Ongekend.nl

What Ongekend.nl does

Ongekend.nl is a Netherlands-based, privately held web hosting and domain name registration provider founded in 2012 and headquartered in Leeuwarden. The company operates as a branded reseller, delivering its services on top of Cloud86's hosting infrastructure and customer management platform (the Ongekend website login and product pages route to cloud86.io and my.cloud86.io). Cloud86 is identified as the parent/strategic operating company, indicating the brand is a white-label distribution layer rather than an independent infrastructure operator.

The company's product portfolio is narrow and focused on three subscription offerings: domain name registration (Domeinnaam) across .nl, .com, .eu, .be, and .online extensions starting at €1 per month; SSD-based web hosting (Webhosting) located in Dutch data centers with free SSL certificates and daily backups; and email hosting (Email) sold as an add-on service. Technically, the stack is fully inherited from Cloud86 — Ongekend.nl does not appear to operate proprietary infrastructure, build differentiated software, or hold patents or certifications of its own.

Go-to-market is product-led and self-serve: customers discover and purchase through the ongekend.nl website using the integrated domain search tool, with messaging centered on personal Dutch-language support ("ongekend goede service") and easy migration from competitors. The target customer base is Dutch SMBs and individuals establishing an online presence. Pricing is low-ARPU and recurring (monthly subscriptions), and the company has 1–10 employees, no disclosed funding, no M&A activity, and no tracked leadership changes beyond founder Rick de Jong. There are no known customers, awards, regulatory actions, or AI/ML capabilities documented in the source data.

Name

Ongekend.nl

Legal name

Ongekend.nl

Website

https://ongekend.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Ongekend.nl is a Dutch reseller offering low-cost domain registration and SSD web hosting to Dutch SMBs and individuals, operating as a white-label brand on Cloud86's infrastructure and platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Leeuwarden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Others

Revenue model

1. Domain Name Registration: Recurring monthly subscription revenue from domain name registrations (.nl, .com, .eu, .be, .online extensions) starting at €1 per month
2. Web Hosting Services: Monthly subscription revenue from SSD web hosting packages in the Netherlands with included SSL and daily backups
3. Email Hosting: Email hosting services bundled or sold separately

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Ongekend.nl is a Dutch web hosting and domain registration provider operating as a branded reseller of Cloud86's infrastructure. The company offers SSD-based web hosting located in the Netherlands with free SSL certificates and daily backups, alongside domain name registration for .nl, .com, .eu, .be, and .online extensions starting at €1 per month, and email hosting services. Customers purchase services directly through the company's self-serve website and are managed via the Cloud86 customer portal.

Product overview

Ongekend.nl is a Dutch web hosting and domain name provider powered by Cloud86. The company offers domain registration services (.nl, .com, .eu, and .be domains starting at €1 per month) and web hosting with SSD storage in the Netherlands, featuring free SSL certificates and daily backups. Their product portfolio includes domain name registration (Domeinnaam), web hosting (Webhosting), and email hosting services.

Differentiator

Problem solved

Functional benefit

Products and services

• Domeinnaam (Domain Names)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Cloud86coreTechnology or IntegrationCloud86 provides the underlying hosting infrastructure and platform technology that powers Ongekend.nl's web hosting and domain services. Ongekend.nl operates as a branded reseller leveraging Cloud86's data center infrastructure in the Netherlands.

Recent moves3 records

Expansion highlights2 records

Direct peers

• Versio: Dutch hosting and domain provider focused on SMBs and resellers, with shared hosting, VPS, and domain registration. Closely comparable in geography, customer segment, and product offering to Ongekend.nl.
• Hostnet: Established Dutch hosting and domain registration brand serving SMBs and consumers. Comparable product mix (domains, hosting, email) and Dutch SMB target market, competing directly for the same customer base as Ongekend.nl.
• TransIP: Leading Dutch web hosting and domain registration provider serving SMBs and individuals with VPS, shared hosting, and domains. Directly comparable to Ongekend.nl in target customer (Dutch SMBs), product mix (hosting + domains), and go-to-market (self-serve online).
• VDX (Vdx.nl): Dutch hosting provider offering shared hosting, VPS, and domains with a focus on service quality. Comparable target customer and product portfolio, and competes in the same Dutch SMB segment.
• Antagonist (antagonist.nl): Dutch hosting provider focused on shared hosting, WordPress, and domains for SMBs with a service-quality positioning. Comparable target market, product mix, and service-led brand approach to Ongekend.nl.
• Cloud86: Underlying infrastructure platform and parent of Ongekend.nl, offering identical hosting and domain products under its own brand. Comparable product catalog, pricing model, and customer base, but operates the platform rather than as a white-label reseller.

Broad incumbents

• Hostinger: Large international hosting provider with significant Dutch market presence, offering shared hosting, VPS, and domains at aggressive price points. Comparable offering but broader geographic and product footprint than Ongekend.nl.
• one.com: European hosting and domain provider with strong presence in the Nordics and Benelux, targeting SMBs and consumers. Comparable product offering and customer segment, but with broader geographic reach than Ongekend.nl.
• SiteGround: Global hosting provider known for managed shared hosting and WordPress services. Comparable core product (shared hosting + domains) but serves a broader international customer base with higher-touch positioning.
• Strato: Major European hosting and domain provider owned by a larger telecom group, serving SMBs across multiple countries. Comparable hosting and domain offerings with broader scale and geographic coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OngekendNL

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ongekend.nl