Markt Holzkirchen

What Markt Holzkirchen does

Markt Holzkirchen is a municipal government entity (Marktgemeinde) operating as a public law corporation (Körperschaft des öffentlichen Rechts) under the Bavarian Municipal Code, headquartered at Marktplatz 2 in Holzkirchen, Upper Bavaria. The municipality provides statutory local administration and public services to approximately 16,000–18,000 residents and businesses within its jurisdiction, including building permits, social services, waste management coordination via VIVO, utilities through wholly-owned Gemeindewerke Holzkirchen, and economic development support via its Standortförderung office. Core product surface comprises the official municipal website (holzkirchen.de), the hoki+ on-demand ride-pooling microbus service operated with omobi GmbH and powered by ioki's platform technology, and the HolzkirchenKarte citizen card offering free hoki+ transit for eligible residents. The municipality maintains substantial physical infrastructure including 154 publicly subsidized housing units, 110 km of roads, 51 km of sidewalks, and 31 playgrounds managed by the Bauhof department.

Underlying technology is conventional municipal digital infrastructure: the website is designed and maintained by hitcom new media gmbh and integrates OpenStreetMap and Google Maps APIs with HTTPS/TLS 1.2 encryption; the hoki+ app uses ioki GmbH's booking and routing platform, Firebase and Apple push notifications, Google Maps for vehicle tracking, and LOGPAY for payment processing (PayPal, credit card, SEPA). Operational technology includes a Bauhof department with route-based winter service (16 routes plus 3 pedestrian crews), park and green space maintenance, and public building care.

The business model is structurally a tax-and-fee funded public administration: revenue streams include statutory local taxes (Grundsteuer, Gewerbesteuer, Hundesteuer), rental income from 154 municipal housing units, building permit and development fees, waste collection fees via VIVO, and minor transactional fares from hoki+ (€2 intra-municipality, €3.80 cross-municipality per trip, effective March 2024, with 50% discounts for children, seniors, and disabled persons). Go-to-market is non-commercial by definition — service delivery occurs via the town hall, the holzkirchen.de portal, online appointment booking, and the hoki+ smartphone app — and customer segments are residents (primary), local businesses, visitors/tourists, and real estate developers.

Name

Markt Holzkirchen

Legal name

Markt Holzkirchen

Website

https://holzkirchen.de

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

Markt Holzkirchen is a Bavarian municipal government (Marktgemeinde) delivering statutory public services to residents and businesses in Upper Bavaria, including administration, on-demand transit (hoki+), waste management, and economic development.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Executive Offices (921110), Executive, Legislative, and Other General Government Support (9211), Facilities Support Services (56121)

SIC

Services-Facilities Support Management Services (8744), Refuse Systems (4953), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF), Local Transportation, Parking & Mobility Administration (BPAIACAM), Build-to-Rent (BTR) Community Management (BPAJAFAC), Street & Public-Space Litter Collection (Bins, Parks, Transit) (EUAIAAAG)

Keywords

• Municipal government services
• Public administration
• Waste management services
• Public transportation
• Citizen services

Headquarters

HQ city

Holzkirchen

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales, Others

Revenue model

1. Municipal Tax Revenue: Funded through local taxes, property taxes (Grundsteuer), trade taxes (Gewerbesteuer), dog taxes (Hundesteuer), and other statutory levies collected by the municipal administration.
2. Transportation Service Fees: On-demand local bus service (hoki+) generates revenue through passenger fares. Standard rate of €2 per trip within municipal boundaries, €3.80 for trips spanning different municipal areas. Discounted rates available for children, seniors, disabled persons, and HolzkirchenKarte holders.
3. Rental Income from Municipal Housing: The municipality operates 154 residential units (primarily publicly subsidized housing) generating rental income. Revenue from commercial and residential property leasing and land use agreements.
4. Building Permit and Development Fees: Fees collected for construction permits, planning applications, land development approvals, and related administrative services.
5. Waste Collection Fees: Waste disposal services are managed through the VIVO Kommunalunternehmen. The municipality charges for waste collection services, including special disposal (sperrmüll, construction debris) and recycling drop-offs.

Pricing tiers

Distribution channels5 records

Marketing channels6 records

Core offering

Markt Holzkirchen is a Bavarian municipal government (Marktgemeinde) that delivers public administration services to residents and businesses of the Holzkirchen municipality in Upper Bavaria. The municipality administers building permits, social services, civil registry, and economic development, while operating the hoki+ on-demand ride-pooling bus service, the HolzkirchenKarte citizen card, and coordinating waste and recycling through the VIVO Kommunalunternehmen utility. It also maintains public infrastructure including 110 km of roads, 31 playgrounds, 154 residential units, and municipal buildings such as the town hall (Rathaus) at Marktplatz 2 and the Bauhof works yard.

Product overview

Markt Holzkirchen operates a municipal government website offering administrative services to citizens. The primary digital products include the municipal website with online services portal, the hoki+ on-demand microbus service (ride-pooling), and the HolzkirchenKarte citizen card. The municipality provides various public services including waste disposal coordination through VIVO, building management, mobility services, and administrative functions such as appointment booking, contact forms, and online service requests.

Differentiator

Problem solved

Functional benefit

Brands

• hoki+: On-demand ride-pooling service (Ortsbus) operated in cooperation with omobi GmbH and ioki GmbH for flexible public transportation within the municipality.
• VIVO Oberland
• ZAMMA-Zauber

Products and services

• hoki+ On-Demand Bus Service On-demand ride-pooling microbus service covering the municipality of Holzkirchen, accessible via smartphone app (iOS/Android) or telephone booking, with wheelchair-accessible vehicles and payment by cash, PayPal, credit card, or SEPA direct debit. Operated Monday-Thursday 06:00-20:00, Friday 06:00-01:00, Saturday 10:00-01:00.
• HolzkirchenKarte Citizen identification card for Holzkirchen residents that provides benefits including free public transport on the hoki+ service and other municipal benefits. Valid only with identity card and non-transferable.
• VIVO Waste Management Services

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core, minor and flagship.

• omobi GmbHcoreTechnology or Integrationomobi GmbH (Neu Egling 29, 82418 Murnau) is the contracted operator of the on-demand ride-pooling transit service (hoki+) in Markt Holzkirchen. omobi manages the fleet, drivers, and day-to-day service operations. All drivers hold required passenger transport licenses per §48 Fahrerlaubnis-Verordnung. omobi handles customer bookings (app and telephone), driver management, and service delivery. The partnership enables the municipality to offer demand-responsive public transport without owning and operating its own fleet.
• ioki GmbHcoreTechnology or Integrationioki GmbH (An der Welle 3, 60322 Frankfurt am Main) provides the technology platform powering the hoki+ on-demand transit service. ioki's software handles real-time route optimization, booking management, and dynamic routing for ride-pooling. The platform is accessible via the hoki+ smartphone app for iOS and Android. ioki also manages app availability and technical support, granting users a limited, non-transferable usage right.
• VIVO Kommunalunternehmen für Abfallvermeidung, Information und Verwertung im OberlandcoreOthersVIVO is the municipal waste management utility (Kommunalunternehmen) serving Markt Holzkirchen and surrounding municipalities in the Oberland region. VIVO handles waste collection, recycling center operations, and composting. In Holzkirchen, VIVO operates the Wertstoffhof at Thanner Straße and the larger Wertstoffzentrum Warngau. VIVO publishes collection schedules and maintains the waste management infrastructure including public container sites.
• actago GmbHminorOthersactago GmbH (Weidenstraße 66, 94405 Landau a. d. Isar) serves as the external data protection officer (Datenschutzbeauftragter) for Markt Holzkirchen. Contact: Sarah Aminzada ([email protected]). actago provides GDPR compliance advisory, processes data subject requests, and reviews data processing activities for the municipality.
• Bezirk OberbayernflagshipStrategic or Co-development PartnerBezirk Oberbayern (Regional District of Upper Bavaria) is a co-development and financial supporter of the ZAMMA-Zauber community festival. As a follow-up project to 'ZAMMA – Das Festival in Oberbayern', the district provides ongoing financial support for the event, promoting cultural diversity and social cohesion in the region. The partnership enables Markt Holzkirchen to host and develop this cultural event.

Scale indicators8 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Stadt Tegernsee: Immediately adjacent municipality in the Alpenregion Tegernsee Schliersee. Shares the same tourism-driven economy and Alpine commuter demographics, providing comparable municipal service delivery in a similar geographic and economic context.
• Stadt Miesbach: District capital of the Miesbach district in which Holzkirchen is located. Provides the same core municipal services — administration, infrastructure, waste (via VIVO), public transport, housing — making it a directly comparable municipal government entity.
• Gemeinde Murnau am Staffelsee: Market town in Upper Bavaria of comparable size and statutory standing; notably, omobi GmbH (Holzkirchen's hoki+ operator) is headquartered here. Similar service mix and rural-Alpine commuter-belt economics make it a tight peer.
• Markt Bad Aibling: Neighboring Markt in Upper Bavaria with similar population size, statutory authority, and full municipal service portfolio (administration, building permits, social services, Bauhof, local public transport). Comparable in scale, governance structure, and the mix of urban core and rural catchment.
• Gemeinde Gmund am Tegernsee: Neighboring municipality in the Miesbach district, sharing regional infrastructure (VIVO waste services, regional transit) and demographic profile. Directly comparable in scale and service mix.
• Markt Schliersee: Markt-status neighbor within the Alpenregion Tegernsee Schliersee, with similar tourism exposure and commuter dynamics. Operates an analogous municipal service portfolio in the same regulatory framework.

Others

• omobi GmbH: Murnau-based on-demand transit operator that runs Holzkirchen's hoki+ fleet and drivers. Adjacent service provider in the municipal mobility ecosystem, comparable in role to other demand-response bus operators serving Bavarian municipalities.
• ioki GmbH: Frankfurt-based mobility platform provider that powers Holzkirchen's hoki+ on-demand service. Adjacent ecosystem player — not a competitor, but a critical enabling vendor whose platform defines the municipality's flagship mobility product.

Broad incumbents

• Landeshauptstadt München: The state capital and dominant Bavarian municipality. While vastly larger, it provides the same categories of services (administration, mobility, waste, housing, digital citizen services) and serves as a reference point for fully developed municipal digital service delivery.
• Stadt Bad Tölz: Larger Bavarian town in the same Upper Bavaria region with a wider service portfolio (Stadt-status implies greater scope). Useful as a 'larger neighbor' benchmark for what scaled municipal service delivery looks like in this region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/markt_holzkirchen
• LinkedInlinkedin.com/company/markt-holzkirchen

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Markt Holzkirchen