Neale & Newman

What Neale & Newman does

Neale & Newman, L.L.P. is a Springfield, Missouri-based full-service law firm founded in 1903, operating as a privately held limited liability partnership with more than 15 attorneys across two offices (Springfield headquarters and a Branson office opened October 2023). The firm delivers legal representation across twelve discrete practice areas — Estate Planning, Business Support, Banking & Finance, Family Law, Real Estate & Construction, Personal Injury, Education Law, Employment Law, Intellectual Property Law, Municipal Government, Mediation & Arbitration, and Appeals — serving individuals, families, and small-to-mid-sized businesses throughout Southwest Missouri and on a national basis for select historical enterprise clients (e.g., Ozark Air Lines, Trans World Airlines). Service delivery is relationship-driven, executed through direct consultation via phone, online contact form, and in-person meetings, with no resellers, marketplaces, or third-party distribution channels.

The firm's product surface is built around customized legal services and counsel rather than any proprietary technology platform; the firm uses a standard law firm technology stack with no disclosed proprietary features, APIs, or software products. Pricing is quote-based and determined per case rather than tiered or subscription-based, with no public fee schedule. The go-to-market motion is sales-led, combining content marketing (a long-running blog dating to 2011 with active publication through 2026), SEO-optimized practice-area pages, and direct phone/online consultation requests supported by community referrals. The firm emphasizes a "neighborly" service ethos, more than a century of continuous operation, and partner-level continuity (Managing Partner Daniel K. Wooten; senior partner roster including Brian K. Asberry, Melissa Bade, Michael J. DeArmon, C. Nathan Dunville, Bryan D. Fisher, Anne Sallee Mason, Patrick J. Platter, Kate Trokey-Harris, among others).

Operationally, the firm is generating case-by-case fee revenue across a hybrid segment of individual, family, and business clients, with documented practice-area depth (e.g., M&A and buying/selling businesses under Business Support; bankruptcy under Banking & Finance; trademark/patent/copyright under IP Law). Strategic activity over the past decade has been limited to a single material growth event — the October 2023 merger with Branson-based Cantwell, Smith & Trokey, LLC, which added a second office and at least one new partner (Kate Trokey-Harris) and marked the firm's first expansion beyond Greene County, Missouri, in its 120-year history. The firm carries no external funding, no parent company, no public listing, and no disclosed revenue or headcount financials beyond the 15+ attorney figure.

Name

Neale & Newman

Legal name

Neale & Newman, L.L.P.

Website

https://nnlaw.com

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

11–50 employees

Short description

Neale & Newman, L.L.P. is a Springfield, Missouri-based full-service law firm (founded 1903) with 15+ attorneys providing legal representation across estate planning, family law, business support, real estate, personal injury, and ten other practice areas, serving individuals, families, and businesses in Southwest Missouri from offices in Springfield and Branson.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Real Estate & Construction Law (BPAHAAAE)

akta.pro secondary industries

Family & Private Client (Trusts & Estates) Law (BPAHAAAK), Personal Injury & Insurance Defense (BPAHAAAM), Employment & Labor Law (BPAHAAAD)

Keywords

• Legal services
• Estate planning
• Family law
• Business law
• Personal injury

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Legal Professional Services: The firm provides legal representation across a wide range of practice areas including estate planning, family law, business support, personal injury, real estate, banking and finance, employment law, intellectual property, municipal government, mediation and arbitration, and appeals. Fees are charged for legal consultation and representation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Neale & Newman, L.L.P. is a full-service law firm providing legal representation across multiple practice areas including estate planning, business support, banking and finance, family law, real estate and construction, personal injury, education law, employment law, intellectual property law, municipal government, mediation and arbitration, and appeals. The firm serves individuals, families, and businesses in Southwest Missouri from its Springfield and Branson offices through direct attorney consultation and representation.

Product overview

Neale & Newman, L.L.P. is a full-service law firm providing comprehensive legal representation across multiple practice areas. The firm operates as a unified legal services offering with various specialized service lines including Estate Planning, Business Support, Family Law, Real Estate & Construction, Personal Injury, Employment Law, Intellectual Property Law, Banking & Finance, Education Law, Municipal Government, Mediation & Arbitration, and Appeals. The firm serves individuals, businesses, and families in Southwest Missouri with attorneys providing customized legal services.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Planning Comprehensive estate planning services including wills, trusts, elder law, probate and trust administration, and asset protection for individuals and families.
• Business Support Business legal services including formation, contracts, disputes, buying and selling businesses, and mergers and acquisitions for business clients.
• Banking & Finance Financial legal services including bankruptcy representation and related matters for creditors and debtors.
• Family Law Family legal matters including adoptions, child custody, divorce, child support, power of attorney, prenuptial agreements, and property division.
• Real Estate & Construction Real estate and construction law services including real estate transactions and landlord-tenant matters.
• Personal Injury Personal injury representation including workers' compensation claims for injured individuals.
• Education Law Legal services related to education law matters for schools, educators, and families.
• Employment Law Employment law legal services for businesses and individuals.
• Intellectual Property Law Intellectual property legal services including trademarks, patents, and copyrights.
• Municipal Government Municipal government legal services including insurance defense for cities, counties, and government entities.
• Mediation & Arbitration Alternative dispute resolution services for conflict resolution outside of court proceedings.
• Appeals Appellate legal services for handling appeals in higher courts.

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Cantwell, Smith & Trokey, LLCmajorOthers · 1 October 2023Effective October 1, 2023, the Branson-based firm of Cantwell, Smith & Trokey, LLC merged with Neale & Newman. This was the first expansion of Neale & Newman beyond Greene County in the firm's 120-year history. Kate Trokey-Harris joined as a partner. The merger brought a second office location in Branson, Missouri, extending legal services to Stone and Taney County.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Polsinelli PC: National AmLaw firm headquartered in Kansas City with deep Midwest presence and practices spanning business, real estate, employment, and intellectual property. Comparable as a larger broad-line competitor targeting similar corporate and individual clients.
• Shook, Hardy & Bacon LLP: Kansas City-based full-service firm with strengths in litigation, business, IP, and product liability. Comparable as a major Midwest full-service firm operating in adjacent markets with overlapping practice capabilities.
• Lathrop GPM: Full-service Midwest firm with offices across Missouri and Kansas offering business, real estate, estate planning, and litigation practices. Comparable as a regional full-service firm operating in overlapping practice areas and geographies.
• Armstrong Teasdale LLP: St. Louis-based full-service firm with practices in business, real estate, IP, employment, and litigation. Comparable as a regional Missouri-headquartered multi-practice firm targeting similar clients.
• Bryan Cave Leighton Paisner: Global law firm with major St. Louis presence and full-service practice areas including corporate, real estate, employment, and litigation. Comparable as a larger incumbent serving Missouri-based corporate and individual clients.
• Spencer Fane LLP: Full-service Kansas City-based law firm with a Springfield office covering business, real estate, employment, litigation, and estate planning. Comparable due to shared full-service model and direct overlap in the Springfield market.
• Husch Blackwell: Large full-service Midwest law firm with a Springfield, MO office and overlapping practice areas including real estate, business, employment, and litigation. Directly comparable as a multi-practice Midwest competitor operating in the same Southwest Missouri market.
• Sandberg Phoenix & von Gontard PC: St. Louis-based full-service firm offering business, real estate, employment, IP, estate planning, and litigation services. Comparable as a regional Missouri full-service competitor with overlapping practice mix targeting similar Midwest clients.
• Kutak Rock LLP: Multi-office full-service firm with significant Midwest footprint covering business, real estate, banking, employment, and municipal law. Comparable as a broad-line Midwest firm with overlapping practice mix and infrastructure scale.

Direct peers

• Doster, Ullom & Boyle, LLC: Springfield, MO-based full-service law firm serving individuals, families, and businesses across Southwest Missouri with similar practice area coverage. Comparable as a directly competing regional full-service firm of similar size in the same primary market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100063819361180
• LinkedInlinkedin.com/company/neale-newman-l-l-p

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neale & Newman