What Kéolis Atlantique does

Kéolis Atlantique, legally registered as Keolis Territoire Pays de la Loire, is a regional passenger transport operator and subsidiary of the Keolis Group, headquartered in Nantes, France. The company was formed through the merger of the Cariane and Via GTI groups, creating the "Atlantique" pole within Keolis. It operates coach and bus services across four French departments: Loire-Atlantique, Morbihan, Maine-et-Loire, and Mayenne, managing a fleet of approximately 550 vehicles with a workforce of 710 employees.

The company's service portfolio spans multiple branded networks. It operates the Aléop regional interurban network in Pays de la Loire, the BreizhGo network in Morbihan, and the Lila Presqu'île service on the Guérande peninsula. It also runs urban and peri-urban services on the TAN, STRAN, and Ycéo networks, the Auray Bus local service, and TER substitute coach services subcontracted from SNCF. School transport is a major vertical, with the broader region carrying approximately 47,000 students daily. Charter transport with driver for corporate and group travel supplements the network. Digital capabilities include the Zenbus real-time tracking app (covering Naolib lines 67, 77, 87, 95, and Express 5) and the BreizhGo M-ticket and WOP m-ticket mobile applications for smartphone-based ticketing.

Kéolis Atlantique operates a hybrid B2G/B2C revenue model. The bulk of revenue derives from public service delegation contracts with Région Pays de la Loire and Région Bretagne, supplemented by ticket sales (e.g., €1.20 single fare on Aléop, €21 carnet of 10, €50–57 monthly subscriptions), partner retailer (dépositaire) commissions, mobile app transactions, and charter service fees. Pricing varies by network and zone. The company holds ISO 14001 environmental certification for Keolis Mayenne and achieved a 92/100 Gender Equality Index score in 2023. Its strategy emphasizes intermodal integration (via the Destineo route planner and TUTTI combined tickets with SNCF), fleet electrification (retrofit electric vehicles on Aléop lines 102 and 104), and digital ticketing modernization across its western France operating territory.

Name

Kéolis Atlantique

Legal name

Keolis Territoire Pays de la Loire

Website

https://keolis-atlantique.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Kéolis Atlantique is a regional passenger transport subsidiary of the Keolis Group, operating coach and bus services across four French departments (Loire-Atlantique, Morbihan, Maine-et-Loire, Mayenne) under public service contracts with regional authorities and SNCF.

Ownership category

akta.pro rank

Product category

Public Passenger Transport

NAICS

Interurban and Rural Bus Transportation (4852), School and Employee Bus Transportation (4854), Charter Bus Industry (48551)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Intercity Bus Franchises/Concessionaires (Public Service Contracts) (THAIADAG)

akta.pro secondary industries

Rural & Small-Town Intercity Scheduled Bus Operators (THAIADAF), Motorcoach (Intercity) Bus Leasing/Rental (TLABADAA)

Keywords

• Public passenger transport
• Interurban coach services
• School transport services
• Coach charter rental
• Regional transit operations

Headquarters

HQ city

Nantes

HQ country

France

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Public Transport Services: Revenue from operating public coach/bus transport services under contract with regional authorities. Income derives from ticket sales to passengers combined with subsidies from the Région Pays de la Loire, Région Bretagne, and departmental authorities.
2. Charter/Group Transport (Location de car): Rental of coaches with drivers for group travel including seminars, school outings, and corporate events. Customized travel design services for groups from the Grand Ouest region.
3. Ticket Sales: Direct ticket sales through onboard vehicle purchases, partner retailers (dépositaires), mobile applications, and correspondence sales

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Kéolis Atlantique operates scheduled interurban and peri-urban passenger coach and bus services across four western French departments (Loire-Atlantique, Morbihan, Maine-et-Loire, Mayenne) under public service contracts with regional authorities. The company also runs urban bus lines on the Nantes (TAN/Naolib) and Saint-Nazaire (STRAN/Ycéo) networks, school transport services, SNCF TER rail-substitute coach services, and a B2B charter coach rental with driver business for groups, schools, and corporate clients.

Product overview

Kéolis Atlantique is a regional passenger transport operator and subsidiary of the Keolis Group, operating a diversified portfolio of transport services across four French departments (Loire-Atlantique, Morbihan, Maine-et-Loire, and Mayenne). The company operates multiple branded transport networks including Aléop (regional interurban network), BreizhGo (Brittany regional network in Morbihan), Lila Presqu'île (Guérande peninsula), and Auray Bus (urban service), while also providing services on urban networks such as Naolib/TAN (Nantes), STRAN (Saint-Nazaire), and Ycéo. Core offerings include regular interurban bus lines, school transport, TER regional train substitution services, and charter transport with driver. The company employs approximately 710 staff and operates a fleet of 550 vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• BreizhGo M-ticket: Mobile ticket application for BreizhGo network passengers to purchase transport titles via smartphone.
• Zenbus

Products and services

• Aléop regional interurban network Regional interurban coach network in Pays de la Loire covering Loire-Atlantique, Maine-et-Loire, and Mayenne departments. Provides regular bus lines and school transport connecting rural and urban areas, operated by Kéolis Atlantique under contract with the Région Pays de la Loire.
• BreizhGo Brittany regional network Interurban coach network of the Brittany Region serving the Morbihan department, operated by Kéolis Atlantique. Includes regular line 5 connecting Baud, Camors, Pluvigner, Brec'h, Auray, Pluneret, Sainte-Anne-d'Auray, Mériadec, Plescop, and Vannes, plus school transport services.
• Lila Presqu'île network Public transport network serving the Guérande peninsula, including regular line L13 connecting La Baule, Pornichet, and Saint-Nazaire, plus dedicated school transport services.
• Auray Bus urban service Urban transport service in Auray with two lines (red and yellow) connecting the train station to various neighborhoods and the Kerbois business zone, operated by Kéolis Atlantique.
• Nantes urban bus operations (TAN / Naolib) Urban bus operation on the Nantes Métropole transport network, branded TAN and later Naolib. Kéolis Atlantique operates lines 67, 75, 77, 80, 87, 95, and Express 5 on this network under contract with Nantes Métropole.
• Saint-Nazaire peri-urban bus operations (STRAN / Ycéo) Peri-urban bus operation on the Saint-Nazaire agglomeration transport network, branded STRAN (later Ycéo). Kéolis Atlantique operates lines T1, T2, T3, and T5 under contract with Saint-Nazaire agglomeration.
• Charter coach rental with driver Bus rental service with driver for group transportation including seminars, school trips, company outings, and customized trips in the Grand Ouest region (Loire-Atlantique, Mayenne, Anjou, and Morbihan). Quotation-based B2B offering for groups, schools, and corporate clients.
• TER substitute coach services (line 6 Nantes–Cholet) Regional express train substitute coach services subcontracted from SNCF. Kéolis Atlantique operates line 6 (Nantes–Cholet) as bus services complementary to rail offerings, and offers TUTTI COMBINÉ passes combining TER and coach travel.
• Keolis Voyages turnkey group tourism packages Partner tourism service offering complete turnkey packages including transport, accommodation, entertainment, and catering for groups, day trips, stays, tours, and seminars, in cooperation with Kéolis Atlantique charter operations.
• Destineo regional journey planner Public transport itinerary calculator for the Pays de la Loire region, helping passengers plan their routes across multiple transport networks (TER, Aléop, urban networks).

Quantifiable outcome

• Region transports approximately 47,000 students daily
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Keolis VoyagesminorStrategic or Co-development PartnerKeolis Voyages is a partner for complete tourism packages, offering organized day trips, stays, tours, and seminars for groups. They provide integrated services including transport, accommodation, entertainment, and catering.
• Keolis Group (Parent Company)coreOthersKeolis Territoire Pays de la Loire is a subsidiary of the Keolis Group, a major player in passenger transport operating in 16 countries and transporting 3 billion passengers annually. The Group was formed from the merger of Cariane and Via GTI companies.
• SNCFcoreStrategic or Co-development PartnerKeolis operates TER (Train Express Régional) substitute coach services under subcontract to SNCF, including line 6 (Nantes-Cholet). Also offers TUTTI COMBINÉ passes combining TER and coach travel.
• Regional Authorities (Région Pays de la Loire, Région Bretagne)coreChannel Partner/ Reseller/ DistributorPublic transport authorities that contract Keolis to operate coach services on their behalf, including Aléop network in Pays de la Loire and BreizhGo network in Brittany (Morbihan)

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lacroix Group: Lacroix is a French family-owned group providing scheduled interurban and school bus transport under public service contracts, similar in scope and customer base to Keolis Atlantique.
• Transdev: Transdev operates scheduled interurban coach and urban bus services under public service contracts across French regions, directly competing with Keolis Atlantique for tenders such as Aléop and BreizhGo networks.
• Cars Région (various regional operators): Umbrella of regional interurban coach networks in France, some operated by Transdev or Lacroix; represent the same concession-based, public service contract operating model as Keolis Atlantique's Aléop and BreizhGo lines.
• RATP Dev: RATP Dev is a major operator of urban and interurban bus networks under public service concessions in France, with comparable concession-based business model and government counterparties.

Emerging players

• FlixBus: Long-distance intercity coach operator in France; competes for discretionary interregional travel demand that could otherwise be captured by Keolis Atlantique's Aléop and BreizhGo lines.
• BlaBlaCar Bus (OUIBUS): Long-distance bus service operated by BlaBlaCar, competing in the French intercity coach market against traditional operators like Keolis Atlantique.

Broad incumbents

• Keolis Group: Parent group operating passenger transport in 16 countries; provides broader context and shared services to Keolis Atlantique but operates at a vastly larger and more diversified scale.
• SNCF: French national rail operator that both subcontracts TER coach substitution services to Keolis Atlantique (line 6 Nantes-Cholet) and competes with it on interurban passenger travel.
• Transdev Group (parent): International public transport group with extensive French regional bus operations; competes for tenders and represents the closest large-scale competitor to Keolis Atlantique.

Regional players

• Carsat / Vectalia France: French and Iberian regional bus operator with comparable interurban and urban concessions, overlapping in some operational concepts and competing for cross-border regional contracts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KEOLISATLANTIQUE
• LinkedInlinkedin.com/company/keolis-atlantique

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kéolis Atlantique