Terre di Mezzo Editore
Terre di Mezzo Editore is a Milan-based independent Italian publishing house founded in 1994, publishing over 100 titles annually across children's literature, walking/pilgrimage guides, and adult fiction, serving Italian consumers, schools, and international co-edition partners.
- Company typePrivate
- Founded1994
- HeadquartersMilano, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Terre di Mezzo Editore does
Terre di Mezzo Editore is an independent Italian publishing house founded in Milan in 1994 and legally operated as Cart'armata edizioni srl. The company publishes over 100 new titles annually across a portfolio of distinct sub-brands: L'Acchiappastorie (children's and young adult literature including Dory Fantasmagorica and Cane Puzzone series), Percorsi (walking and cycling guides covering Italian trails, Via Francigena, and Camino de Santiago), I Biplani (illustrated adult fiction), Ecofficine (creative/DIY manuals), Slanci (adolescent fiction), UAU! (children's comics), and Archivio Diaristico (memoir). The company's primary technology stack is a publishing and e-commerce platform (terre.it) supporting direct-to-consumer sales, EPUB digital distribution, and ancillary product sales including merchandise and plush toys tied to children's series. Pricing is unit-based across physical books (€7.99–€24.90), ebooks, and merchandise bundles (€23.90–€36.90), with free Italian shipping above €29 and selective 5% promotions.
The company's revenue model combines B2C book and merchandise sales through owned e-commerce and third-party bookstore distribution, supplemented by foreign rights licensing for international co-editions (notably of the Tobia series, which has sold over 1 million copies worldwide), and a B2B school adoption program (Terre di mezzo Scuola) with teacher training, webinars, and curriculum materials. Customer segments are diverse and include children and young adults (0-14), hikers and pilgrimage travelers, adult literary readers, and schools/educators. The company has established strategic partnerships with the Associazione Europea delle Vie Francigene for pilgrimage content and participates in major Italian book fairs (Salone del Libro di Torino) and sustainable-living events (Fa' la cosa giusta!). Geographic focus is Italy-dominant with selective international reach through co-editions. Headcount is reported in the 11-50 range.
Terre di Mezzo Editore firmographics
Firmographics- Name
- Terre di Mezzo Editore
- Legal name
- Cart'armata edizioni srl
- Website
- https://terre.it
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Terre di Mezzo Editore is a Milan-based independent Italian publishing house founded in 1994, publishing over 100 titles annually across children's literature, walking/pilgrimage guides, and adult fiction, serving Italian consumers, schools, and international co-edition partners.
- Ownership category
- akta.pro rank
Terre di Mezzo Editore industry classification
Industry- Product category
- Book Publishing
- NAICS
- Book Publishers (513130), Book Publishers (51313)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Children’s Nonfiction Educational (Science, History, Nature) (EDAGAIAC)
- akta.pro secondary industries
- Early Readers & Phonics (Learn-to-Read) (EDAGAIAB), Literary & Classics Publishing (MPAJAAAC)
Keywords
Where Terre di Mezzo Editore is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Terre di Mezzo Editore business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Book Sales (Physical): Sale of printed books including children's literature, walking/hiking guides, adult fiction, and non-fiction titles through direct online sales and retail distribution.
- Ebook Sales: Digital book sales in EPUB format for titles in the catalog.
- Merchandise/Games: Sale of plush toys, games, and merchandise inspired by book series (e.g., Cane Puzzone merchandise).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Children's books and picture albums |
| Unit Pricing | Pay-as-you-go | Walking and cycling guides |
| Unit Pricing | Pay-as-you-go | Children's fiction series |
| Unit Pricing | Pay-as-you-go | Merchandise and plush toys |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Terre di Mezzo Editore product offering
Product offeringCore offering
Terre di Mezzo Editore is a Milan-based publishing house that publishes more than 100 titles per year across illustrated children's and young adult literature, walking and cycling guides for Italian and European pilgrimage routes, illustrated adult fiction, and creative DIY manuals. The publisher sells these works through its own e-commerce site (terre.it), Italian bookstore distribution, school adoption programs, and foreign rights licensing for international editions.
Product overview
Terre di Mezzo Editore is an Italian publishing house founded in Milan in 1994, publishing over 100 titles per year. The company offers a multi-format publishing portfolio consisting of several interconnected collections: L'Acchiappastorie for children's and young adult literature (featuring popular series like Dory Fantasmagorica and Cane Puzzone), Percorsi for walking and cycling travel guides (including Via Francigena and Cammino di Santiago titles), I Biplani for illustrated adult fiction, Ecoofficine for creative craft manuals, and Saggistica for non-fiction works. The company also offers ebooks in epub format, games and merchandise based on popular series, and school reading programs. The collections span from early reader books (0-3 years) through adolescent fiction and adult literature, as well as travel literature and practical guides.
Differentiator
Problem solved
Functional benefit
Brands
- L'Acchiappastorie: Children's books collection featuring picture books and fiction for young readers
- Percorsi
- I Biplani
- Ecofficine
- Slanci
- Archivio Diaristico
- Sconfinamenti
- UAU!
Products and services
- L'Acchiappastorie Primary collection of illustrated books and fiction for children and young adults, featuring series like Dory Fantasmagorica, Cane Puzzone, and Beatrice Sottosopra across age categories from 0-3 picture books through young adult fiction.
- Percorsi Walking and cycling guides covering Italian pilgrimage routes including Via Francigena, Camino de Santiago, Italian trails, and cycling routes throughout Italy, plus atlases and travel literature.
- I Biplani Adult fiction collection featuring stories by award-winning authors with illustrations by renowned artists.
- Ecofficine Creative craft and DIY manuals focused on sustainable living, nature, and hands-on projects for adults and children.
- Giochi (Games and Merchandise) Games, plush toys, and merchandise inspired by the Cane Puzzone series, including plush characters, card games, and activity bundles priced at €19.90-€36.90.
- Ebook (EPUB) Digital ebook versions of selected titles available in EPUB format for electronic reading, offered at reduced prices versus print editions.
- UAU! Comics Series Comics series for children featuring titles like Mitica Astrid, Bombolone gatto pigrone, and Il primo gatto nello spazio.
- Slanci Adolescent fiction collection telling stories of modern adolescence and first experiences for young adult readers.
- Cammini d'Italia Comprehensive atlas of walking paths and pilgrimage routes throughout Italy.
- Guida al Cammino di Santiago Guidebook to the Way of St. James pilgrimage route, one of the early successes of the publisher's walking guide line.
- La Via Francigena Guide to the Via Francigena pilgrimage route from Canterbury to Rome, priced at €18.05 with discount.
- Terre di mezzo Scuola (School Program) School adoption program offering dedicated catalogs for teachers, downloadable materials, webinar series, and the SFIDE project for literacy education in Italian schools.
Quantifiable outcome
- Tobia series has sold over 1 million copies worldwide
- +2 more outcomes
Companies that use Terre di Mezzo Editore
Customer profileSegments4 records
Ideal customer profiles4 records
Terre di Mezzo Editore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Terre di Mezzo Editore partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Associazione Europea delle Vie Francigene (European Association of Via Francigena)coreCollaboration on the 'Buon Cammino Italia' podcast, joint development of Via Francigena content, and publication of guides and resources for the pilgrimage route. The association works with Terre di mezzo on data collection and route information for the walking trails.
- Scuole (Schools) Program PartnerscoreCollaboration with Italian schools through the Terre di mezzo Scuola program, providing educational resources, webinars for teachers, and reading materials for classroom adoption.
- La Grande Fabbrica delle ParoleminorThe publisher supports the 'La Grande Fabbrica delle Parole' (The Great Factory of Words) project, an initiative promoting reading and literacy among children.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Terre di Mezzo Editore competitors and assessment
Company assessmentDirect peers
- Edizioni Piemme: Italian children's and YA publisher (part of Mondadori Group) with strong fiction and illustrated titles for young readers. Comparable to Terre di Mezzo's L'Acchiappastorie collection in target audience (Italian families and schools) and product mix of translated international children's bestsellers alongside original Italian fiction.
- Touring Club Italiano: Italy's oldest travel and tourism publisher, producing atlases, road maps, and walking guides for Italian destinations. Closely comparable to Percorsi on domestic Italian trail content and atlases (e.g., Terre di Mezzo's Cammini d'Italia atlas) and serves the same Italian outdoor enthusiast customer base.
- Cicerone Press: UK-based specialist publisher of walking, trekking, and pilgrimage guidebooks. Direct peer to Terre di Mezzo's Percorsi collection in the walking/pilgrimage guide category, particularly the Camino de Santiago and long-distance trail content, with similar guidebook format, pricing, and end-customer (pilgrims and slow-travel enthusiasts).
- Giunti Editore: Florence-based Italian publisher with major children's book and educational divisions (Giunti Scuola, Giunti Junior). Directly comparable as an Italian trade and educational children's publisher with multi-format catalog spanning early readers through YA, plus educational school programs similar to Terre di mezzo Scuola.
- Einaudi: Italian literary publisher of fiction and nonfiction, including works by Paolo Cognetti (Strega Prize winner), also published by Terre di Mezzo. Comparable for adult literary fiction through collections like I Biplani, with shared author talent and Italian literary prize positioning.
Emerging players
- Usborne Publishing: UK independent publisher specializing in children's illustrated books across early readers through middle grade. Comparable to Terre di Mezzo's L'Acchiappastorie and picture book collections in the illustrated children's trade space, with similar focus on creative activity books and reading-for-pleasure titles.
Broad incumbents
- Feltrinelli: Major Italian trade book publisher with extensive children's and adult fiction catalogs. While broader in scope than Terre di Mezzo, Feltrinelli overlaps directly in Italian literary fiction and children's illustrated books, and shares the Italian retail bookstore distribution channel.
- Mondadori: Italy's largest publisher with significant children's divisions (including former Edizioni Piemme), extensive adult fiction, and school/educational programs. Comparable to Terre di Mezzo across children's trade, literary fiction, and educational channels, but operating at substantially greater scale and with a wider imprint portfolio.
- Lonely Planet: Global travel guide publisher with walking and pilgrimage content. Overlaps with Terre di Mezzo's Percorsi guides on travel literature and outdoor route content, though Lonely Planet operates at global scale and across many countries versus Terre di Mezzo's Italy-centric walking guide focus.
- Rizzoli Education: Italian educational publisher providing textbooks and learning materials for Italian schools. Comparable to the Terre di mezzo Scuola program in serving the Italian K-12 educational vertical, though Rizzoli Education operates at much greater scale and across all school subjects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Terre di Mezzo Editore social profiles
Digital presenceTerre di Mezzo Editore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Terre di Mezzo Editore leadership team
Management profileNumber of profiles
Terre di Mezzo Editore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Terre di Mezzo Editore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Terre di Mezzo Editore
What does Terre di Mezzo Editore do?
Terre di Mezzo Editore is a Milan-based publishing house that publishes more than 100 titles per year across illustrated children's and young adult literature, walking and cycling guides for Italian and European pilgrimage routes, illustrated adult fiction, and creative DIY manuals. The publisher sells these works through its own e-commerce site (terre.it), Italian bookstore distribution, school adoption programs, and foreign rights licensing for international editions.
Is Terre di Mezzo Editore a public or private company?
Terre di Mezzo Editore is a private company. It is classified as unknown and is currently operating.
When was Terre di Mezzo Editore founded?
Terre di Mezzo Editore was founded in 1994. It employs 11 to 50 people.
Where is Terre di Mezzo Editore based?
Terre di Mezzo Editore is headquartered in Milano, Italy, in the Europe region.
How does Terre di Mezzo Editore make money?
Three revenue lines are on record. Book Sales (Physical) is the primary driver. The others are ebook Sales and merchandise/Games.
Who are Terre di Mezzo Editore's main competitors?
Direct peers on record are Edizioni Piemme, Touring Club Italiano, Cicerone Press, Giunti Editore and Einaudi. Usborne Publishing is listed as an emerging player. Broad incumbents are Feltrinelli, Mondadori, Lonely Planet and Rizzoli Education.
Does Terre di Mezzo Editore have an API?
No public API is recorded for Terre di Mezzo Editore.
What industry is Terre di Mezzo Editore in?
Terre di Mezzo Editore's product category is Book Publishing. Its primary akta.pro industry code is EDAGAIAC, Children’s Nonfiction Educational (Science, History, Nature), with a secondary code of EDAGAIAB, Early Readers & Phonics (Learn-to-Read). Its NAICS code is 513130 and its SIC code is 2731.