What Knundsen&CRC does

Knudsen&CRC is a privately-held international regulatory compliance consultancy founded in 2012 that supports international brands in entering and operating within highly regulated markets. The firm is incorporated in Denmark as Knudsen&CRC Denmark ApS, with a regional headquarters at SOHO Fuxing in Shanghai's Huangpu District, plus additional offices in Dragør, Denmark, and London, United Kingdom. Its primary vertical is international cosmetics and skincare brands seeking market access into China (with additional coverage of the EU, the UK, the Middle East, ASEAN, and the UAE); secondary practice areas span food and nutritional supplements, medical devices and pharmaceuticals, pet care products, air care products, and disinfectant products.

The company operates a portfolio of more than 25 distinct service lines including cosmetic product registration and filing, new cosmetic ingredient registration, EU/UK/China compliance consulting, medical device and drug registration in China, novel food ingredient registration, pet food and pet grooming compliance, GACC customs registration, global claims testing, R&D and product development support, government affairs, training, M&A advisory for regulated industries, and an air care and disinfectant registration offering. The Leaping Bunny China Qualification Program is the firm's flagship differentiator: Knudsen&CRC built the first regulatory pathway enabling Leaping Bunny-certified cruelty-free cosmetics brands to enter mainland China without mandatory animal testing.

The business model is B2B professional services delivered through direct enterprise engagement, with revenue sourced from project-based quote engagements sized to scope and complexity. Pricing is not publicly disclosed. Demand generation relies on content-led marketing (regulatory insights blog, LinkedIn, email newsletters) and the firm's extensive portfolio of named-client testimonials from enterprise customers. The firm offers 24/7 expert support across time zones and is led by founder Mette Knudsen, with no disclosed institutional ownership, no outside funding rounds, and no parent-company affiliations.

Name

Knundsen&CRC

Legal name

Knudsen&CRC Denmark ApS

Website

https://knudsenchina.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Knudsen&CRC is a privately-held international regulatory compliance consultancy founded in 2012 that enables international brands to navigate product registration and compliance across China, the EU, the UK, and the Middle East in cosmetics, food, medical devices, and pet care industries.

Ownership category

akta.pro rank

Product category

Regulatory Compliance Consulting

NAICS

Professional, Scientific, and Technical Services (541)

akta.pro primary industry

Regulatory Submissions, Registrations & Facility Approvals (FDA/USDA/EU) (AFALADAD)

akta.pro secondary industries

Regulatory Consulting & Compliance Program Management (FDA/USDA/EFSA) (AFALADAC), Training & Competency Programs (HACCP, PCQI, GMP) (AFALADAK), Labeling & Claims Compliance Review (Nutrition, Allergen, Country-of-Origin) (AFALADAF)

Keywords

• Regulatory compliance consulting
• Cosmetics product registration
• Food regulatory compliance
• Medical device registration
• China market entry advisory

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Regulatory Compliance Consulting Services: Professional consulting services for international regulatory compliance across highly regulated industries including cosmetics, food, medical devices, and pet care products. Services include product registration, filing, compliance consulting, training, and government affairs support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Knudsen&CRC provides international regulatory compliance consulting services for highly regulated industries, including cosmetics, food and supplements, medical devices, pharmaceuticals, and pet care products. The firm guides international brands through product registration, filing, testing, training, government affairs, and M&A advisory in China, the EU, the UK, and the Middle East, and is notably the pioneer of the Leaping Bunny China Qualification Program enabling cruelty-free cosmetics to enter the Chinese market without animal testing.

Product overview

Knundsen&CRC is an international regulatory compliance consultancy providing a comprehensive portfolio of services for highly regulated industries including cosmetics, food, medical devices, and pet care products. The company operates across multiple markets including the EU, UK, China, and the Middle East. The service offering encompasses regulatory registration and filing services, compliance consulting, training, marketing support, R&D, government affairs, and M&A advisory. The company is particularly known for pioneering the Leaping Bunny China Qualification Program, enabling cruelty-free cosmetics brands to enter China without animal testing. Services are delivered through their offices in Shanghai (China), Dragør (Denmark), and London (UK), with 24/7 expert support.

Differentiator

Problem solved

Functional benefit

Products and services

• Cosmetic Product Registration and Filing Services Registration and filing services for cosmetic products in regulated markets (China, EU, UK, ASEAN, UAE, Middle East). Target customers are international cosmetics brands seeking market entry.
• Ethical Cosmetics Services Services enabling cruelty-free and ethical cosmetics brands to enter regulated markets without animal testing exposure. Target customers are purpose-driven beauty and personal care brands.
• Leaping Bunny China Qualification Program Pioneering program enabling Leaping Bunny certified cruelty-free cosmetics brands to enter the Chinese market without animal testing. Target customers are international certified cruelty-free cosmetics brands.
• Expert EU Cosmetics Compliance Services Regulatory compliance services for cosmetics products in the European Union market. Target customers are brands selling or entering the EU.
• UK Cosmetic Compliance Services Regulatory compliance services for cosmetics products in the United Kingdom market. Target customers are brands operating or entering the UK.
• ASEAN and UAE Cosmetics Compliance Services Regulatory compliance services for cosmetics products in ASEAN regions and UAE markets. Target customers are brands entering Southeast Asia and the Middle East.
• China Cosmetics Manufacturing Services Manufacturing support and regulatory services for cosmetics products in China. Target customers are cosmetics brands seeking Chinese manufacturing partners.
• Cosmetics Marketing and Communication Marketing and communication services for cosmetics brands entering regulated markets like China. Target customers are cosmetics brands needing China-focused marketing strategy.
• Cosmetic Training Services Training programs for cosmetic regulatory compliance and market entry. Target customers are brand teams and compliance staff.
• New Cosmetic Ingredient Registration Registration services for new cosmetic ingredients in regulated markets. Target customers are cosmetics R&D teams and ingredient innovators.
• China Food Regulatory Compliance Regulatory compliance services for food products in the Chinese market. Target customers are food and beverage brands entering China.
• Health Food Registration and Filing Services Registration and filing services for health food products in regulated markets including China. Target customers are nutritional supplement and functional health food brands.
• Novel Food Ingredient Registration Services Registration services for novel food ingredients in regulated markets. Target customers are food innovators and supplement companies introducing new ingredients.
• Medical Device Registration Services in China Regulatory registration services for medical devices in the Chinese market. Target customers are medical device manufacturers and brands.
• Drug Registration Services in China Regulatory registration services for pharmaceutical drugs in China. Target customers are pharmaceutical companies seeking Chinese market entry.
• Pet Food Registration Services Registration services for pet food products in the Chinese market. Target customers are pet food manufacturers entering China.
• Pet Grooming Product Compliance Services Regulatory compliance services for pet grooming products. Target customers are pet care brands requiring market compliance.
• Air Care Product Compliance Services Regulatory compliance services for air care products in international markets including China. Target customers are air care product manufacturers.
• Disinfectant Registration Services Registration services for disinfectant products in regulated markets. Target customers are disinfectant manufacturers.
• GACC Registration Services Registration services under China's General Administration of Customs (GACC) for product import/export. Target customers are companies importing or exporting regulated goods into or out of China.
• Responsible Agent Services Designated responsible agent services for regulatory compliance in foreign markets. Target customers are overseas brands that need a locally designated responsible agent.
• Government Affairs Services Government relations and regulatory affairs support for navigating regulatory landscapes. Target customers are companies needing engagement with regulatory authorities.
• Global R&D and Product Development Research and development support for global product development and market-specific formulation. Target customers are brands seeking market-specific product formulation guidance.
• Global Claims Testing Services Testing and verification services for global product claims and labeling compliance. Target customers are brands needing substantiation of product claims for regulated markets.
• M&A Advisory Services for Highly Regulated Industries in China Mergers and acquisitions advisory services for companies in highly regulated industries operating in China. Target customers are investors and operators in cosmetics, food, medical devices, and pet care pursuing M&A in China.

Quantifiable outcome

• First company to introduce Leaping Bunny certified cosmetics to the Chinese market

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered flagship.

• Oriental Beauty Valley / FengPu Industrial ParkflagshipStrategic or Co-development Partner · 1 November 2024Knudsen&CRC was named the official ambassador for Oriental Beauty Valley and Fengpu Industrial Park in November 2024. This appointment builds on their successful collaboration for Positive Change since 2018 and opens new opportunities for international and domestic partnerships. This recognition demonstrates their standing in the Chinese cosmetics and beauty industry.
• Leaping Bunny Program (CCIC - Coalition for Consumer Information on Cosmetics)flagshipStrategic or Co-development PartnerKnudsen&CRC was the first company to introduce Leaping Bunny certified cosmetics to the Chinese market, pioneering ethical beauty standards. They work with Leaping Bunny to provide a pathway for cruelty-free brands to enter the China market without animal testing exposure.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• NSF International: Global public health and safety organization offering regulatory consulting, testing, and certification for cosmetics, food supplements, and personal care — comparable multi-jurisdiction compliance services for consumer brands.
• Intertek: Global TIC provider delivering testing, certification, and regulatory compliance services across consumer goods, cosmetics, food, and medical devices in Asia, Europe, and the Middle East, comparable to Knudsen&CRC's multi-jurisdictional scope at much larger scale.
• SGS Société Générale de Surveillance: Global testing, inspection, and certification (TIC) major with extensive regulatory and product compliance services for cosmetics, food, and consumer goods across China, EU, UK, and the Middle East — a much larger incumbent offering overlapping regulatory services.
• UL Solutions: Global safety science company offering regulatory compliance, testing, and certification across consumer products including cosmetics and personal care — adjacent to Knudsen&CRC's regulated-industries focus.
• Bureau Veritas: International TIC group providing testing, inspection, and certification including consumer products and cosmetics compliance globally — overlapping with Knudsen&CRC's regulated-product registration and compliance work across key geographies.
• Eurofins Scientific: International laboratory testing group providing product testing and regulatory support for cosmetics, food, and consumer goods across Europe and Asia — overlapping with Knudsen&CRC's claims testing and product compliance services.

Emerging players

• Registrar Corp: US-based regulatory compliance firm specializing in FDA and international product registrations for food, cosmetics, drugs, and medical devices — an adjacent competitor for foreign brand compliance into regulated markets.

Direct peers

• REACH24h: Regulatory consultancy with offices in China, the EU, the UK, and the US, providing chemical, cosmetic, food, and consumer product compliance services across multiple jurisdictions — overlapping head-to-head with Knudsen&CRC's multi-region offering.
• CIRS Group: China-headquartered regulatory consulting firm offering cosmetics, food, chemical, and medical device compliance services including NMPA filings. Closest direct competitor to Knudsen&CRC's core registration and filing practice in China.

Regional players

• Mérieux NutriSciences: Food safety, testing, and regulatory services provider with strong presence in China and Europe — comparable to Knudsen&CRC's food regulatory and product compliance practice across the same geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/knudsencrc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knundsen&CRC