Aab

What Aab does

AAB Inc. (株式会社AAB) is a Japan-headquartered cross-border event production and international promotion agency founded in May 1987, serving Japanese government institutions, municipalities, DMOs, and leading Japanese corporations seeking to expand into Southeast Asian and European markets. The company operates from Tokyo (HQ), Osaka, and Sapporo domestically, with directly owned offices in Vietnam (Ho Chi Minh City regional HQ and Hanoi), Philippines (Makati), Malaysia (Kuala Lumpur), Indonesia (Jakarta), and France (Paris regional HQ), staffed with Japanese-speaking personnel to support localized execution. Its service portfolio divides into Promotion Services — exhibitions/PR events, cultural exchange festivals, seminars and business matching, KOL and media promotion, Japanese food/sake product promotion, and inbound tourism promotion — and Production Services — interactive AR/VR/MR digital contents and space creative/design incorporating projection mapping, illumination, and digital signage.

Underlying production capabilities include AR/VR/MR content development, projection mapping, digital signage, and influencer/KOL network management, executed through a related-company ecosystem comprising Shuffle Inc. (lighting), AAB Ink (planning), Working Bob (event operations), and the Vietnam Information Center. AAB operates on a project-based professional services model with custom quotes tied to scope and geography, no publicly disclosed pricing, and no recurring subscription or platform revenue. Go-to-market is enterprise field sales targeting government entities and leading Japanese companies, with acquisition driven by direct engagement, industry referrals, and an active content presence across the company website, note.com, Instagram, and Facebook. The company holds ISO/IEC 27001 and JETRO Japan Food Supporter certifications, is a member of the Japan Event Produce Association and Japan Promotional Marketing Association, and reports work delivered across 38+ countries/regions with a displayed portfolio of 60+ client logos.

Name

Aab

Legal name

株式会社AAB

Website

https://aab.co.jp

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

AAB Inc. is a Japan-headquartered cross-border event production and international promotion agency, serving Japanese government institutions, DMOs, and leading Japanese corporations expanding into Southeast Asian and European markets since 1987 through owned overseas offices and localized execution.

Ownership category

akta.pro rank

Product category

Event Promotion and Marketing Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Corporate Meetings, Conferences & Incentive Events (BPAFAGAE)

akta.pro secondary industries

Industry-Specific B2B Trade Show Organizers (THAHABAB), Exhibitions, Trade Shows & Booth Management (HSACADAH), Trade Shows & Industry Expos (B2B) (MPAGAHAB), Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Overseas event promotion
• Exhibition management services
• Cross-border marketing
• Inbound tourism promotion
• Interactive digital content

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Event Planning & Production Services: Professional services revenue from planning and producing promotions and events for public sector and Japanese companies. Services include exhibition management, PR events, ceremonies, seminars, and cultural exchange festivals. Revenue is project-based with one-time fees per engagement.
2. Digital Content Production: Production of interactive digital contents including AR, VR, MR experiences and video production for promotional purposes.
3. Space Design & Creative Services: Creative space design services including illumination, projection mapping, and event space design, typically bundled with event production.
4. Inbound Tourism Promotion: Services for Japanese government bodies and DMOs to promote inbound tourism from Southeast Asia and Western markets.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

AAB plans, produces, and executes overseas marketing promotions and events for Japanese government institutions and corporations, with offices in Tokyo, Osaka, Sapporo, and across Southeast Asia and Europe. Services span exhibition and PR event production, cultural exchange festivals, business seminars and media conferences, KOL/influencer campaigns, Japanese food and product promotion, inbound tourism promotion, interactive AR/VR/MR digital content, and immersive space design. The company localizes Japanese marketing resources through Japanese-speaking staff stationed at overseas bases in Vietnam, Philippines, Malaysia, Indonesia, and France.

Product overview

株式会社AAB (AAB Inc.) is an overseas promotion and event planning/production company headquartered in Tokyo with offices in Osaka, Sapporo, Vietnam, Philippines, Malaysia, Indonesia, and France. The company offers a unified service portfolio organized into two main categories: Promotion Services (Exhibition/PR Events/Ceremonies, Cultural Exchange Festivals, Seminar/Business Meeting/Reception/Media Conferences, KOLs/Media Promotion, Japanese Food/Sake/Product Promotion, and Japan Tourism/Inbound Promotion) and Production Services (Interactive/Digital Contents and Space Creative/Design). The eight named services collectively form a comprehensive event and promotion solution enabling Japanese companies and government entities to expand into Asian and European markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibition, PR Event, Ceremony End-to-end exhibition, PR event, and ceremony planning and production including booth design, stage direction, hands-on displays, attendee support, event secretariat, and on-site operations. Targeted at Japanese companies and public institutions seeking overseas promotional events.
• Cultural Exchange Festival International cultural exchange festival production including stage direction, participatory activities, and diverse food culture programs designed to promote mutual understanding between Japan and host countries. Targeted at government bodies and cultural organizations.
• Seminar Meeting, Reception, Media Conference B2B promotion services including business matching seminars, sales channel development support, and media conferences, with comprehensive on-site management and production. Targeted at Japanese companies pursuing overseas business development.
• KOLs / Media Promotion Influencer and media promotion services utilizing key opinion leaders across different countries for SNS campaigns, video promotions, and events, including casting and content planning. Targeted at brands seeking overseas influencer-driven campaigns.
• Japanese Food, Sake & Product Promotion Overseas promotion services for Japanese agricultural products and food culture, including exhibition support, PR event management, buyer coordination, tasting events, and market entry assistance. Targeted at Japanese food, beverage, and product exporters.
• Japan Tourism (Inbound) Promotion Inbound tourism promotion services for government agencies and DMOs, including travel exhibitions, events, video production, media campaigns, and familiarization tours targeting Southeast Asian and Western markets. Targeted at Japanese tourism boards and government bodies.
• Interactive & Digital Contents Development of AR, VR, MR, and video-integrated interactive digital contents, including experiential programs leveraging latest digital technologies. Targeted at clients requiring immersive digital experiences for promotions and events.
• Space Creative & Design Immersive spatial production and design services for exhibitions, events, and permanent facilities, featuring illumination, projection mapping, and digital signage combined with online exhibition capabilities. Targeted at exhibitors, event organizers, and venue operators.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Shuffle Inc. (シャッフル株式会社)coreStrategic or Co-development PartnerLighting company partner providing illumination and lighting design services for events. Located in Japan as a related company under the AAB group.
• AAB Inc. Ink (株式会社AABインク)coreStrategic or Co-development PartnerPlanning company partner within the AAB group, providing creative and strategic planning services for promotions.
• Working Bob (株式会社ワーキングボブ)coreStrategic or Co-development PartnerEvent operations company partner providing on-site event management and staffing services.
• Vietnam Information Center (ベトナム情報センター)coreStrategic or Co-development PartnerInformation center dedicated to Vietnam-related business support and cultural exchange, operating as an associated organization.
• Irif (イリフ)minorStrategic or Co-development PartnerPartner organization with collaborative relationship in industry activities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• George P. Johnson (GPJ): Global experiential marketing agency producing large-scale corporate events, exhibitions, and brand experiences — comparable to AAB's exhibition, PR event, and trade show services for enterprise clients across multiple geographies.
• Toppan (Communication & Event services): Diversified Japanese communications group with significant event/exhibition, space design, and digital signage businesses — comparable to AAB's space creative, projection mapping, and digital content services, but embedded in a much larger enterprise.
• Freeman: Global event management and experiential marketing firm with strengths in trade shows, exhibitions, and brand activations — comparable to AAB's exhibition production and booth management capabilities, though with a much larger global infrastructure.
• JTB Global Marketing & Travel: JTB's inbound tourism promotion and DMO engagement arm — directly comparable to AAB's Japan Tourism (Inbound) Promotion service line for government agencies and DMOs across SE Asian and European markets.
• Dentsu Live (Dentsu Tec): Experiential marketing division of Dentsu, Japan's largest advertising group, offering event production, exhibitions, and spatial design for enterprise clients — directly comparable services but embedded within a much broader advertising/PR portfolio.
• Pico Group (a GL events brand): Asia-headquartered experiential marketing and event agency producing exhibitions, brand activations, and digital engagements — comparable to AAB's combined event production and digital content (AR/VR/MR) service stack in APAC markets.
• Hakuhodo: Major Japanese advertising agency with a dedicated events/experiential marketing practice serving Japanese corporates and government — overlaps with AAB's promotion and event production services but at a far larger scale and broader scope.

Direct peers

• JTB Communication Design: MICE and event marketing arm of the JTB Group providing corporate event production, conventions, exhibitions, and inbound/outbound promotion services — directly comparable to AAB's core business of B2B event planning and government/enterprise promotion in Japan.
• Tokyu Agency (東急エージェンシー): Japanese advertising and event production company offering trade show booth design, event planning, and promotional services — directly comparable to AAB's exhibition and corporate event business within the Japanese market.
• Congres Corporation (コングレ): Japanese event management company specializing in academic, medical, and corporate conferences, exhibitions, and conventions — directly comparable in B2B event production and on-site operations for Japanese institutions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/aabinc
• Instagraminstagram.com/aabinc_japan

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aab