Hisense Home Appliances Group

What Hisense Home Appliances Group does

Hisense Home Appliances Group Co., Ltd. (海信家电集团) is a Chinese publicly listed home appliance manufacturer headquartered in Shunde, Foshan, with primary listings on the Shenzhen Stock Exchange (000921) and Hong Kong Stock Exchange (00921). The company operates a multi-brand portfolio spanning mass-market to ultra-premium segments, including Hisense, Ronshen (容声), Kelon (科龙), Hitachi (joint venture), York VRF, Gorenje (古洛尼), and ASKO, covering residential air conditioning, central HVAC, refrigeration, washing machines, kitchen appliances, commercial cold chain, and automotive thermal management via Sanden Holdings (三電). Core technologies include vacuum preservation (over 200 patents), fresh air air conditioning (pioneered 2008), DBD+ ionization sterilization, 5G IoT central AC, and a proprietary Star Ocean (星海) large AI model with food, air, and laundry intelligent agents.

The company generates revenue predominantly through hardware sales across eight product streams, supported by premium/mid-market tiered pricing (Canren/璀璨, Gorenje, ASKO at the high end; Hisense, Ronshen, Kelon in core segments). Its go-to-market combines direct e-commerce, five overseas regional centers, B2B project sales to real estate developers (Longfor, Hengda), and event-driven brand building through FIFA World Cup and UEFA European Championship sponsorships. Production spans Qingdao, Shunde, Jiangmen, Changsha, and Thailand, with 480 million units annual cold chain capacity and the world's first multi-connected central AC Lighthouse Factory.

In 2025 the company reported revenue of 879.28 billion RMB with net profit attributable to shareholders of 31.87 billion RMB, operating across 130+ countries with over 40 million smart home users on its 5G IoT platform. Geographic mix is increasingly international, with overseas revenue growing 29-37% YoY in 2024 and contributing materially to group results. The customer base spans individual consumers, real estate developers, healthcare and education institutions, automotive OEMs (including BYD), and commercial retail, providing diversified revenue exposure.

Name

Hisense Home Appliances Group

Legal name

海信家电集团有限公司

Website

https://hxjd.hisense.cn

Company type

Public

Founded year

1984

Operating status

Operating

Headcount range

10,001+ employees

Short description

Hisense Home Appliances Group is a publicly listed Chinese multi-brand home appliance manufacturer operating Hisense, Ronshen, Kelon, Hitachi JV, York VRF, Gorenje, and ASKO across residential and commercial HVAC, refrigeration, laundry, kitchen, and NEV thermal management, serving consumers and enterprises in 130+ countries with 879.28 billion RMB in 2025 revenue.

Ownership category

akta.pro rank

Product category

Home Appliances Manufacturing

NAICS

Major Household Appliance Manufacturing (33522), Major Household Appliance Manufacturing (335220), Household Appliance Manufacturing (3352), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Household Appliances (3630), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Refrigeration & Service Industry Machinery (3580)

akta.pro industry

PRIMARYCRACACAE

HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Home Appliance Retail (Major Appliances)

SECONDARYCRACACAB

Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Home Appliance Retail (Major Appliances)

SECONDARYCRACACAA

Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Home Appliance Retail (Major Appliances)

SECONDARYCRACADAF

Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Small Appliance & Kitchen Gadget Retail

SECONDARYCRACACAH

Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Home Appliance Retail (Major Appliances)

Keywords

• Home appliances manufacturing
• Residential air conditioning
• Refrigerator preservation technology
• Central air conditioning systems
• Commercial cold chain

Headquarters

HQ city

Foshan

HQ country

China

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. 家用空调 (Residential Air Conditioning): Revenue from residential air conditioners including window units, split systems, and smart air conditioning products with fresh air, inverter, and AI capabilities. Major product lines include Hisense, Kelon, and the high-end 璀璨 (Canton) series.
2. 冰箱冷柜 (Refrigerators and Freezers): Sales of refrigerator products under Hisense, Rongsheng, and Kelon brands. Includes vacuum fresh-keeping refrigerators, WILL series, embedded/integrated designs, and commercial refrigeration equipment.
3. 中央空调 (Central Air Conditioning): Revenue from commercial central air conditioning systems including VRF multi-connected systems, water-source VRF, and building management solutions. Includes products from Hisense Hitachi (海信日立), York VRF, and Haier brands.
4. 洗衣机 (Washing Machines): Sales of washing machines and laundry equipment including front-load, top-load, combo washer-dryers, and the innovative 三筒洗衣机 (three-drum washing machine) for separate washing needs.
5. 厨房电器 (Kitchen Appliances): Revenue from kitchen appliances including range hoods, gas stoves, dishwashers, steam ovens, and water heaters under Hisense and Gorenje brands.
6. 商用冷链 (Commercial Cold Chain): Commercial refrigeration equipment including display cases, life science cold chain, supermarket displays, and smart vending machines under Qingdao Hisense Commercial Cold Chain.
7. 汽车热管理 (Automotive Thermal Management): Automotive air conditioning compressors and comprehensive thermal management systems from subsidiary Sanden Holdings (三电控股), serving the new energy vehicle market.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Hisense Home Appliances Group manufactures and sells home appliances under multiple brands (Hisense, Ronshen, Kelon, Hitachi, York VRF, Gorenje, ASKO), including residential and central air conditioners, refrigerators with vacuum preservation, washing machines, kitchen appliances, and commercial cold chain equipment. The company also operates in automotive thermal management through its Sanden subsidiary for the new energy vehicle market, integrating AI-powered smart home capabilities across its product portfolio.

Product overview

Hisense Home Appliances Group operates as a diversified global home appliance company with a multi-brand portfolio including Hisense (core), Ronshen, Kelon, Hitachi (joint venture), York VRF, Gorenje, and ASKO. The company offers integrated smart home solutions across eight major product categories: home air conditioning (including pioneering fresh air systems), refrigerators (vacuum preservation, WILL series), washing machines, kitchen appliances, commercial cold chain, and central air conditioning. The portfolio features AI-powered intelligent agents for food, air, and laundry management integrated through the Hisense Star Ocean AI model and DeepSeek, enabling proactive smart home experiences. Products range from mass-market Hisense units to premium Canren (璀璨) high-end series and international brands like Gorenje and ASKO.

Differentiator

Problem solved

Functional benefit

Brands

• 海信 (Hisense): Main brand covering full range of home appliances including air conditioners, refrigerators, washing machines, and kitchen appliances
• 容声 (Ronshen)
• 科龙 (Kelun)
• 璀璨 (Cuican)
• 古洛尼 (Gorenje)
• ASKO
• 约克VRF (York VRF)
• 日立 (Hitachi)

Products and services

• Residential Air Conditioners Window, split-system, and smart air conditioners including Hisense, Kelon, and premium Canren (Canton) series with inverter, fresh air, and AI capabilities for individual households.
• Central Air Conditioning Systems Commercial VRF multi-connected systems, water-source VRF, and building management solutions under Hisense Hitachi, York VRF brands, targeting real estate developers, commercial buildings, and large facilities.
• Refrigerators and Freezers Refrigerator products under Hisense, Ronshen, and Kelon brands featuring vacuum fresh-keeping, WILL series with water-light-ion preservation, embedded designs, and full-domain RFID ingredient management.
• Washing Machines Front-load, top-load, combo washer-dryers, and innovative three-drum washing machines with AI laundry care advisor, Zeus heat pump technology, and zone-specific washing capabilities.
• Kitchen Appliances Kitchen appliances including range hoods, gas stoves, dishwashers, steam ovens, and water heaters under Hisense and Gorenje brands, with AI-powered smart hoods featuring suction-on-detection.
• Commercial Cold Chain Equipment Commercial refrigeration including display cases, life science cold chain, supermarket displays, and smart vending machines under Qingdao Hisense Commercial Cold Chain with annual production capacity of 480+ million units.

Quantifiable outcome

• Vacuum refrigerator preserves fish for 3 days with 15% vitamin E retention, outperforms ordinary refrigerators by 4.3x in preserving tuna juice retention
• +5 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature9 records

Partnerships

Eleven partnerships are on record, tiered flagship, minor and core.

• International Football Federation (FIFA)flagshipGTM or Marketing Partner · 1 October 2024Hisense officially became the first FIFA World Cup Global Official Partner for the 2025 FIFA Club World Cup, marking the third collaboration with FIFA following 2018 Russia World Cup and 2022 Qatar World Cup. Sports marketing remains a core pillar of Hisense's global branding strategy.
• Xinhua News Agency (新华社)minorGTM or Marketing Partner · 1 July 2024Hisense air conditioning partnered with Xinhua News Agency to co-host online product launch event for the Hisense Fresh Air air conditioner Xiaoyangba X5, leveraging media influence for product promotion.
• KPL王者荣耀职业联赛 / 重庆狼队minorGTM or Marketing Partner · 1 March 2024Hisense became official partner of King of Glory Pro League (KPL) and Chongqing Wolf Team esports organization in March 2024. Launched '战神' (War God) series appliances targeting young gaming enthusiasts, featuring products with automatic environment sensing and fresh air technology.
• Sanden Holdings (三电控股)coreStrategic or Co-development Partner · 1 January 2021Hisense Home Appliances officially took control of Sanden Holdings (formerly known as Sanden), a Japanese automotive air conditioning compressor manufacturer. The acquisition positioned Hisense to enter the new energy vehicle thermal management market, expanding from compressor components to system integration for NEVs.
• Zhong Nanshan (钟南山院士) / 广东省室内环境卫生行业协会flagshipStrategic or Co-development Partner · 4 June 2020Hisense central air conditioning and the Guangdong Indoor Environmental Health Industry Association, with academician Zhong Nanshan as honorary president, co-established the 'Hisense Central Air Conditioning Full Health Air Research Center'. The center aims to develop comprehensive air quality solutions combining temperature, humidity, cleanliness, and intelligence, contributing to disease prevention.
• Alibaba/Aliexpress (阿里巴巴全球速卖通)coreGTM or Marketing Partner · 20 May 2020Hisense International Marketing signed strategic cooperation agreement with Alibaba's global cross-border e-commerce platform AliExpress to jointly develop overseas online retail markets. The partnership covers brand promotion, product innovation, and online sales globally, currently operating in Russia, France, and Spain markets.
• 盘子和女人坊 (Panzi Nvrenfang)minorGTM or Marketing Partner · 1 January 2020Traditional Chinese photography studio chain specializing in Chinese-style artistic photography. Kelon air conditioning partnered for joint marketing campaigns featuring Hanfu culture and traditional aesthetics to appeal to consumers interested in Chinese cultural trends.
• ASKOflagshipStrategic or Co-development Partner · 1 January 2019Premium Scandinavian appliance brand acquired by Hisense. ASKO products are positioned in the ultra-premium segment, emphasizing minimalist Nordic design, superior quality, and professional-grade performance for discerning consumers.
• York VRF (约克VRF)coreStrategic or Co-development Partner · 1 January 2018Hisense Hitachi operates York VRF brand as part of its multi-brand portfolio strategy. York VRF specializes in '天氟地水' (refrigerant-air/water) two-in-one heating and cooling systems for the premium segment. The brand maintains independent market positioning and sales channels.
• Gorenje (古洛尼)flagshipStrategic or Co-development Partner · 1 January 2017European high-end luxury home appliance brand headquartered in Slovenia with over 70 years of history. Hisense positioned Gorenje (中文名: 古洛尼) to target China's high-end home appliance market, emphasizing European heritage, artistic design, and minimalist aesthetics. Brand represents quality craftsmanship from Europe.
• Hitachi (日立空调)coreStrategic or Co-development Partner · 8 January 2003Hisense Group and Hitachi Air Conditioning jointly invested to establish Hisense Hitachi (海信日立) in Qingdao in 2003, creating a large joint venture integrating commercial air conditioning technology development, manufacturing, and sales. Hitachi contributed its world-leading variable refrigerant flow (VRF) technology and compressor expertise. Hisense Hitachi has become China's leading central air conditioning enterprise and the largest VRF production base outside Japan, holding over 20% market share in China's multi-connected air conditioning market.

Scale indicators35 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Daikin Industries: Global HVAC and refrigeration leader most comparable to Hisense's central AC and inverter technology business, with strong VRF technology overlap and similar focus on energy efficiency and air quality innovation.
• Midea Group: Major Chinese home appliance manufacturer directly competing with Hisense in residential AC, refrigerators, washing machines, and small appliances, with comparable multi-brand strategy (Midea, COLMO, Toshiba Lifestyle JV) and significant B2B/industrial diversification.
• LG Electronics: Global consumer electronics and home appliance manufacturer with directly comparable product lines in residential AC, refrigerators, washing machines, and kitchen appliances, particularly competing in overseas markets.
• Gree Electric Appliances: China's leading residential air conditioner specialist and Hisense's most direct competitor in the AC category, with comparable scale, vertically integrated compressor manufacturing, and overlapping product lines in room and commercial AC.
• Whirlpool Corporation: Global mass-market home appliance peer comparable to Hisense's mainstream Hisense/Kelon brands across washing machines, refrigerators, and kitchen appliances, with comparable international manufacturing footprint.
• Samsung Electronics (Home Appliance): Global competitor in residential AC, refrigerators, washing machines, and premium appliances with directly overlapping technology investments in inverter AC, smart home, and AI-enabled appliances.
• Haier Smart Home: China's largest white goods manufacturer and the most directly comparable peer to Hisense Home Appliances across AC, refrigerators, washing machines, and kitchen appliances, with similar multi-brand strategy (Haier, Casarte, Leader, Candy/Fisher & Paykel).
• Electrolux AB: European-based global appliance manufacturer comparable to Hisense's mass-market and premium European-acquired brands (Gorenje), with overlapping product categories and international distribution focus.

Broad incumbents

• Trane Technologies: Global HVAC and refrigeration incumbent with comparable commercial AC and refrigeration equipment lines, providing direct competition in commercial building climate control and cold chain segments.
• Carrier Global: Broad HVAC incumbent whose commercial and residential climate control portfolio overlaps with Hisense's central AC, fresh air, and commercial cold chain businesses, with comparable VRF and chiller product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hisense-kelon-electrical-holdings-company-limited

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hisense Home Appliances Group