Studio TERRANOVA

What Studio TERRANOVA does

Studio TERRANOVA is a privately held natural-light photography, video, and event rental studio operator based in Yoyogi-Uehara, Shibuya, Tokyo, owned and operated by LIFESOUND, INC. The facility comprises five distinct bookable spaces: Studio A (white cyclorama studio), Studio B (combined cyclorama and house studio, renovated in 2024), Studio C (rooftop penthouse with 270-degree Shinjuku skyline views), Studio D (kitchen and bedroom house studio, re-renewed in November 2025), and TERRANOVA House (a separate two-story renovated Japanese house used for events). All studios are equipped with blackout capability and oriented around abundant natural light from multiple window exposures, with optional add-on spaces including a balcony, meeting room, and bathroom. Technical infrastructure centers on NURO fiber-optic internet supporting 4K live streaming across YouTube Live, Instagram Live, TwitCasting, Facebook Live, and Niconico Live, supplemented by permanent equipment rental (lighting, stands, reflectors, backdrops).

The business operates a direct-to-consumer hourly rental model with transparent unit pricing ranging from ¥11,000/hour (TERRANOVA House event use) to ¥25,200/hour (Studio C steel use), each with minimum booking windows of 3-4 hours and surcharges for overtime, late-night, and early-morning use. Customers include photography and video production professionals, advertising and fashion brands, and event organizers, who book through the website, phone, or LINE. The company markets via Instagram, YouTube, LINE, and a bilingual JP/EN website, and runs periodic 50% first-time customer campaigns as its primary demand-generation lever.

Name

Studio TERRANOVA

Legal name

LIFESOUND, INC.

Website

https://studio-terranova.com

Company type

Private

Operating status

Operating

Short description

Studio TERRANOVA is a private natural-light photography, video, and event studio rental operator in Yoyogi-Uehara, Shibuya, Tokyo, offering five distinct bookable spaces to production professionals, advertising brands, and event organizers on an hourly basis under parent LIFESOUND, INC.

Ownership category

akta.pro rank

Product category

Photography Studio Rental

NAICS

Photographic Services (54192), Motion Picture and Video Production (51211)

SIC

Photographic Equipment & Supplies (3861), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Soundstage & Stage Rental (Film/TV) (MPADAIAA)

akta.pro secondary industry

Camera, Grip & Lighting Equipment Rental (MPADAFAB)

Keywords

• Photography studio rental
• Natural light studio
• Event space rental
• Video production studio
• Equipment rental

Headquarters

HQ city

Shibuya

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Hourly Studio Rental: Revenue is generated through hourly rental fees for studio spaces (Studio A, B, C, D, and TERRANOVA House) for photography, video, and events. Pricing varies by studio size and use type (steel/photo, video/movie, event). Additional revenue from optional spaces (meeting rooms, balconies, bathrooms) and late-night/early-morning surcharges.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Studio TERRANOVA rents five distinct natural-light photography and video production studios — Studio A (white cyclorama), Studio B (cyclorama plus house studio), Studio C (rooftop penthouse with 270° Shinjuku views), Studio D (kitchen and bedroom house studio), and TERRANOVA House (detached Japanese-style event house) — on an hourly basis to photographers, production professionals, advertisers, fashion brands, and event organizers. The offering is complemented by optional add-on spaces, permanent and rental equipment, and NURO-based 4K live streaming services.

Product overview

Studio TERRANOVA is a natural light photography and filming studio rental facility located in Yoyogi-Uehara, Shibuya, Tokyo. The company operates five distinct studios within a single building: Studio A (white cyclorama), Studio B (combined cyclorama and house studio), Studio C (rooftop penthouse with panoramic views), Studio D (kitchen and bedroom house studio), and TERRANOVA House (full two-story traditional Japanese house). Additional optional spaces include a 3F balcony, meeting space, and bathroom. The company also offers live streaming services with high-speed internet (NURO), permanent equipment rental, and is affiliated with Group Studios under the OPRCT brand for larger productions.

Differentiator

Problem solved

Functional benefit

Brands

• Studio A: Natural light studio with white cyclorama, white painted walls, and white floor suitable for simple photography.
• Studio B
• Studio C
• Studio D
• TERRANOVA House

Products and services

• Studio A Natural-light studio with white cyclorama, white painted walls, white floor, and white ceiling, rented by the hour to photographers and videographers seeking a simple, reasonably priced shooting environment.
• Studio B Natural-light studio combining a 7-meter white cyclorama with house studio elements on a single floor, featuring two-face windows, grid windows, R-ceiling, flooring tiles, wood and mortar walls, reversible six-panel doors, and complete blackout capability.
• Studio C Rooftop penthouse studio with 270° panoramic views of the Shinjuku sub-center, featuring north- and east/south-facing wood deck balconies, a bar counter, round sofa, and dedicated makeup space for fashion, music video, and film production.
• Studio D Natural-light house studio with island kitchen, bedroom, dining room, living room, wood deck balcony overlooking Shinjuku, three-face windows, complete blackout, and two makeup rooms, suited to food, lifestyle, and wellness product photography.
• TERRANOVA House Two-story renovated traditional Japanese house in Yoyogi-Uehara rented as an event and showcase space, featuring a white-room second floor, garage entrance, parking, and system kitchen, available for PR events, pop-ups, exhibitions, and workshops.
• Live Streaming Service Studio-based live streaming service using NURO fiber to deliver 4K-grade streams for productions on YouTube Live, Instagram Live, TwitCasting, Facebook Live, and Niconico Live, enabling remote production and live broadcasting from any Studio TERRANOVA space.
• Equipment Rental Rental of permanent in-studio equipment such as COMET TWINKLE lighting, stands, reflectors, flags, clamps, and extension cords, plus connections to rental furniture, props, and kitchen supplies for productions booked into any Studio TERRANOVA space.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered parent company and core.

• LIFESOUND, INC.parent companyOthersParent company operating Studio TERRANOVA. Also operates other creative businesses including OPRCT (group studios), higher. (creator hub), Sweet Soul Records, SSRDGM, and ACT LOCALLY media. Studio TERRANOVA appears to be a subsidiary brand under this parent company.
• OPRCTcoreStrategic or Co-development PartnerA network of group studios located near Studio TERRANOVA in Yoyogi-Uehara. Includes Space O, Space P, Space R, Space C, Space T, Option Rooftop, Option Garage, and Option Stairs. Recommended to customers for larger productions or complementary studio needs. Listed as complementary studio options on Studio TERRANOVA's website.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Quixote Studios: Premium film and photo studio operator in Los Angeles offering multiple soundstages, backlots, and production-support services for the entertainment industry. Comparable as a multi-space premium studio operator serving advertising and entertainment clients, though geographically focused on the US.
• Spacefy: Japanese marketplace connecting venue owners with users needing spaces for events, photo/video shoots, and meetings. Comparable as a domestic platform addressing the same Tokyo-based demand for short-duration production and event space rental that Studio TERRANOVA serves directly.
• Splacer: Online marketplace for unique event and production space rental (now part of Peerspace). Comparable business model of marketplace-based hourly space rental serving photo, video, and event customers — overlapping with Studio TERRANOVA's target segments.
• Giggster: Online marketplace for unique production and event space rental serving photographers, filmmakers, and event organizers. Comparable as a multi-location marketplace model that aggregates supply similar to what Studio TERRANOVA offers within its own building.
• Peerspace: Online marketplace that lets individuals and businesses rent unique spaces by the hour for events, productions, and meetings. Comparable as a broader platform for studio/space rental serving the same advertising, fashion, and event-organizer customer base, though operating as a marketplace rather than a single facility.

Direct peers

• Studio TRIVAL: Tokyo-based photography and video production studio offering hourly studio rental with equipment. Comparable as a single-location Tokyo operator providing photo/video rental space to the same advertising and production customer base that Studio TERRANOVA serves.
• OPRCT: Sister brand under the same parent LIFESOUND, INC., operating a network of group studios (Space O, P, R, C, T plus rooftop, garage and stairs options) in the same Yoyogi-Uehara area. Offers comparable hourly studio rental for photo/video/event production and is actively cross-recommended on Studio TERRANOVA's site for larger productions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@studio_terranova
• Instagraminstagram.com/studio_terranova
• Xx.com/StudioTerranova
• Facebookfacebook.com/STUDIO.TERRANOVA

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio TERRANOVA