What WOLF SAFETY does

WOLF SAFETY, operating as a brand of ELP srl, is an Italian designer and manufacturer of professional electronic security equipment founded in 1987 and headquartered in Arsago Seprio (Province of Varese, Lombardy). The company produces a comprehensive portfolio of alarm control panels, passive infrared motion sensors, modular recessed components, access control devices, phone combiners/dialers, fire-evacuation power systems, and an extensive range of 13V and 27V power supply units. Core technology centers on certified hardware platforms — IMQ-certified burglar alarm components and EN54-4/A2-certified fire alarm power supplies — supported by ISO 9001:2015 quality processes since 2018. The product line includes branded solutions such as SmartPower (app-based maintenance display for power supplies), LUNAR (3G/4G phone combiners including the EN54-21-certified LUNAR FIRE), EVO BLUE (Bluetooth cable-free access control), and EVAC (smoke evacuation motor control).

The company operates a B2B distribution model selling directly to professional security system installers, distributors, and design studios across Europe (primarily Italy) through a registered-account e-commerce platform with personalized pricing and a direct sales line. Revenue is generated almost entirely through hardware product sales, with pricing established per-account via sales consultation. Marketing and lead generation combine the company website and a dedicated security technology blog (tecnologiadellasicurezza.it), YouTube product demonstration content, free technical consultation appointments, catalog downloads, and recurring presence at major industry events (SICUREZZA Milan, IFSEC International London). The business is founder-owned by Luciano Calafà and Franco Calafà through ELP Snc, with no external institutional investment and a headcount of 11–50 employees.

The firm's value proposition rests on Italian manufacturing, internal repair capability that feeds a continuous product-improvement loop from real failure-case analysis, and free technical consultation for installers. Geographic footprint is primarily Italian with European ambition signaled by trade show attendance; no enterprise customer logos are disclosed and no segment-level revenue split is published.

Name

WOLF SAFETY

Legal name

WOLF SAFETY by ELP srl

Website

https://wolfsafety.it

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

WOLF SAFETY by ELP srl is an Italian manufacturer founded in 1987 that designs and produces certified electronic security equipment — alarm panels, sensors, access control, phone combiners, and power supplies — sold B2B to professional installers, distributors, and design studios primarily in Italy.

Ownership category

akta.pro rank

Product category

Electronic Security & Fire Alarm Equipment

NAICS

Electrical Equipment Manufacturing (33531), Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Alarm System Installation, Maintenance & Repair (HSAHAAAD)

akta.pro secondary industries

Fire Alarm Systems (Design/Install/Service/Monitoring) (BPABAHAA), Fire Alarm & Life Safety Systems Integration (BPAKAGAF), System Testing, Inspection, Compliance & Certification (e.g., fire/alarm permits where applicable) (HSAHABAH)

Keywords

• Alarm control panels
• Intrusion detection sensors
• Fire alarm power supplies
• Access control systems
• Security system components

Headquarters

HQ city

Arsago Seprio

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: WOLF SAFETY generates revenue primarily through the sale of physical security and alarm equipment including alarm control panels, sensors, power supplies, phone dialers, and accessories. Products are sold directly through their e-commerce platform to registered professional customers (installers, distributors, design studios).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

WOLF SAFETY designs, manufactures and distributes professional electronic security systems, including burglar alarm control panels, infrared motion sensors, EN 54-4/A2 certified power supplies for fire alarm systems, multi-protocol PSTN/3G/4G phone dialers (LUNAR series), cloud-monitorable power supplies (SmartPower), Bluetooth access control (EVO BLUE) with electronic keys, CCTV power supplies, relay modules, surge suppressors and evacuation panels. Its primary customers are security system installers, distributors and design studios across Italy and selected international markets.

Product overview

WOLF SAFETY by ELP is an Italian manufacturer of professional electronic security systems established in 1987. The company produces a comprehensive portfolio of interconnected security products including alarm control panels (Centrali Allarme), infrared sensors, built-in modular components, command and access control systems, and a complete range of power supplies. The product lineup centers around key branded solutions: the SmartPower maintenance display system, LUNAR phone combiners (LUNAR FIRE EN54-21 certified, LUNAR 3G/PROFESSIONAL 4G with cloud connectivity and app control), EVO BLUE Bluetooth access control, electronic keys for door access, Jolly IR sensors for discrete installation, and EVAC fire evacuation systems. The extensive power supply range spans from compact 13V 1A units to robust 27V 6.4A models, all IMQ certified and many EN54-4 certified for fire applications, supporting both burglar alarm and fire alarm systems. Supporting accessories include relay modules (W-AC-RL400, W-AC-RL11), surge suppressors, voltage reducers/increasers, and CCTV power solutions. The company designs and manufactures in Italy with ISO 9000-based quality procedures, offering over 35 years of expertise in electronic security.

Differentiator

Problem solved

Functional benefit

Brands

• SmartPower: Display system for maintenance monitoring accessible via phone
• LUNAR
• EVO BLUE
• EVAC

Products and services

• SmartPower cloud-monitorable power supply Switched-mode power supply with integrated Wi-Fi and cloud connectivity that allows installers and end users to remotely monitor output status, battery health, and supply faults via a dedicated mobile app; intended for security and fire alarm installations requiring remote supervision.
• LUNAR Fire telephone combiner/dialer for fire alarm systems Multi-line telephone combiner/dialer designed to route alarm and fault signals from fire alarm systems to remote monitoring stations over telephone networks; targeted at installers of fire-safety and emergency communications systems.
• LUNAR 3G telephone dialer 3G cellular telephone dialer for transmitting alarm notifications and voice messages when PSTN landlines are unavailable or as a backup channel; intended for intruder and fire alarm installations in residential and commercial premises.
• LUNAR Professional 4G telephone dialer 4G multi-protocol professional telephone dialer/combiner delivering high-speed alarm transmission and voice communication for advanced intruder and fire alarm systems; intended for professional installers with IP/4G-based monitoring requirements.
• EVO BLUE Bluetooth access control system Bluetooth-enabled access control reader/controller that pairs with WOLF electronic proximity keys to grant or revoke access to doors and gates without physical contact; intended for residential and small-business security installations.
• W-LB electronic keys (transponder keys for access control) Range of color-coded electronic proximity keys (transponders) used to authenticate users on WOLF safety access control readers including EVO BLUE; intended for installers and facility managers distributing credentials to authorized users.
• EN 54-4/A2 certified power supply units (W-AL series) IMQ-certified switched-mode power supply units compliant with EN 54-4/A2 for fire detection and alarm systems; provide regulated DC output and battery backup for fire alarm panels. For professional installers and design studios specifying compliant power systems for code-mandated fire alarm installations.
• W-AL alarm control panels (microprocessor-based) Microprocessor-based intrusion/burglar alarm control panels with multi-zone management, keypad/LED interfaces and integration with PIR sensors, sirens and dialers; intended for professional alarm installers of residential and commercial intruder alarm systems.
• W-IR infrared motion sensors (Jolly IR family) Passive infrared motion detectors and dual-technology sensors used to detect intrusion within secured spaces, with variants for indoor and curtain coverage; intended for installer integration with WOLF and third-party alarm control panels.
• W-UA CCTV power supply units Multi-output regulated power supplies designed to feed CCTV cameras and video surveillance systems with stable DC voltage and overload protection; intended for professional CCTV installers.
• W-AC-RL relay modules Relay interface modules used to switch auxiliary loads (lighting, sirens, gate automation) from alarm control outputs; targeted at alarm installers needing reliable auxiliary switching inside security panels.
• W-UX voltage reducers and surge suppressors Voltage reduction modules and surge suppression devices designed to protect security system electronics from over-voltage and transient spikes; intended for alarm system installers requiring auxiliary protection.
• W EVAC and W EVAC MOT evacuation panels and motor Voice evacuation panels and motorized evacuation actuators used to drive emergency message broadcasting and motorized control in fire/evacuation systems; intended for fire safety installers of small to mid-sized commercial evacuation systems.
• WL-STICK2 linear lamp (interior safety lighting) Compact linear LED lamp designed for interior emergency or signaling lighting in security and fire alarm installations; intended as an accessory for alarm installers.
• STUDIO TECNICO technical consultation service Manufacturer-side technical consultation service that assists installers and design studios with product selection, system sizing, code compliance and configuration of WOLF SAFETY equipment; intended for professional installers and engineering design firms.
• Reparations service (free in-house repair) In-house repair service offering free fault diagnosis and repair of WOLF SAFETY-branded products returned through installers; intended to minimize customer downtime and complement warranty support for distributors and installers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ANIESICUREZZAminorOthersANIESICUREZZA is listed as a partner organization. ANIESICUREZZA appears to be a trade association or industry group for security companies in Italy.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Elkron: Italian manufacturer of intrusion alarm and home automation systems serving the Italian and Southern European installer market. Direct peer competing in control panels, sensors, and certified security systems.
• RISCO Group: Israel-based manufacturer of intrusion alarm systems, detectors, and access control with strong European distribution. Competes with WOLF SAFETY in alarm panels, PIR sensors, and cloud-connected security peripherals for professional installers.
• Texecom: UK-based manufacturer of professional intruder alarm control panels, detectors, and signaling devices, serving the same European installer channel. Texecom is a direct competitor to WOLF SAFETY's core alarm control panel and sensor product lines.
• INIM Electronics: Italian manufacturer of intrusion and fire detection systems, including EN54-certified control panels and power supplies. Direct domestic peer overlapping with WOLF SAFETY in EN54 fire-safety power supplies and alarm control panels.
• Bentel Security: Italy-based intrusion and fire alarm systems manufacturer (part of Tyco/Johnson Controls). Direct peer serving the same Italian installer channel with overlapping alarm panels, sensors, and certified fire alarm components.
• CIAS Elettronica: Italian manufacturer of professional outdoor intrusion detection sensors, microwave barriers, and security systems. A direct domestic peer competing in the Italian installer channel and overlapping with WOLF SAFETY's sensor and detection portfolio.
• Pyronix: UK-based manufacturer of wired and wireless intruder alarm detectors and control panels, now part of Hikvision. Competes directly with WOLF SAFETY in PIR sensors, alarm panels, and access control peripherals across the European installer market.
• Unipos: Bulgarian manufacturer of fire alarm control panels and detection equipment with EN54 certification. Comparable to WOLF SAFETY's EN54-4/A2 certified power supplies and LUNAR FIRE EN54-21 communicator, serving European fire-safety installers.

Emerging players

• Ajax Systems: Fast-growing wireless security systems manufacturer disrupting the European installer channel with cloud-managed, app-first intrusion and fire products. Represents the wireless/IoT-native trajectory that could pressure WOLF SAFETY's wired legacy portfolio.

Broad incumbents

• Honeywell Security: Global incumbent offering a broad portfolio of intrusion, video, access control, and fire alarm products. Competes with WOLF SAFETY across multiple categories but at significantly larger scale and with broader geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC-l4u3H0v8Bk-Y7e6LLCc05
• Xx.com/wolf_elp
• Facebookfacebook.com/WolfSafetyElp
• LinkedInlinkedin.com/company/wolfsafety-elp

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WOLF SAFETY