Town Life

Name

Town Life

Legal name

株式会社タウンライフ

Website

https://townlife.co.jp

Company type

Private

Founded year

2003

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. メディア事業 (Media Business): Listing and lead-generation fees from corporate clients (homebuilders, renovation companies, real estate firms, etc.) registered across Town Life's nine housing/lifestyle media verticals. Companies pay for placement to receive qualified inbound leads from the platform's user base.
2. 広告運用・WEBマーケティング事業 (Digital Marketing): Digital advertising campaign management for corporate clients across Google, Yahoo, Meta, Instagram, YouTube, TikTok, and other channels, including SNS account management and optimization services.
3. クリエイティブ事業 (Creative Services): Graphic design, web production, catalog and promotional material creation for corporate clients.
4. タウンライフアフィリエイト (Town Life Affiliate / ASP): Affiliate network运营 — the company operates its own affiliate network (ASP) featuring its proprietary media brands as affiliate offers. Affiliates promote Town Life media properties and earn commissions on generated leads. Confirmed rewards are paid on the 25th of the following month. Transfer fees are covered by Town Life.
5. HRテック事業 (HR Tech): Specialized recruitment services for foreign technical talent (Specified Skilled Workers) targeting Japan's construction and housing industry. Licensed by Ministry of Health, Labour and Welfare for both free and paid employment placement services (permits 13-ム-300176 and 13-ユ-318152). Revenue derived from placement fees charged to client companies.
6. 民泊事業 (Minpaku / Private Lodging): Private lodging matching platform connecting property owners with inbound and domestic travelers. The company operates its own lodging property (Life Town Yotsugi) and provides minpaku support services to property owners.

Pricing tiers

Go-to-market motion3 records

Core offering

Town Life operates a portfolio of nine specialized housing and lifestyle media platforms (homebuilding, renovation, exterior, wall painting, real estate purchase, land utilization, vacant home resolution, private lodging, travel) that connect Japanese consumers with registered homebuilders, renovation companies, and real estate firms through a proprietary matching model. The company also provides digital advertising operations, creative production, an affiliate network (ASP), and HR Tech services for foreign talent recruitment in the construction industry.

Differentiator

Problem solved

Functional benefit

Brands

• town life Katei-zukuri (タウンライフの家づくり): Custom home building portal site connecting users with home builders
• town life Sumai Mikke (タウンライフすまいみっけ)
• town life Reform (タウンライフリフォーム)
• town life Exterior (-townlifeエクステリア)
• town life Wall Painting (タウンライフ外墙塗り)
• town life Sumai Request (タウンライフすまいリクエスト)
• town life Tochi Katsuyo (タウンライフ土地活用)
• town life Akiya Kaiketsu (タウンライフ空き家解決)
• town life Minpaku Support (town life民泊サポート)
• town life Tabi Sagashi (タウンライフ旅さがし)
• town life Affiliate (タウンライフリエイト)
• WEB Tano-mo (ウェブタノモー)
• HR Tech (HRテック)

Products and services

• townlife Katei-zukuri (Homebuilding Media) Custom home building matching platform connecting users seeking to build custom homes with registered home builders. Users submit detailed requirements (area, budget, floor preferences) and receive multiple personalized company proposals. Serves 600+ registered homebuilder companies (as of June 2021).
• townlife Reform (Renovation Media) Reform and renovation portal connecting users with reform companies. Users submit renovation requirements and receive multiple proposals from registered companies. Serves 800+ registered renovation companies (as of October 2025).
• townlife Sumai Request (Real Estate Purchase) Real estate purchase portal connecting users seeking to buy property with real estate agents and agencies. Originally launched as townlife Fudosan Baibai, rebranded to townlife Sumai Request in 2025. Integrates with Finstar AGENT network for real estate agent referrals.
• townlife Tochi Katsuyo (Land Utilization) Land utilization matching service connecting land and vacant home owners with utilization companies. Among 31,198 valid inquiries (2024-2026), 65.6% are for general land utilization and 34.4% for vacant home resolution.
• townlife Tabi Sagashi (Travel) Travel search portal providing travel planning and booking information for users.
• townlife Akiya Kaiketsu (Vacant Home Resolution) Vacant house resolution matching platform connecting property owners with solution providers including vacant home consultants nationwide. Includes the Akiya Connect consultation service launched November 2023.
• townlife Sumai Mikke (Housing Search) Comprehensive housing search portal for new and existing homes, combining property search services for full residential property discovery.
• townlife Exterior (Exterior and Garden) Exterior and garden portal connecting users with exterior construction service providers for gardens, exteriors, and outdoor construction.
• townlife Wall Painting (Exterior Wall Painting) Exterior wall painting services portal connecting users with wall coating and painting contractors. Integrates with MediaX's Exterior Wall Agent network.
• townlife Minpaku Support (Private Lodging) Private lodging support services for property owners, connecting them with inbound and domestic travelers. Part of the company's Minpaku business division.
• Townlife Affiliate (ASP Network) Affiliate network (ASP) featuring proprietary townlife media brands as affiliate offers. Affiliates promote Town Life media properties and earn commissions on generated leads. Features confirmed reward-based commissions with monthly payouts.
• Digital Marketing Services (WEB Tano-mo) Digital advertising campaign management and SNS account management services for corporate clients across Google Ads, Yahoo! Ads, Facebook Ads, LINE Ads, TikTok, Pinterest, SmartNews, and other channels, including targeting optimization and performance measurement.
• Creative Services Graphic design, web production, catalog and promotional material creation services for corporate clients, including website design, advertising creative, and print materials.
• HR Tech Services (Foreign Talent Recruitment) Specialized recruitment and placement services for foreign technical talent (Specified Skilled Workers) targeting Japan's construction and housing industry. Licensed by Ministry of Health, Labour and Welfare for both free and paid employment placement services.
• Townlife M&A Matching Platform M&A matching platform supporting business succession and corporate growth. Sellers use free; buyers pay success fees on deal completion (2% for business M&A, 10% for site M&A).
• Minpaku (Private Lodging) Business Private lodging business including operation of own lodging property (Life Town Yotsugi) and minpaku support services, contributing to sustainable tourism and social problem solving.
• Local Revitalization Services Local area development and revitalization services addressing community and regional challenges in Japan.

Quantifiable outcome

• COVID-era inquiry growth exceeded 200% YoY — homebuilding inquiries reached 225% YoY in April 2020 and 242% in January 2021 during Japan's first and second states of emergency.
• +3 more outcomes

Named customers4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• 一般社团法人日本国际化推进协会 (JAPI)coreStrategic or Co-development Partner · 11 November 2025International human resources partnership for foreign worker placement. Town Life HR Tech leverages JAPI's platform connecting Japanese companies with international students and overseas graduates. Partnership supports Town Life's specified skilled worker recruitment services for construction companies.
• 株式会社エスティナ (Estina Co., Ltd.)coreStrategic or Co-development Partner · 1 November 2025Garden and exterior planning workshop partnership. Estina (14,000+ exterior planning projects, hundreds of corporate clients) co-hosts practical exterior planning workshops with Town Life Renovation, targeting renovation companies and exterior specialists.
• TMSS Institute of Science and ICT (TISI), BangladeshcoreStrategic or Co-development Partner · 23 October 2025International HR training partnership. Town Life HR Tech signed MOU with Bangladesh's TISI to develop vocational training curricula aligned with international standards, establish Japanese language education centers, and support 3,000 TISI graduates in obtaining employment in Japan, targeting construction and other industries facing labor shortages.
• 全国空き家相谈士协会minorOthers · 16 April 2024Membership in national vacant home consultant association, supporting Town Life's vacant home resolution service and connecting with licensed consultants nationwide.
• 一般社团法人 日本木造分让住宅协会 (J-WHA)minorOthers · 1 November 2023Membership in association promoting domestic wood utilization for SDG contribution. Association includes major developers (Sanei Architecture Design, Open House Group, KIAI Star Realty). Town Life participates in association activities related to forest conservation and environmental sustainability.
• 株式会社フィンスター (Finstar Co., Ltd.)coreTechnology or Integration · 1 July 2023Real estate agent platform partnership. Town Life's homebuilding and property purchase users are referred to Finstar's FINSTAR AGENT network of experienced real estate agents. Both companies benefit from referral traffic: Town Life gains service breadth, Finstar gains high-intent leads.
• 株式会社HousmartcoreTechnology or Integration · 29 June 2023Real estate sales DX partnership using Housmart's 'PropoCloud' — a SaaS platform providing automated property matching emails and CRM for real estate brokerages. Town Life's property purchase users benefit from automated follow-up; Housmart clients gain new lead sources from Town Life.
• 株式会社コンピュータシステム研究所 (CST Net / Computer System Kenkyusho)coreTechnology or Integration · 27 March 2023Housing sales strategy system partnership. CST Net's 'ALTA Revolution' system is offered to Town Life's homebuilder clients for faster proposal and estimate creation using 3D rendering. Town Life directs its client base to CST Net; CST Net directs its clients to Town Life's lead generation platform.
• SANGO株式会社 (SANGO Co., Ltd.)minorChannel Partner/ Reseller/ Distributor · 9 March 2023Mirabu product distribution partnership. SANGO is a distributor of Mirabu water-saving shower heads and related products for renovation. Town Life Renovation platform clients can access Mirabu products as upsell opportunities. SANGO also hosts Town Life on its partner recruitment platform 'Kakehashi'.
• 株式会社MediaXcoreChannel Partner/ Reseller/ Distributor · 18 January 2023Exterior wall coating and renovation matching partnership. MediaX operates '外壁 Agent' (Exterior Wall Agent) for exterior coating companies. Town Life Renovation connects users with exterior/reform companies including MediaX's clients, providing a broader service offering.
• 株式会社助太刀 (Sukedachi Co., Ltd.)coreStrategic or Co-development Partner · 17 August 2022Construction industry workforce matching partnership. Town Life's homebuilding clients gain access to Sukedachi's contractor/worker matching platform (180,000+ registered businesses) to address the construction labor shortage. Joint seminars conducted on customer acquisition and workforce recruitment. Sukedachi also provides recruitment advertising tools for member companies.
• 株式会社スペースリー (Spacely Co., Ltd.)coreTechnology or Integration · 25 May 2022VR content technology partnership. Town Life provides its construction/homebuilding client base to Spacely's 360° VR platform, enabling member companies to create and deploy virtual property tours. Spacely provides Town Life clients with AI-generated VR content tools and property viewing analytics (viewing time, gaze patterns) to improve conversion rates.
• 株式会社ネットデータ (NetData Co., Ltd.)coreTechnology or Integration · 13 May 2022Sales support technology partnership using NetData's '土地バンク' (Land Bank) mapping tool — a sales lead generation system for real estate and property information. Town Life's land-seeking homebuilding clients use Land Bank for property discovery and closing rate improvement. Land Bank has been adopted by 500+ companies / 2,000+ offices across Japan.

Scale indicators12 records

Recent moves10 records

Expansion highlights7 records

Regional players

• Rightmove plc: Rightmove operates the UK's largest residential property portal, providing international comparison for Town Life's housing and real estate media business model with similar consumer-to-business matching dynamics and lead-gen monetization.

Direct peers

• LIFULL Co., Ltd. LIFULL operates LIFULL HOME'S, one of Japan's largest housing and real estate portals. Directly competes with Town Life's media platforms (townlife Katei-zukuri, Reform, Sumai Request) in lead generation for homebuilders, renovators, and real estate agents.
• At Home Co., Ltd. At Home operates a major Japanese real estate listing portal serving property listings, rentals, and sales transactions. Directly overlaps with Town Life's real estate purchase service (townlife Sumai Request) and I-cept real estate agency services.
• Home Pro Co., Ltd. (ホームプロ): Home Pro operates one of Japan's largest renovation matching platforms, connecting homeowners with renovation companies through detailed requirement forms and proposal systems. Directly competes with Town Life Reform in the renovation lead-gen space.

Emerging players

• GA Technologies Inc. (RENOSY): GA Technologies operates RENOSY, a real estate tech platform serving investment property buyers, renters, and homeowners in Japan. Overlaps with Town Life's housing media in lead generation and matching services for residential property transactions.
• EwooL (いえウール): EwooL operates a real estate agency matching platform in Japan, connecting users with licensed real estate agencies through a curated comparison model. Directly competes with Town Life's Sumai Request service and I-cept real estate agency operations.
• ietty Inc. ietty operates a real estate agent matching service in Japan, connecting users with licensed real estate agents through chat-based consultations. Partially overlaps with Town Life's real estate purchase matching and I-cept agency services.

Broad incumbents

• Recruit Holdings: Recruit Holdings operates SUUMO, Japan's dominant housing and real estate portal through its subsidiary. As the market leader, SUUMO provides extensive competition across homebuilding, renovation, and real estate search verticals where Town Life operates.
• Zillow Group: Zillow Group operates the largest US residential real estate marketplace with similar listing, lead-gen, and matching dynamics to Town Life's housing media platforms. Useful international comparison for housing portal business model and multi-vertical strategy.
• LY Corporation (Yahoo! Real Estate): LY Corporation (formerly Z Holdings), parent of Yahoo Japan, operates Yahoo! Real Estate portal—a broad incumbent competing with Town Life's housing/real estate lead generation platforms across multiple verticals, leveraging Yahoo Japan's massive consumer traffic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights8 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Town Life