Quest

What Quest does

Quest Consumer Inc. operates questhealth.com, a direct-to-consumer lab testing platform that allows individuals to order more than 150 blood, urine, and specialty tests without a physician visit. The company is a wholly-owned subsidiary of Quest Diagnostics Incorporated (NYSE: LH), founded to extend the parent's clinical laboratory infrastructure into the consumer-initiated testing market. Sample collection occurs primarily at Quest Diagnostics' network of more than 2,000 patient service centers, supplemented by the Quest Mobile in-home phlebotomy service available for a $79 per-visit fee in select markets. Physician oversight for test ordering is provided through a partnership with PWNHealth, integrated into the checkout flow.

The platform's core technology is a consumer-facing e-commerce layer that pairs test selection, physician review, lab logistics, and digital results delivery. PWNHealth handles physician authorization at $6 per order, while buy-now-pay-later integration with Klarna and Affirm addresses affordability friction on higher-priced panels. Pricing per test ranges from approximately $35 for entry-level panels to $600+ for comprehensive wellness profiles. Service is currently unavailable in Alaska, Arizona, Hawaii, Nevada, Pennsylvania, and Washington due to state regulatory variations.

The business model is transactional DTC e-commerce priced per test, with revenue generated at the point of sale rather than through subscription or B2B contracts. Quest Consumer benefits from structural cost advantages through its parent's lab automation and procurement scale, but operates with a small dedicated team of 51-100 employees headquartered in Secaucus, New Jersey. Consumer acquisition relies on direct digital marketing and an affiliate program, with no disclosed enterprise, employer, or payer distribution channels.

Name

Quest

Legal name

Quest Consumer Inc.

Website

https://questhealth.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Quest Consumer Inc. operates questhealth.com, a direct-to-consumer lab testing platform offering 150+ tests through 2,000+ Quest Diagnostics patient service centers. The Secaucus, NJ-based subsidiary serves individual consumers seeking physician-ordered lab work without a clinic visit.

Ownership category

akta.pro rank

Product category

Direct-to-Consumer Diagnostic Lab Testing

NAICS

Medical and Diagnostic Laboratories (62151), Medical and Diagnostic Laboratories (6215)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

At-Home Lab Testing & Diagnostics-Integrated Virtual Care (HLALAAAE)

akta.pro secondary industries

Remote Diagnostics & Point-of-Care (Connected Testing, Home Lab Devices) (HLACAPAK), Lab Draws, Specimen Collection & Point-of-Care Testing (In-Home) (HSABACAN), Remote Diagnostics & Home Testing Devices (Connected POC/At-Home Diagnostic Readers) (HLAHACAL)

Keywords

• Direct-to-consumer lab testing
• Consumer-initiated diagnostics
• Online blood testing
• Wellness lab tests
• Preventive health screening

Headquarters

HQ city

Secaucus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Direct Lab Test Sales: One-time purchase model for individual diagnostic tests sold directly to consumers through questhealth.com. No insurance billing - customers pay out-of-pocket. Prices range from under $40 to several hundred dollars depending on test complexity.
2. Physician Service Fee: A $6 physician service fee collected on behalf of PWNHealth for independent healthcare provider oversight of lab testing including ordering tests and providing follow-up services
3. Quest Mobile In-Home Collection: Additional $79 fee for in-home sample collection service where Quest Mobile phlebotomist visits customer
4. eGift Cards: Sale of electronic gift cards for use toward any product on questhealth.com, available in any dollar amount or for specific tests

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Quest Consumer Inc. operates questhealth.com, a direct-to-consumer online platform offering 150+ clinical lab tests purchasable without a doctor's visit. Consumers select and pay for tests online, then visit one of 2,000+ Quest Diagnostics patient service centers nationwide or schedule a Quest Mobile in-home phlebotomy visit for sample collection, with results delivered online and independent physician oversight provided through PWNHealth.

Product overview

Quest Diagnostics operates questhealth.com as a direct-to-consumer platform offering 150+ consumer-initiated lab tests for purchase without a doctor's visit. The core platform enables consumers to browse tests by health concern or condition, purchase tests online, register kits, schedule appointments at 2,000+ Quest Diagnostics patient service centers, and access results online. Quest Mobile provides in-home sample collection as an add-on service. Tests span categories including wellness profiles (Elite Health Profile, Comprehensive Health Profiles for Men and Women), fitness and nutrition (Fitness Profiles, Low Carb Diet Vitamin Deficiency Panel, Vitamin/Mineral Panels), thyroid testing (Comprehensive Thyroid Panel, TSH Function Test), autoimmune evaluation (ANA Screening with Reflex, Rheumatoid Arthritis Panel, Comprehensive Autoimmune Evaluation), cardiovascular health (Advanced Heart Health Panel with ApoB, Lipid Panels, hsCRP), hormone testing (Men's and Women's Hormone Panels, Testosterone, Ovarian Reserve), cancer screening (Prostate PSA), fertility testing (YO At-Home Test, AMH, Pre-Pregnancy Panel), and condition-specific panels (Fatigue, Chronic Headache, Diabetes Risk, STD Screening). Payment options include Klarna and Affirm buy-now-pay-later, and HSA/FSA funds are accepted. Results are delivered online with physician consultation available through PWNHealth for abnormal findings.

Differentiator

Problem solved

Functional benefit

Products and services

• Quest Health Direct-to-Consumer Lab Testing Platform (questhealth.com) Direct-to-consumer online storefront offering 150+ consumer-initiated lab tests for purchase without a doctor's visit or insurance, with sample collection at 2,000+ Quest Diagnostics patient service centers and online results delivery.
• Quest Mobile In-Home Sample Collection Service in which a Quest Mobile phlebotomist visits the customer's location to collect blood samples for lab testing purchased on questhealth.com.
• Elite Health Profile Comprehensive health profile measuring 85+ key health indicators for whole-body wellness assessment.
• Comprehensive Health Profile — Men's Extensive wellness panel tailored for men to assess overall health and identify potential risks.
• Comprehensive Health Profile — Women's Extensive wellness panel tailored for women to assess overall health and identify potential risks.
• Cholesterol (Lipid) Panel Standard lipid panel measuring total cholesterol, HDL, LDL, and triglycerides to assess heart health, priced at approximately $59.
• Advanced Heart Health Test Panel (with ApoB) Cardiovascular panel measuring 11+ biomarkers including ApoB to help identify risk of heart disease.
• Comprehensive Thyroid Test Panel Panel measuring TSH, FT3, FT4, and 2 autoimmune antibodies to assess thyroid function and health.
• Men's Hormone Test Panel — Expanded Comprehensive hormone panel measuring testosterone and 4 additional markers influencing men's sexual function, energy, and overall health.
• Women's Hormone Test Panel — Expanded Comprehensive hormone panel measuring 10+ key hormones affecting general and reproductive health in women.
• Autoimmune Screening Test (ANA with Reflex) Blood test detecting antinuclear antibodies (ANAs) with cascade reflex testing that triggers specific antibody sub-tests when initial results are positive, helping identify autoimmune diseases.
• Ovarian Reserve (Egg Supply) & Fertility Hormone Test Panel Panel measuring 5 fertility-related hormones impacting egg supply and ovulatory function, plus personalized age-based insights.
• Prostate Screening (PSA) Blood test measuring prostate-specific antigen (PSA) levels to screen for prostate cancer and other prostate conditions.
• Low Carb Diet Vitamin Deficiency Test Panel Test panel measuring 13 nutrients (vitamins B1, B6, B12, D, E, calcium, folate, iodine, iron, magnesium, potassium, zinc, and ferritin) to assess deficiencies common in low-carb diets, priced at $225.60.
• Fatigue Test Panel Comprehensive panel evaluating 30+ health markers including CBC, CMP, HbA1c, ferritin, and TSH to identify factors contributing to chronic fatigue, priced at $127.20.
• Comprehensive Metabolic Panel (CMP) Test Broad screening panel assessing 14 substances to evaluate kidney function, liver function, blood sugar, and electrolyte balance.
• Vitamin D Test Test measuring 25-hydroxyvitamin D levels to assess vitamin D status, priced at $67.50.
• STD Screening Test Panel — Expanded Discreet expanded panel screening for 7 common sexually transmitted infections.
• Quest Health eGift Cards Electronic gift cards available in any dollar amount or for specific tests, redeemable on questhealth.com, including bulk options for corporate gifting.

Quantifiable outcome

• Skip the wait and cost of a doctor appointment for lab work
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PWNHealthcoreStrategic or Co-development PartnerPWNHealth provides independent healthcare provider oversight for lab testing. They review test orders for medical appropriateness and provide physician follow-up services. A $6 fee per test is collected on behalf of PWNHealth and its affiliates.
• KlarnaminorChannel Partner/ Reseller/ DistributorThird-party buy-now-pay-later payment option allowing customers to pay for tests in installments
• AffirmminorChannel Partner/ Reseller/ DistributorThird-party buy-now-pay-later payment option allowing customers to pay for tests in installments

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Walk-In Lab: Online marketplace allowing consumers to order their own lab tests without a doctor and visit partner PSC locations for blood draw — a near-identical consumer-purchases-test-and-visits-lab-center model and a long-standing DTC competitor to Quest Health.
• LetsGetChecked: DTC diagnostics company offering a wide range of at-home test kits with sample collection mailed to users and reviewed by independent physicians — competes with Quest on the same conditions (hormones, sexual health, wellness) via a different (mail-in) fulfillment model.
• InsideTracker: Consumer-facing wellness testing service that sells blood-test-based health insights to individuals focused on longevity and performance — comparable offering and target consumer (health-conscious, willing to pay out-of-pocket), with overlap on lifestyle and biomarker panels.
• Everlywell: Pioneer in DTC lab testing with a catalog of consumer-initiated panels spanning hormones, thyroid, sexually transmitted infections, and wellness, with results reviewed by independent physicians — directly competes for the same consumer-initiated testing wallet share.
• myLAB Box: DTC at-home testing company selling discreet, mail-in lab tests (STDs, fertility, drug, and wellness panels) without a doctor visit — competes in the no-prescription, self-pay consumer testing niche at lower price points.
• DirectLabs: Long-established online service that lets consumers order their own blood tests and visit partner labs for collection — directly comparable DTC ordering and patient-pay model targeting price-sensitive wellness consumers.
• Labcorp OnDemand: Labcorp's direct-to-consumer testing platform offers consumers the ability to purchase lab tests online without a doctor's order and walk into Labcorp patient service centers for sample collection — virtually identical business model, fulfillment flow, and target consumer as Quest Health.
• Function Health: Subscription-based preventative health platform selling comprehensive at-home blood panels reviewed by clinicians, with strong overlap to Quest's Elite Health Profile and Annual Wellness categories among health-optimization consumers.

Broad incumbents

• Thorne: Wellness supplements and health-tech brand that has added at-home testing as part of its integrated health offering — adjacent rather than head-to-head, but competes for the same proactive-wellness consumer wallet alongside Quest Health.
• Hims & Hers Health: Public DTC telehealth company that has expanded into consumer lab testing and at-home sample collection alongside its core prescription and wellness categories — broader player that overlaps with Quest Health in men's/women's hormone and wellness panels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/testwithquest
• Facebookfacebook.com/testwithquest
• LinkedInlinkedin.com/company/questhealth

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quest