SeaVision USA

What SeaVision USA does

SeaVision USA is a privately held, micro-scale manufacturer of custom prescription dive masks and prescription lenses for swim goggles, headquartered in St. Petersburg, Florida. Founded over 30 years ago and operating from a single Florida optical lab, the company grounds prescription lenses for dive masks using the same digital lens manufacturing process employed for everyday eyeglasses, distinguishing itself from competitors that rely on bonded, glued, or drop-in lenses. Its lens offering supports single vision, bifocal, gauge reader, and astigmatism plus prism correction, with CR39 high-impact plastic material and optional color correcting, MaxVision, and UV filters. The product portfolio includes four proprietary mask models (Legacy, Ascent, Ultra, Abyss), compatibility with major third-party mask brands (ScubaPro, TUSA, Cressi, Aqualung, Oceanic, Mares, Sherwood, Omer, Riffe), and a Use Your Own Mask lens service plus a $87 remount service.

The company monetizes through direct-to-consumer e-commerce powered by Shopify, a Try Before You Buy fit-testing program, accessories (dry bags, snorkels, defog, purge valves, water bottles), and tiered extended warranties. A dealer program targets dive shops and retailers with 50% profit margins, no contracts, and no minimum order quantities. Operations are confined to 1-10 employees serving the United States and Canada, with no institutional investors, parent company, or funding rounds disclosed. The business is owner-operated with no publicly disclosed revenue figures, and its value proposition rests on optical-grade precision, broad third-party mask compatibility, and 30+ years of accumulated craft and brand trust reflected in a 4.93-star rating across 522 verified reviews.

Name

SeaVision USA

Legal name

SeaVision USA

Website

https://seavisionusa.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

SeaVision USA is a Florida-based, privately held manufacturer of custom ground prescription dive masks and swim goggle lenses, serving individual recreational divers and snorkelers through direct-to-consumer e-commerce and a dealer network across the United States and Canada.

Ownership category

akta.pro rank

Product category

Prescription Dive Masks

NAICS

Ophthalmic Goods Manufacturing (339115), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

akta.pro secondary industry

Diving & Snorkeling Retail (Scuba Gear) (CRAMAIAF)

Keywords

• Prescription dive masks
• Custom optical lenses
• Underwater vision correction
• Swim goggles
• Recreational diving equipment

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Prescription Dive Masks: SeaVision USA manufactures and sells custom prescription dive masks. Customers choose from proprietary masks (Abyss, Ascent, Legacy, Ultra) or use their own masks. Lenses are custom-ground in the Florida optical lab.
2. Use Your Own Mask Service: Custom prescription lenses made for customer's existing dual-lens masks from compatible brands including ScubaPro, Cressi, TUSA, Aqualung, Oceanic, Mares, and others.
3. Remount Service: Existing SeaVision lenses can be professionally transferred into a new mask for $87.00. Only available for SeaVision branded masks.
4. Accessories: Accessories including dry bags, snorkels, defog solution, water bottles, neoprene strap covers, dive flag stickers, and purge valves.
5. Optional Add-Ons and Warranties: Extended warranties (Scratch Warranty $40, Ultimate Warranty $85), lens engravings (Standard $15, Deluxe $30), and purge valve addition ($9.95).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

SeaVision USA designs, manufactures, and sells custom prescription dive masks and prescription swim goggles, with lenses custom-ground in its St. Petersburg, Florida optical lab from CR39 high-impact plastic using the same process used for everyday eyeglasses. Its product line includes four proprietary mask models (Legacy, Ascent, Ultra, Abyss) plus two TUSA-licensed masks, and offers a Use Your Own Mask lens service for compatible ScubaPro, Cressi, TUSA, Aqualung, Oceanic, Mares and other dual-lens masks. Supporting offerings include a Remount service, Try Before You Buy fitting program, an authorized dealer network for dive shops, and a line of related accessories such as dry bags, snorkels, defog, and purge valves.

Product overview

SeaVision USA offers custom prescription dive masks and related services for the underwater sports market. The core product line consists of four proprietary mask models (Legacy, Ascent, Ultra, and Abyss) plus two TUSA licensed masks (Freedom Ceos and Integra), all available with custom ground prescription lenses. The manufacturing process mirrors everyday eyeglass lens production using CR39 plastic material in an optical lab in St. Petersburg, Florida. Key services include: (1) Use Your Own Mask for prescription lenses in customer-supplied masks from compatible brands, (2) Remount Service for transferring lenses to new SeaVision masks, and (3) Try Before You Buy program for fit testing. An accessory line includes dry bags, snorkels, defog, purge valves, water bottles, and related gear. The company also operates a dealer program for dive shops and retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• SeaVision Legacy Dive Mask A proprietary dive mask designed for smaller or narrower faces with a classic retro shape that provides a comfortable, secure seal. Available in Black or Clear with multiple trim color options and compatible with Single Vision, Bifocal, and Gauge Reader lenses plus Color Correcting, MaxVision, and UV filters.
• SeaVision Ascent Dive Mask A proprietary dive mask with a streamlined, tech-inspired design for smaller or narrower faces, offering a contemporary look and a comfortable, secure seal. Supports custom prescription lenses.
• SeaVision Ultra Dive Mask A roomy proprietary dive mask designed for larger faces, prominent facial features, or those with facial hair, maximizing comfort and visibility for a secure seal. Supports custom prescription lenses.
• SeaVision Abyss Dive Mask A bold, spacious proprietary dive mask designed for broader facial features or those with facial hair, with wide visibility and modern performance. Available in all-clear, all-black, or Blue/Grey. Supports custom prescription lenses.
• TUSA Freedom Ceos Dive Mask A low-profile, low-volume dive mask with TUSA's Freedom Technology, featuring a streamlined twin-lens design and wide natural field of view. Available in black or clear with multiple color options; offered through SeaVision with custom prescription lenses.
• TUSA Intega Dive Mask A high-performance dive mask built with TUSA's advanced 3D SYNQ fitting system that conforms to wide, narrow, long, or short faces for an exceptional seal with minimal pressure. Offered through SeaVision with custom prescription lenses.
• Use Your Own Mask Service A prescription lens service that creates custom-ground lenses for the customer's own compatible dual-lens mask from brands including ScubaPro, Cressi, TUSA, Aqualung, Oceanic, Mares, Sherwood, Omer, Riffe, and Genesis. Lenses are crafted using the same optical process as everyday eyeglasses, without gluing or bonding. Starting at $35.00 USD for plano lenses.
• Remount Service A professional service that transfers existing SeaVision prescription lenses into a new SeaVision branded mask (Abyss, Ascent, Legacy, or Ultra) when the original mask needs replacement. Priced at $87.00 USD; only available for SeaVision branded masks.
• Try Before You Buy Program A program allowing customers to select and try SeaVision dive masks at home before committing to prescription lenses. Customers test comfort, fit, and seal, then return for refund or send the chosen mask back for prescription lens installation. Priced at $72.00 USD for the non-prescription trial mask.
• SeaVision Diving Accessories Branded accessories for divers and snorkelers including SeaVision Dry Bags (5L $20, 10L $25), snorkels (standard, black, clear, foldable in multiple colors), SeaVision Defog anti-fog solution (pack of 3, $23.85), Purge Valves ($9.95), Mesh Snorkel Bags, Neoprene Strap Covers, and a SeaVision branded 16oz Water Bottle ($18.00).
• Dealer Program A reseller partnership program for dive shops and retailers offering 50% profit margin (up to $100+ per sale on custom prescription lenses), no contracts or minimum order quantities, online ordering through a dealer portal, and a one-year manufacturer warranty.

Quantifiable outcome

• 4.93-star average rating from 522 verified customers
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core.

• ScubaProcoreTechnology or IntegrationSeaVision can custom-make prescription lenses for ScubaPro dual-lens masks including D Mask, Flux Twin, Futura 2, Solara, Spectra Mini, Synergy Mini, and Synergy Twin models.
• TUSAcoreTechnology or IntegrationSeaVision offers prescription lenses for TUSA masks including Freedom Ceos, Freedom One, Intega, and Liberator Plus models. Tusa Freedom Ceos and Tusa Integra are featured on SeaVision's website as compatible masks.
• AqualungcoreTechnology or IntegrationSeaVision can make prescription lenses for Aqualung masks including Duetto, Hawaii 2, Look, Look 2, Reveal, and other models.
• CressicoreTechnology or IntegrationSeaVision offers prescription lenses for Cressi masks including Calibro, Focus, Marea Junior, Pegaso, Prisma, Quantum, and other dual-lens models.
• OceaniccoreTechnology or IntegrationSeaVision can custom-make prescription lenses for Oceanic masks including Enzo, Ion 2, and other models.
• MarescoreTechnology or IntegrationSeaVision offers prescription lenses for Mares masks including Force-X Lite, Opera, Star Liquidskin, and other dual-lens models.
• ShopifycoreTechnology or IntegrationSeaVision's e-commerce store is powered by Shopify Inc., which provides the online platform for product sales and order processing.
• Google AnalyticscoreTechnology or IntegrationSeaVision uses Google Analytics to understand how customers use the website, track browsing behavior, and assess marketing campaign effectiveness.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Roka: Performance eyewear brand offering prescription sports glasses and sunglasses with active lifestyle focus. Comparable to SeaVision in prescription sports optics, though primarily focused on running, cycling, and triathlon rather than diving and water sports.

Direct peers

• Wiley X: Prescription sports and tactical eyewear brand offering impact-rated and prescription inserts including dive and water-sport models. Directly comparable to SeaVision in serving prescription-wearing athletes and divers, though broader in category scope with a focus on safety/tactical heritage.
• SportRx: Online prescription sports eyewear retailer offering prescription sunglasses, goggles, and water-sport eyewear including dive and swim applications. Directly comparable to SeaVision as a prescription sports optics specialist serving active consumers.

Broad incumbents

• Aqua Sphere: Swim equipment brand offering swim goggles with optical and prescription options. Adjacent to SeaVision in water-vision correction, with overlap in target customer base (recreational swimmers and triathletes), though more focused on swim goggles than dive masks.
• Oceanic: Dive equipment manufacturer with broad mask and regulator lineup. SeaVision customizes prescription lenses for Oceanic masks including Enzo and Ion 2, making Oceanic both a partner brand and a broad incumbent in dive gear.
• Mares: Italian dive equipment manufacturer offering masks, regulators, and BCDs. SeaVision customizes prescription lenses for Mares masks including Force-X Lite, Opera, and Star Liquidskin, making Mares both a partner brand and a broad incumbent in dive equipment.
• TUSA: Japanese dive equipment manufacturer (Tabata Corp). SeaVision resells and customizes prescription lenses for TUSA masks including Freedom Ceos, Freedom One, Intega, and Liberator Plus, making TUSA a key mask-source partner and a broad incumbent in scuba gear.
• ScubaPro: Major global dive equipment manufacturer offering a wide range of masks. SeaVision partners with ScubaPro to deliver prescription lenses for multiple ScubaPro dual-lens models including D Mask, Flux Twin, and Synergy series, making ScubaPro both a partner brand and a broad incumbent that could substitute for SeaVision's proprietary masks.
• Aqualung: Major global dive equipment brand. SeaVision offers prescription lens service for Aqualung masks including Duetto, Hawaii 2, Look, Look 2, and Reveal, positioning Aqualung as both a partner brand and a broad incumbent in dive equipment.
• Cressi: Italian dive and water sports brand with broad mask catalog. SeaVision offers prescription lens services for Cressi dual-lens models including Calibro, Focus, Marea Junior, Pegaso, Prisma, and Quantum, positioning Cressi as both a mask-source partner and a broad incumbent in dive equipment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SeaVisionUSA
• Facebookfacebook.com/SeaVisionUSA
• LinkedInlinkedin.com/company/seavisionusa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SeaVision USA