Shooters Group
- Company typePrivate
- Founded2015
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
Shooters Group firmographics
Firmographics- Name
- Shooters Group
- Legal name
- Shooters International
- Website
- https://shootersfilm.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Shooters Group industry classification
Industry- Product category
- Video Production Services
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)
- akta.pro secondary industry
- Live-Action Unit Production (2nd Unit, Pickups, Reshoots) (MPADABAI)
Keywords
Where Shooters Group is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Shooters Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Video Production Services: Project-based video production for TV campaigns, web video, branded content, and documentary-style marketing. The company produces content from strategy through to execution for advertisers of all sizes. Production services are also provided for visiting international clients completing productions in Canada.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Shooters Group product offering
Product offeringCore offering
Shooters Group is a Toronto-based full-service video production agency that produces branded content, TV spots, online video, and documentary-style marketing for enterprise brands and advertisers. The company operates the SpotDocs documentary division specializing in Real People/Real Stories narratives, and provides comprehensive production services for international clients filming in Canada. Services span from strategy through to execution on a per-project basis.
Product overview
Shooters Group (also known as Shooters International) is a video production company offering a unified suite of creative production services. The core offerings include branded content production (TV spots and online video), the SpotDocs documentary division specializing in Real People/Real Stories marketing, and comprehensive production services for clients filming across Canada. The company also represents directors including Kranky, Jay Ferguson, Ben Dolphin, and Chris Chilco through branded portfolio sections. The services range from strategy through execution, serving advertisers of all sizes.
Differentiator
Problem solved
Functional benefit
Brands
- SpotDocs: Documentary division specializing in the marketing genre of Real People/Real Stories
- Kranky
Products and services
- SpotDocs Documentary division of Shooters Group specializing in the Real People/Real Stories marketing genre. SpotDocs produces documentary-style content enabling advertisers to communicate with viewers in an honest, transparent, engaging, and memorable manner. Notable projects include CIBC Wood Gundy (featuring Alan Friedman), Shaw Festival (featuring Rick Mercer and Paul Gross), and TurnAround Couriers.
- Branded Content Production Production of branded video content for TV spots, online video, and digital applications, delivered from strategy through to execution. Serves advertisers of all sizes with world-class production at cost-effective rates.
- Production Services Full production support services for visiting international clients, managing production across all of Canada. Provides all support components needed to complete productions efficiently in unfamiliar locations or countries, including logistics, crew, and on-the-ground coordination.
Companies that use Shooters Group
Customer profileNamed customers20 records
Segments1 record
Ideal customer profiles1 record
Shooters Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Shooters Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dadomani StudiominorDadomani Studio is identified as a Shooters Group Partner. The partnership appears to involve collaborative production work, with Dadomani handling projects for clients such as Coach (New York), Lavazza, Kinder Bueno, Mediobanca, and Freddy.
Scale indicators1 record
Recent moves1 record
Expansion highlights4 records
Shooters Group competitors and assessment
Company assessmentBroad incumbents
- Smuggler: International commercial and feature production company with offices in LA, London, and beyond. Comparable as a peer in commercial production for top brands, with much larger scale and global reach.
- Radical Media: Global production company producing commercials, branded content, and long-form media. Comparable to Shooters in commercial production for advertisers, with broader capabilities and global footprint.
- Caviar: Global production company producing commercials, branded content, and feature films with offices across Europe and the US. Comparable as a peer in commercial production for top advertisers, with broader geographic footprint.
- MJZ: Major commercial production company representing a roster of A-list directors for global advertising campaigns. Comparable to Shooters as a director-driven commercial shop, though materially larger.
- Anonymous Content: Los Angeles-based global production company spanning commercials, feature films, and television. Comparable as a commercial production peer serving top-tier brands, though materially larger and broader in scope.
- Prettybird: Creative production and entertainment company producing commercials, branded content, and music videos. Comparable to Shooters as a commercial production peer with a director-driven talent model.
Direct peers
- Tool of North America: Commercial production company representing directors for advertising campaigns across North America. Comparable to Shooters in director-representation model and commercial production services.
- Radke Films: Toronto-based commercial production company producing TV commercials and branded content for North American brands. Directly comparable to Shooters in geography, scale, and service offering.
- Revolver Films: Toronto-headquartered commercial production studio producing advertising and branded content for major brands. Comparable to Shooters in city, boutique scale, and enterprise client orientation.
- PS260: Boutique commercial production company producing advertising content for major brands. Comparable to Shooters in scale and service offering, with similar enterprise brand orientation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Shooters Group social profiles
Digital presenceShooters Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shooters Group leadership team
Management profileNumber of profiles
Profiles11 records
Shooters Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Shooters Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shooters Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shooters Group
What does Shooters Group do?
Shooters Group is a Toronto-based full-service video production agency that produces branded content, TV spots, online video, and documentary-style marketing for enterprise brands and advertisers. The company operates the SpotDocs documentary division specializing in Real People/Real Stories narratives, and provides comprehensive production services for international clients filming in Canada. Services span from strategy through to execution on a per-project basis.
Is Shooters Group a public or private company?
Shooters Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shooters Group founded?
Shooters Group was founded in 2015. It employs 11 to 50 people.
Where is Shooters Group based?
Shooters Group is headquartered in Toronto, Canada, in the North America region.
How does Shooters Group make money?
One revenue line is on record: video Production Services.
Who are Shooters Group's main competitors?
Broad incumbents on record are Smuggler, Radical Media, Caviar, MJZ, Anonymous Content and Prettybird. Direct peers are Tool of North America, Radke Films, Revolver Films and PS260.
Does Shooters Group have an API?
No public API is recorded for Shooters Group.
What industry is Shooters Group in?
Shooters Group's product category is Video Production Services. Its primary akta.pro industry code is MPAAAMAI, Photography & Still Production (Stills, Product, Lifestyle), with a secondary code of MPADABAI, Live-Action Unit Production (2nd Unit, Pickups, Reshoots). Its SIC code is 7812.