The Lawrence Group
The Lawrence Group is a privately held New York City commercial real estate brokerage offering tenant and landlord representation, brokerage, sales, and custom-build design services across Manhattan and the Tri-State area, with approximately 88 active listings in iconic buildings including The Woolworth Building.
- Company typePrivate
- Founded1998
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Lawrence Group does
The Lawrence Group is a privately held, full-service commercial real estate brokerage based in New York City, operating from its headquarters at 45 Broadway in Lower Manhattan. The firm was effectively rebuilt under Executive Managing Director David Ofman, who joined in 1998 and transformed it from a small brokerage into a full-service operation; Executive Managing Director Brian Siegel has been with the firm for over 25 years and has personally negotiated more than three million square feet of transactions. The Lawrence Group offers commercial property sales, consulting, brokerage, and management services, with a service platform that spans tenant representation, landlord representation, investment sales, and end-to-end custom-build design and construction management for office and retail space.
The company maintains an active inventory of approximately 88 commercial listings distributed across eight Manhattan buildings, including The Woolworth Building (233 Broadway), 32 Broadway, 42 Broadway, 39 Broadway, 45 Broadway, 1995 Broadway, 22 Park Place, and 626 Sheepshead Bay Road. Its technology stack includes 3D Matterport virtual tours available on most listings and AI-powered space planning tools designed to support guided custom office builds. The website functions as a self-service listing portal with filtering by space type (custom build, pre-built, move-in ready, retail), building, and price per square foot, while transactions themselves are broker-led.
The Lawrence Group generates revenue primarily through transaction-based commissions on successful lease and investment sales, with listing rates varying materially by building, floor, and configuration—approximately $40-$55 per square foot per year for office space and up to $250 per square foot per year for premium ground-floor retail. The customer base spans enterprise tenants, government agencies, financial institutions, law firms, nonprofits, education providers, fashion and retail brands, and small commercial tenants, with notable large-tenant transactions including an 88,272-square-foot lease for the NYC Law Department, an 86,492-square-foot 13-year lease for the Michael J. Fox Foundation, and a 50,710-square-foot 15-year lease for SHoP Architects.
The Lawrence Group firmographics
Firmographics- Name
- The Lawrence Group
- Legal name
- The Lawrence Group
- Website
- https://tlgrealty.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Lawrence Group is a privately held New York City commercial real estate brokerage offering tenant and landlord representation, brokerage, sales, and custom-build design services across Manhattan and the Tri-State area, with approximately 88 active listings in iconic buildings including The Woolworth Building.
- Ownership category
- akta.pro rank
The Lawrence Group industry classification
Industry- Product category
- Commercial Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Office Brokerage (BPAJABAA)
- akta.pro secondary industries
- Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Office Tenant Representation (BPAJALAA), Real Estate Tenant Representation (FSAEAJAF)
Keywords
Where The Lawrence Group is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Lawrence Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Commercial Real Estate Brokerage Commissions: The company earns commissions from representing tenants, landlords, and buyers in commercial real estate transactions. Services include landlord representation (marketing, leasing strategies), tenant representation (property search, lease negotiation), and investment sales. The brokerage model generates fees upon successful transaction completion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Office Space - Custom Build |
| Subscription | Monthly | Pre-Built Office Space |
| Subscription | Monthly | Move-In Ready Office Space |
| Subscription | Monthly | Retail Space |
| Subscription | Monthly | Premium Buildings |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
The Lawrence Group product offering
Product offeringCore offering
The Lawrence Group provides full-service commercial real estate brokerage across New York City's office and retail leasing market, including tenant representation, landlord representation, investment sales, and end-to-end custom office build services. Its offerings are organized around four space types — Custom Build offices, Pre-Built offices, Move-In Ready offices, and Retail Space — across a portfolio of approximately 88 listings in six Manhattan buildings anchored by The Woolworth Building.
Product overview
The Lawrence Group is a full-service commercial real estate firm offering a unified platform of brokerage and advisory services for NYC commercial properties. The core offering comprises commercial real estate brokerage services including landlord and tenant representation, complemented by a portfolio of property listings across six iconic Manhattan buildings. Service offerings are structured around four space types: Custom Build (guided personalized office design), Pre-Built (turnkey office solutions), Move-In Ready (immediate-use flexible spaces), and Retail Space (custom retail builds). The company manages listings at The Woolworth Building, 32 Broadway, 42 Broadway, 39 Broadway, 45 Broadway, and 1995 Broadway, providing virtual tours, floor plans, and comprehensive lease management across the commercial real estate lifecycle.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Real Estate Brokerage Services
- Office Space Listings (Custom Build)
- Office Space Listings (Pre-Built)
- Office Space Listings (Move-In Ready)
- Retail Space Listings
- Landlord Representation Services
- Tenant Representation Services
Quantifiable outcome
- Successfully negotiated over 3 million square feet of transactions
- +2 more outcomes
Companies that use The Lawrence Group
Customer profileNamed customers26 records
Segments3 records
Ideal customer profiles2 records
The Lawrence Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Lawrence Group partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights4 records
The Lawrence Group competitors and assessment
Company assessmentDirect peers
- Robert K. Futterman & Associates (RKF): NYC-based commercial real estate firm specializing in retail and office leasing, tenant representation, and investment sales. Closely comparable niche Manhattan-focused boutique brokerage.
- RIPCO Real Estate: NYC-focused commercial real estate brokerage and investment sales firm with deep tenant and landlord representation practices in Manhattan. Direct boutique competitor serving similar NYC office tenants and landlords.
- ABS Partners Real Estate: NYC-based commercial real estate services firm focused on office leasing, tenant representation, and property management. Similar boutique scale and Manhattan-focused service offering to The Lawrence Group.
- Avison Young: Privately held commercial real estate services firm offering office leasing, tenant and landlord representation, and investment sales. Closely comparable in service mix and client profile to The Lawrence Group, though with broader geographic coverage.
- Newmark Group: Full-service commercial real estate advisory with deep NYC presence covering leasing, tenant and landlord representation, and investment sales. Directly comparable in service offering and customer base to The Lawrence Group, though materially larger in scale.
Broad incumbents
- Cushman & Wakefield: Global commercial real estate services firm with major NYC brokerage operations across office leasing, tenant representation, and capital markets. Competes for the same enterprise and government tenants but operates at vastly greater scale and geographic breadth.
- Savills: Global real estate advisory with established NYC office tenant and landlord representation practice. Competes for similar enterprise office leasing mandates as The Lawrence Group but with international reach.
- Colliers International: Global commercial real estate services company with NYC office brokerage and tenant/landlord representation practices. Competes for similar mid-market and enterprise office leasing assignments.
- CBRE Group: World's largest commercial real estate services firm offering brokerage, property management, and advisory globally. Strong NYC office leasing franchise competing for the same institutional tenant mandates as The Lawrence Group.
- JLL (Jones Lang LaSalle): Global real estate services and investment management firm with significant NYC office leasing and tenant representation practice. Overlaps directly with The Lawrence Group's core landlord/tenant representation services at enterprise scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Lawrence Group social profiles
Digital presenceThe Lawrence Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Lawrence Group leadership team
Management profileNumber of profiles
Profiles2 records
The Lawrence Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Lawrence Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Lawrence Group
What does The Lawrence Group do?
The Lawrence Group provides full-service commercial real estate brokerage across New York City's office and retail leasing market, including tenant representation, landlord representation, investment sales, and end-to-end custom office build services. Its offerings are organized around four space types — Custom Build offices, Pre-Built offices, Move-In Ready offices, and Retail Space — across a portfolio of approximately 88 listings in six Manhattan buildings anchored by The Woolworth Building.
Is The Lawrence Group a public or private company?
The Lawrence Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Lawrence Group founded?
The Lawrence Group was founded in 1998. It employs 1 to 10 people.
Where is The Lawrence Group based?
The Lawrence Group is headquartered in New York, United States, in the North America region.
How does The Lawrence Group make money?
One revenue line is on record: commercial Real Estate Brokerage Commissions.
Who are The Lawrence Group's main competitors?
Direct peers on record are Robert K. Futterman & Associates (RKF), RIPCO Real Estate, ABS Partners Real Estate, Avison Young and Newmark Group. Broad incumbents are Cushman & Wakefield, Savills, Colliers International, CBRE Group and JLL (Jones Lang LaSalle).
Does The Lawrence Group have an API?
No public API is recorded for The Lawrence Group.
What industry is The Lawrence Group in?
The Lawrence Group's product category is Commercial Real Estate Brokerage. Its primary akta.pro industry code is BPAJABAA, Office Brokerage, with a secondary code of BPAJABAJ, Tenant Representation & Corporate Services Brokerage. Its NAICS code is 53121 and its SIC code is 6531.