Global Vision 2020
Global Vision 2020 is a Maryland-based nonprofit that invented and sells the patented USee™ Refraction System, a hardware kit and mobile training app enabling trained volunteers to dispense prescription eyeglasses in minutes to underserved populations across 68 countries.
- Company typePrivate
- Founded2014
- HeadquartersEaston, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Global Vision 2020 does
Global Vision 2020 is a Maryland-incorporated private nonprofit founded in 2014 by J. Kevin White, a retired U.S. Marine and Naval Academy graduate. The organization invented, patented, and commercializes the USee™ Refraction System — a hardware-based vision screening kit that uses dial-adjusted lenses to determine prescriptions and snap-together frames to dispense prescription eyeglasses in minutes, without requiring a trained optometrist. A companion mobile training app, available on iOS and Android and capable of operating offline, guides partner organizations through the screening workflow and supports up to 100 agents per account. The USee tool and USee Vision Kit are USPTO-registered trademarks and patents, recognized by Fast Company's World Changing Ideas 2020 and the USPTO Patent for Humanity 2020.
The business model combines direct e-commerce sales of physical Vision Kits and components (Screening Kit at $224, Adult Distance Kit at $1,591, Children's Distance Kit, Readers Kit, Prescription and Non-Prescription Sunglasses Kits, and Backpack Resupplies), licensing of the USee Kit to non-commercial entities, and a recurring and one-time donation program ($5/month funds one pair of glasses). Products are sold through a Shopify storefront and shipped from warehouses in Trappe, Maryland and Winnipeg, Canada via FedEx and UPS. Customers are NGOs, faith-based organizations, government health departments, hospitals, and academic institutions conducting vision outreach in 68 countries; the organization is barred by state law from selling directly to individuals in the United States for personal use.
Operations are founder-led and lean, with four named staff: Kevin White as Founder and Executive Director, Greg Wiens as Director of Operations (also serving Multiply/Mennonite Brethren clinics), James Morrell as Director of Business Development (healthcare and federal markets), and Jack Willey as a part-time Logistics Manager. Anchor partners include Multiply (permanent clinics in Malawi, Zambia, and Thailand), Johns Hopkins University, Georgetown University, IAPB, and the Talbot County Health Department. Cumulative impact metrics claim over one million prescription eyeglasses delivered across 68 countries, addressing a stated addressable population of 2.5 billion people lacking access to optometrists.
Global Vision 2020 firmographics
Firmographics- Name
- Global Vision 2020
- Legal name
- Global Vision 2020, Inc.
- Website
- https://gv2020.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Global Vision 2020 is a Maryland-based nonprofit that invented and sells the patented USee™ Refraction System, a hardware kit and mobile training app enabling trained volunteers to dispense prescription eyeglasses in minutes to underserved populations across 68 countries.
- Ownership category
- akta.pro rank
Global Vision 2020 industry classification
Industry- Product category
- Vision Care Medical Devices
- NAICS
- Ophthalmic Goods Manufacturing (339115), Ophthalmic Goods Merchant Wholesalers (42346)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
- akta.pro secondary industries
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL), Sunglasses (Non-Prescription) (CRAAAKAB)
Keywords
Where Global Vision 2020 is headquartered
LocationHeadquarters
- HQ city
- Easton
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Global Vision 2020 business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Vision Kit Sales: Sale of USee Vision Kits and components including screening kits, distance kits, reading kits, prescription sunglasses, children's kits, backpack resupplies, and individual frames/lenses. Organizations purchase kits to conduct vision screening programs.
- Licensing: Licensing of USee Kit to not-for-profit institutions and non-commercial entities for providing basic refractory services to low-income populations. Payment is per the Catalog of Goods.
- Donations: Monthly recurring donations ($5/month provides one pair of glasses; $20/month brings clear vision to children, women, and men) and one-time donations from individuals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Sample Kit for organizations evaluating the system |
| One time/ perpetual license | Pay-as-you-go | Full kit for 550 pairs with screening capability |
| One time/ perpetual license | Pay-as-you-go | Portable resupply for backpack-based operations |
| Subscription | Monthly | Monthly donation for ongoing impact |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Global Vision 2020 product offering
Product offeringCore offering
Global Vision 2020 sells the patented USee™ Vision Kit system, a hardware-based refraction and eyeglass-dispensing solution for humanitarian vision programs. The Screening Kit contains the USee refraction device and eye charts; partner organizations add Adult Distance, Children's Distance, Readers, Prescription Sunglasses, and resupply kits (frames, lenses, and accessories) to deliver prescription eyeglasses in minutes at a few dollars per person in low-resource settings without requiring an optometrist.
Product overview
Global Vision 2020 offers the USee™ Vision Kit system, a hardware-based vision screening and correction solution designed for use in developing countries and low-resource settings. The core product is the USee™ refraction device, which must be paired with various kit components to deliver prescription eyeglasses. The product portfolio includes: the Screening Kit (required for distance vision testing, includes the USee device and eye charts); the Adult Distance Kit and Children's Distance Kit (provide 250 frames with 540 lenses each for distance correction); the Readers Kit (300 reading glasses in four power levels, does not require screening); Prescription Sunglasses Kit and Non-Prescription Sunglasses Kit (sunglasses options); plus smaller Backpack Resupplies for field deployment (40 frames with 110-150 lenses); and accessory items like frames, glasses, pliers, and bags. The system enables volunteers to provide prescription eyeglasses in minutes without requiring an optometrist, serving populations lacking access to vision care.
Differentiator
Problem solved
Functional benefit
Brands
- USee: The USee is a unique refraction and vision kit system that enables delivery of corrective eyeglasses in minutes for a few dollars per person.
Products and services
- USee™ Vision System The overarching patented system that enables trained refractionists to perform visual acuity tests and deliver prescription eyeglasses in minutes using a dial-snap-wear process, serving populations without access to optometrists.
- Screening Kit Required kit for vision screening, containing the USee refraction device and eye charts. Price $224.00 USD. Required for the Adult and Children's Distance Kits.
- Adult Distance Kit Kit for addressing nearsighted and farsighted adults. Contains 250 adult frames in black and brown, plus 540 adult lenses in various powers from +4.0 to -6 diopters. Requires a Screening Kit. Weight 30 lbs. Price $1,591.
- Children's Distance Kit Smaller frames and lenses for children ages 5-11 or small-faced adults. Contains 250 children's frames in black, brown, pink, and green, plus 540 children's lenses from +4.0 to -6 diopters. Requires a Screening Kit. Weight 27 lbs.
- Readers Kit Contains 300 reading glasses in black and brown frames with microfiber bags, across powers +1.00, +1.50, +2.50, and +3.50. Does not require a Screening Kit. Weight 31.6 lbs.
- Prescription Sunglasses Kit Contains 250 frames in black and brown, 250 microfiber bags, and 540 tinted lenses from +4.0 to -6 diopters plus a plastic lens box. Requires a Screening Kit. Weight 32 lbs.
- Non-Prescription Sunglasses Kit Contains 300 non-prescription sunglasses with microfiber bags. Complements distributions and can be a source of revenue generation for free or subsidized distribution programs.
- Sample Kit (Mini Kit) Designed for demonstrating benefits to new customers and board presentations. Includes 1 Screening Kit, 3 adult distance sample frames in black and brown, and 50 adult distance sample lenses from +4.0 to -6 diopters. Weight 3.3 lbs. Price $325 USD.
- Adult Distance Backpack Resupply Contains 40 adult distance glasses with frames and lenses for resupplying backpack kits or mixed orders. Includes 40 frames in black and brown, 110 lenses from +4.0 to -6 diopters, a plastic lens case, and 40 microfiber bags. Price $378.
- Children's Distance Backpack Resupply Contains 40 children's distance glasses for resupplying backpack kits. Includes frames in various colors and lenses from +4.0 to -6 diopters.
- Readers Backpack Resupply Contains 40 adult reading glasses in various prescriptions for restocking backpack kits or mixed orders. Includes 10 each of +1.0, +1.5, +2.5, and +3.5 power. Price $122.
- Prescription Sunglasses Backpack Resupply Contains 40 tinted distance glasses (prescription sunglasses) with frames in black and brown, 40 microfiber bags, 150 lenses in various powers from +4.0 to -6 diopters, and a plastic lens case. CE and ISO Safety Certified. Price $407.
Quantifiable outcome
- Over 1 million pairs of prescription eyeglasses delivered globally
- +3 more outcomes
Companies that use Global Vision 2020
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Global Vision 2020 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Global Vision 2020 partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Talbot County Health DepartmentminorJoint recognition for Children's Eye Health and Safety Month in Talbot County, Maryland.
- Johns Hopkins UniversitycorePartnership for awareness campaign, implementation of improved distribution techniques, learning from and establishing best practices for medical outreach in the developing world, and economic development through social entrepreneurship.
- Georgetown UniversitycorePartnership for awareness campaign and establishing best practices for medical outreach in the developing world. Kevin White built partnerships with both JHU and Georgetown University.
- International Agency for the Prevention of Blindness (IAPB)coreActive participation in IAPB annual meetings. Kevin White worked with eye health leaders to develop outreach solutions for the most vulnerable people around the globe at IAPB annual conference in Tanzania.
- Multiply (Mennonite Brethren International Development)coreGreg Wiens oversees multiple permanent Mennonite Eyeglass clinics in Malawi, Zambia, and Thailand as well as dozens of short term clinics in over a dozen different countries through this international development wing.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Global Vision 2020 competitors and assessment
Company assessmentDirect peers
- Peek Vision: UK-based social enterprise providing smartphone-based vision screening (Peek Acuity) and school eye-health programs used by governments and NGOs globally. Comparable to Global Vision 2020 in delivering tech-enabled vision screening through partner organizations in low-resource settings; differs on the screening technology modality (smartphone vs. dial-based refraction).
- RestoringVision: US-based nonprofit that distributes reading glasses and sunglasses globally through NGO and mission-partner networks. Directly comparable to Global Vision 2020 in mission, partner-led distribution model, and target end beneficiary (underserved populations without optometrist access), though RestoringVision primarily delivers non-prescription readers rather than prescription correction kits.
- VisionSpring: Social enterprise that provides affordable eyeglasses to low-income consumers in developing countries via partner organizations and Reading Glasses for All programs. Closely comparable business model to Global Vision 2020: B2B-to-partners distribution of low-cost prescription and reading eyewear in emerging markets.
Broad incumbents
- Warby Parker: US eyewear retailer with a "Buy a Pair, Give a Pair" social-impact program that distributes glasses through nonprofit partners. Operates in the same end-mission space as Global Vision 2020 but as a consumer D2C brand; relevant benchmark for direct-to-consumer optics economics and partner-distribution models.
- Sightsavers: Large international NGO focused on preventable blindness and visual impairment in low- and middle-income countries, including refractive error programs. Operates at much greater scale than Global Vision 2020 and addresses overlapping end beneficiaries, but via institutional grant-funded clinical programs rather than partner kit sales.
- OneSight: Larger nonprofit (Luxottica/EssilorLuxottica-affiliated historically) running global vision clinics and school-based vision-screening programs. Operates in the same social-vision-care category as Global Vision 2020 with substantially greater funding, brand reach, and clinical infrastructure; not a direct kit competitor but addresses the same end-problem.
- Optometry Giving Sight: International NGO focused on funding optometry education, vision centers, and access programs in underserved regions. Comparable to Global Vision 2020 in mission (expanding access to vision care), though the mechanism is optometrist training and infrastructure rather than kit-based refraction.
- EssilorLuxottica (OneSight Foundation & 2.5 New Vision Generation): Largest global eyewear manufacturer-retailer running philanthropic inclusion programs (incl. 2.5 NVG) that outfit underserved populations with corrective lenses. Comparable end beneficiary to Global Vision 2020, but with vastly greater resources, supply chain, and ability to subsidize or undercut kit-based models.
Emerging players
- Clearly (formerly Clearly.ca): Online eyewear retailer with a social mission (Buy One Give One program historically donating glasses through partners). Adjacent to Global Vision 2020 in delivering affordable prescription eyewear to underserved populations, but operates primarily direct-to-consumer in developed markets rather than partner-led kit distribution.
Regional players
- Vision Aid Overseas: UK-based nonprofit training local eye-care workers and providing eyeglasses in low-income countries, primarily in Africa and Asia. Comparable mission and end-beneficiary population to Global Vision 2020; differs in being optometrist-led volunteer models rather than partner kit sales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Global Vision 2020 social profiles
Digital presenceGlobal Vision 2020 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Global Vision 2020 leadership team
Management profileNumber of profiles
Profiles4 records
Global Vision 2020 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Global Vision 2020 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Global Vision 2020
What does Global Vision 2020 do?
Global Vision 2020 sells the patented USee™ Vision Kit system, a hardware-based refraction and eyeglass-dispensing solution for humanitarian vision programs. The Screening Kit contains the USee refraction device and eye charts; partner organizations add Adult Distance, Children's Distance, Readers, Prescription Sunglasses, and resupply kits (frames, lenses, and accessories) to deliver prescription eyeglasses in minutes at a few dollars per person in low-resource settings without requiring an optometrist.
Is Global Vision 2020 a public or private company?
Global Vision 2020 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Global Vision 2020 founded?
Global Vision 2020 was founded in 2014. It employs 1 to 10 people.
Where is Global Vision 2020 based?
Global Vision 2020 is headquartered in Easton, United States, in the North America region.
How does Global Vision 2020 make money?
Three revenue lines are on record. Vision Kit Sales are the primary driver. The others are licensing and donations.
Who are Global Vision 2020's main competitors?
Direct peers on record are Peek Vision, RestoringVision and VisionSpring. Broad incumbents are Warby Parker, Sightsavers, OneSight, Optometry Giving Sight and EssilorLuxottica (OneSight Foundation & 2.5 New Vision Generation). Clearly (formerly Clearly.ca) is listed as an emerging player. Vision Aid Overseas is listed as a regional player.
Does Global Vision 2020 have an API?
No public API is recorded for Global Vision 2020.
What industry is Global Vision 2020 in?
Global Vision 2020's product category is Vision Care Medical Devices. Its primary akta.pro industry code is HLAHAJAD, Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment), with a secondary code of HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses). Its NAICS code is 339115 and its SIC code is 3851.