storeWALL
storeWALL is a Wisconsin-based manufacturer and direct-to-consumer retailer of PVC slatwall garage storage panels and accessories, serving US homeowners, commercial maintenance buyers, and a dealer network through its CamLok-equipped product system.
- Company typePrivate
- Founded-
- HeadquartersGrafton, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What storeWALL does
storeWALL is a Wisconsin-based, privately held manufacturer and direct seller of PVC garage slatwall storage systems sold under the legal entity storeWALL, LLC. Its product portfolio centers on three grades of waterproof thermoplastic slatwall panels (Heavy Duty, Standard Duty, Basic Duty) available in multiple finishes, paired with a broad accessory line of metal hooks, wire shelves, baskets, tool organizers, and installation trim. The company's primary technical differentiator is its proprietary CamLok all-metal locking mechanism, which secures accessories to the panels until intentionally released and is protected as a registered trademark.
The company monetizes through two channels: direct-to-consumer e-commerce at storewall.com, supported by phone sales and a stated next-business-day shipping promise, and a Slatwall Dealer Program that supplies B2B resellers and installers with wholesale pricing, dealer-only promotional codes, and volume incentives. Pricing is one-time transactional, ranging from approximately $14.99 for individual hooks to $6,999.99 for complete turnkey packages, with no subscription component. Distribution is restricted to the continental United States; Alaska, Hawaii, and international customers are referred to local distributors.
storeWALL targets primarily residential homeowners seeking DIY garage and basement organization, with secondary segments in commercial/maintenance facilities and a dealer/installer channel. Its stated operational metrics are limited (1-10 employees, no disclosed revenue or customer counts), and no venture, private equity, or institutional capital involvement is evidenced in the available data.
storeWALL firmographics
Firmographics- Name
- storeWALL
- Legal name
- storeWALL, LLC
- Website
- https://storewall.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- storeWALL is a Wisconsin-based manufacturer and direct-to-consumer retailer of PVC slatwall garage storage panels and accessories, serving US homeowners, commercial maintenance buyers, and a dealer network through its CamLok-equipped product system.
- Ownership category
- akta.pro rank
storeWALL industry classification
Industry- Product category
- Garage Storage Organization
- NAICS
- Home Centers (444110), Other Building Material Dealers (444180)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Metal Roofing & Wall Panels (Architectural/Structural) (IMADACAG)
- akta.pro secondary industry
- Sheet Goods & Panels Retail (Drywall, Cement Board, Sheathing) (CRAIAEAB)
Keywords
Where storeWALL is headquartered
LocationHeadquarters
- HQ city
- Grafton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
storeWALL business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales (B2C): Direct e-commerce sales of PVC slatwall panels, hooks, shelves, baskets, and bundled storage solutions to consumers. One-time purchase model with no subscription component. Products shipped via FedEx or common carrier.
- Dealer Program (B2B): Wholesale distribution through dealer network. Dealers purchase products at discounted rates with volume incentives and next-day shipping. Dealers resell to end customers and/or provide installation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Heavy Duty Slatwall Panels - Maximum weight capacity and durability |
| Unit Pricing | Pay-as-you-go | Standard Duty Slatwall Panels - Mid-range capacity for residential use |
| Unit Pricing | Pay-as-you-go | Basic Duty Slatwall Panels - Entry-level residential panels |
| Unit Pricing | Pay-as-you-go | Accessory Bundles - Pre-configured hook, shelf, and basket combinations |
| Unit Pricing | Pay-as-you-go | Complete Package Deals - Full garage storage solutions with panels and accessories |
| Unit Pricing | Pay-as-you-go | Individual Accessories - Hooks, shelves, baskets sold separately |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
storeWALL product offering
Product offeringCore offering
storeWALL manufactures and sells PVC thermoplastic slatwall wall panels in three duty grades (Heavy, Standard, Basic) along with a complete line of metal hooks, shelves, baskets, tool organizers, and specialty accessories that lock onto the panels via proprietary CamLok technology. Products are sold direct-to-consumer via the storewall.com e-commerce site and through a B2B dealer/installer network for residential garages, basements, and commercial/maintenance storage.
Product overview
storeWALL is a manufacturer and direct seller of premium PVC garage slatwall storage systems and accessories for residential and commercial use. The product portfolio centers on three grades of slatwall panels (Heavy Duty, Standard Duty, and Basic Duty) constructed from waterproof thermoplastic with exclusive CamLok technology. The modular system is extended through a comprehensive range of metal hooks (Tool Hooks, Cradle Hooks, Universal Hooks, S Hooks, J-Hooks), wire shelves (Ledge Shelves, Metal Shelves, Wire Shelves in various sizes), baskets (Deep, Shallow, Square, Angle configurations), tool organizers, and specialty items like tube lighting. Products are sold individually, as themed accessory bundles (Hook Bundles, Shelf Bundles, Bike Bundles, Lawn & Garden Bundles, Maintenance Bundles, Fitness Bundles), and as complete turnkey Slatwall Package Deals tailored for specific applications (Garage, Auto, Adventure, Winter Sports, Lawn & Garden, Fitness Room, Mechanic). The company ships products directly to consumers and dealers with next-business-day shipping for dealers, and offers an accessory-only policy where bundles include storeWALL accessories but slatwall panels are sold separately.
Differentiator
Problem solved
Functional benefit
Brands
- storeWALL Heavy Duty: Heavy duty product line for garage slatwall panels and accessories designed for maximum weight capacity
- storeWALL Standard
- storeWALL Basic
- CamLok
- InstallStrips
Products and services
- Heavy Duty Slatwall Panels Premium PVC slatwall panels designed for maximum load capacity and long-term durability, featuring CamLok-compatible grooves. Sold to homeowners and commercial users needing heavy-duty wall storage.
- Standard Duty Slatwall Panels PVC slatwall panels balanced for typical residential garage storage needs, compatible with CamLok accessories and conventional slatwall systems.
- Basic Duty Slatwall Panels Entry-level PVC slatwall panels for light-duty residential garage organization, compatible with the full storeWALL accessory line.
- Slatwall Hooks Metal garage storage hooks with all-metal CamLok locking mechanism in various sizes and load capacities (35-200 lbs). For storing tools, brooms, ladders, sports equipment, and similar items.
- Shelves and Brackets Slatted shelves (ledge, metal, wire) and brackets for slatwall storage, sized for tools, coolers, and larger supplies. Sold to homeowners and commercial maintenance users.
- Slatwall Baskets Wire storage baskets in deep, shallow, square, and angled configurations for slatwall mounting, with load capacities up to 125-150 lbs.
- Accessory Bundles Pre-configured groupings of hooks, shelves, baskets, and brackets for specific use cases including Garage Hook, Shelf, Bike, Lawn & Garden, and Maintenance Bundles.
- Slatwall Starter Systems Complete installation kits with slatwall panels, InstallStrips, and starter accessories for Basic, Standard, and Heavy Duty applications in Large and Small configurations.
- Slatwall Package Deals Turnkey storage solutions including panels, InstallStrips, and 60+ specialized accessories for specific applications (Garage, Auto, Adventure, Winter Sports, Lawn & Garden, Fitness, Mechanic) in Heavy Duty and Standard Duty configurations.
- Trim and Installation Materials Finish trims, InstallStrips mounting strips, and mounting hardware required for proper slatwall panel installation and edge finishing.
- Lighting and Specialty Items Specialty garage accessories including 4' tube lighting for illuminating slatwall storage areas, sold alongside panel and accessory systems.
- Slatwall Dealer Program Wholesale B2B channel for specialty storage retailers, home improvement installers, and professional organizers to resell and install storeWALL products at discounted rates with next-day shipping.
Quantifiable outcome
- 200 lbs weight capacity on Cradle Hook
- +4 more outcomes
Companies that use storeWALL
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
storeWALL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
storeWALL partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
storeWALL competitors and assessment
Company assessmentDirect peers
- Flow Wall: Direct competitor specializing in modular slatwall panel systems and accessory hooks for garage and home storage. Nearly identical product category with overlapping SKU structure and accessory ecosystem.
- GarageTek: Garage organization company offering slatwall panels, cabinet systems, and accessories. Comparable target customer (residential and commercial garages) with an installed-based/dealer-driven model similar to storeWALL.
- Moduline: Manufacturer of aluminum garage storage cabinets and modular wall systems. Overlapping garage organization end-use and dealer-driven sales model, though primarily cabinet-based versus storeWALL's slatwall orientation.
- Monkey Bars Garage Storage: Dealer-installed garage storage system provider offering wall-mounted hooks, shelves, and bars. Overlapping use cases (bike, tool, lawn equipment storage) and similar dealer-channel GTM to storeWALL.
- NewAge Products: Manufacturer of modular garage storage systems including slatwall panels, cabinets, and accessories. Closely comparable product mix and customer base (DIY homeowners, pros, dealers) with broader cabinet offering.
- Seville Classics: Garage and home organization brand offering wall-mounted shelving, storage systems, and accessories. Comparable DTC + retail distribution and overlapping DIY homeowner customer base.
- Triton Products: Manufacturer of slatwall panels, hooks, and accessories under the Wall Control brand. Direct overlap with storeWALL's core PVC/metal slatwall panel offering and accessory ecosystem for garage/workshop storage.
Broad incumbents
- Gladiator (by Whirlpool): Whirlpool-owned garage organization brand offering slatwall panels, modular cabinets, and accessories. Directly comparable product family (wall-mounted slatwall storage) but with far greater scale, retail distribution, and marketing reach.
- Rubbermaid (Garage Organization): Mass-market home and garage organization brand owned by Newell Brands. Competes in adjacent categories (wall organizers, totes, shelving) with far broader retail distribution and brand recognition.
- Husky (by The Home Depot): Home Depot's owned garage and workshop storage brand offering slatwall, shelving, and tool storage. Indirect competitor with massive retail distribution through The Home Depot, exerting pricing pressure on independent slatwall brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
storeWALL social profiles
Digital presencestoreWALL financial estimates
Financial estimateRevenue estimate
Valuation estimate
storeWALL leadership team
Management profileNumber of profiles
storeWALL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
storeWALL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about storeWALL
What does storeWALL do?
storeWALL manufactures and sells PVC thermoplastic slatwall wall panels in three duty grades (Heavy, Standard, Basic) along with a complete line of metal hooks, shelves, baskets, tool organizers, and specialty accessories that lock onto the panels via proprietary CamLok technology. Products are sold direct-to-consumer via the storewall.com e-commerce site and through a B2B dealer/installer network for residential garages, basements, and commercial/maintenance storage.
Is storeWALL a public or private company?
storeWALL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was storeWALL founded?
storeWALL was founded in -1. It employs 1 to 10 people.
Where is storeWALL based?
storeWALL is headquartered in Grafton, United States, in the North America region.
How does storeWALL make money?
Two revenue lines are on record. Product Sales (B2C) is the primary driver. The others are dealer Program (B2B).
Who are storeWALL's main competitors?
Direct peers on record are Flow Wall, GarageTek, Moduline, Monkey Bars Garage Storage, NewAge Products, Seville Classics and Triton Products. Broad incumbents are Gladiator (by Whirlpool), Rubbermaid (Garage Organization) and Husky (by The Home Depot).
Does storeWALL have an API?
No public API is recorded for storeWALL.
What industry is storeWALL in?
storeWALL's product category is Garage Storage Organization. Its primary akta.pro industry code is IMADACAG, Metal Roofing & Wall Panels (Architectural/Structural), with a secondary code of CRAIAEAB, Sheet Goods & Panels Retail (Drywall, Cement Board, Sheathing). Its NAICS code is 444110 and its SIC code is 5211.