What Australian Fire Industries does

Australian Fire Industries Pty Ltd (AFI) is a Perth-based, privately-held fire protection and dust suppression services company founded in 2013. The firm delivers end-to-end solutions — design, supply, installation, commissioning, and ongoing maintenance — across fire prevention (detection systems, monitoring networks), fire protection (gaseous suppression using FM200/IG541/NOVEC, fluorine-free foam, and water-based sprinkler/misting/deluge systems), and dust suppression (leveraging fire deluge nozzle technology). AFI serves enterprise clients primarily in Western Australia's mining (including Fortescue Metals Group), oil & gas, infrastructure (notably the METRONET rail project), agriculture, and port & marine sectors, with 400+ clients served cumulatively.

The technology stack centres on physical fire and dust suppression hardware integrated with third-party fire panel providers (Notifier, Tyco, AMPAC, VESDA, Fike, Kidde) and proprietary components, including special suppression deluge nozzles with anti-blockage adaptors developed in collaboration with Edith Cowan University via a dedicated test rig. An asset tracking system with barcode, geo-track, and status tracking, combined with a SIMPROSuite-based interactive client portal, digitises compliance workflows. The firm holds ISO 9001/14001/45001 accreditations, six Australian Standard certifications (AS1851, AS2118, AS2419, AS2941, AS4214, AS4587), EC010713 licensing, and FPA Australia Gold Membership.

AFI generates revenue through professional services (design, installation, commissioning), managed services (ongoing AS1851 maintenance and defect rectification), and hardware pass-through supply. Pricing is custom and contact-based with no public disclosure. Go-to-market is direct enterprise field sales via consultative engagement targeting mining, oil & gas, infrastructure, and industrial buyers, complemented by a 2022 global strategic partnership with OGS Global that extends the firm into oil & gas commissioning and operational readiness. Distribution is regional (Western Australia–focused with Australia-wide reach), and the firm has no external institutional investment or disclosed parent entity.

Name

Australian Fire Industries

Legal name

Australia Fire Industries Pty Ltd

Website

https://ausfire.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Australian Fire Industries is a Perth-based fire protection and dust suppression services company serving mining, oil & gas, infrastructure, agriculture, and port & marine enterprises across Western Australia with end-to-end design, installation, commissioning, and maintenance solutions.

Ownership category

akta.pro rank

Product category

Fire Protection Services

akta.pro primary industry

Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO2/Kitchen Hood) (IMAIAJAE)

akta.pro secondary industries

Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD), Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC), Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO₂/Kitchen Hood) (BPABAHAD), Fire Protection & Life Safety Systems (Firewater, Suppression, Detection, Alarm) (EUAEAFAG)

Keywords

• Fire protection services
• Fire detection systems
• Dust suppression systems
• Fire suppression equipment
• Mining fire safety

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Services - Design: Technical capability to deliver designs for fire protection and fire prevention systems to meet the latest Australian Standards, forming part of end-to-end solution delivery.
2. Installation Services: Accredited service and installation technicians experienced in mining, industrial, commercial and infrastructure sectors including sprinkler fitters, fire system techs, portable equip techs and mobile suppression.
3. Product Supply: Supply of optimal products for customer situations, staying up to date with leading fire service technologies. Collaboration with extensive range of fire services industry suppliers including Notifier, Tyco, AMPAC, VESDA, Solberg, Fike, Kidde, Bermad, Victaulic, and Kelair Pumps.
4. Commissioning Services: Commissioning and testing procedures that are ISO9001 accredited ensuring efficient failsafe approach so fire services activate on demand and achieve third-party certification.
5. Asset Management and Maintenance: Ongoing inspection, maintenance and defects rectification to ensure fire services remain compliant and activate whenever required. Includes certification services for FM200, IG541 and NOVEC systems.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Australian Fire Industries designs, supplies, installs, commissions, and maintains fire prevention, fire protection, and dust suppression systems for mining, oil and gas, infrastructure, agriculture, and port and marine operators across Australia. The company delivers end-to-end solutions combining detection, gaseous and foam suppression, mobile equipment suppression, pumps, hydrants, sprinklers, misting and deluge systems, fluorine-free foam conversions, dust suppression, and ongoing service and monitoring programs.

Product overview

Australian Fire Industries (AFI) is a hardware-focused fire safety and dust suppression company offering end-to-end solutions rather than a unified software platform. The core portfolio consists of three integrated service lines: Fire Prevention (detection systems, monitoring networks, maintenance), Fire Protection (gaseous suppression systems using FM200/IG541/NOVEC, fluorine-free foam systems, water-based systems including sprinklers/misting/deluge), and Dust Suppression (leveraging deluge technology adapted from fire systems). AFI also provides PFAS to fluorine-free conversion services and ongoing maintenance. The company operates primarily as a systems integrator and service provider, sourcing products from major suppliers including Notifier, Tyco, VESDA, Solberg, Fike, Kidde, Bermad, and Victaulic to deliver tailored solutions. Compliant with Australian Standards including AS4214, AS2419, AS2118, AS2941, AS4587, and AS1851.

Differentiator

Problem solved

Functional benefit

Products and services

• Fire Detection Systems

Quantifiable outcome

• Over 200 PFAS to fluorine-free foam conversions completed since 2020
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• OGS GlobalcoreStrategic or Co-development Partner · 1 April 2022Global strategic partnership combining OGS industry leading Independent commissioning and operational readiness specialist capabilities with AFI's fire protection and industry safety solutions. OGS brings expertise in oil and gas certification, regulation, training, and operations. AFI Managing Director Ray Johnson stated the partnership provides additional service offerings and greater learning opportunities for their people. Jason Antunovich, OGS Global CEO, said the complimentary nature provides clients with a broader and safer service offering.
• Edith Cowan UniversityminorStrategic or Co-development PartnerAFI collaborates with Edith Cowan University to develop fire and dust suppression solutions. Together they conduct research using AFI's fully integrated fire and dust suppression nozzle and component test rig.
• NEWest (reporting to PTA)minorImplementation/ SI/ Consulting PartnerAFI holds the fire services contract for METRONET project and reports to NEWest, who in turn report to PTA (Public Transport Authority).

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Regional players

• Vigilante Group: Western Australia-based fire protection and electrical services contractor serving resource, infrastructure and commercial clients in the Pilbara and Perth metro. Direct regional competitor for WA mining and industrial fire system contracts.
• Aarque Group: WA-based electrical, instrumentation and fire protection services firm with deep Pilbara and mining exposure. Competes with AFI for fire system installation and maintenance on resource-sector sites in Western Australia.

Others

• Fike Corporation: US-headquartered fire suppression manufacturer (gaseous systems, explosion protection) that supplies AFI and also delivers global suppression system integration services. Relevant as both an enabling supplier and a competitor on multi-region suppression tenders.

Direct peers

• Ampac Pty Ltd: Australian fire detection and alarm manufacturer and systems integrator with AU-wide service capability. Competes with AFI on fire detection design, panel supply and integration across mining, commercial and infrastructure projects.
• Chubb Fire & Security Australia: National fire protection and security integrator (formerly UTC, now API Group) offering fire detection, suppression and monitoring across commercial, industrial and resource sectors. Competes directly with AFI for enterprise fire service contracts but with a broader security portfolio and AU-wide service network.
• Wormald: Australia's largest fire protection contractor (part of API Group), delivering design, installation and maintenance of detection, suppression and sprinkler systems nationally. Closest like-for-like competitor to AFI across fire detection, suppression and maintenance services, though operating at materially larger scale.
• Pertronic Industries: Trans-Tasman fire detection and alarm specialist (Pertronic Fyreye, Net2 networked panels) supplying and integrating detection systems for industrial, commercial and infrastructure projects. Closest direct peer to AFI on the detection/monitoring side of the portfolio.

Broad incumbents

• API Group Corporation: Global life safety and security services parent owning Wormald, Chubb Fire & Security and Minimax. Sets the strategic competitive ceiling for AU fire protection services and signals consolidation pressure on independent operators like AFI.
• Johnson Controls (Tyco Fire Protection): Global building technologies incumbent combining Tyco fire suppression and detection with broader HVAC, security and building management. Provides AU-wide fire service capability via acquired Tyco footprint, competing for large enterprise and infrastructure fire tenders that AFI also targets.
• Honeywell Building Technologies (Notifier): Global fire and building technologies incumbent; Notifier is both a key AFI supplier and a competing integrator of fire detection networks. Competes for large-scale industrial and commercial fire system deployments across AU.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ausfireindustries
• LinkedInlinkedin.com/company/australian-fire-industries

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Fire Industries