What Arizona Women’s Care does

Arizona Women's Care is a private, physician-owned obstetrics and gynecology practice headquartered in Scottsdale, Arizona, founded in 1997 by Dr. JulieAnne Castilla. The practice operates from a single location at 9823 N 95th Street and is staffed by five board-certified female OB/GYN physicians (Drs. Castilla, Kwatra, Langer, Heathcott, and Helms), one Women's Health Nurse Practitioner, and a senior sonographer. Patients deliver exclusively at HonorHealth Shea Medical Center, which provides Level III neonatal coverage and where the practice was the first to perform minimally invasive robotic gynecologic surgery.

The practice delivers a full-service women's health offering organized into obstetrics (prenatal care, high-risk pregnancy management, delivery, postpartum care), gynecology (well-woman exams, treatment of fibroids, endometriosis, PCOS, pelvic pain, menopause management, infertility), minimally invasive and robotic surgery (da Vinci platform including single-site hysterectomy), in-office procedures (MonaLisa Touch fractional CO2 laser for vaginal atrophy, NovaSure endometrial ablation, 3D/4D obstetric ultrasound), and elective/aesthetic services (SculpSure body contouring, labiaplasty, bioidentical hormone replacement therapy). The practice is the first all-female board-certified OB/GYN group in Arizona to offer MonaLisa Touch and has performed over 1,000 cumulative procedures, with documented clinical outcomes including 78% effectiveness for NovaSure in reducing heavy bleeding.

Revenue is generated through a hybrid model: insurance-reimbursed clinical services billed through major commercial carriers, government plans, and managed care, supplemented by direct-pay elective procedures. Direct-pay offerings include bundled all-inclusive maternity care packages spanning 10 months prenatal through 3 months postpartum (priced for self-pay patients, health sharing ministries, self-insured employers, and international travelers), elective 3D ultrasound sessions at $199 each, self-pay MonaLisa Touch treatment courses, and cash-pay aesthetic procedures. Patient acquisition is sales-led through physician referrals, community and hospital-affiliated presence, online reviews (4.9/5 across 198 reviews on Google and Healthgrades), educational content marketing, and periodic MonaLisa Touch open house events.

Name

Arizona Women’s Care

Legal name

Arizona Women's Care

Website

https://arizonawomenscare.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Arizona Women's Care is a private, female-led OB/GYN medical practice in Scottsdale, Arizona, with five board-certified physicians delivering obstetrics, gynecology, minimally invasive robotic surgery, and in-office procedures to women across all life stages.

Ownership category

akta.pro rank

Product category

Obstetrics and Gynecology Healthcare Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA), Gynecology (General Non-Obstetric Care) (HLAKAJAL), Labor & Delivery / Obstetric Hospitalist (OB Hospitalist) Services (HLAKAJAK)

Keywords

• Obstetric gynecological care
• Women's health services
• Minimally invasive surgery
• Prenatal and maternity care
• Gynecologic laser treatments

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Clinical Services - Insurance Based: Standard obstetric and gynecological services billed through accepted insurance plans including Ambetter, Ameriben, BCBS, Cigna, Tricare, United Healthcare, and others.
2. All-Inclusive Maternity Care Packages - Direct Pay: Bundled direct-pay maternity care program offering 10 months of prenatal care, delivery, and 3 months postpartum support. Designed for self-pay patients, self-insured employers, those with out-of-network benefits, health sharing ministries, international travelers, and anyone managing out-of-pocket expenses.
3. Elective 3D Ultrasound Sessions: One-time fee for elective 3D/4D ultrasound imaging experiences. Investment: $199 per session.
4. MonaLisa Touch Treatments: Self-pay laser procedure for vaginal health. Not covered by insurance, out-of-pocket expense. Includes initial treatment course of 3 sessions plus annual maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Arizona Women's Care provides comprehensive obstetric and gynecological care for women from adolescence through menopause, including prenatal care, hospital delivery, well-woman exams, minimally invasive robotic surgery, and specialized laser and ablation procedures. The practice operates as a five-physician female-led OB/GYN group offering both insurance-billed clinical services and direct-pay elective procedures such as MonaLisa Touch laser therapy, NovaSure endometrial ablation, 3D ultrasound imaging, and bundled maternity care packages.

Product overview

Arizona Women's Care is the first and largest female-led OB/GYN practice in Scottsdale, Arizona, offering a comprehensive suite of women's health services. The practice operates five board-certified OB/GYN physicians providing obstetrics (prenatal care, delivery at Scottsdale Healthcare Shea, high-risk pregnancy management), gynecology (well-woman exams, treatment of fibroids, PCOS, endometriosis, menopause), and surgical services. Key specialized offerings include MonaLisa Touch laser therapy for vaginal atrophy (over 1,000 procedures performed since 2015), da Vinci robotic minimally invasive surgery, SculpSure body contouring, NovaSure endometrial ablation, and 3D ultrasound imaging. The practice also offers infertility services, adolescent gynecology, and bioidentical hormone replacement therapy. An all-inclusive maternity care package provides a direct-pay bundled option for prenatal through postpartum care.

Differentiator

Problem solved

Functional benefit

Products and services

• Obstetrics Services Comprehensive obstetric care including prenatal visits, hospital delivery at HonorHealth Scottsdale Shea Medical Center, high-risk pregnancy management, and postpartum care. Delivered by board-certified female physicians who provide continuity of care through delivery Monday through Friday.
• Gynecology Services Well-woman examinations, contraception, and treatment for conditions including fibroids, heavy periods, PCOS, endometriosis, menopause management, and pelvic pain for women across all life stages.
• MonaLisa Touch Laser Procedure FDA-cleared fractional CO2 laser treatment for gynecologic use that delivers energy to vaginal tissue to stimulate collagen production, treating vaginal atrophy, dryness, painful intercourse, and urinary incontinence. Performed in-office in under 5 minutes per session as a self-pay procedure requiring an initial course of 3 treatments plus annual maintenance.
• da Vinci Robotic Surgery Robotically-assisted minimally invasive surgery using the da Vinci system for hysterectomies, myomectomies, cystectomies, and tubal ligations. Offers 360-degree rotation precision and reduced infection risk, less scarring, and faster recovery. Single-site hysterectomy option available through 2cm belly button incision.
• NovaSure Endometrial Ablation 5-minute in-office procedure using radiofrequency energy to destroy the uterine lining for treatment of heavy menstrual bleeding. Reduces or stops bleeding in approximately 78% of women. Self-pay procedure not covered by insurance.
• Labiaplasty Reduction labiaplasty surgical procedure for vaginal rejuvenation addressing effects of menopause, childbirth, aging, and genetics. Self-pay cosmetic procedure.
• 3D Ultrasound Imaging Elective 3D/4D obstetric imaging experience for expecting parents to view detailed fetal images between 26-32 weeks gestation. Includes full gallery delivered to phone with USB option. Investment of $199 per session.
• All-Inclusive Maternity Care Package Direct-pay bundled maternity program covering 10 months of prenatal care, hospital delivery at HonorHealth Shea, and 3 months postpartum support. Designed for self-pay patients, self-insured employers, those with out-of-network benefits, health sharing ministries, international travelers, and anyone managing out-of-pocket maternity expenses.
• Infertility Services Comprehensive fertility testing and treatment including physical exams, blood tests, ultrasound, hysteroscopy, laparoscopy, intrauterine insemination (IUI), and in vitro fertilization (IVF) referrals.
• Bioidentical Hormone Replacement Therapy Personalized hormone replacement therapy using bioidentical hormones derived from plant estrogens, available in pills, troches, and subdermal pellets to relieve menopause symptoms.
• Adolescent Gynecology Specialized gynecologic care for adolescent patients starting at age 12, addressing heavy/painful periods, contraception needs, and pelvic pain in a confidential, supportive environment.
• SculpSure Body Contouring FDA-cleared non-invasive laser treatment for fat reduction targeting belly, love handles, thighs, and back areas. Heats fat cells under the skin without affecting the surface.

Quantifiable outcome

• 78% of women experience significantly reduced or stopped bleeding after NovaSure endometrial ablation
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Scottsdale Healthcare Shea (HonorHealth)coreStrategic or Co-development PartnerThe surgeons at Arizona Women's Care were the first to perform minimally invasive robotic surgery at HonorHealth Shea Medical Center. Practice delivers all babies exclusively at Scottsdale Healthcare Shea which has a Level III neonatal unit. Dr. Kwatra serves on the OB/GYN executive committee at Scottsdale Healthcare Shea.
• da Vinci Surgical Systems (Intuitive Surgical)coreTechnology or IntegrationArizona Women's Care uses da Vinci robotic surgical system for minimally invasive procedures including hysterectomy, myomectomy, and cystectomy. Dr. Kwatra was the first gynecologic surgeon in the entire Southwest trained on the da Vinci robot.
• MonaLisa Touch (CGx)coreTechnology or IntegrationArizona Women's Care was the first all-female board-certified OB/GYN practice in Arizona to offer MonaLisa Touch laser technology. The practice has performed over 1,000 procedures.
• NovaSure (Hologic)coreTechnology or IntegrationArizona Women's Care uses NovaSure endometrial ablation system for treatment of heavy menstrual bleeding. Procedure takes less than 5 minutes in office with proven 15-year clinical results.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• Intuitive Surgical: Manufacturer of the da Vinci Robotic Surgery System used by Arizona Women's Care. Comparable as a technology platform partner whose robotic systems enable the practice's minimally invasive surgical service line.
• HonorHealth: Arizona-based non-profit health system that is both a delivery partner (HonorHealth Shea Medical Center) and a competitor for women's health patients. Comparable as a hospital system with embedded OB/GYN services that competes for the same patient base in the same geography.

Direct peers

• Unified Women's Healthcare: The largest PE-backed OB/GYN-specialty platform in the US, supporting affiliated practices with payer contracting, technology, and operational infrastructure. Most directly comparable peer in terms of business model (affiliated independent OB/GYN practices) and growth trajectory.
• Axia Women's Health: One of the largest US OB/GYN physician groups, PE-backed, operating more than 100 care centers across multiple states. Directly comparable as a multi-physician OB/GYN platform offering obstetrics, gynecology, in-office procedures, and surgical services through a physician-led model.
• OB Hospitalist Group: National OB-focused physician services company providing hospitalist coverage at delivery hospitals. Comparable in OB-specific service focus and physician-driven model, though operating at hospital sites rather than clinic locations.
• Women's Health USA: PE-backed platform partnering with OB/GYN and women's health practices, providing management services, payer strategy, and capital. Directly analogous business model to Arizona Women's Care as a partner-led, multi-site OB/GYN group.
• Women's Care (formerly Women's Care Florida): Large multi-state OB/GYN medical group offering obstetrics, gynecology, and specialty women's health services across Florida, California, and beyond. Directly comparable as a multi-physician OB/GYN group with similar service breadth.

Regional players

• Scottsdale Center for Women's Health: Local OB/GYN practice serving the Scottsdale/Phoenix market with comparable obstetrics, gynecology, and surgical offerings. Directly comparable as a competing physician group in the same primary geography.

Broad incumbents

• Privia Health Group: Public physician enablement platform supporting independent medical groups across multiple specialties including OB/GYN. Comparable as a physician group support and growth infrastructure, though broader in specialty scope.
• Pediatrix Medical Group: Large physician services organization historically focused on pediatrics and obstetrics. Comparable as a specialty physician services model with OB/GYN as a core service line, though materially larger and publicly traded.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/AzWomensCare
• Facebookfacebook.com/arizonawomenscare

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arizona Women’s Care