ASG Education

What ASG Education does

ASG Educação is a Brazilian corporate language training provider headquartered in Porto Alegre that operates as the exclusive certified partner of Rosetta Stone for the Brazilian corporate market, a relationship it has maintained for over eight years. The company combines Rosetta Stone's adaptive self-paced learning platforms (Foundations for A1-B1 and Fluency Builder for B1-C1+ learners, covering up to 25 languages) with unlimited live classes delivered by native speakers available 24/7. Its portfolio of named enterprise clients includes Randon, Danone, Engie, Melitta, and Eurofarma, with cumulative reach of 17,000+ students and 75+ corporate accounts served.

ASG monetizes through quote-based, multi-year subscription licensing of the Rosetta Stone platform bundled with professional services that span the full program lifecycle: learning plan development, KPI-driven implementation, launch support, ongoing monitoring meetings, technical support, and results measurement. Its go-to-market is direct enterprise field sales targeting HR and Learning & Development decision-makers, supplemented by a referral channel and content marketing aimed at corporate L&D buyers. The company does not develop proprietary technology; its differentiation rests on the Rosetta Stone partnership, its implementation methodology, and access to native-speaker instructors, positioning it as a strategic partner rather than a platform reseller.

The business is privately held, operates exclusively within Brazil, and has no disclosed funding, headcount, or revenue figures. Operating as a lean value-added reseller with services layered on top of a third-party technology backbone, ASG's strategic exposure is materially tied to the continuity and evolution of the Rosetta Stone partnership and to its ability to retain enterprise accounts in a market where AI-driven language tools are increasingly competitive.

Name

ASG Education

Legal name

ASG Educação

Website

https://asgeducacao.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Corporate Language Training

NAICS

Language Schools (611630), Educational Services (611), Educational Support Services (611710), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Management Services (8741)

akta.pro primary industry

Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)

Keywords

• Corporate language training
• Online language learning
• Live language classes
• Corporate education services
• Language proficiency programs

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Corporate Language Training Licensing: ASG Education generates revenue primarily through licensing Rosetta Stone language learning solutions to corporate clients. The company offers corporate language programs where businesses pay for employee access to the platform and associated services including live classes, implementation support, and ongoing consulting.
2. Professional Services and Consulting: Revenue is generated through consulting services including learning plan development, KPI implementation, user integration, launch support, ongoing monitoring meetings, and results measurement. These services complement the platform licensing and ensure successful program outcomes for corporate clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

ASG Education provides corporate language training programs in Brazil built on the Rosetta Stone online learning platform (Foundations for A1-B1 learners and Fluency Builder for B1-C1+ learners), complemented by unlimited live classes with native speakers available 24/7. The offering is wrapped in full program management services covering learning plan design, KPI implementation, launch support, ongoing monitoring, technical support, and results measurement for enterprise clients.

Product overview

ASG Educação operates as a value-added reseller and implementation partner for Rosetta Stone language learning platforms in the Brazilian corporate market. The product portfolio centers on two Rosetta Stone platforms—Rosetta Stone Foundations (for A1-B1 beginners) and Rosetta Stone Fluency Builder (for B1-C1+ intermediate/advanced learners)—offering 22 and 5 languages respectively. These are complemented by live classes with native speakers available 24/7 and a full suite of corporate program services including learning plan design, implementation support, ongoing monitoring, and results measurement. The company does not develop its own technology platform but rather implements and supports the Rosetta Stone solution alongside custom consulting services.

Differentiator

Problem solved

Functional benefit

Products and services

• Rosetta Stone Foundations

Quantifiable outcome

• 17,000+ students trained in Brazil
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Rosetta StonecoreChannel Partner/ Reseller/ Distributor · 1 January 2016ASG Educação has maintained a strategic partnership with Rosetta Stone for over 8 years, serving as the certified partner for the Brazilian corporate language training market. The partnership combines Rosetta Stone's technology, proven methodology, and global brand recognition with ASG's local expertise, implementation services, and ongoing support. Rosetta Stone operates in over 150 countries, serving more than 12,000 companies and 22,000 educational institutions worldwide, positioning ASG as the preferred gateway for this proven language learning solution in Brazil.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• goFLUENT: Global corporate language training provider combining e-learning platforms with live instruction by native speakers. Offers enterprise B2B programs with similar methodology to ASG (platform + live classes + reporting) and serves large multinationals, making it a highly comparable business model peer.
• Babbel for Business: Enterprise tier of Babbel, offering self-paced language learning subscriptions with administrative dashboards for corporate clients. Competes with ASG in the Brazilian corporate market and represents the self-serve digital model that challenges traditional partners.
• English Live (EF Education First): Live online English learning platform from EF offering teacher-led group classes for individuals and corporate clients. Comparable to ASG's live-class native-speaker model and competes in the Brazilian corporate market.
• EF Corporate Solutions: Corporate language training division of EF Education First, offering blended learning (online platform + live group classes) for enterprise clients globally, with active operations in Brazil. Highly comparable as a direct competitor in the same corporate language training niche.

Broad incumbents

• Rosetta Stone: Global language learning platform that is ASG's core technology partner; offers enterprise language training worldwide across 150+ countries and serves 12,000+ companies and 22,000+ institutions. Directly comparable as the underlying platform ASG resells, and the dominant incumbent in corporate language learning globally.
• Coursera for Business: Enterprise learning platform offering curated online courses including language learning from top universities and partners. While broader than ASG, it competes for the same corporate L&D budget and increasingly bundles language training into its enterprise plans.

Regional players

• Wizard (CNA Idiomas / Grupo Pearson): Brazilian language school franchise network offering English and Spanish courses to consumers, with growing corporate B2B offerings. A regional peer competing for corporate L&D budgets in Brazil with similar geographic focus.
• Open English: Latin America-focused online English learning platform offering live group classes and self-paced courses to consumers and businesses in Brazil and other LatAm markets. Closely comparable regional peer with similar target segment.

Emerging players

• Duolingo for Business: Enterprise version of Duolingo offering gamified self-paced language learning with admin tools for organizations. A newer entrant into corporate training that competes on price and brand recognition; less mature on live instruction than ASG.
• Busuu: Online language learning platform offering self-paced courses with community feedback and AI features, now expanding into B2B offerings. Comparable as a digital-first alternative to ASG's blended platform + live instruction model in the Brazilian corporate market.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/asgeducacao
• LinkedInlinkedin.com/company/asg-educacao

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASG Education