Graystone Custom Builders
Graystone Custom Builders is a privately held, founder-owned design-and-build firm in Newport Beach, California, delivering integrated custom home construction, renovation, and speculative build services to high-net-worth homeowners across Southern California coastal and inland markets.
- Company typePrivate
- Founded2011
- HeadquartersNewport Beach, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Graystone Custom Builders does
Graystone Custom Builders, Inc. is a privately held, founder-owned design-and-build firm headquartered in Newport Beach, California, operating across Southern California in coastal markets such as Corona Del Mar and Laguna Beach, with recent inland expansion into La Quinta. Founded by Michael and Betty Terry in the early 2000s, the company delivers integrated custom home construction and renovation services for high-net-worth individuals and families, coordinating architecture, design, subcontractor management, finish selection, and ongoing maintenance under a single engagement model. Its core offering combines bespoke new-home builds with extensive renovations and a smaller speculative-build line sold directly to buyers, and pricing is quote-based with no public disclosure of rates or contract terms.
The business is operationally lean, with a stated team of 1-10 employees (named members include co-founders Michael and Betty Terry, Operations Manager Grace Terry, Project Managers Lance Alcano and Scott Allen, and 'Chief Canine Officer' Bowie). Day-to-day project management is owner-led, and the company maintains long-tenured subcontractor relationships and recurring collaborations with independent architects (e.g., Craig S. Hampton, Teale Architecture) and interior designers (e.g., Blackband Design, Amber Interiors, Raili Ca Design, House of Morrison). Marketing is portfolio-driven through the company website, Instagram (@graystonecustombuilders), an email newsletter, and earned media features in publications including Luxe Magazine, Better Homes & Gardens, and Cottage Style.
The firm is private, has no external funding, no subsidiaries, no patents or certifications, and no disclosed revenue, project counts, or pricing data. Revenue is generated through one-time, project-based custom home construction contracts and the sale of completed speculative homes. Customer concentration sits with individual affluent homeowners in a defined geographic corridor, and the company is not actively hiring for open roles as of the most recent observation, indicating a tightly managed growth posture.
Graystone Custom Builders firmographics
Firmographics- Name
- Graystone Custom Builders
- Legal name
- GRAYSTONE CUSTOM BUILDERS
- Website
- https://www.graystonecustombuilders.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Graystone Custom Builders is a privately held, founder-owned design-and-build firm in Newport Beach, California, delivering integrated custom home construction, renovation, and speculative build services to high-net-worth homeowners across Southern California coastal and inland markets.
- Ownership category
- akta.pro rank
Graystone Custom Builders industry classification
Industry- Product category
- Custom Home Building
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115), New Housing For-Sale Builders (236117), Residential Remodelers (236118)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industries
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)
Keywords
Where Graystone Custom Builders is headquartered
LocationHeadquarters
- HQ city
- Newport Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Graystone Custom Builders business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Custom Home Building: Revenue is generated through custom home construction projects. The company designs and builds high-end custom homes, with pricing varying based on project scope, materials, finishes, and amenities. Projects include new builds and extensive renovations. The company also builds speculative homes for sale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based custom pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Graystone Custom Builders product offering
Product offeringCore offering
Graystone Custom Builders is a design & build firm that provides end-to-end custom residential construction services for affluent homeowners in Southern California. The company handles the full project lifecycle including initial envisioning, architectural coordination, in-house design (cabinet elevations and finish selection), construction project management, and ongoing post-completion maintenance support. Services span ground-up custom home builds, extensive home renovations, and the occasional sale of speculative homes it has built.
Product overview
Graystone Custom Builders operates as a design & build firm offering a single unified service for custom residential construction. The company provides end-to-end custom home building services encompassing the full lifecycle from initial envisioning and design through construction and ongoing maintenance. Their core offering combines construction services with in-house design capabilities including cabinet elevations and finish material selection (hardwood floors, tile, stone, paint colors, lighting, plumbing fixtures, appliances). The company maintains a portfolio of completed projects (Balboa Island, Lido Isle I & II, Newport Peninsula, Peninsula Point, CDM Village, Spyglass Hill, Port Streets I & II, Bayshores, Irvine Terrace) and upcoming homes (Cliff Haven, Peninsula Point I & II, Newport Heights, Corona Del Mar I & II, Bayshores I & II, Lido Point, La Quinta Cove I & II). The company collaborates with external architects and designers while providing in-house design services to guide clients through the creative process.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Home Design & Build Services Full-service ground-up custom residential construction providing end-to-end design and build services including finish material selection (appliances, tile, stone, lighting, paint, cabinet design), coordination with external architects, and daily on-site project management for high-end coastal homes in Southern California.
- Home Renovation Services Extensive residential renovation services covering flooring, windows, structural shoring, room additions, electrical, plumbing, and interior design for existing homes in Southern California coastal communities.
- Speculative Home Sales Sale of company-built speculative custom homes marketed through a dedicated 'Coming Soon' page, allowing buyers to purchase a completed Graystone home directly without commissioning a custom build.
Companies that use Graystone Custom Builders
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Graystone Custom Builders technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Graystone Custom Builders partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- Craig S. Hampton (Architect)minorIndependent architect who has worked with Graystone on projects such as Balboa Island. Clients also have the option to bring their own architects to collaborate on designs.
- Teale ArchitectureminorArchitecture firm that collaborated with Graystone on the CDM Village project.
- Blackband DesignminorInterior design firm that has collaborated with Graystone on multiple projects both personally and professionally. They style and furnish completed Graystone homes.
- Amber InteriorsminorInterior design firm that provided furnishings for the Lido Isle II project.
- Raili Ca DesignminorInterior design firm that provided furnishings for the Bayshores project.
- House of MorrisonminorInterior design firm that provided furnishings for the Irvine Terrace project.
- Ryan Garvin (Photography)minorPhotographer who has documented Graystone projects including Lido Isle II.
- Chad Mellon (Photography)minorPhotographer who has documented Graystone projects including Balboa Island.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Graystone Custom Builders competitors and assessment
Company assessmentDirect peers
- Patterson Custom Homes: Orange County-based custom home builder serving affluent coastal Southern California clients with design-build services for high-end residences. Directly comparable to Graystone in market, price point, and integrated delivery model.
- Coastline Construction: Newport Beach/Costa Mesa-based general contractor specializing in custom luxury home construction and remodeling across Southern California's coastal communities. Direct competitor in Graystone's primary geography and price tier.
- Brandon Custom Homes: Orange County custom home builder focused on luxury coastal residences in Newport Beach, Corona Del Mar, and Laguna Beach. Overlaps directly with Graystone in target customer, geography, and design-build service model.
- Mark R. Daniels Custom Builders: Southern California luxury custom home builder specializing in high-end residential construction and major renovations. Comparable in scale, founder-led structure, and luxury coastal positioning.
- Brentwood Custom Homes: Orange County-based custom home builder delivering design-build services for affluent homeowners across coastal Southern California. Operates in the same price band and geography as Graystone.
Regional players
- McMonigle Group: Luxury real estate and development group in Newport Beach/Corona Del Mar focused on ultra-high-end coastal homes. Adjacent peer offering design, development, and construction services in the same micro-market as Graystone.
Broad incumbents
- Toll Brothers: National luxury homebuilder with active Southern California operations covering custom and move-up homes. Represents the scaled incumbent alternative to Graystone's boutique model in the same end market.
- Davidson Communities: Southern California luxury residential developer building custom and semi-custom homes in coastal Orange County communities. Comparable customer base and product tier, but at significantly greater scale.
Others
- Blackband Design: Southern California interior design firm that has collaborated with Graystone on multiple projects. Represents an adjacent ecosystem partner rather than a competitor, but useful comparable for the design services side of Graystone's integrated model.
Emerging players
- Schoeppner Construction: Newport Beach-based custom builder focused on high-end residential construction in coastal Orange County. Comparable niche positioning and target market to Graystone, though smaller in scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Graystone Custom Builders social profiles
Digital presenceGraystone Custom Builders financial estimates
Financial estimateRevenue estimate
Valuation estimate
Graystone Custom Builders leadership team
Management profileNumber of profiles
Profiles5 records
Graystone Custom Builders funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Graystone Custom Builders M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Graystone Custom Builders
What does Graystone Custom Builders do?
Graystone Custom Builders is a design & build firm that provides end-to-end custom residential construction services for affluent homeowners in Southern California. The company handles the full project lifecycle including initial envisioning, architectural coordination, in-house design (cabinet elevations and finish selection), construction project management, and ongoing post-completion maintenance support. Services span ground-up custom home builds, extensive home renovations, and the occasional sale of speculative homes it has built.
Is Graystone Custom Builders a public or private company?
Graystone Custom Builders is a private company. It is classified as family owned and is currently operating.
When was Graystone Custom Builders founded?
Graystone Custom Builders was founded in 2011. It employs 1 to 10 people.
Where is Graystone Custom Builders based?
Graystone Custom Builders is headquartered in Newport Beach, United States, in the North America region.
How does Graystone Custom Builders make money?
One revenue line is on record: custom Home Building.
Who are Graystone Custom Builders's main competitors?
Direct peers on record are Patterson Custom Homes, Coastline Construction, Brandon Custom Homes, Mark R. Daniels Custom Builders and Brentwood Custom Homes. McMonigle Group is listed as a regional player. Broad incumbents are Toll Brothers and Davidson Communities. Blackband Design is listed as an others. Schoeppner Construction is listed as an emerging player.
Does Graystone Custom Builders have an API?
No public API is recorded for Graystone Custom Builders.
What industry is Graystone Custom Builders in?
Graystone Custom Builders's product category is Custom Home Building. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of IMAFABAE, Residential Design-Build & Renovation-Integrated Builders. Its NAICS code is 236115 and its SIC code is 1520.