SaddleRight
SaddleRight is a privately held US manufacturer of custom orthopedic saddle pads for horses, founded in 1984 and based in Las Vegas, Nevada. It sells made-to-order Western, English, and Racing pads with a proprietary core material to individual equestrians via DTC e-commerce and a domestic dealer network.
- Company typePrivate
- Founded1984
- HeadquartersReno, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What SaddleRight does
SaddleRight is a privately held US manufacturer of custom orthopedic saddle pads for horses, founded in 1984 and currently operating as a division of Just Enterprises, Inc. The company designs and builds pads for Western, English, and Racing disciplines from a single manufacturing facility in Las Vegas, Nevada. Its core technology is a proprietary core material originally developed by Dr. Mike Freeman, a Doctor of Chiropractic and Kinesiologist, with testing conducted at Texas A&M University. The material is engineered to dissipate heat and pressure, encourage back muscle regeneration, and never compress or degrade, distinguishing it from memory foam, gel, and air-bladder competitors. Pads are constructed with real pressed wool felt and top-grain leather, feature a bilateral design that moves independently with each side of the horse, and are backed by a lifetime warranty against core compression.
SaddleRight operates a hybrid direct-to-consumer and dealer-distribution model. All pads are made to order based on customer measurements, with quote-based pricing, a 30-day money-back guarantee, and a Trade Back Program (25-50% discount based on condition) that drives repeat upgrade purchases. The product line spans Western pads (5/8 inch standard thickness, with a Legacy Upgrade adding $30 and an extra 1/8 inch of core material), English pads (standard 17-17.5 seat, 190 lb rider protection, or Extra for 190-300 lb), Racing Pads (under 1 lb), and accessories including Wool Felt Liners, Comfort Cushions, and an SR Creations sub-brand. Distribution combines company-owned e-commerce with a domestic dealer network accessed via a Find a Dealer locator, supplemented by sponsorship of 15+ competitive riders across disciplines including barrel racing, team roping, cutting, and mounted shooting.
The company serves individual equestrian consumers and small riding operations exclusively in the US market. Following Dr. Mike Freeman's death in 2016, the business was purchased by Sean Moriarty and Janette Freeman continued as General Manager until her death in July 2022, when Yvonne South assumed the role. The company remains small (11-50 employees), has no external funding history, no patents or trademarks disclosed in the source data, and generates revenue exclusively through one-time hardware sales and accessory add-ons.
SaddleRight firmographics
Firmographics- Name
- SaddleRight
- Legal name
- SaddleRight, Inc.
- Website
- https://saddleright.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SaddleRight is a privately held US manufacturer of custom orthopedic saddle pads for horses, founded in 1984 and based in Las Vegas, Nevada. It sells made-to-order Western, English, and Racing pads with a proprietary core material to individual equestrians via DTC e-commerce and a domestic dealer network.
- Ownership category
- akta.pro rank
SaddleRight industry classification
Industry- Product category
- Equestrian Equipment / Horse Tack
- NAICS
- Leather and Allied Product Manufacturing (316), Other Leather and Allied Product Manufacturing (31699)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Leather & Leather Products (3100)
- akta.pro primary industry
- Sports Medicine, Lameness & Performance (Equine) (HLAMABAJ)
- akta.pro secondary industries
- Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI), Horse Boarding, Livery & Stable Operations (AFAEAGAG)
Keywords
Where SaddleRight is headquartered
LocationHeadquarters
- HQ city
- Reno
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SaddleRight business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Custom Saddle Pad Sales: One-time purchase of custom orthopedic saddle pads. Products are made to order based on customer measurements and specifications. Includes Western, English, and Racing pad styles with various customization options.
- Accessories and Add-ons: Wool felt liners, wear leathers, and the Legacy Upgrade option ($30 additional) for extra core material in bar area.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Custom Western Saddle Pads - Made to order with custom sizing and color options |
| One time/ perpetual license | Pay-as-you-go | Custom English Saddle Pads - Made to order with seat size customization |
| One time/ perpetual license | Pay-as-you-go | Trade Back Program - Discount on new pad when trading in used pad |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
SaddleRight product offering
Product offeringCore offering
SaddleRight designs and manufactures custom orthopedic saddle pads for Western, English, and Racing disciplines, built around a proprietary core material developed by Dr. Mike Freeman that dissipates heat and pressure and encourages muscle regeneration. The company sells pads made to order from real pressed wool felt and top-grain leather, complemented by wool felt liners, comfort cushions, and a Legacy Upgrade add-on. All products are manufactured in Las Vegas, Nevada and sold direct-to-consumer and through a dealer network.
Product overview
SaddleRight offers a portfolio of custom orthopedic saddle pads designed to promote better horse health and performance. The core product line consists of Western Saddle Pads (5/8 inch standard thickness) and English Saddle Pads, complemented by specialized Racing Pads for jockeys. Accessories include Wool Felt Liners and Comfort Cushions. The SR Creations sub-brand provides specialized variations. All pads feature the company's proprietary core material that dissipates heat and pressure, backed by a lifetime warranty against core compression. The Legacy Upgrade add-on is available for Western models to increase support for heavier riders or horses with conditions like atrophy and kissing spine.
Differentiator
Problem solved
Functional benefit
Products and services
- Western Saddle Pads Custom-made orthopedic saddle pads for Western saddles, standard 5/8 inch thickness, with optional Legacy Upgrade (extra 1/8 inch core material) that doubles weight-bearing capacity from 300 lbs to 600 lbs. Features proprietary core material that dissipates heat and pressure and provides wither, spine, and lumbar relief.
- English Saddle Pads Custom orthopedic saddle pads for English saddles, standard seat size 17-17.5 with up to 190 lb rider protection; extra protection available for 190-300 lb riders. Uses the same proprietary core material as the Western line.
- Racing Pads Lightweight orthopedic saddle pads designed to fit a jockey's saddle perfectly, weighing in at under 1 lb.
- Wool Felt Liners Custom-fitted 1/8 inch wool felt liners designed to be used under SaddleRight pads for additional cleanliness and comfort, easy to care for.
- Comfort Cushions Additional comfort accessory products designed to work with SaddleRight saddle pad systems.
- SR Creations A product line within the SaddleRight brand offering specialized saddle pad creations and variations.
- Gift Card Gift cards available for purchase, allowing customers to give SaddleRight products as gifts.
- Legacy Upgrade Upgrade option adding an extra 1/8 inch of core material to the bar area of Western pads, increasing thickness from 5/8 to 3/4 inch and doubling weight-bearing capacity from 300 lbs to 600 lbs. Priced at $30 additional.
Quantifiable outcome
- Lifetime warranty against core compression - core material will never compress, deform, or degrade
- +2 more outcomes
Companies that use SaddleRight
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
SaddleRight technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SaddleRight partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
SaddleRight competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SaddleRight financial estimates
Financial estimateRevenue estimate
Valuation estimate
SaddleRight leadership team
Management profileNumber of profiles
Profiles2 records
SaddleRight funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SaddleRight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SaddleRight
What does SaddleRight do?
SaddleRight designs and manufactures custom orthopedic saddle pads for Western, English, and Racing disciplines, built around a proprietary core material developed by Dr. Mike Freeman that dissipates heat and pressure and encourages muscle regeneration. The company sells pads made to order from real pressed wool felt and top-grain leather, complemented by wool felt liners, comfort cushions, and a Legacy Upgrade add-on. All products are manufactured in Las Vegas, Nevada and sold direct-to-consumer and through a dealer network.
Is SaddleRight a public or private company?
SaddleRight is a private company. It is classified as corporate owned and is currently operating.
When was SaddleRight founded?
SaddleRight was founded in 1984. It employs 11 to 50 people.
Where is SaddleRight based?
SaddleRight is headquartered in Reno, United States, in the North America region.
How does SaddleRight make money?
Two revenue lines are on record. Custom Saddle Pad Sales are the primary driver. The others are accessories and Add-ons.
Does SaddleRight have an API?
No public API is recorded for SaddleRight.
What industry is SaddleRight in?
SaddleRight's product category is Equestrian Equipment / Horse Tack. Its primary akta.pro industry code is HLAMABAJ, Sports Medicine, Lameness & Performance (Equine), with a secondary code of IMAOAFAI, Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear). Its NAICS code is 316 and its SIC code is 3842.