Yenher

What Yenher does

Yenher Agro-Products Sdn. Bhd. is a Malaysian manufacturer and distributor of animal health and nutrition products, headquartered in Simpang Ampat, Penang, and operating from a GMP-accredited plant since 2010. The company traces its origins to 1982 as Guan Hoe Farming & Trader, a veterinary pharmaceutical distributor founded by Cheng Guan Hoe, and was consolidated under the Yenher Agro entity in 1991 by his son Cheng Mooh Tat. The product portfolio centers on YENMIX® branded premixes for the full production lifecycle of broilers, layers, swine, and ducks, extended by a wide feed-additive range (amino acids, acidifiers, enzymes, probiotics, minerals, vitamins, mycotoxin binders, herbal products, antioxidants, mold inhibitors, and flavourings), a pharmaceutical line (injectable antibiotics, iron supplements, herbal formulations), artificial insemination devices, farm equipment, and disinfectants. An in-house laboratory established in 2012 provides diagnostic and material-analysis services, and the company has developed proprietary biotech feed ingredients YenSoy® and YenPalm RH® (2018) as well as the Green iDeal Protein premix concept (2015).

The business is family-owned, with no external institutional investors or parent company identified, and Cheng family members control ownership directly. Yenher is primarily a direct-sales, sales-led business: it sells directly to farms in Malaysia via a technical sales team that conducts pre-sales farm performance assessments and after-sales follow-up, distributes internationally through appointed distributors in Indonesia (1997) and Nigeria (2015), operates a wholly-owned branch in Taiwan (2020), and holds direct customer relationships in Hong Kong, Brunei, Vietnam, Korea, Belgium, Pakistan, Thailand, and Singapore. The service layer (Yenher Vets consulting and Yenher Laboratory diagnostics) is positioned as a complement that improves on-farm outcomes and reinforces product stickiness. Revenue is generated from product sales (premixes, feed additives, pharmaceuticals, equipment, disinfectants) and ancillary professional services, with no public pricing or revenue disclosure.

Name

Yenher

Legal name

Yenher Agro-Products Sdn. Bhd.

Website

https://yenheragro.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Yenher Agro-Products Sdn. Bhd. is a Malaysian GMP-accredited manufacturer and distributor of animal health and nutrition products, including YENMIX® premixes, feed additives, pharmaceuticals, and farm equipment, serving livestock farms across 12 countries.

Ownership category

akta.pro rank

Product category

Animal Health and Nutrition

NAICS

Animal Food Manufacturing (3111), Other Animal Food Manufacturing (311119)

SIC

Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD)

akta.pro secondary industries

Amino Acid Premixes & Concentrates (AFADAGAE), Probiotic/Direct-Fed Microbial (DFM) Premixes (AFADAGAG), Carrier Systems & Microencapsulated Additive Premixes (Protected Nutrients, Slow-Release) (AFADAGAN), Specialty Diet Formulation (starter/finisher, transition diets, heat-stress, high-forage, low-starch) (AFADAMAJ), Livestock & Herd/Flock Operations Management Advisory (Nutrition, Housing, Performance) (AFACAJAL), Amino Acids & Protein Additives (Lysine, Methionine, Threonine) (AFADALAA)

Keywords

• Animal feed premixes
• Animal health products
• Livestock nutrition supplements
• Veterinary pharmaceuticals
• Feed additives manufacturing

Headquarters

HQ city

Simpang Ampat

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Animal Health and Nutrition Products: Yenher manufactures and distributes a comprehensive range of animal health and nutrition products including premixes (YENMIX®), feed additives, pharmaceutical products, farm equipment, and disinfectants. The company evolved from a distributor to a manufacturer and distributor.
2. Veterinary and Laboratory Services: Yenher provides farm management consulting services, animal health services, and laboratory testing services through Yenher Vets and Yenher Laboratory to ensure farms operate efficiently and cost-effectively.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Yenher Agro-Products manufactures and distributes a comprehensive range of animal health and nutrition products including YENMIX® branded premixes for poultry, swine, ducks, and other livestock, along with feed additives, veterinary pharmaceuticals, farm equipment, and disinfectants. The company also provides farm management consulting through Yenher Vets and diagnostic laboratory services through its in-house Yenher Laboratory. It serves as a one-stop supplier for livestock farms across Southeast Asia, East Asia, South Asia, and select markets in West Africa and Europe.

Product overview

Yenher Agro-Products Sdn. Bhd. is an animal health and nutrition company established in 1982, offering a comprehensive portfolio of animal health and nutrition products. The product portfolio centers on YENMIX® branded premixes for various livestock including poultry (broiler and layer chickens), swine (pigs at different growth stages), and ducks, covering the complete lifecycle from birth/rearing through production phases. Beyond premixes, the company provides feed additives organized into categories including macronutrient supplements, dairy products, amino acids (L-Lysine, L-Threonine, L-Tryptophan, L-Valine, L-Arginine, L-Cysteine, L-Isoleucine, DL-Methionine), acidifiers/essential oils, enzymes/probiotics (Grozyme 10x, Ecobiol), performance enhancers, minerals (Glymet series), vitamins, mycotoxin binders (Vilocym Z, Toxinor, Toxiwall), herbal products, anti-oxidants & mold inhibitors, and flavouring/sweeteners. Pharmaceutical products include injectable antibiotics (BOFLOX, Amoxycen, Ivercen, Oxycen), iron supplements, water-soluble acidifiers, and herbal formulations (Superliv Liquid Gold). The company also offers artificial insemination devices (Androstar Plus, M III extenders, SafeBlue catheters), farm equipment (flooring systems, feeders, water equipment, identification tools), and disinfectants (Virocid, Kenocox, Cid 2000, Tornax S). Services include Yenher Vets for farm management consulting and Yenher Laboratory for diagnostic and material analysis services supporting both product quality and R&D initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• YenSoy®: Biotech animal feed ingredients brand launched in 2018
• YenPalm RH®
• YENMIX®
• Green iDeal Protein

Products and services

• YENMIX® Broiler Pre-Starter Premix supplement for broiler chickens from day old until day 7, providing essential nutrients for early growth stages.
• YENMIX® Broiler Starter Premix for broiler chickens from day 8 until day 15, supporting growth during the starter phase.
• YENMIX® Broiler Grower Premix for broiler chickens from day 16 until day 25, supporting the growing phase.
• YENMIX® Broiler Finisher Premix for broiler chickens from day 26 onwards until market, supporting the finishing phase.
• YENMIX® Layer Starter Premix for layer chickens from day-old until day 30, supporting early development.
• YENMIX® Layer Grower Premix for layer chickens from day 31 until 5% production, supporting the development phase.
• YENMIX® Layer Laying Period Premix for layer chickens from 6% production until cull, supporting egg production phase.
• YENMIX® Creep Feed Piglet premix from day 7 until 10kg body weight for early nutrition.
• YENMIX® Pig Pre-Starter Swine premix for porker body weight from 10kg until 25kg.
• YENMIX® Pig Starter Swine premix for porker body weight from 25kg until 55kg.
• YENMIX® Pig Grower Swine premix for porker body weight from 55kg until 60/75kg.
• YENMIX® Pig Finisher Swine premix for porker body weight from 60/75kg until market.
• Grozyme 10x Enzyme blend containing Amylase, Protease, Beta-Gluconase, Lipase and Cellulase to improve digestion, nutrient absorption, growth rate, productivity, meat, egg and milk quality.
• Ecobiol Probiotic containing sporulated bacteria Bacillus amyloliquefaciens CECT5954 that improves the overall condition of the animal.
• Glymet Cu Organic complex based on glycine and minerals that improves weight gain and feed intake.
• Glymet Zn Organic zinc complex that reinforces immune system, prevents hoof disorder, and decreases stress.
• Vilocym Z Mycotoxin binder made from herbal extracts that inhibits mold growth and toxin production, absorbs mycotoxins for bioneutralization.
• Toxinor Inorganic mycotoxin sequestrant containing kieselgur, bentonite-montmorillonite and mineral carrier for common mycotoxins in animal feeds.
• Yenacid Pig Effective acidifier for pigs with strong pH lowering effect in stomach and bacteria-killing properties against E.coli.
• Yenacid Poultry Acidifier for poultry providing strong anti-microbial and growth promoting effects.
• Androstar Plus Economic long-term semen extender with MPI factor for membrane stabilization, ideal for transport and weekend availability.
• Virocid Extremely concentrated disinfectant with synergistic composition of 3 active ingredients.
• BOFLOX Marbofloxacin injectable antibiotic for livestock.
• Superliv Liquid Gold Herbal formulation containing Andrographis paniculata, Azadirachta indica, Achyranthes aspera, Aphanamixis polystachya for livestock health.
• Yenher Laboratory Services In-house laboratory established in 2012 providing diagnostic and material analyses including microbiological testing, mycotoxin detection, serology tests, antibiotic sensitivity tests, PCR for disease identification, near-infrared spectroscopy, and HPLC tests.
• Yenher Vets Farm management consulting services including pre-sales farm assessment, identification of issues and areas of improvement, product recommendations, and after-sales follow-up on livestock performance.
• YenSoy® Proprietary biotech animal feed ingredient developed through in-house R&D, marketed under the YenSoy® brand.
• YenPalm RH® Proprietary biotech animal feed ingredient developed through in-house R&D, marketed under the YenPalm RH® brand.
• Green iDeal Protein Concept Premix concept developed in-house in 2015 focusing on sustainable protein sources for animal nutrition.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, support and key.

• Cheng Guan Hoe Holdings Sdn BhdcoreOthersInvestment holding vehicle held by Cheng Guan Hoe and his children. Acquired 51% stake in Yenher Agro in 1993 and subsequently transferred the entire stake to Cheng Guan Hoe and his children.
• BrukersupportTechnology or IntegrationBruker Tango near infrared spectrophotometer used in in-house laboratory for identifying composition of samples through wavelength absorption analysis.
• PerkinElmersupportTechnology or IntegrationPerkinElmer Analyst 400AA atomic absorption spectrophotometer for detecting metal and heavy metal elements, and PerkinElmer Flexar LC high performance liquid chromatography system for compound separation and identification.
• Mettler ToledosupportTechnology or IntegrationMettler Toledo T50 automatic titrator for concentration determination and Mettler Toledo UV5 UV vis spectrophotometer for organic sample composition analysis.
• GeneReachsupportTechnology or IntegrationGeneReach POCKIT™ micro plus series nucleic acid analyser for detecting DNA and RNA using insulated isothermal PCR technology.
• R-BiopharmsupportTechnology or IntegrationR-Biopharm RIDA® ABSORBANCE 96 microtiter plate reader for mycotoxin testing in samples.
• BioteksupportTechnology or IntegrationBiotek ELx800 microplate reader for serology tests for diseases such as PRRS and swine fever virus.
• Indonesian DistributorkeyChannel Partner/ Reseller/ DistributorAppointed distributor in Indonesia since 1997 for expansion of animal health and nutrition products in the Indonesian market.
• Nigerian DistributorkeyChannel Partner/ Reseller/ DistributorAppointed distributor in Nigeria since 2015 for expansion of animal health and nutrition products in the Nigerian market.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Alltech: Global animal nutrition company offering premixes, enzymes, probiotics, mycotoxin binders, and feed additives with strong presence in Asia. Competes directly with Yenher across multiple product categories and geographies.
• Adisseo: Global animal nutrition specialist producing methionine, vitamins, and feed additives. Direct overlap with Yenher's amino acid and enzyme/probiotic categories; Adisseo's scale and global R&D dwarf Yenher but Yenher serves as a regional Southeast Asian channel for some Adisseo-adjacent products.
• Charoen Pokphand (CP Group): Thai-headquartered integrated agribusiness with feed manufacturing, animal health products, and premix operations across Southeast Asia and beyond. Strong geographic and product overlap with Yenher's Malaysian base and regional expansion.
• Cargill Animal Nutrition: Global agribusiness giant with major animal nutrition and premix operations across Asia-Pacific. Direct overlap with Yenher's premix and feed additive business; operates at vastly larger scale with deeper regional presence.
• Kemin Industries: Global ingredient manufacturer focused on animal nutrition and health, including acidifiers, mycotoxin binders, and enzymes—categories that directly overlap with Yenher's Yenacid, Vilocym, and Grozyme product lines.
• DSM-Firmenich Animal Nutrition: One of the world's largest animal nutrition and health companies, offering premixes, vitamins, enzymes, and performance solutions. Direct overlap with Yenher's YENMIX® premix and full additive portfolio at significantly larger scale.
• Evonik Animal Nutrition: Global supplier of amino acids (DL-methionine), probiotics (Ecobiol—already distributed by Yenher), and feed additives. Overlaps directly with Yenher's amino acid, probiotic, and acidifier portfolios; serves as both upstream supplier and downstream competitor.

Direct peers

• De Heus Animal Nutrition: Dutch-headquartered animal nutrition company with significant manufacturing and distribution in Southeast Asia and Africa (including Vietnam, Indonesia, Nigeria, and other markets Yenher serves). Comparable mid-tier premix and feed additive producer competing in overlapping geographies.
• Behn Meyer Animal Nutrition: Malaysia/Singapore-based distributor and formulator of animal feed additives, premixes, and specialty ingredients serving Southeast Asia. Similar mid-sized regional player with comparable product portfolio and Southeast Asian footprint.

Emerging players

• Guangdong Haid Group: One of China's largest animal nutrition and feed companies, with growing Southeast Asian presence. Competes in premix and feed additive categories; represents the scaling-up pathway that regional players like Yenher may face as Chinese integrators push south.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/yenher-agro-products

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yenher