University of Georgia's Master of Marketing Research Program
The University of Georgia's Master of Marketing Research (MMR) program, part of Terry College of Business, is the first graduate marketing research program in the United States, offering an 11-month, in-person specialized master's degree with claimed 100% career placement, drawing on Terry's AACSB-accredited faculty, 85,000+ alumni network, and Athens/Atlanta/Griffin campus footprint.
- Company typePrivate
- Founded1912
- HeadquartersAthens, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What University of Georgia's Master of Marketing Research Program does
The University of Georgia's Master of Marketing Research (MMR) program, housed within the Terry College of Business at the University of Georgia in Athens, Georgia, is the first graduate program of its kind in the United States, established in 1979 to address industry demand for specialized marketing research professionals. The program is an 11-month, full-time, in-person specialized master's offering that trains students in marketing research methodology, consumer insights analysis, data-driven marketing strategy, statistical analysis, market segmentation, and competitive intelligence. Students gain hands-on experience with contemporary marketing research technology and methodologies through coursework and projects, including a documented partnership with City of Hope Cancer Treatment Center applying data-driven analytics in a healthcare context.
The MMR program operates as a sub-brand within Terry College of Business's broader Specialized Master's Programs portfolio, which also includes the Master of Accountancy, Master of Professional Accountancy, Master of Science in Business Analytics, and a recently launched Master of Science in Business and Artificial Intelligence (Online). Delivery is anchored at Terry's Athens main campus with the Business Learning Community's six-building complex at 600 South Lumpkin Street, while supplemental instruction, executive education, and corporate engagement flow through Terry's Atlanta hub at 3475 Lenox Road and a satellite location in Griffin. The program draws on Terry's 200+ faculty across seven academic departments, a separately documented 11,000-student base across Terry's full degree portfolio, and an 85,000+ alumni network spanning 80 countries that feeds employer demand and career placement.
Revenue flows from graduate tuition as part of the University of Georgia's standard graduate tuition structure, with specific MMR rates administered through the UGA Bursar and supplemented by Terry merit-based financial aid and gifts processed through the UGA Foundation. Pricing details for the MMR program itself are not publicly disclosed. The go-to-market motion is primarily direct-to-consumer, executed via Terry's dedicated admissions events, information sessions, graduate program fairs, the Specialized Master's Programs web pages, and alumni referrals through the TerryConnect LinkedIn group. The program reports a 100% career placement rate, sits within a Terry College that has held continuous AACSB accreditation since 1926, and benefits from institutional rankings including Financial Times #1 Value for Money (MBA, three consecutive years) and nine programs ranked among U.S. News top-10 public business schools.
University of Georgia's Master of Marketing Research Program firmographics
Firmographics- Name
- University of Georgia's Master of Marketing Research Program
- Legal name
- C. Herman and Mary Virginia Terry College of Business
- Website
- https://terry.uga.edu
- Company type
- Private
- Founded year
- 1912
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The University of Georgia's Master of Marketing Research (MMR) program, part of Terry College of Business, is the first graduate marketing research program in the United States, offering an 11-month, in-person specialized master's degree with claimed 100% career placement, drawing on Terry's AACSB-accredited faculty, 85,000+ alumni network, and Athens/Atlanta/Griffin campus footprint.
- Ownership category
- akta.pro rank
University of Georgia's Master of Marketing Research Program industry classification
Industry- Product category
- Graduate Business Education
- NAICS
- Marketing Research and Public Opinion Polling (541910), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Educational Services (8200)
- akta.pro industry
- Higher Education Digital Courseware & Modules
Keywords
Where University of Georgia's Master of Marketing Research Program is headquartered
LocationHeadquarters
- HQ city
- Athens
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
University of Georgia's Master of Marketing Research Program business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Graduate Tuition and Fees: The Master of Marketing Research program generates revenue through graduate tuition. Terry College offers various financing options and merit-based financial aid for graduate students. The program is part of Terry's Specialized Master's Programs which contribute to overall college revenue through tuition payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Graduate tuition rates available through UGA Bursar |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
University of Georgia's Master of Marketing Research Program product offering
Product offeringCore offering
The Master of Marketing Research (MMR) is an 11-month graduate program at the University of Georgia's Terry College of Business that trains students in marketing research technology, tools, and strategies. It is described as the first program of its kind in the United States, blending academic instruction with hands-on engagement with industry-standard research platforms and methodologies.
Product overview
The Terry College of Business offers a portfolio of business degree programs through its Specialized Master's Programs. The Master of Marketing Research (MMR) is a standalone 11-month graduate program recognized as the first of its kind in the United States, providing intensive hands-on training with industry-standard marketing research technologies and methodologies. The program is positioned alongside other specialized master's offerings including the Master of Accountancy, Master of Professional Accountancy, Master of Science in Business Analytics, and Master of Science in Business and Artificial Intelligence.
Differentiator
Problem solved
Functional benefit
Brands
- Master of Marketing Research (MMR): First program of its kind in the U.S., 11-month program with 100% career placement rate.
- J.M. Tull School of Accounting
- Ivester Institute for Business Analytics and Insights
- Institute for Leadership Advancement (ILA)
Products and services
- Master of Marketing Research (MMR)
Quantifiable outcome
- 100% career placement rate for MMR graduates
- +1 more outcomes
Companies that use University of Georgia's Master of Marketing Research Program
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles1 record
University of Georgia's Master of Marketing Research Program technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
University of Georgia's Master of Marketing Research Program partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- City of Hope Cancer Treatment CenterminorTeams of University of Georgia students brought together by the Terry College of Business Office of Professional and Community Engagement worked with leaders at the City of Hope Cancer Treatment Center in Atlanta to help ensure every patient has data-driven health support. This partnership provides experiential learning opportunities for Terry students while supporting healthcare analytics initiatives.
- University of Georgia Small Business Development Center (UGA SBDC)coreThe University of Georgia is opening a Small Business Development Center (SBDC) office in Buckhead in collaboration with the Terry College of Business. The SBDC will operate from the Terry Executive Education Center in Atlanta, extending Terry's educational reach to the business community in Buckhead and supporting small business development in the region.
- AltriaminorAltria sponsors the Altria Executive Seminar Series at Terry College, bringing industry leaders to interact with students and the broader business community. This partnership enhances Terry's executive education programming and provides students with exposure to senior business leadership.
- Georgia SBDC (Statewide Network)coreThe Georgia Small Business Development Center network operates in collaboration with Terry College through the new Buckhead office at the Terry Executive Education Center. This partnership extends Terry's impact into the small business ecosystem across Georgia.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
University of Georgia's Master of Marketing Research Program competitors and assessment
Company assessmentDirect peers
- Baruch College (CUNY Zicklin) - MS in Marketing: Zicklin's MS in Marketing/Marketing Intelligence track is a New York-based direct peer, attracting similar students interested in marketing analytics and research, with comparable recruiter audiences in advertising, CPG, and financial services insights teams.
- University of Texas at Dallas - MS in Marketing: UT Dallas's Jindal School offers an MS in Marketing with a strong quantitative/analytics track, directly comparable to UGA's MMR in curriculum (consumer insights, analytics, methodology) and in competing for the same corporate research-hire talent pipeline.
- Southern Illinois University Edwardsville - MS in Marketing Research: SIUE is widely cited as one of the few other dedicated MS in Marketing Research programs in the U.S. It competes directly with UGA's MMR for the same niche applicant pool of students seeking specialized marketing research graduate training rather than a general MBA or MS in Marketing.
- Michigan State University - MS in Marketing: MSU's Broad College offers an MS in Marketing with research-analytics emphasis, serving a similar prospective student (early-career or recent undergrad seeking marketing analytics/research skills) and competing for the same recruiter pipeline in consumer insights and brand analytics roles.
- University of Wisconsin-Madison - MS in Marketing: Wisconsin's MS in Marketing is a public-school peer in the same tier as Terry (top public business school), with overlapping recruiter base and curriculum in consumer insights, market research, and analytics, competing for similar applicants nationally.
Broad incumbents
- Northwestern University - Kellogg School of Management: Kellogg is a top-tier broad MBA incumbent that competes for the same high-aptitude marketing-analytics applicants via its Marketing Major/MBA and MMM program. While not a dedicated MMR, it overlaps in producing marketing research/analytics talent for the same Fortune 500 employer base.
Emerging players
- University of Connecticut - MS in Business Analytics & Project Management: UConn and similar regional public universities have launched newer specialized master's programs with marketing-analytics content; they overlap with MMR as emerging competitors for the same applicant segment seeking shorter, more affordable alternatives to top-tier MBAs.
Others
- Insights Association (Professional Body): The Insights Association is the leading professional body for the marketing research industry that MMR graduates enter. It is an ecosystem participant (not a competitor) whose certifications, job boards, and conferences shape the demand pipeline that the MMR program feeds.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
University of Georgia's Master of Marketing Research Program social profiles
Digital presenceUniversity of Georgia's Master of Marketing Research Program financial estimates
Financial estimateRevenue estimate
Valuation estimate
University of Georgia's Master of Marketing Research Program leadership team
Management profileNumber of profiles
Profiles1 record
University of Georgia's Master of Marketing Research Program subsidiaries and ownership
Company hierarchySubsidiaries3 records
University of Georgia's Master of Marketing Research Program funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
University of Georgia's Master of Marketing Research Program M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about University of Georgia's Master of Marketing Research Program
What does University of Georgia's Master of Marketing Research Program do?
The Master of Marketing Research (MMR) is an 11-month graduate program at the University of Georgia's Terry College of Business that trains students in marketing research technology, tools, and strategies. It is described as the first program of its kind in the United States, blending academic instruction with hands-on engagement with industry-standard research platforms and methodologies.
Is University of Georgia's Master of Marketing Research Program a public or private company?
University of Georgia's Master of Marketing Research Program is a private company. It is classified as state government owned and is currently operating.
When was University of Georgia's Master of Marketing Research Program founded?
University of Georgia's Master of Marketing Research Program was founded in 1912. It employs 1 to 10 people.
Where is University of Georgia's Master of Marketing Research Program based?
University of Georgia's Master of Marketing Research Program is headquartered in Athens, United States, in the North America region.
How does University of Georgia's Master of Marketing Research Program make money?
One revenue line is on record: graduate Tuition and Fees.
Who are University of Georgia's Master of Marketing Research Program's main competitors?
Direct peers on record are Baruch College (CUNY Zicklin) - MS in Marketing, University of Texas at Dallas - MS in Marketing, Southern Illinois University Edwardsville - MS in Marketing Research, Michigan State University - MS in Marketing and University of Wisconsin-Madison - MS in Marketing. Northwestern University - Kellogg School of Management is listed as a broad incumbent. University of Connecticut - MS in Business Analytics & Project Management is listed as an emerging player. Insights Association (Professional Body) is listed as an others.
Does University of Georgia's Master of Marketing Research Program have an API?
No public API is recorded for University of Georgia's Master of Marketing Research Program.
What industry is University of Georgia's Master of Marketing Research Program in?
University of Georgia's Master of Marketing Research Program's product category is Graduate Business Education. Its primary akta.pro industry code is EDAGAEAB, Higher Education Digital Courseware & Modules. Its NAICS code is 541910 and its SIC code is 8200.