Sohum Shoppe
Sohum Shoppe is a Guwahati-based, family-owned multi-format retail company operating six physical department and lifestyle stores across North East India under the Sohum Shoppe and Sohum Emporia brands, serving mid-market and aspirational luxury consumers with international apparel, accessories, and home furnishings.
- Company typePrivate
- Founded2000
- HeadquartersGuwahati, India
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Sohum Shoppe does
Sohum Shoppe Pvt Ltd. is a Guwahati, India-based multi-format retail company founded on May 10, 2000 by Mr. Manohar Lal Jalan, operating physical department and lifestyle stores across North East India. The company runs two principal formats: Sohum Shoppe, a mid-market family mega-store and lifestyle store concept offering clothing, footwear, accessories, bags, watches, and home furnishings; and Sohum Emporia, a 45,000 sq.ft. luxury retail destination over three floors featuring international brands including Tommy Hilfiger, Bvlgari, Emporio Armani, Swarovski, Superdry, Gant, Nautica, and The Body Shop. The flagship 28,000 sq.ft. family mega-store at Christian Basti, G.S. Road, Guwahati anchors the network alongside five additional stores in Dibrugarh, Jorhat, Naharlagun, Tezpur, and a second Guwahati location, with two further Guwahati/Tezpur stores planned for 2017-18. Revenue is generated exclusively through direct one-time retail merchandise sales at point-of-sale across owned physical storefronts, with no e-commerce channel disclosed.
The business is family-owned and operated, with founder Mr. Manohar Lal Jalan and his three children (CEOs Sandeep Jalan, executive Siddharth Jalan, and executive Swastika) forming the leadership team. The company is bootstrapped with no disclosed external institutional funding, and is registered as a private limited company under Indian law. Customer engagement is driven primarily through the "My Own Club" loyalty program, which has accumulated approximately 80,000 members across North East India with tiered Gold (3%) and Platinum (5%) cashback rewards, supplemented by email CRM and social media presence. Sohum positions itself as the first modern department store concept in North East India, addressing a historically underserved market where consumers previously traveled to metros such as Delhi or Mumbai to access international premium brands.
The "Glo-Cal" (Global + Local) merchandising strategy combines international brand portfolios with regional consumer understanding, which the company cites as a core differentiator. Operating geography is concentrated in Assam and Arunachal Pradesh, with no global footprint claimed. Technology adoption appears minimal: there is no proprietary app, no API, no disclosed digital channel, and no AI/ML capabilities referenced. The company's primary structural advantage is its first-mover regional retail density and exclusive regional access to international luxury brands, though the geographic concentration creates an inherent exposure to North East India's discretionary consumer cycle and logistics constraints.
Sohum Shoppe firmographics
Firmographics- Name
- Sohum Shoppe
- Legal name
- Sohum Shoppe Pvt Ltd.
- Website
- https://sohumshoppe.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Sohum Shoppe is a Guwahati-based, family-owned multi-format retail company operating six physical department and lifestyle stores across North East India under the Sohum Shoppe and Sohum Emporia brands, serving mid-market and aspirational luxury consumers with international apparel, accessories, and home furnishings.
- Ownership category
- akta.pro rank
Sohum Shoppe industry classification
Industry- Product category
- Department Store Retail
- NAICS
- General Merchandise Retailers (455), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Department Stores (5311), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Full-Line Traditional Department Stores (CRAGAAAA)
- akta.pro secondary industries
- Luxury Fashion & Designer Department Stores (CRAGADAC), Luxury Home & Lifestyle Department Stores (CRAGADAG)
Keywords
Where Sohum Shoppe is headquartered
LocationHeadquarters
- HQ city
- Guwahati
- HQ country
- India
- HQ region
- Asia
Offices9 records
Markets served
Sohum Shoppe business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Retail Merchandise Sales: Revenue generated from direct retail sales of merchandise including clothing, shoes, bags, watches, and home furnishings across owned physical store locations. The company operates multiple store formats including lifestyle stores, departmental stores, luxury stores, and home furniture/furnishings solutions.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Sohum Shoppe product offering
Product offeringCore offering
Sohum Shoppe operates multi-format physical retail stores across North East India selling apparel, footwear, bags, watches, accessories, and home furnishings. The portfolio consists of the core Sohum Shoppe lifestyle/department store format and the Sohum Emporia luxury format featuring premium international brands such as Tommy Hilfiger, Bvlgari, Emporio Armani, and Swarovski, supported by a tiered loyalty program. Revenue is generated at the point of sale through directly operated storefronts.
Product overview
Sohum Shoppe is a multi-format retail company operating department stores and lifestyle retail outlets across North East India. The portfolio consists of three distinct formats: (1) Sohum Shoppe — the core department store format offering lifestyle products, apparel, accessories, watches, bags, and home furnishing solutions; (2) Sohum Emporia — a premium luxury sub-brand spanning 45,000 sq.ft. with international labels like Tommy Hilfiger, Bvlgari, Emporio Armani, and Swarovski; and (3) My Own Club — a proprietary loyalty CRM program with ~80,000 members supporting tiered rewards and personalized customer engagement. The company operates physical retail stores in Guwahati, Dibrugarh, Jorhat, Naharlagun, and Tezpur, with plans to expand further.
Differentiator
Problem solved
Functional benefit
Products and services
- Sohum Shoppe Multi-format physical retail department store offering lifestyle products including clothing, footwear, accessories, bags, watches, and home furniture and furnishings solutions across North East India. Operates as a 'Glo-Cal' (Global + Local) retail concept combining international brands with locally curated products for the regional market.
- Sohum Emporia Premium luxury retail format featuring international and national brands under one roof, including Tommy Hilfiger, Veromoda, Only, Jack & Jones, Nautica, Gas, Gant, CKJ, Superdry, Forever New, Cover Story, Bvlgari, Emporio Armani, Catwalk, Swarovski, and The Body Shop, alongside a Home Furnishings section. Spread over 45,000 sq.ft. across 3 floors.
Quantifiable outcome
- 80,000+ loyalty members in 'My Own Club' program across North East
Companies that use Sohum Shoppe
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
Sohum Shoppe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sohum Shoppe partnerships and signals
Strategic signalScale indicators5 records
Recent moves9 records
Expansion highlights5 records
Sohum Shoppe competitors and assessment
Company assessmentDirect peers
- Central (Future Group / Reliance): Central is a large-format multi-brand department store offering apparel, accessories, and home across tier-2/tier-3 Indian cities. Its format and brand portfolio (international labels mixed with private label) closely mirrors Sohum Emporia's mix-and-merchandising approach.
- Reliance Trends: Reliance Trends is a value-fashion multi-format chain under Reliance Retail covering tier-2 and tier-3 India. It competes in family/mid-market apparel segments where Sohum Shoppe's lifestyle stores operate, often expanding into regional cities.
- Shopper's Stop: Shopper's Stop is India's pioneering modern department store chain—the explicit inspiration for Sohum Shoppe founded in 2000. It operates a multi-format department store model with loyalty programs (First Citizen) and exclusive international brand partnerships, making it the closest direct comparable for Sohum's core concept.
- Westside (Trent Ltd.): Westside is Trent's fashion retail chain offering apparel, footwear, and home with strong private-label mix. Comparable to Sohum Shoppe's lifestyle store format and similar mid-market positioning.
- Globus (Indigo Nation): Globus is an Indian fashion retail chain offering mid-market apparel and accessories across multiple cities. Its store format and merchandise mix are comparable to Sohum Shoppe's mid-market stores.
- V-Mart Retail: V-Mart is a value-fashion chain focused on tier-2, tier-3, and smaller-town India with similar family-shopper positioning. Its small-town Indian focus and value assortment make it a strong regional-format comparable.
- Lifestyle International (Max Retail): Lifestyle is a multi-format department and fashion store operator under the Landmark Group, with a similar blend of family/lifestyle and premium formats and strong loyalty program (Lifestyle Club). It competes in the same broader mid-market-to-aspirational segment as Sohum Shoppe.
- Pantaloons (Aditya Birla Fashion and Retail): Pantaloons operates a nationwide chain of fashion department stores offering mid-market apparel, accessories, and home. It targets a similar family-shopper and value-aspirational customer and represents a scaled national version of Sohum Shoppe's core format.
Emerging players
- Myntra: Myntra is the dominant online fashion marketplace in India carrying many of the same international brands as Sohum Emporia (Tommy Hilfiger, Bvlgari-adjacent labels, etc.). As an emerging digital channel reaching Sohum's customer base directly, it represents the most material competitive threat to a non-e-commerce regional retailer.
Broad incumbents
- Spencer's Retail: Spencer's operates multi-format retail including department stores with a Northeast India presence. As an established national player with overlap in region and category, it is a broad incumbent comparable.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Sohum Shoppe social profiles
Digital presenceSohum Shoppe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sohum Shoppe leadership team
Management profileNumber of profiles
Profiles4 records
Sohum Shoppe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sohum Shoppe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sohum Shoppe
What does Sohum Shoppe do?
Sohum Shoppe operates multi-format physical retail stores across North East India selling apparel, footwear, bags, watches, accessories, and home furnishings. The portfolio consists of the core Sohum Shoppe lifestyle/department store format and the Sohum Emporia luxury format featuring premium international brands such as Tommy Hilfiger, Bvlgari, Emporio Armani, and Swarovski, supported by a tiered loyalty program. Revenue is generated at the point of sale through directly operated storefronts.
Is Sohum Shoppe a public or private company?
Sohum Shoppe is a private company. It is classified as family owned and is currently operating.
When was Sohum Shoppe founded?
Sohum Shoppe was founded in 2000. It employs 1,001 to 5,000 people.
Where is Sohum Shoppe based?
Sohum Shoppe is headquartered in Guwahati, India, in the Asia region.
How does Sohum Shoppe make money?
One revenue line is on record: retail Merchandise Sales.
Who are Sohum Shoppe's main competitors?
Direct peers on record are Central (Future Group / Reliance), Reliance Trends, Shopper's Stop, Westside (Trent Ltd.), Globus (Indigo Nation), V-Mart Retail, Lifestyle International (Max Retail) and Pantaloons (Aditya Birla Fashion and Retail). Myntra is listed as an emerging player. Spencer's Retail is listed as a broad incumbent.
Does Sohum Shoppe have an API?
No public API is recorded for Sohum Shoppe.
What industry is Sohum Shoppe in?
Sohum Shoppe's product category is Department Store Retail. Its primary akta.pro industry code is CRAGAAAA, Full-Line Traditional Department Stores, with a secondary code of CRAGADAC, Luxury Fashion & Designer Department Stores. Its NAICS code is 455 and its SIC code is 5311.