ING Espana&Portugal

What ING Espana&Portugal does

ING Espana&Portugal is the Spanish and Portuguese retail banking subsidiary of ING Group, a Dutch multinational banking group. The company operates as a commission-free direct-to-consumer digital bank with no physical branch network, serving approximately 4 million retail customers in Spain (with operations also covering Portugal). Customer acquisition and servicing are conducted via the company website (ing.es), an AI-powered mobile application for iOS and Android, and a partner network spanning more than 30,000 ATMs and merchant locations including El Corte Inglés group supermarkets (Supercor, Hipercor), Grupo DIA, Shell, DISA, Galp, Grupo Atenoil fuel stations, pharmacies, estancos Logista, ONCE kiosks, and third-party ATM operators (Euronet, Cashzone, Banca March, EURO 6000). The bank has been recognized as the most recommended bank by customers in Spain for 18 consecutive years under MetrixLab Global Brand Health Tracking and was named Mejor Banco de España en 2026 based on customer valuations. Headcount is in the 1,001–5,000 range.

The product portfolio centers on the Cuenta NÓMINA fee-free salary account, the Cuenta NARANJA savings account (currently offering a 3% TAE welcome deposit for new customers), the Hipoteca NARANJA mortgage product (offering both fixed and variable rate options), the Broker NARANJA investment platform providing access to over 600 commission-free ETFs alongside stocks, guaranteed-return investment funds such as the Fondo NARANJA Garantizado 2029 II (2.5% TAE over a 3-year term with no minimum investment), and the Depósito Bienvenida promotional time deposit. The technology architecture is described as a cloud-based digital banking platform with an AI-powered mobile application that uses artificial intelligence to send proactive notifications about upcoming bills, surface where cards are on file, identify ways to reduce household bills, and analyze spending patterns. A content platform called "Hablando de Inversión" supports investment education, and the broader "En Naranja" content blog supports top-of-funnel customer engagement.

ING Spain generates revenue through three principal streams: net interest income from lending (mortgages and personal loans), transaction-based and management fee income from investment product distribution (ETFs, investment funds, and brokerage), and net interest margin from deposit taking and intermediation. The go-to-market motion is direct-to-consumer with self-service onboarding supported by competitive promotional offers (welcome deposits at 3% TAE, €50 ETF investment bonuses), referral dynamics leveraging a 4 million-customer base, and digital-first marketing across the company's website, mobile app, blog, and social channels.

Name

ING Espana&Portugal

Website

https://ing.es

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

ING Espana&Portugal is the digital-only banking arm of ING Group, serving approximately 4 million retail customers in Spain and Portugal through commission-free accounts, mortgages, and investment products distributed via its mobile app and partner ATM network.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Commercial Banking (52211), Depository Credit Intermediation (5221)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industry

Bank-Affiliated Retail Wealth Management (FSAAAAAB)

Keywords

• Retail banking services
• Online banking accounts
• Mortgage lending
• Investment brokerage
• Digital banking platform

Headquarters

HQ city

Madrid

HQ country

Colombia

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Interest Income from Lending: ING generates revenue through interest margins on mortgages (Hipoteca NARANJA), personal loans, and other credit products. The bank offers both fixed and variable rate mortgage options.
2. Investment Product Distribution: Revenue from distributing ETFs, investment funds (Fondo NARANJA), and brokerage services. The bank offers over 600 ETFs with no purchase commission and earns revenue from fund management fees and transaction spreads.
3. Deposit Taking and Intermediation: ING accepts customer deposits (Cuenta NÓMINA, deposits, savings accounts) and uses these funds for lending and investment activities, generating margin income.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

ING Espana&Portugal operates as a commission-free direct-to-consumer online bank offering retail banking products including a salary account (Cuenta NÓMINA), savings account (Cuenta NARANJA), residential mortgages (Hipoteca NARANJA), an investment brokerage platform (Broker NARANJA) with over 600 ETFs, and guaranteed investment funds (Fondo NARANJA Garantizado 2029 II). The bank serves 4 million customers exclusively through its website and AI-powered mobile app, with no physical branch network, providing fee-free ATM access across more than 30,000 partner locations.

Product overview

ING Spain operates as a digital-only bank offering a unified platform of banking and investment products. The core offering centers on the Cuenta NÓMINA (salary account) and Cuenta NARANJA (savings account), supplemented by the Broker NARANJA investment platform, Hipoteca NARANJA mortgage products, and Fondo NARANJA Garantizado 2029 II guaranteed investment funds. An AI-powered mobile app provides intelligent automation for financial monitoring, while Hablando de Inversión delivers educational content. The product portfolio is designed for self-service digital banking with promotional incentives to attract new customers.

Differentiator

Problem solved

Functional benefit

Brands

• NARANJA: Product sub-brand for ING's brokerage services (Broker NARANJA), investment funds (Fondo NARANJA), and deposit accounts (Cuenta NARANJA, Depósito NARANJA). Known for offering over 600 ETFs without purchase commission.

Products and services

• Cuenta NÓMINA
• Cuenta NARANJA Remunerated savings account offering a promotional 3% TAE welcome deposit over 3 months for new ING customers. Targeted at retail savers seeking higher returns on deposits.
• Hipoteca NARANJA Residential mortgage product offering flexible fixed and variable interest rate options allowing customers to customize loan terms. Targeted at retail customers seeking home purchase financing.
• Broker NARANJA Online investment brokerage platform enabling customers to invest in over 600 ETFs with no purchase commission and trade stocks. Targeted at retail investors seeking low-cost market access.
• Fondo NARANJA Garantizado 2029 II Guaranteed investment fund offering 2.5% annual TAE return over a 3-year term with guaranteed capital and returns at maturity and no minimum investment requirement. Targeted at retail investors seeking capital-protected yield.
• Depósito Bienvenida Time-limited promotional deposit offering 3% TAE returns over a 3-month period for new ING customers as an acquisition incentive.

Quantifiable outcome

• 4 million customers trust and recommend ING
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Supercor, Hipercor, El Corte IngléscoreChannel Partner/ Reseller/ DistributorPartner retailers where ING customers can withdraw cash for free when making purchases. Part of ING's commission-free ATM access network allowing customers to avoid fees at major retail chains.
• Grupo DIAcoreChannel Partner/ Reseller/ DistributorDiscount supermarket chain operating as fee-free cash withdrawal location for ING customers. Enables free cash access as part of ING's extensive ATM and merchant network.
• Shell, DISA, Galp, Grupo AtenoilcoreChannel Partner/ Reseller/ DistributorFuel station chains providing free cash withdrawal services for ING customers when refueling. Part of ING's strategy to offer ubiquitous fee-free cash access.
• Pharmacies, Estancos Logista, ONCEcoreChannel Partner/ Reseller/ DistributorAdditional retail partners enabling ING customers to withdraw cash for free at pharmacies, tobacco shops (estancos), and ONCE kiosks as part of the fee-free withdrawal network.
• Euronet, Cashzone, Banca March, Euro Automatic Cash, EURO 6000minorChannel Partner/ Reseller/ DistributorThird-party ATM networks offering ING customers free cash withdrawals with varying minimum withdrawal amounts (50€ for EURO 6000, 250€ for other networks with Cuenta NÓMINA).

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ing_es
• Facebookfacebook.com/ingespana

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ING Espana&Portugal