NIILM University

What NIILM University does

NIILM University is a private university located in Kaithal, Haryana, India, operating under Indian laws and offering 62+ programmes across 9 schools that span Engineering & Technology, Commerce & Management, Health & Pharmaceutical Sciences, Agriculture, Applied Sciences, Social Sciences & Humanities, Physical Education & Sports, Legal Studies, Hospitality & Tourism, Journalism, Fashion Designing, and Computer Science & Applications. It serves undergraduate students completing 10+2 education, postgraduate students seeking specialisation, doctoral researchers, working professionals pursuing upskilling, and international students drawn from 28 Indian states and 7+ countries. Teaching and support are delivered by 580+ faculty members, with stated research output of 135+ patents, 900+ publications, and 70+ books.

The university's core product differentiator is its 'AI Campus Platform', an integrated web and mobile ecosystem built around eight named proprietary AI products: Iraaj (an AI humanoid assistant for campus queries and directions), Aaja (a 3D immersive hologram display for learning), Saaha (an AI career counselor with 24/7 personalised guidance), Anvii (an AI research assistant), Avyuktaa (virtual labs), Baani (an AI assessment evaluator), Padmaa (an AI interview preparer), and an AI Resume Builder. Supporting smart-campus infrastructure includes Smart Class (AI-integrated LMS), Smart Library (AI-powered resource discovery), Smart Attendance, Smart Canteen, Campus Safety AI, and an operational support AI, collectively producing a '360 Degree Ecosystem' for desktop and mobile users.

NIILM generates revenue primarily through annual tuition fees billed to domestic and international cohorts, separate Ph.D. programme fees (entrance test, registration, coursework - recently restructured), transaction-based examination and re-appear fees, short-term certificate and vocational course fees, and revenue from 18+ consultancy projects. Its go-to-market is admissions-driven and sales-led: dedicated phone enquiry lines (9992800104), prospectus distribution, domestic and international fee schedules, on-campus counselling, orientations for freshers, and participation in educational fairs and summits. The university markets employer outcomes (500+ recruiters including Amazon, TCS, Google, Microsoft, IBM, HDFC Bank, Deloitte; 150+ industry tie-ups; a stated 98% placement rate; highest CTC of 36 LPA) and has disbursed 30 Cr+ in scholarships as a demand-side lever.

Name

NIILM University

Legal name

NIILM University

Website

https://niilmuniversity.ac.in

Company type

Private

Operating status

Operating

Short description

NIILM University is a private, AI-enabled university in Kaithal, Haryana, India, offering 62+ programmes across 9 schools to undergraduate, postgraduate, doctoral, working-professional, and international students. It monetises tuition and exam fees while running an AI Campus Platform with 8 proprietary AI assistants.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAHABAA

Comprehensive Doctoral Research Universities (Multi-Disciplinary)

Education/Higher Education (Colleges & Universities)/Private Research Universities

Keywords

• Higher education services
• Undergraduate programs
• Postgraduate programs
• Doctoral research
• Professional development courses

Headquarters

HQ city

Kaithal

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Academic Programme Fees: Revenue generated from tuition fees across undergraduate, postgraduate, doctoral, and professional programmes. Separate fee structures exist for domestic and international students. The university offers various programmes across Engineering, Commerce, Health Sciences, Pharmaceutical Sciences, Agriculture, Applied Sciences, Social Sciences, Physical Education, Legal Studies, Hospitality Management, Journalism, Fashion Designing, and Computer Science.
2. Ph.D. Programme Fees: Specialised fee model for Ph.D. programmes including entrance test fees, registration fees, and coursework fees for both regular and re-appear students
3. Examination Fees: Revenue from examination forms, re-appear exam fees, and practical examination fees
4. Certificate and Short Courses: Revenue from short-term certificate courses and vocational programmes
5. Consultancy Services: Revenue from 18+ consultancy projects undertaken by the university

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

NIILM University is a private university in Kaithal, Haryana, India, offering undergraduate, postgraduate, doctoral, certificate, and professional programmes across 9 schools and 17+ disciplines including Engineering, Commerce, Health Sciences, Pharmaceutical Sciences, Agriculture, Applied Sciences, Social Sciences, Legal Studies, Hospitality Management, Journalism, Fashion Designing, and Computer Science. The university operates an AI-powered campus ecosystem featuring humanoid assistants, holographic displays, virtual labs, and smart infrastructure to deliver its academic programmes.

Product overview

NIILM University is an AI-enabled private university in Haryana, India, offering a comprehensive AI-powered campus ecosystem. The university's product portfolio centers on its AI Campus Platform, which includes seven named AI assistants (Iraaj humanoid, Aaja hologram, Saaha AI counselor, Anvii research assistant, Avyuktaa virtual labs, Baani AI evaluator, Padmaa AI interviewer) plus an AI Resume Builder. Supporting infrastructure includes Smart Class (AI-integrated LMS), Smart Library (AI-powered resource discovery), Smart Attendance, and Smart Canteen. The university also offers Hybrid Learning Mode combining in-person and online instruction. The ecosystem is accessible via an integrated web platform and mobile app for a unified learning experience.

Differentiator

Problem solved

Functional benefit

Brands

• Iraaj: AI-powered humanoid assistant for answering queries, providing directions, and assisting with campus-related information
• Aaja
• Saaha
• Anvii
• Avyuktaa
• Baani
• Padmaa

Products and services

• Engineering and Technology Programmes
• Commerce and Management Programmes
• Health Science Programmes
• Pharmaceutical Science Programmes
• Agriculture Programmes
• Applied Science Programmes
• Social Science and Humanities Programmes
• Physical Education and Sports Programmes
• Legal Studies Programmes
• Hospitality and Tourism Management Programmes
• Journalism and Mass Communication Programmes
• Fashion Designing Programmes
• Computer Science and Applications Programmes
• Ph.D. Programmes
• Engineering and Technology for Working Professionals
• Beauty and Wellness Certificate Courses

Quantifiable outcome

• 98% student placement rate
• +6 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature15 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Chaudhary Charan Singh Agricultural University, HisarcoreStrategic or Co-development Partner · 23 September 2025University students visited agricultural fair at CCS Agricultural University Hisar, fostering academic collaboration and knowledge exchange in agriculture.
• Karnal Paris FestivalminorStrategic or Co-development Partner · 22 August 2025NIILM University students participated and shone at Karnal Paris Festival Exhibition, showcasing their talents and creative skills.
• LRNminorStrategic or Co-development Partner · 22 July 2025School of Commerce and Management students secured internships with LRN, providing industry exposure and professional development opportunities.
• HDFC BankcoreStrategic or Co-development Partner · 19 July 2025HDFC Bank onboarded NIILM University students for internship programme, creating a structured pathway for student employment in the banking sector.
• ICSSR (Indian Council of Social Science Research)coreStrategic or Co-development Partner · 17 July 2025ICSSR Sponsored Two-Day National Seminar held July 15-16, 2025, supporting social science research initiatives.
• International Conference Dubai PartnersminorStrategic or Co-development Partner · 10 June 2025International Conference scheduled June 10-12, 2025, in Dubai UAE, showcasing university's international research collaboration.
• Nile University of Science and Technology SomaliaminorStrategic or Co-development Partner · 27 May 2025International collaboration for multidisciplinary seminar conducted on May 10, 2025, promoting cross-border academic exchange and research collaboration between institutions.
• Noor Mahal HotelminorStrategic or Co-development Partner · 26 May 2025Hospitality and Tourism students visited Noor Mahal Hotel for industry exposure, bridging academic learning with practical hospitality experience.
• Phillips Machine ToolsminorStrategic or Co-development Partner · 13 May 2025One-day workshop on Additive Manufacturing conducted by Phillips Machine Tools, providing industry exposure and hands-on training to engineering students.
• Shreeji InternationalminorStrategic or Co-development Partner · 12 May 2025NIILM University students visited Shreeji International for industry exposure, gaining practical insights into business operations.
• NCL Industries - Bison Panel, Paonta SahibminorStrategic or Co-development Partner · 9 May 2025Students gained industry insights during educational visit to NCL Industries Bison Panel unit in Paonta Sahib, understanding manufacturing processes.
• Cooperative Sugar MillminorStrategic or Co-development Partner · 17 April 2025Agricultural students made educational visit to Cooperative Sugar Mill, providing practical understanding of sugar industry operations.
• Vegan OutreachminorStrategic or Co-development Partner · 10 April 2025Online workshop in collaboration with Vegan Outreach to promote plant-based awareness among students, supporting sustainability education.
• Sansons Paper Mill, PehowaminorStrategic or Co-development Partner · 10 April 2025Students explored industrial excellence at Sansons Paper Mill, Pehowa, gaining exposure to paper manufacturing processes.
• BARJ College KaulminorStrategic or Co-development Partner · 9 April 2025Online lecture on Competitive Exam Success Formula conducted in collaboration with BARJ College Kaul, promoting educational资源共享.
• AICTEcoreStrategic or Co-development Partner · 19 February 2025Two-Day National Conference on Indigenous Knowledge Systems & Emerging Trends in SMET for Sustainable Development sponsored by AICTE, held October 30-31, 2025.
• International Multidisciplinary Conference PartnersminorStrategic or Co-development Partner · 21 December 2024International Multidisciplinary Conference held December 21, 2024, with international collaboration for knowledge exchange.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vellore Institute of Technology (VIT): Private university with strong engineering and applied-science programmes, large recruiter network, and high placement rates — a comparable placement-led, tuition-driven model with national brand reach.
• Amity University: Largest multi-campus private university chain in India offering a comparable breadth of programmes (engineering, law, management, journalism, hospitality, etc.) and similar tuition-led, admissions-driven model across multiple states.
• Chandigarh University: Large private university in North India (Punjab/Haryana region) with similar multi-disciplinary portfolio and a strong focus on placements and corporate recruiter engagement — directly competitive for the same applicant pool as NIILM.
• SRM Institute of Science and Technology: Large private deemed university with broad multi-disciplinary offerings and significant emphasis on placements and tech-enabled campus infrastructure, similar to NIILM's positioning.
• Lovely Professional University (LPU): High-volume private university in Punjab offering broad programme coverage and aggressive marketing, with similar positioning as a multi-disciplinary tuition-driven institution targeting pan-India students.
• Shiv Nadar University: Private research-led university emphasising interdisciplinary programmes, strong placement outcomes and innovation — comparable on the research/patents axis and quality positioning versus NIILM.
• Manipal Academy of Higher Education (MAHE): Established private deemed university offering comparable multi-disciplinary programmes with strong national brand, large recruiter base and a multi-campus model.

Regional players

• Shoolini University: Private university in Himachal Pradesh with similar multi-disciplinary portfolio and strong patents/publications narrative — a regional peer in North India competing for similar student segments.
• BML Munjal University: Private North India-based university with comparable interdisciplinary programmes and industry-aligned curriculum — competes for similar North Indian applicant pool and recruiter relationships.
• K.R. Mangalam University: Private university in the Delhi-NCR/Haryana region offering multi-disciplinary programmes with similar tuition-led positioning and a comparable target student demographic.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/niilmuniversitykaithal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NIILM University