iAgency

What iAgency does

iAgency is a privately-held Vietnamese digital marketing and creative agency headquartered in Ho Chi Minh City, founded in 2016 according to the company's history and operating with a team of approximately 9 professionals. The company delivers four core service lines — graphic design, digital marketing, website design, and media/PR — to Vietnamese small and medium businesses, startups, and select enterprise clients. Its service catalog spans brand identity systems, full-stack digital marketing (Google and Facebook partner-certified), WordPress/PHP/Laravel-based website development, SEO retainers, and KOL/PR media services. Notable portfolio clients span real estate (Halona), fashion (Andora, Vera Festival, Girly), aluminum and glass (Long Vân Group, Nhôm kính Nam Thông, Long Vân NTV, Loval), healthcare (Phòng khám Bình An), travel (iDalat), retail/florist (Hoa Tươi Gia Hân), and industrial (BRC) verticals.

The business model combines one-time project fees for creative work (logos at 3M-10M VND, websites at 6.5M-12M VND), recurring subscriptions for website management (iWebcare at 1.5M-4M VND/month) and SEO retainers (280M-420M+ VND over 10-12 months), and managed-service commissions on Google Ads spend (9-14% fee, tiering down as ad spend increases). An Outsourced Marketing Department retainer (from 4,990,000 VND/month) extends the model further into monthly recurring engagement. Distribution is primarily direct via website inquiry forms, a hotline staffed 8:00-22:00, and self-service quote requests, with social media (Facebook, Instagram, LinkedIn, Pinterest, Twitter) and a content blog serving as discovery channels.

The underlying technology is entirely commodity: WordPress sites built with PHP and Laravel frameworks, SEO tooling limited to standard practices (sitemap, robots.txt, Schema markup, image optimization), and no proprietary platform, API, or software product. iAgency holds Google Partner and Facebook Advertising Partner certifications and is registered with Vietnam's Ministry of Industry and Trade for e-commerce legitimacy. The company claims to have served over 3,000 businesses and completed more than 200 projects, but no revenue figures, headcount growth trends, funding events, or retention metrics are publicly disclosed. Ownership is private and founder/operator-led, with no evidence of institutional investment, parent company, or external capital.

Name

iAgency

Legal name

iAgency

Website

https://iagency.com.vn

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

iAgency is a privately-held Vietnamese digital marketing and creative agency in Ho Chi Minh City, delivering graphic design, website design, digital marketing, and media/PR services primarily to local SMBs, startups, and select enterprises via Google and Meta partner-certified offerings.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Graphic Design Services: One-time design service fees including logo design, brand identity, marketing materials, packaging design, and advertising imagery. Revenue generated as project-based payments with tiered pricing based on complexity and deliverables.
2. Digital Marketing Services: Recurring service fees for Facebook services (like increases, Fanpage management), Google services (Adwords management, SEO), and social media management. Includes subscription tiers and usage-based pricing for various engagement metrics.
3. Website Design & Management: One-time website design fees (6.5M - 12M VND) plus recurring website management/maintenance fees (1.5M - 4M VND/month). Website packages include hosting, SEO optimization, and ongoing support.
4. Advertising Management: Commission-based revenue (9-14% of advertising budget) for managing Google Ads campaigns. Fees tier down as monthly ad spend increases.
5. SEO Services: Comprehensive SEO packages priced at 280M - 420M+ VND for 10-12 month engagements, targeting specific keyword rankings and organic traffic goals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

iAgency is a Vietnamese full-service digital marketing and creative agency providing integrated marketing solutions across four pillars: Graphic Design (logos, brand identity, packaging, marketing collateral), Digital Marketing (Facebook/Google Ads, SEO, content marketing, website management), Website Design (industry-specific WordPress/PHP/Laravel websites), and Media/PR (KOL services, electronic press PR). Services are sold through tiered packages (iA1-iA4) with one-time project fees and recurring monthly subscriptions, targeting Vietnamese SMBs, enterprises, and startups.

Product overview

iAgency is a Vietnamese digital marketing and creative agency offering a comprehensive suite of services organized into four core categories: Graphic Design, Digital Marketing, Website Design, and Media/PR. The Graphic Design division encompasses logo design, brand identity systems, marketing collateral (catalogues, brochures, profiles), packaging/label design, website imagery, and advertising design. The Digital Marketing arm covers Facebook services (ads, engagement growth), Google services (Adwords, SEO, Maps optimization), website management (iWebcare), and content marketing. Website Design services are provided across industry verticals including fashion, cosmetics, real estate, electronics, e-commerce, interior design, and construction, with tiered pricing from VND 6.5 million to custom enterprise packages. The Media/PR section offers KOL services and electronic press PR. Services are priced through multiple tiers (iA1 through iA4) with varying levels of deliverables, with SEO packages starting at VND 280 million and website management starting at VND 1.5 million per month.

Differentiator

Problem solved

Functional benefit

Products and services

• Graphic Design Services Provides visual design services including logo design, brand identity systems, marketing materials (catalogues, brochures, profiles), packaging and label design, website imagery, and advertising design for digital platforms. Serves Vietnamese businesses seeking professional visual branding.
• Digital Marketing Services Comprehensive digital marketing solutions including Facebook services (ads, likes, fanpage management), Google services (Adwords, SEO, Maps), website services, and content marketing. Targets Vietnamese SMBs, enterprises, and startups needing online customer acquisition.
• Website Design Services Professional website design and development services with SEO optimization, covering industry-specific verticals including fashion, cosmetics, real estate, electronics, e-commerce, interior design, and construction sectors. Built on WordPress/PHP/Laravel platforms.
• Media/PR Services Media and public relations services including KOL (Key Opinion Leader) rental services, PR on electronic news outlets, PG (promotion girl) services, and brand communication strategy.
• Logo Design Professional logo design services with multiple tiers (Logo iA1 through iA4) ranging from VND 3,000,000 to VND 10,000,000, offering different numbers of design concepts (3-5) and revision limits (3-8). Serves shops, startups, small businesses, and large businesses.
• Brand Identity System Complete brand identity system design including product brand recognition, service brand recognition, office brand recognition, and point-of-sale brand recognition for Vietnamese businesses.
• Marketing Materials Design

Quantifiable outcome

• Over 3,000 businesses served and continuing to help businesses reach millions of customers
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and moderate.

• GooglecoreGTM or Marketing PartnerGoogle Partner status certified by iAgency. Offering Google Ads management services including Search Ads, Display Network, Shopping Ads, and Video Ads. Services include keyword research, campaign setup, real-time monitoring, and click fraud filtering.
• Facebook/MetacoreGTM or Marketing PartnerFacebook Advertising Partner status. Offering comprehensive Facebook services including Facebook Ads management, post likes, Fanpage likes, followers, group members, and VIP like packages.
• Ministry of Industry and Trade (Bộ Công Thương)moderateOthersRegistered with Vietnamese Ministry of Industry and Trade. Provides legitimacy and trust signal for e-commerce and online business services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ogilvy: Global full-service advertising and digital agency with deep operations across Asia. Comparable to iAgency in offering integrated creative, digital media, and PR services, but at vastly larger scale and with multinational clients.
• TBWA: Global creative agency network with strong Asia-Pacific operations. Comparable to iAgency in full-service creative and digital capabilities, but operates at holding-company scale across multiple geographies.
• Hakuhodo: Japan's second-largest advertising agency with established Southeast Asia operations including Vietnam. Overlaps with iAgency in integrated creative, digital, and media services, and is one of the most active global networks in the Vietnamese market.
• Leo Burnett: Global advertising agency network with operations across Asia. Comparable to iAgency in creative-driven integrated marketing approach, though serving predominantly large multinational brand clients.
• VMLY&R: Global customer experience and advertising agency combining brand strategy, creative, and digital marketing. Comparable to iAgency in end-to-end marketing services but serves enterprise clients globally with much larger teams.
• MullenLowe: Global creative network offering brand strategy, advertising, and digital marketing services. Comparable to iAgency in integrated agency model, with Asia-Pacific presence competing for similar regional client budgets.
• BBDO: Global advertising network offering creative, digital, and integrated marketing services. Comparable service portfolio to iAgency across advertising, content, and brand communications, but at significantly larger scale and geographic reach.
• Publicis Groupe: Global advertising and communications holding company with deep Asia-Pacific operations. Competes with iAgency across the full creative, digital, and media services stack, though typically at enterprise scale.
• WPP: World's largest advertising holding company with extensive operations across Southeast Asia including Vietnam. Offers the same integrated services as iAgency (creative, digital, media, PR) through agencies such as Ogilvy, VMLY&R, and GroupM, competing for the same Vietnamese client pool at enterprise tier.
• Dentsu: Global advertising holding company with significant Asia-Pacific presence, including Vietnam. Provides the same breadth of services as iAgency (creative, digital, media, PR) at multinational scale with proprietary technology platforms.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/iagencycomvn
• Facebookfacebook.com/iagency.com.vn
• LinkedInlinkedin.com/company/iagencycomvn
• Instagraminstagram.com/iagencycomvn
• Pinterestpinterest.com/iagencycomvn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iAgency