Leclerc Briant
Leclerc Briant is a privately-held French Champagne house in Épernay, producing biodynamic, low-dosage champagnes across three tiers from a 14-hectare Grand Cru and Premier Cru estate. It serves luxury consumers, fine dining venues, and wine tourists via Le 25 Bis guest house and Villa des Trois Clochers.
- Company typePrivate
- Founded1872
- HeadquartersÉpernay, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Leclerc Briant does
Leclerc Briant is a privately-held French Champagne house headquartered in Épernay, founded in 1872 in Cumières and relocated to its current premises in 1955. Operating as a Société par Actions Simplifiée (S.A.S.), the company is owned by the American couple Mark Nunnelly and Denise Dupré, who acquired it in 2012 alongside CEO Frédéric Zeimett to reposition it internationally. The estate spans 14 hectares, the majority classified as Grand Cru (Mailly, Le Mesnil) and Premier Cru (Hautvillers, Cumières, Mareuil sur Aÿ, Bisseuil, Rilly la Montagne, Villers-Allerand, Trépail), with the entire vineyard certified as organic and biodynamic — making the house one of the earliest pioneers of biodynamics in Champagne, with practice dating to the late 1950s and full certifications under fifth-generation Pascal Leclerc.
The company produces three distinct ranges of champagne: Classics (e.g., Réserve Extra Brut, Rosé Extra Brut, Blanc de Blancs, Millésime, Avize Grand Cru), Single Vineyards / Sélections Parcellaires (e.g., Les Chapottes, La Croisette, Château d'Avize), and Specialties (e.g., Grand Blanc, La Croisette "Gold," Abyss, Abyss Rosé). Production methodology is built around minimal-intervention, soft natural vinification developed in collaboration with biodynamic specialist œnologist Hervé Jestin, applied to both vine cultivation and winemaking ("biodynamic resonance"). Aging uses diverse vessels (concrete, oak, amphora) and an extended period in deep underground cellars over one kilometer in length at 35 meters depth, yielding champagnes with little or no dosage.
The business model combines direct-to-consumer champagne sales through the estate and an online allocation platform, fine dining on-trade distribution (placement at venues such as Michelin 3-star Sorn in Bangkok), and a complementary hospitality vertical comprising Le 25 Bis guest house on Avenue de Champagne and Villa des Trois Clochers, a luxury villa positioned as the first of its kind in Champagne. The company employs between 11 and 50 people and is intentionally boutique, eschewing mass retail in favor of premium merchants, fine dining, DTC, and wine tourism channels. International press coverage (Forbes, Wine Spectator, James Suckling, RVF, Bettane & Desseauve, Le Figaro, Le Monde, Financial Times) and a steady stream of awards since 2016 — including the 2022 Marque de l'Année and a #16 ranking in RVF's 50 Best Champagne Houses in 2024 — underscore the brand's positioning within the premium biodynamic Champagne segment.
Leclerc Briant firmographics
Firmographics- Name
- Leclerc Briant
- Legal name
- Leclerc Briant S.A.S.
- Website
- https://leclercbriant.fr
- Company type
- Private
- Founded year
- 1872
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Leclerc Briant is a privately-held French Champagne house in Épernay, producing biodynamic, low-dosage champagnes across three tiers from a 14-hectare Grand Cru and Premier Cru estate. It serves luxury consumers, fine dining venues, and wine tourists via Le 25 Bis guest house and Villa des Trois Clochers.
- Ownership category
- akta.pro rank
Leclerc Briant industry classification
Industry- Product category
- Champagne and Sparkling Wine
- NAICS
- Wineries (31213), Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Luxury B&Bs & Upscale Inns (THAGAHAE)
Keywords
Where Leclerc Briant is headquartered
LocationHeadquarters
- HQ city
- Épernay
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Leclerc Briant business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Champagne Sales: Primary revenue from production and sale of champagne wines across three ranges: Classics (assemblage wines), Single Vineyards (parcellaire selections), and Specialties (unique cuvées). The house produces multiple prestige cuvées including Réserve Extra Brut, Blanc de Blancs, Rosé, and special editions like Abyss.
- Hospitality Services: Revenue from Le 25 Bis guest house on Avenue de Champagne and Villa des Trois Clochers luxury villa. These hospitality offerings provide wine tourism experiences and accommodations, complementing the core champagne business.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Leclerc Briant product offering
Product offeringCore offering
Leclerc Briant is a Champagne house that produces and sells three ranges of biodynamic, organic champagnes — Classics (assemblage wines such as Réserve Extra Brut, Rosé Extra Brut, Blanc de Blancs, Millésime, Rosé de Saignée, Blanc de Meuniers, Avize Grand Cru), Single Vineyards / Sélections Parcellaires (parcellary expressions including Les Chapottes, Les Basses Prières, Le Clos des Trois Clochers, La Croisette, Les Carelles, and Château d'Avize), and Specialties (Grand Blanc, La Croisette Gold, Abyss, Abyss Rosé). The house also operates hospitality through Le 25 Bis guest house on Avenue de Champagne and Villa des Trois Clochers luxury villa.
Product overview
Leclerc Briant is a Champagne house offering three distinct ranges of champagnes: 'Classics' (Les Classiques) including Réserve Extra Brut, Rosé Extra Brut, Blanc de Blancs, Millésime, Rosé de Saignée, Blanc de Meuniers, and Avize Grand Cru; 'Single Vineyards' (Sélections Parcellaires) featuring parcellary selections like Les Chapottes, Les Basses Prières, Le Clos des Trois Clochers, Les Monts Ferrés, La Croisette, Derrière les Clos, Les Carelles, and Château d'Avize; and 'Specialties' (Spécialités) including Grand Blanc, La Croisette Gold, Abyss, and Abyss Rosé. Beyond champagnes, the house operates hospitality offerings including Le 25 Bis guest house and Villa des Trois Clochers luxury villa.
Differentiator
Problem solved
Functional benefit
Products and services
- Réserve Extra Brut Bold assemblage champagne (42% Pinot Noir, 33% Chardonnay, 25% Pinot Meunier) with dosage under 4.5 g/L, offering iodine-like purity and balance between vinosity, richness, and acidity. Part of the Classics range, aimed at luxury champagne consumers and fine dining programs.
- Rosé Extra Brut
Companies that use Leclerc Briant
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
Leclerc Briant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Leclerc Briant partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Frédéric ZeimettcoreFrédéric Zeimett, a native of Champagne, joined as a partner in 2012 and has led the House to the marches of Champagne codes, serving the expression of a unique style now internationally recognized. He serves as CEO (Publishing Director according to legal terms).
- Hervé JestincoreHervé Jestin, an œnologist specializing in biodynamics, has been working closely with Leclerc Briant for several years. His years of observation and experimentation have convinced him that humans can understand and call upon the intelligence inherent in Nature in their relationship with vines and wine. His work has enabled him to define the principles of biodynamic resonance and to apply them not only to vine cultivation but also to winemaking.
- Certified Organic WinegrowersminorIn addition to grapes from its own estate, Leclerc Briant purchases grapes from certified organic or in-conversion winegrowers who are loyal and passionate friends, very attached to the family spirit and the Cardinal Values of the House (Respect and Singularity).
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Leclerc Briant competitors and assessment
Company assessmentDirect peers
- Champagne Jacques Selosse: Jacques Selosse is widely regarded as the leading biodynamic grower-producer in Champagne. It is directly comparable to Leclerc Briant on biodynamic methodology, small-scale grower production, and prestige positioning in the natural/low-dosage Champagne segment.
- Champagne Vilmart & Cie: Vilmart is a Rilly-la-Montagne based grower-producer emphasizing biodynamic practices, oak fermentation, and limited dosage. Comparable to Leclerc Briant in grower status, philosophy, and reliance on premier cru vineyard holdings.
- Champagne Egly-Ouriet: Egly-Ouriet is a biodynamic Ambonnay grower-producer renowned for Pinot Noir-driven champagnes and old-vine viticulture. Comparable to Leclerc Briant as a small-scale, biodynamic, prestige Champagne house selling primarily through fine dining and cellars.
- Champagne Fleury: Fleury is one of the earliest biodynamic Champagne producers, with biodynamic certification since the early 1990s. Comparable to Leclerc Briant as a pioneer of biodynamic practices and organic winemaking in the Champagne region.
- Larmandier-Bernier: Larmandier-Bernier is a Vertus-based biodynamic Champagne producer working with low-dosage, terroir-driven wines across grower holdings. Directly comparable to Leclerc Briant in farming philosophy, scale, and premium positioning.
- Champagne De Sousa: De Sousa is an Avize-based biodynamic grower-producer focused on Chardonnay from Grand Cru vineyards with minimal dosage. Directly comparable to Leclerc Briant on biodynamic certification, Grand Cru holdings, and low-dosage philosophy.
- Laherte Frères: Laherte Frères is a biodynamic, family-run grower Champagne house in Chavot-Courcourt working across multiple crus with low intervention. Comparable in scale, biodynamic philosophy, and multi-village holdings.
Broad incumbents
- Champagne Bollinger: Bollinger is a major Ay-based Champagne house with extensive vineyard holdings, biodynamic viticulture programs, and a focus on Pinot Noir. Comparable to Leclerc Briant on biodynamic practices and prestige positioning, but with vastly larger scale and global distribution.
- Champagne Ruinart: Ruinart is the oldest established Champagne house, now owned by LVMH, and an early pioneer of organic/biodynamic viticulture among large houses. It is broadly comparable to Leclerc Briant on biodynamic positioning but operates at significantly larger scale with global distribution.
- Champagne Salon / Delamotte: Salon and Delamotte are Le Mesnil-based sister houses (Laurent-Perrier group) producing prestige Chardonnay-driven Champagnes from Grand Cru vineyards. Comparable to Leclerc Briant on Le Mesnil Grand Cru holdings and prestige positioning, with Salon being an ultra-prestige comparable to Leclerc Briant's parcellaire/specialty range.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Leclerc Briant social profiles
Digital presenceLeclerc Briant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leclerc Briant leadership team
Management profileNumber of profiles
Leclerc Briant subsidiaries and ownership
Company hierarchySubsidiaries2 records
Leclerc Briant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leclerc Briant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leclerc Briant
What does Leclerc Briant do?
Leclerc Briant is a Champagne house that produces and sells three ranges of biodynamic, organic champagnes — Classics (assemblage wines such as Réserve Extra Brut, Rosé Extra Brut, Blanc de Blancs, Millésime, Rosé de Saignée, Blanc de Meuniers, Avize Grand Cru), Single Vineyards / Sélections Parcellaires (parcellary expressions including Les Chapottes, Les Basses Prières, Le Clos des Trois Clochers, La Croisette, Les Carelles, and Château d'Avize), and Specialties (Grand Blanc, La Croisette Gold, Abyss, Abyss Rosé). The house also operates hospitality through Le 25 Bis guest house on Avenue de Champagne and Villa des Trois Clochers luxury villa.
Is Leclerc Briant a public or private company?
Leclerc Briant is a private company. It is classified as unknown and is currently operating.
When was Leclerc Briant founded?
Leclerc Briant was founded in 1872. It employs 11 to 50 people.
Where is Leclerc Briant based?
Leclerc Briant is headquartered in Épernay, France, in the Europe region.
How does Leclerc Briant make money?
Two revenue lines are on record. Champagne Sales are the primary driver. The others are hospitality Services.
Who are Leclerc Briant's main competitors?
Direct peers on record are Champagne Jacques Selosse, Champagne Vilmart & Cie, Champagne Egly-Ouriet, Champagne Fleury, Larmandier-Bernier, Champagne De Sousa and Laherte Frères. Broad incumbents are Champagne Bollinger, Champagne Ruinart and Champagne Salon / Delamotte.
Does Leclerc Briant have an API?
No public API is recorded for Leclerc Briant.
What industry is Leclerc Briant in?
Leclerc Briant's product category is Champagne and Sparkling Wine. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 31213 and its SIC code is 2080.