Salesforce Military

What Salesforce Military does

Salesforce Military, also known as Vetforce, is a workforce development program operated as a department within salesforce.com, inc. (NYSE: CRM). Founded in 2014 and headquartered at Salesforce Tower in San Francisco, it provides free Salesforce training, certifications, and career support to active duty military, reserve, guard, veterans, and current military spouses across the United States, United Kingdom, Canada, Australia, and New Zealand. Since inception, the program has grown to over 80,000 Trailblazer members.

The core offering is delivered through Salesforce's Trailhead, a gamified, self-paced online learning platform where participants complete interactive modules, earn badges, and progress through certification paths. Additional components include Trailhead Academy for expert-led virtual instruction, a Virtual Fellowship Program (12 weeks of hands-on job training delivered in partnership with Hiring Our Heroes), 1:1 career coaching, and access to 18 Salesforce certifications at no cost. The full curriculum, including AI training, exams, and fellowships, is provided free of charge. Career readiness support — resume reviews, job search assistance, and 1:1 mentorship — is delivered in partnership with Hire Heroes USA.

The program operates as a freemium, direct-to-consumer model with self-service registration through the Salesforce Military website. It is not a revenue-generating business unit; it is funded internally by salesforce.com, inc. as a corporate social responsibility and talent pipeline initiative. Salesforce is used by 90% of Fortune 500 companies, and the Salesforce ecosystem is projected to support approximately 11.6 million jobs by 2028, providing the employer-demand backdrop for the program. Among members working in the Salesforce ecosystem, 83% report higher career satisfaction than in their prior civilian role.

Name

Salesforce Military

Legal name

salesforce.com, inc.

Website

https://veterans.my.site.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Salesforce Military (Vetforce) is a free workforce development program within salesforce.com, inc. that trains veterans, active military, and spouses in Salesforce skills via Trailhead, offering 18 certifications and career support across five countries.

Ownership category

akta.pro rank

Product category

Veteran Workforce Development / Technology Career Training

NAICS

Computer Training (611420), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA)

akta.pro secondary industries

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN), Veterans Affairs & Military Family Services (BPAIAHAL), Technical & Digital Skills Training (BPACANAB)

Keywords

• Veteran tech training
• Military career transition
• Free Salesforce certifications
• Workforce development program
• Gamified learning platform

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Free Training Program for Military: Salesforce Military offers its entire training curriculum including AI training, exams, certifications, fellowships, and 1:1 career coaching at no cost to participants. This is a corporate initiative funded by Salesforce, not a revenue-generating business unit.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Salesforce Military is a Salesforce internal program that provides free Salesforce technology training, 18 Salesforce certifications (including AI training), 12-week Virtual Fellowships in partnership with Hiring Our Heroes, and 1:1 career coaching to active duty, reserve, guard, veterans, and military spouses. Delivery is 100% web-based through Salesforce's Trailhead gamified learning platform and Trailhead Academy expert-led classes, with no fees, no experience requirement, and no degree requirement for participants in the U.S., U.K., Canada, Australia, and New Zealand.

Product overview

Salesforce Military is a workforce development initiative—not a traditional software product—that provides free tech training, certifications, and career support services to military personnel and their spouses. The program is built around Salesforce's own learning platform, Trailhead, which serves as the core training infrastructure. Additional offerings include Trailhead Academy for expert-led instruction, Virtual Fellowships for hands-on job training, one-on-one career coaching, and a certification program covering 18 Salesforce credentials. The entire curriculum, including AI training, exams, and certifications, is provided at no cost to participants in the U.S., U.K., Canada, Australia, and New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Trailhead Salesforce's gamified, self-paced online learning platform that delivers hands-on training for Salesforce skills, including AI capabilities, enabling veterans and military spouses to earn certifications and badges at their own pace.
• Trailhead Academy Salesforce's expert-led virtual training platform that provides specialized learning paths and structured courses for individuals seeking advanced Salesforce certifications and career advancement, available free to Salesforce Military members.
• Salesforce Military Virtual Fellowships A 12-week virtual job training program offered in partnership with Hiring Our Heroes that provides hands-on Salesforce training and career preparation to new Salesforce Military Trailblazers.
• Salesforce Military Career Coaching Free 1:1 career coaching and mentorship services provided to active duty, reserve, guard, veterans, and military spouses to support their transition into Salesforce ecosystem careers.
• Salesforce Military Certification Program A free certification program offering 18 Salesforce certifications at no cost, enabling members to earn credentials recognized by employers in the Salesforce ecosystem.

Quantifiable outcome

• Over 80,000 Trailblazers have joined Salesforce Military since 2014
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Hiring Our HeroescoreGTM or Marketing PartnerSalesforce Military partners with Hiring Our Heroes to offer a 12-week Virtual Fellowship Program providing job training to new Salesforce Military Trailblazers. Hiring Our Heroes is a U.S. Chamber of Commerce Foundation program dedicated to helping veterans and military spouses find meaningful employment.
• Hire Heroes USAcoreGTM or Marketing PartnerSalesforce Military partners with Hire Heroes USA to provide career readiness support including free job search assistance, resume reviews, career coaching, and 1:1 mentorship to veterans transitioning to tech careers.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Others

• Hiring Our Heroes: U.S. Chamber of Commerce Foundation program that connects veterans and military spouses with employment opportunities across industries, including the 12-week Virtual Fellowship delivered in partnership with Salesforce Military. Functions as a placement partner and ecosystem enabler rather than a direct training competitor.
• Hire Heroes USA: Nonprofit providing free job search assistance, resume reviews, career coaching, and 1:1 mentorship to transitioning service members and military spouses. Serves as a career-readiness partner for Salesforce Military graduates, with overlapping mission in veteran employment but distinct service offerings.

Direct peers

• Skillstorm: Workforce development company that trains and deploys veterans and military spouses into technology careers, including Salesforce, AWS, and other enterprise platform certifications. Comparable to Salesforce Military in the Salesforce certification focus, veteran target audience, and training-to-placement model.
• Microsoft Software & Systems Academy (MSSA): Microsoft's flagship veteran transition program offering free technical training (cloud, development, cybersecurity) and career support to active-duty service members transitioning out of the military. Directly comparable to Salesforce Military in target audience, free training model, and partnership-driven job placement, though focused on Microsoft Azure/365 rather than Salesforce stack.
• AWS Training and Certification: Amazon Web Services offers free cloud training and certification paths, including programs targeting veterans and military spouses, with employer-recognized AWS credentials. Comparable to Salesforce Military in the vendor-authorized certification model, gamified learning approach, and pipeline-building for cloud ecosystem careers.
• Coursera for Veterans: Coursera offers free or discounted access to university and industry certificates (Google, IBM, Meta) for U.S. military veterans, with career credential focus and employer recognition. Comparable in the free online certification model for veterans, multi-vendor credential offerings, and self-paced learning delivery.
• VetsinTech: National nonprofit dedicated to advancing veteran careers in technology through training, mentorship, and employer partnerships, including programs on cloud, cyber, and software development. Closely comparable to Salesforce Military in mission, veteran-only audience, and free training plus career coaching model.
• IBM SkillsBuild: IBM's free online learning platform offering technology and professional skills training, with explicit veteran and military-spouse pathways and credentialing aligned to IBM enterprise hiring needs. Directly comparable in free training, target veteran audience, and corporate-backed placement infrastructure.
• Google Career Certificates for Veterans: Google offers free access to its Career Certificates (IT Support, Data Analytics, Project Management, UX) and associated employer consortium for veterans and military families. Comparable in free vendor-backed certification, employer hiring network, and focus on transitioning military personnel into technology careers.
• Apprenti: Apprenticeship program that recruits and trains underrepresented talent, including veterans, for technology roles at major employers. Comparable to Salesforce Military in the structured training-then-employment pathway for transitioning service members, though focused on paid apprenticeships rather than free certifications.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/salesforcemilitary
• Xx.com/SalesforceMil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salesforce Military