Mupa
- Company typePrivate
- Founded1933
- HeadquartersEnsisheim, France
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Mupa firmographics
Firmographics- Name
- Mupa
- Legal name
- Mupa
- Website
- https://mupa.fr
- Company type
- Private
- Founded year
- 1933
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Mupa industry classification
Industry- Product category
- Food Packaging Paper
- NAICS
- Converted Paper Product Manufacturing (3222), Paper Bag and Coated and Treated Paper Manufacturing (322220)
- SIC
- Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670), Papers & Allied Products (2600)
- akta.pro primary industry
- Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL)
- akta.pro secondary industries
- Flexible Paper Packaging & Wraps (kraft wrap, pouches, laminations) (IMAMAHAF), Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD)
Keywords
Where Mupa is headquartered
LocationHeadquarters
- HQ city
- Ensisheim
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Mupa business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Food packaging paper sales: Mupa generates revenue primarily through the manufacture and sale of paper-based food packaging products. This includes paraffinized papers, greaseproof papers, thermosellable papers, kraft papers, muslin papers, and duplex papers sold in standard formats and custom dimensions. Products are sold in rolls (bobines), sheets (feuilles), and liassés (pads). The business serves artisanal food shops, industrial food companies, large retail chains, and distributor/reseller networks.
- Gift wrapping paper sales: Mupa produces and sells custom-printed and standard gift wrapping paper, including rolls, pre-cut sheets, muslin, pouches, tote bags, and ribbon (bolduc). These are sold to boutiques, retailers, and distribution chains seeking branded or generic gift packaging solutions.
- Technical thermosellable paper (plastic substitution): Mupa sells technical thermosellable papers (in rolls, sachets, and gaine/flowpack formats) as plastic film substitutes for industrial packaging lines. Revenue is generated through custom manufacturing runs with dedicated stock-on-call arrangements for recurring customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Minimum order quantity: ~100 kg per product type |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Mupa product offering
Product offeringCore offering
Mupa manufactures and sells custom and standard paper-based packaging solutions for the food industry and gift retail, including paraffinized papers (1-face and 2-face vegetable wax), greaseproof papers (including fluor-free variants), thermosellable papers (white, brown, and aluminium triplex), natural kraft papers, mousseline papers, duplex papers, silicone cooking papers, and technical papers for plastic substitution in industrial packaging lines. The company also produces custom-printed gift wrap papers, pouches, tote bags, and ribbons, all manufactured in-house at its Ensisheim site with flexographic printing and tailored formats, serving artisanal food trades, large retail chains (GMS), industrial food manufacturers, and packaging resellers.
Product overview
Mupa is a 100% French manufacturer of paper-based packaging solutions, operating three core product lines: food packaging papers, gift paper, and plastic substitution papers. Its food packaging portfolio comprises five main paper families — paraffin-coated papers (1-face and 2-face wax-coated), greaseproof papers (standard and fluor-free), thermossealable papers (white, brown, and aluminium triplex), natural kraft papers, mousseline papers, duplex papers, and silicone-coated cooking papers — covering applications from butchery and charcuterie to fishmongery, fromagerie, bakeries, quick-service restaurants, and industrial food processing. Custom printing (quadrichromy and Pantone®) with water-based inks is available across most products. The company also produces a technical thermoscellant paper range designed to replace plastic film in industrial packaging lines. All products are manufactured at the Ensisheim site in Alsace and certified for direct food contact.
Differentiator
Problem solved
Functional benefit
Products and services
- Papiers alimentaires paraffinés
Quantifiable outcome
- 95% of customers satisfied with delivery lead times (2024 customer survey)
- +5 more outcomes
Companies that use Mupa
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles4 records
Mupa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Mupa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Altago GroupcoreMupa is an operating subsidiary of Altago, a French family-owned industrial group. The group structure provides Mupa with the solidity and resources of a recognized industrial actor while maintaining the agility of an independent PME. Mupa describes itself as benefiting from 'the agility of a PME, the strength of a group.'
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Mupa competitors and assessment
Company assessmentDirect peers
- Papier-Mettler: German family-owned manufacturer of specialty paper products for food packaging including butcher paper, baking paper, and greaseproof paper. Most direct comparable to Mupa in size, vertical specialization, and product portfolio across artisanal food trades and industrial converters.
- Detmolder Group: Family-owned German specialty paper manufacturer producing greaseproof, baking, and food packaging papers. Similar to Mupa in vertical specialization, family-owned corporate structure, and European mid-market positioning in converted food papers.
Broad incumbents
- Smurfit Kappa: Global paper-based packaging leader producing corrugated, folding cartons, and specialty paper packaging. Competes with Mupa in paper-based food packaging for retail and industrial customers, with substantially larger scale and integrated pulp-to-packaging footprint.
- Graphic Packaging: US-based paperboard packaging manufacturer with European operations in folding cartons and food-grade paperboard. Adjacent competitor in food packaging with overlapping customer base in retail and foodservice.
- Huhtamäki: Global food and foodservice packaging company with substantial paper-based product lines including greaseproof paper for QSR and flexible paper packaging. Direct overlap with Mupa in foodservice and food retail paper packaging, though at much greater scale and geographic breadth.
- Mondi Group: European packaging and paper conglomerate with a specialty kraft paper division producing food-contact and flexible paper packaging. Competes with Mupa in kraft-based food papers and paper-based substitution products for industrial customers.
- Billerud: Swedish paper and packaging manufacturer producing specialty kraft and coated papers for food and industrial applications. Adjacent competitor in flexible paper packaging and kraft food-grade papers serving European customers.
- Sealed Air: Global packaging company with paper-based food packaging products (Cryovac, SealAppeal) alongside plastic protective packaging. Competes with Mupa in food packaging materials where retailers are substituting plastic with paper-based formats.
- Pactiv Evergreen: North American foodservice and food packaging company producing paper-based plates, containers, and foodservice disposables. Adjacent competitor in foodservice paper packaging where Mupa also serves quick-service and retail customers.
- Ahlstrom: Finnish specialty paper manufacturer with extensive food packaging paper portfolio (greaseproof, baking, parchment, and filtration). Larger scale and broader geographic presence than Mupa but competes in the same converted specialty paper category serving food and industrial customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Mupa social profiles
Digital presenceMupa compliance and trust
Trust signalCompliance2 records
Mupa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mupa leadership team
Management profileNumber of profiles
Profiles1 record
Mupa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mupa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mupa
What does Mupa do?
Mupa manufactures and sells custom and standard paper-based packaging solutions for the food industry and gift retail, including paraffinized papers (1-face and 2-face vegetable wax), greaseproof papers (including fluor-free variants), thermosellable papers (white, brown, and aluminium triplex), natural kraft papers, mousseline papers, duplex papers, silicone cooking papers, and technical papers for plastic substitution in industrial packaging lines. The company also produces custom-printed gift wrap papers, pouches, tote bags, and ribbons, all manufactured in-house at its Ensisheim site with flexographic printing and tailored formats, serving artisanal food trades, large retail chains (GMS), industrial food manufacturers, and packaging resellers.
Is Mupa a public or private company?
Mupa is a private company. It is classified as corporate owned and is currently operating.
When was Mupa founded?
Mupa was founded in 1933. It employs 11 to 50 people.
Where is Mupa based?
Mupa is headquartered in Ensisheim, France, in the Europe region.
How does Mupa make money?
Three revenue lines are on record. Food packaging paper sales are the primary driver. The others are gift wrapping paper sales and technical thermosellable paper (plastic substitution).
Who are Mupa's main competitors?
Direct peers on record are Papier-Mettler and Detmolder Group. Broad incumbents are Smurfit Kappa, Graphic Packaging, Huhtamäki, Mondi Group, Billerud, Sealed Air, Pactiv Evergreen and Ahlstrom.
Does Mupa have an API?
No public API is recorded for Mupa.
What industry is Mupa in?
Mupa's product category is Food Packaging Paper. Its primary akta.pro industry code is CRADALAL, Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons), with a secondary code of IMAMAHAF, Flexible Paper Packaging & Wraps (kraft wrap, pouches, laminations). Its NAICS code is 3222 and its SIC code is 2670.