Greenery
GreeneryBio is a privately held, vertically integrated Xi'an-based manufacturer founded in 2013 that supplies 205+ standardized botanical extracts, mushroom actives, monomers and functional powders, plus OEM services, to dietary supplement, cosmetic and food brands across North America, Europe, the Middle East and Asia.
- Company typePrivate
- Founded2013
- HeadquartersXian, China
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Greenery does
GreeneryBio (legal name Xian Greenery Bio Co., Ltd.) is a privately held Xi'an-based B2B manufacturer and supplier of standardized botanical extracts, mushroom actives, high-purity natural monomers, vegetable and fruit powders, and formulation-grade functional ingredient powders. The company was founded in 2013 and operates a vertically integrated Xi'an manufacturing site with in-house extraction, purification and powder processing lines under ISO 9001 and ISO 22000 quality systems, supported by a quality-control laboratory running HPLC, GC, UV and ICP-MS testing stations that issue a batch-specific Certificate of Analysis on every shipment. The product catalog covers more than 205 ingredients across five chemistry categories (standardized plant extracts, monomers, mushroom extracts, vegetable/fruit powder, functional powders) and ten application categories including metabolic, immune, cognitive, women's wellness and nutricosmetic formulation use cases.
The company sells primarily through direct B2B channels to dietary supplement brands, cosmetic and skincare brands, contract manufacturers and functional food/beverage companies across North America, Europe, the Middle East and Asia. Pricing is quote-based with MOQs typically starting at 1–5 kg for standardized extracts; in-stock items ship within days while made-to-order batches follow a production and testing schedule. GreeneryBio also offers end-to-end OEM and custom formulation services for finished dosage forms (capsules, gummies, powders, tablets), and supports buyers with a six-step brief-to-bulk process, 24-hour RFQ response, multilingual sales coverage (English/Chinese plus a six-language website) and factory audit and supplier-qualification support. The company holds six process patents and offers Halal, Kosher, Non-GMO and COA/TDS/MSDS documentation to support global qualification. Revenue, funding and headcount are not publicly disclosed; the company is privately owned and founder-managed, with Xiaoyan Zhang listed as the public-facing sales and technical contact.
Greenery firmographics
Firmographics- Name
- Greenery
- Legal name
- Xian Greenery Bio Co., Ltd.
- Website
- https://greenerybio.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GreeneryBio is a privately held, vertically integrated Xi'an-based manufacturer founded in 2013 that supplies 205+ standardized botanical extracts, mushroom actives, monomers and functional powders, plus OEM services, to dietary supplement, cosmetic and food brands across North America, Europe, the Middle East and Asia.
- Ownership category
- akta.pro rank
Greenery industry classification
Industry- Product category
- Botanical Extracts & Nutraceutical Ingredients
- NAICS
- Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Dried and Dehydrated Food Manufacturing (311423)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Food And Kindred Products (2000)
- akta.pro primary industry
- Natural Colorants (Plant/Algae/Microbial Extracts: Anthocyanins, Carotenoids, Chlorophyll, Spirulina) (AFAJAEAA)
- akta.pro secondary industry
- Biological Formulation, Fermentation & Scale-Up Manufacturing (AFABAEAM)
Keywords
Where Greenery is headquartered
LocationHeadquarters
- HQ city
- Xian
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
Greenery business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Bulk Botanical Extracts & Functional Ingredients: Primary revenue stream: sale of standardized plant extracts, mushroom actives, monomers (high-purity natural ingredients) and functional powders to B2B customers (nutrition brands, food manufacturers, cosmetic brands, contract manufacturers). Revenue is transaction-based per order, with MOQ typically starting at 1–5 kg for standardized extracts. Made-to-order and in-stock product categories.
- OEM & Custom Formulation Services: End-to-end OEM service from formulation to finished dosage forms (capsules, gummies, powders, tablets). Revenue from custom formulation development, pilot batches and bulk manufacturing under GMP/ISO 22000 systems. Six-step process: brief → sample → pilot → bulk.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standardized botanical extract products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Greenery product offering
Product offeringCore offering
GreeneryBio is a vertically integrated Xi'an-based manufacturer producing standardized plant extracts, mushroom actives, high-purity monomers, vegetable/fruit powders and functional ingredient powders for B2B customers, with each batch shipped with a batch-specific Certificate of Analysis (COA). The company operates in-house extraction, purification and powder processing lines under ISO 9001 and ISO 22000, holding 6 process patents and offering an end-to-end OEM service from formulation through finished dosage forms (capsules, gummies, powders, tablets).
Product overview
GreeneryBio is a vertically integrated Xi'an-based manufacturer and supplier of standardized botanical extracts, mushroom actives, high-purity monomers (natural ingredients), vegetable/fruit powders, and functional ingredient powders, operating since 2013. The product portfolio centers on five ingredient categories: Standardized Plant Extracts (e.g., Curcumin Extract, Ginger Tincture), High Purity Natural Ingredients/Monomers (e.g., Luteolin, Quercetin, Berberine Hydrochloride), Mushroom Extracts (e.g., Reishi Powder), Vegetable & Fruit Powder, and Premium Dietary/Functional Powders organized by health application. GreeneryBio also provides OEM & Custom Solutions encompassing custom formulation, private label, and contract manufacturing of finished dosage forms (capsules, gummies, powders, tablets). The company ships every batch with a batch-specific Certificate of Analysis (COA) and supports global export with documentation including COA, TDS, MSDS, and certification copies (Halal, Kosher, Non-GMO).
Differentiator
Problem solved
Functional benefit
Products and services
- Standardized Plant Extracts Plant extracts standardized to specific active marker compounds (e.g., 95% curcuminoids, 40% icariin) with HPLC-verified assay levels, sold to dietary supplement, functional food and cosmetic brands.
- High Purity Natural Ingredients (Monomers) High-purity single-compound ingredients from botanical origin, including flavonoids and alkaloids at ≥95% to ≥99.5% HPLC grades, for supplement, functional-food and cosmetic formulation.
- Mushroom Extracts Functional mushroom extracts including Reishi, Cordyceps, Turkey Tail and Lion's Mane, standardized to polysaccharides or beta-glucans, for immune support and cognitive formulations.
- Vegetable & Fruit Powder Spray-dried and freeze-dried whole fruit and vegetable powders for beverages, supplements and food formulations.
- Premium Dietary Ingredients Powder (Functional Powders) Formulation-grade dietary ingredient powders grouped by functional benefit including metabolic, cardiovascular, sleep, women's health, digestive, immune, cognitive, active nutrition and beauty-from-within categories.
- OEM & Custom Solutions End-to-end contract manufacturing from formulation to finished retail-ready product including custom formulation, private label and finished dosage forms (capsules, gummies, powders, tablets) for brands and contract manufacturers.
- Reishi Powder Ganoderma lucidum whole fruiting body powder specified at ≥25% polysaccharides (β-glucans ≥15%) and ≥4% triterpenes (HPLC), with ICP-MS heavy-metal limits, for immune-support formulations.
- Curcumin Extract Turmeric (Curcuma longa) rhizome extract standardized to curcuminoids by HPLC, with the assay level customizable to formulation target; fine orange-yellow powder.
- Ginger Tincture Liquid Zingiber officinale rhizome tincture in a food-grade 40%–60% ethanol–water base (GC-verified solvent composition) for functional beverage and liquid supplement formulation.
- Luteolin High-purity luteolin (CAS 491-70-3) from Sophora japonica flower buds in ≥95%, ≥98% and ≥99.5% HPLC grades; paid 10 g and 100 g evaluation samples available.
- Bitter Melon Extract Momordica charantia fruit extract with HPLC-quantified charantin (1%–10%) and polypeptide-P (0.5%–2%); ≥95% water solubility (1% solution) for water-based formulations.
- Konjac Powder Konjac glucomannan powder at 80%–95% KGM (dry basis) with customizable viscosity of 20,000–40,000 mPa·s (1%, 25°C); complies with FDA, EU E425 and FAO/WHO JECFA standards.
- Quercetin Quercetin (CAS 117-39-5) from Sophora japonica flower buds, 95% HPLC / 98% UV grades, anhydrous or dihydrate; flavonol for supplement, functional-food and cosmetic formulation. MOQ 1 kg, lead time 7-15 business days.
- Berberine Hydrochloride Berberine HCl (CAS 633-65-8), the hydrochloride salt of berberine, an isoquinoline (protoberberine) quaternary alkaloid from Berberis vulgaris root bark; HPLC-standardized for supplement, functional-food and cosmetic formulation. MOQ 1 kg, lead time 7-15 business days.
Quantifiable outcome
- Qualification batch cleared brand's own third-party identity and heavy-metal retest on first attempt (US supplement brand case study)
- +3 more outcomes
Companies that use Greenery
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Greenery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Greenery partnerships and signals
Strategic signalScale indicators4 records
Recent moves3 records
Expansion highlights5 records
Greenery competitors and assessment
Company assessmentDirect peers
- Indena: Italian manufacturer of standardized botanical extracts for pharmaceutical, nutraceutical, and cosmetic applications. Competes in identical high-purity monomer and standardized extract categories (e.g., Quercetin, botanical actives) with comparable documentation and COA-driven B2B sales.
- Martin Bauer Group: German family-owned botanical extract manufacturer with vertically integrated production. Directly comparable in B2B standardized plant extract supply to supplement, functional food, and beverage brands globally.
- Sabinsa: US-headquartered (India-manufacturing) supplier of standardized botanical extracts and branded ingredients (e.g., Curcumin C3 Complex, Berberine). Directly competes with GreeneryBio in standardized plant extracts for the global supplement industry with similar product/customer overlap.
- Xi'an Lyphar Biotech: Xi'an-based Chinese manufacturer of standardized plant extracts, fruit/vegetable powders, and monomers. Direct domestic peer with similar catalog breadth, B2B GTM, and target customer overlap in supplement/cosmetic ingredient supply.
- Hunan Sunfull Bio-tech: Hunan-based Chinese manufacturer of standardized botanical extracts and functional ingredients (e.g., green tea EGCG, tea polyphenols, botanical actives). Direct competitor in standardized extract supply with similar B2B export-oriented model.
- Nexira: French supplier of botanical ingredients including plant extracts and functional powders for nutraceutical, food, and cosmetic applications. Comparable in B2B ingredient supply model with strong European customer overlap.
Broad incumbents
- DSM-Firmenich: Dutch-Swiss multinational in nutrition, health, and personal care ingredients. Operates broad botanical and vitamin portfolios at global scale; overlaps with GreeneryBio in functional/botanical ingredients supplied to supplement and food brands.
- Givaudan: Swiss global leader in flavors, fragrances, and natural ingredients including botanical extracts. Broader portfolio across taste and scent but overlaps with GreeneryBio in standardized botanical actives and natural ingredient supply to FMCG/cosmetic brands.
- Kerry Group: Irish-headquartered global taste and nutrition company supplying ingredients to food, beverage, and supplement manufacturers. Overlaps with GreeneryBio in functional food and beverage botanical ingredients and OEM services.
Emerging players
- Changsha E.K. Herb: Changsha-based Chinese botanical extract manufacturer with focus on standardized extracts (e.g., Resveratrol, Quercetin, Curcumin) for global supplement markets. Comparable mid-sized Chinese peer in catalog, B2B model, and target customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Greenery social profiles
Digital presenceGreenery compliance and trust
Trust signalCompliance4 records
Greenery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenery leadership team
Management profileNumber of profiles
Profiles1 record
Greenery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenery
What does Greenery do?
GreeneryBio is a vertically integrated Xi'an-based manufacturer producing standardized plant extracts, mushroom actives, high-purity monomers, vegetable/fruit powders and functional ingredient powders for B2B customers, with each batch shipped with a batch-specific Certificate of Analysis (COA). The company operates in-house extraction, purification and powder processing lines under ISO 9001 and ISO 22000, holding 6 process patents and offering an end-to-end OEM service from formulation through finished dosage forms (capsules, gummies, powders, tablets).
Is Greenery a public or private company?
Greenery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Greenery founded?
Greenery was founded in 2013. It employs 101 to 250 people.
Where is Greenery based?
Greenery is headquartered in Xian, China, in the Asia region.
How does Greenery make money?
Two revenue lines are on record. Bulk Botanical Extracts & Functional Ingredients are the primary driver. The others are OEM & Custom Formulation Services.
Who are Greenery's main competitors?
Direct peers on record are Indena, Martin Bauer Group, Sabinsa, Xi'an Lyphar Biotech, Hunan Sunfull Bio-tech and Nexira. Broad incumbents are DSM-Firmenich, Givaudan and Kerry Group. Changsha E.K. Herb is listed as an emerging player.
Does Greenery have an API?
No public API is recorded for Greenery.
What industry is Greenery in?
Greenery's product category is Botanical Extracts & Nutraceutical Ingredients. Its primary akta.pro industry code is AFAJAEAA, Natural Colorants (Plant/Algae/Microbial Extracts: Anthocyanins, Carotenoids, Chlorophyll, Spirulina), with a secondary code of AFABAEAM, Biological Formulation, Fermentation & Scale-Up Manufacturing. Its NAICS code is 3114 and its SIC code is 2833.