Adventure Photo Tours

What Adventure Photo Tours does

Adventure Photo Tours is a privately held, Las Vegas-based tour operator founded in 1998 that runs guided day-trip sightseeing experiences to iconic destinations across the American Southwest. The company offers a portfolio of approximately ten scheduled group tours — Grand Canyon West (including a helicopter 6-in-1 variant), Hoover Dam, Bryce Canyon, Zion, Area 51, Hollywood, Death Valley, and Valley of Fire — plus tiered Private Tours (1–3, 4–6, and 7–10 passenger pricing) and Custom Group Tours for corporate events. Core technology is operational rather than digital: a fleet of 7-passenger luxury 4x4 SUVs, 14-passenger VIP Mercedes Sprinter-based mini-coaches, and EC-130 jet helicopters supplied through affiliate aircraft operators, paired with professional tour guides and hotel pick-up logistics.

The business is direct-to-consumer, with customers booking either through a FareHarbor-embedded widget on the company website or via toll-free and local phone numbers; the company actively markets a 'Call Direct & Save the Booking Fees' positioning to bypass OTA commissions. Per-person pricing ranges from $112 (Hoover Dam VIP) to $598 (Grand Canyon Helicopter 6-in-1), with private tour packages priced from $735 to $7,364 per party. The company is BBB-accredited and is the only tour operator to have received the State of Nevada Governor's Tourism Award four times, which it uses as a primary brand credential. The company is owner-operated, with Will Tryon listed as Owner-VP, and has 11–50 employees.

Name

Adventure Photo Tours

Legal name

Adventure Photo Tours

Website

https://www.adventurephototours.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Adventure Photo Tours is a privately held Las Vegas tour operator, founded 1998, offering guided day trips from Las Vegas to Grand Canyon, Hoover Dam, Area 51, Bryce Canyon, Zion, Hollywood, Death Valley, and Valley of Fire for individual tourists, private groups, and corporate customers via direct phone and website bookings.

Ownership category

akta.pro rank

Product category

Tour & Sightseeing Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation (487)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

akta.pro secondary industries

Photography & Scenic Viewpoint Tours (THAJAAAI), Scenic & Sightseeing Helicopter Tours (THABAGAE)

Keywords

• Guided sightseeing tours
• Grand Canyon tours
• Las Vegas day tours
• Helicopter tour operator
• Private group tours

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Guided Tour Services: One-time tour fees for guided sightseeing experiences at various destinations including Grand Canyon, Area 51, Bryce Canyon, Zion, Hoover Dam, Death Valley, Hollywood, and Valley of Fire. Tours include transportation, meals, snacks, and bottled water. Private group tours available at premium pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Adventure Photo Tours operates guided day-trip sightseeing tours from Las Vegas to destinations across the American Southwest, including the Grand Canyon, Hoover Dam, Bryce Canyon, Zion National Park, Area 51, Death Valley, Valley of Fire, and Hollywood. Tours include luxury transportation in SUVs or Mercedes mini-coaches, professional guides, meals, snacks, and complimentary Las Vegas hotel pick-up. The company also offers private and custom group tours, plus helicopter add-on experiences using EC-130 jet helicopters.

Product overview

Adventure Photo Tours is a tour operator company offering guided sightseeing tours primarily from Las Vegas to iconic destinations across the American Southwest. The company operates a portfolio of scheduled group tours including Grand Canyon West tours (with and without helicopter), Hoover Dam, Bryce Canyon, Zion National Park, Area 51, Hollywood, Valley of Fire, and Death Valley. Additionally, they offer Private Tours with discounted per-party pricing for smaller groups and Custom Group Tours for corporate events and special requests. All tours utilize a fleet of luxury vehicles including 7-passenger 4x4 SUVs, 14-passenger VIP Mercedes Mini Coaches, and Mercedes Sprinters. The company is the only four-time recipient of Nevada's Governor's Tourism Award.

Differentiator

Problem solved

Functional benefit

Products and services

• Hollywood Day Tour from Las Vegas A full-day tour from Las Vegas to Hollywood, California featuring Santa Monica Beach and Pier, Hollywood Boulevard Walk of Fame, Beverly Hills, Rodeo Drive, Sunset Strip, Chinese Theater, and Kodak Theater. Operates Wed & Sat. Priced at $279 per person (was $329).
• Bryce Canyon & Zion Park Combo Tour A combined tour exploring Bryce Canyon with features like Thor's Hammer and Hoodoos, followed by Zion National Park including Checkerboard Mesa, The Watchman, Virgin River Narrows, and Zion Canyon Scenic Drive. Departs approx 6:00am, returns approx 8:30pm. Priced at $313 per person (was $363).
• Grand Canyon West & Hoover Dam Combo Tour A combined tour featuring the Grand Canyon West 5-in-1 experience plus a VIP exterior tour of Hoover Dam and the Mike O'Callaghan-Pat Tillman Memorial Bridge, including Joshua Tree Forest, Eagle Point, Guano Point, Native American Dwellings, and Lake Mead. Departs approx 7:00am, returns approx 5:30pm. Includes breakfast, lunch, snacks, and bottled water. Priced at $387 per person (was $437).
• Grand Canyon West 5 In 1 VIP Tour A comprehensive tour of Grand Canyon West Rim featuring five major experiences including Joshua Tree Forest, Eagle Point with optional Skywalk, Guano Point, Native American Dwellings, and Hoover Dam photo stop. Includes lunch. Priced at $343 per person (was $393).
• Grand Canyon West & Helicopter VIP 6 In 1 Tour An enhanced Grand Canyon tour combining the 5-in-1 ground experience with a helicopter flight over the rim and landing at the bottom of the canyon in EC-130 jet helicopters, returning 4,000 feet up to rim viewpoints. Approximately 4 hours at canyon. Priced at $598 per person (was $648).
• Hoover Dam VIP Extended Exterior Tour A VIP tour of Hoover Dam featuring top-of-dam views, Lake Mead, Mike O'Callaghan-Pat Tillman Memorial Bridge walkway 900 feet above the Colorado River, historical Boulder City, and wild Big Horn Sheep spotting opportunities. Operates daily, returns approx 1:00pm. Includes water and snacks. Priced at $112 per person (was $142).
• Valley of Fire plus Lost City Museum Tour A tour of Valley of Fire State Park featuring ancient Anasazi Indian petroglyphs and pictographs, plus the Lost City Museum built over ancient Pueblo ruins, covering 42,000 acres of Nevada's largest state park. Operates Thu, Fri & Sun. Priced at $157 per person (was $184).
• Death Valley VIP Tour A comprehensive tour of Death Valley including Rhyolite ghost town, Hell's Gate viewpoint, Badwater at 282 feet below sea level, Zabriskie's Point, Devil's Golf Course, Furnace Creek Museum, Salt Lake, Sand Dunes, and Artist's Pallet. Operates Mon & Wed or with 6+ parties. Priced at $290 per person (was $340).
• Area 51 Top Secret Military Base Tour A themed tour to the Area 51 perimeter featuring Janet Airlines viewing, dry lake UFO sighting locations, Little A'le' Inn, Black Mailbox, mutant Joshua Tree forest, and Alien Burger lunch. Operates Tue-Sun. Priced at $235 per person (was $295).
• Zion National Park VIP Tour A tour of Zion National Park covering 229 square miles including Zion Canyon, Virgin River Narrows, The Great White Throne, Checkerboard Mesa, The Three Patriarchs, Kolob Arch, and diverse wildlife across multiple life zones. Operates Tue & Thu or with 6+ parties. Priced at $285 per person (was $335).
• Private Tours Private tour packages for 1-3, 4-6, and 7-10 passengers offering exclusive party use across all major tours including Grand Canyon West 5-in-1, Bryce & Zion, Area 51, Valley of Fire, Death Valley, and Grand Canyon 6-in-1 Helicopter. All vehicles completely fogged and disinfected prior to tours.
• Custom Group Tours Customizable corporate and team-building tour packages designed to fit any group or event requirement, with special requests handled through a contact form, including Dine in the Desert options for corporate events, team building, and custom group experiences.

Quantifiable outcome

• Founded 1998 - established 25+ year track record

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Affiliate Helicopter OperatorsminorOthersEC-130 jet helicopters provided by affiliate aircraft operators for Grand Canyon helicopter tours. Helicopters are affiliate vehicles used at company discretion.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Papillon Grand Canyon Helicopters: Long-established Las Vegas-based helicopter and coach tour operator running Grand Canyon West Rim, Hoover Dam, and Southwest itineraries. Direct competitor to Adventure Photo Tours' helicopter and ground tour products with comparable pricing and departure points.
• Sundance Helicopters: Las Vegas helicopter tour company offering Grand Canyon landings and sunset flights. Comparable to APT's EC-130 helicopter-based Grand Canyon 6-in-1 tour in terms of aircraft type, route, and target tourist segment.
• Pink Jeep Tours Las Vegas: Adventure sightseeing operator running small-group guided tours from Las Vegas to Grand Canyon, Hoover Dam, and surrounding Southwest attractions. Directly comparable guided-tour model, vehicle-based delivery, and tourist customer base.
• Big Bus Tours Las Vegas: Hop-on/hop-off sightseeing tour operator active in Las Vegas. Comparable business model (multi-stop guided tours, vehicle-based sightseeing, same tourist segment) although focused on the Strip rather than Southwest day trips.

Broad incumbents

• Grand Canyon West Ranch & Resort (Hualapai Tribe): Operator of Grand Canyon West Rim including Skywalk, Eagle Point, and Guano Point—the same destinations featured in APT's flagship itineraries. Comparable as a destination/attraction operator and indirect competitor for visitor spending.
• Viator (TripAdvisor Experiences): Large online tour OTA distributing Las Vegas and Grand Canyon day tours. While not an operator, it competes for bookings that APT routes via direct phone/FareHarbor, and references the same tour inventory customers compare.
• GetYourGuide: Global experiences marketplace listing Las Vegas day trips and Southwest sightseeing tours. Competes for the same Las Vegas tourist customer and the booking-fee economics that APT explicitly targets.

Emerging players

• Vegas Diner Tours / Cactus Tours: Smaller Las Vegas-based day-tour operators running Grand Canyon, Hoover Dam, and Southwest itineraries with comparable vehicle sizes and pricing. Direct niche competitors in the same local market.

Others

• FareHarbor: Booking platform used by Adventure Photo Tours to enable online reservations. Enabling/ecosystem partner rather than a competitor, but its commission structure is a key reason APT pushes customers toward direct phone bookings.
• Las Vegas Convention and Visitors Authority (LVCVA): Destination marketing organization for Las Vegas tourism. Drives the inbound tourist demand that Adventure Photo Tours relies on for bookings, and is also the awarding body ecosystem that recognized APT's Governor's Tourism Award.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventure Photo Tours