The Health Equity Consulting Group

What The Health Equity Consulting Group does

The Health Equity Consulting (HEC) Group is a Philadelphia-based, privately held consulting firm founded in 2024 by Dr. Whitney Perkins Witt that provides professional services to healthcare systems, government agencies, community-based organizations, academic institutions, and non-profits focused on advancing population health and health equity. Operating as a small, women-owned business, the firm is led by a team whose members collectively bring over 100 years of experience across non-profits, consulting, healthcare delivery, academia, and federal government, including a Chief Clinical Consultant (a practicing hospitalist at Children's National Hospital), a Director of Research and Innovation with deep mixed-methods expertise, and a Senior Vice President focused on strategy and program execution. Headquartered at 1500 Chestnut Street, the firm serves clients across the United States.

HEC's core offering is a portfolio of consulting services spanning strategy and program development, study design and research evaluation, data architecture and linkage, advanced data analytics, implementation science, health equity accreditation support, and technical assistance. Its intellectual property is anchored by the proprietary 'Cube of Health Model,' a 360-degree framework integrating physical, mental, social, and environmental dimensions of health, layered with AI/ML-driven analytics, predictive modeling, and NLP for processing multi-source health datasets. Specialized service lines include 'Storytelling to Promote Health Equity' and 'The Power of Film and Public Health,' the latter delivered through a strategic partnership with award-winning filmmaker Glenn McKenna. The firm also runs a 6–12 month Health Equity Internship Program supporting MPH candidates from schools including Johns Hopkins, UNC Gillings, CUNY, and the University of New England.

Revenue is generated through project-based professional services consulting engagements. Pricing is not publicly disclosed; client acquisition begins with a free 1-on-1 consultation (funneled through healthequityconsult.com and [email protected]) and proceeds via direct outreach, partnership-building with healthcare providers, and thought leadership content distributed through LinkedIn, EIN Presswire press releases, and leadership contributions to outlets including the Financial Times and the Maternal and Child Health Journal. The firm's WOSB and WBE certifications, obtained in March 2025, expand eligibility for federal, state, and corporate set-aside contracts.

Name

The Health Equity Consulting Group

Legal name

The Health Equity Consulting Group

Website

https://healthequityconsult.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

The Health Equity Consulting Group is a privately held, women-owned Philadelphia consulting firm founded in 2024 that provides health equity strategy, advanced data analytics, AI-driven insights, implementation science, and accreditation support to healthcare systems, government agencies, and community organizations.

Ownership category

akta.pro rank

Product category

Health Equity Consulting Services

NAICS

Other Management Consulting Services (541618), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHACAI)

akta.pro secondary industry

Health Equity Analytics & Disparities Measurement (HLACAHAK)

Keywords

• Health equity consulting
• Population health services
• Social determinants of health
• Implementation science consulting
• Health equity strategy

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Consulting Services: Professional consulting services including strategy development, program design, technical assistance, and health equity accreditation support for healthcare organizations, government agencies, and community organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Health Equity Consulting Group provides professional consulting services to healthcare systems, government agencies, and community organizations focused on advancing health equity and population health. Core offerings include strategy and program development, study design and research evaluation, data architecture and linkage, advanced data analytics with AI, implementation science, health equity accreditation support, and technical assistance. Specialized offerings include storytelling-based health equity communications, film and public health partnerships, and an internship program for emerging public health professionals.

Product overview

The Health Equity Consulting (HEC) Group offers a portfolio of consulting services centered on advancing health equity and population health. Their Core Capabilities Services form the foundation, encompassing educational programming, strategy development, research and evaluation, data architecture with AI-powered analytics, implementation science, and health equity accreditation support. These core services are enhanced by specialized offerings including Storytelling to Promote Health Equity, which uses narrative techniques to humanize complex health issues, and The Power of Film and Public Health, which leverages visual storytelling through filmmaker partnerships to amplify marginalized voices. The organization also operates a Health Equity Internship Program to develop future leaders in the field. Central to their methodology is the Cube of Health Model—a 360-degree framework integrating physical, mental, social, and environmental dimensions for comprehensive health equity strategy.

Differentiator

Problem solved

Functional benefit

Products and services

• Core Capabilities Services Comprehensive consulting services for healthcare organizations, government agencies, and community groups, spanning educational programming in health equity and population health, strategy and program development, study design and research evaluation, data architecture and linkage, advanced data analytics with AI, implementation science, health equity accreditation support, and technical assistance.
• Storytelling to Promote Health Equity A consulting service that bridges data and emotion by using narrative storytelling to humanize complex health issues, share personal experiences, and inspire empathy and understanding within communities, supporting health equity and population health goals for client organizations.
• The Power of Film and Public Health A specialized consulting service delivered in partnership with award-winning filmmaker Glenn McKenna to create compelling visual narratives through film that amplify marginalized voices, foster understanding, and inspire action in public health initiatives for client organizations.
• Health Equity Internship Program A 6-12 month remote internship program offering students and trainees hands-on experience tackling health and social inequities, with opportunities to work on diverse projects including maternal health, mental health, and Medicaid-related initiatives for individuals passionate about advancing health equity.
• Cube of Health Model A proprietary 360-degree holistic framework integrating physical, mental, social, and environmental dimensions, sold as a methodology deliverable that underpins HEC Group's consulting engagements and provides comprehensive strategy for advancing well-being and health equity.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

One partnership is on record.

• Glenn McKennacoreStrategic or Co-development Partner · 1 January 2025Partnership with award-winning filmmaker Glenn McKenna, known for his work with Apple, Netflix, HBO, Google, and CNN, to create compelling visual narratives that amplify marginalized voices, foster understanding, and inspire action through storytelling and film in public health initiatives.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Health Management Associates: A national healthcare consulting firm specializing in publicly funded healthcare, including Medicaid, behavioral health, and population health strategy for state agencies and health systems — directly comparable to HEC Group's health equity, Medicaid policy, and SDOH consulting focus.
• NORC at the University of Chicago: An independent research institution delivering survey research, program evaluation, and policy analysis for federal health agencies — overlapping with HEC Group's research, evaluation, and health equity consulting work.
• Abt Associates: A global research and consulting firm with substantial federal health equity, public health, and SDOH evaluation practices — directly comparable in client type and equity-focused analytics work.
• Manatt Health: A division of Manatt, Phelps & Phillips providing consulting and legal advisory to health systems, government agencies, and payers on Medicaid, health equity, and population health — directly comparable in client base and policy consulting focus.
• Avalere Health: A healthcare strategy and policy consulting firm serving payers, providers, and life sciences companies on value-based care, health equity, and data-driven strategy — overlapping with HEC Group's data analytics, value-based, and health equity work.
• Lewin Group: A healthcare consulting firm delivering policy analysis, program evaluation, and population health insights to government and commercial clients — closely aligned with HEC Group's research, evaluation, and SDOH work.
• Mathematica: A research and data analytics consultancy with deep federal health portfolio work, including Medicaid, SDOH, and equity-focused program evaluation — comparable to HEC Group's research, evaluation, and data analytics capabilities.

Broad incumbents

• ICF International: A large professional services firm with a public health division offering health equity, data analytics, and program implementation support to federal agencies — a broader incumbent with overlapping capabilities to HEC Group's portfolio.
• Deloitte (Health Equity practice): A Big Four firm with a dedicated health equity and population health practice serving large payers, providers, and government clients — overlapping capability but operating at significantly greater scale than HEC Group.

Emerging players

• HealthBegins: A smaller consulting and social enterprise focused on health equity, SDOH, and upstream quality improvement for health systems and communities — a smaller, more niche peer with a similar equity-first consulting model to HEC Group.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HealthHECGroup
• Facebookfacebook.com/health.equity.consulting.group
• LinkedInlinkedin.com/company/the-health-equity-consulting-group-hec-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Health Equity Consulting Group