Four advisory practice with deep life sciences consulting across regulatory affairs, quality, technology implementation, and AI enablement. Directly comparable offerings at materially larger scale than Epista.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genau & More