Bettina Harms

What Bettina Harms does

Bettina Harms GmbH is a privately held German nursing and care services provider headquartered in Hankensbüttel, Lower Saxony, founded in 1994 by Bettina Tews-Harms. The company delivers a vertically integrated care continuum — ambulatory home nursing, specialized medical care, palliative care, day care, assisted-living communities (Wohngemeinschaften), household help, and caregiver counseling — across the Gifhorn district and Wolfsburg region through approximately 5 care support points, 9 Senioren-WGs, 5 Tagespflege locations, and community/neighborhood centers.

Its core technology stack is light and operational rather than platform-based: digital employee self-service, e-learning, an idea-management portal, and an anonymous whistleblower system mandated under the Hinweisgeberschutzgesetz (implemented via QR code and physical mailbox). Differentiated clinical capability rests on the proprietary use of the Marte Meo video-based dementia interaction method (used internally and licensed externally as a training course) and on specialist certifications in wound care, pain management, validation, and palliative care. The company is also an active practice partner in the "Pflege in der Zukunft – Cluster 2.0" research initiative with PPZ Hannover / Medizinische Hochschule Hannover investigating digital technologies for ambulatory care.

Revenue is generated almost entirely on a recurring subscription basis through Germany's statutory long-term care insurance (Pflegekasse) for core nursing, day care, and assisted-living services, with private co-payments for supplemental offerings and fee revenue from external Marte Meo training courses. Go-to-market is community-led: free Pflegeberatung advisory home visits (up to 2 hours travel), trial days at day care sites, neighborhood centers (Begegnungszentrum, Nachbarschaftstreff), and word-of-mouth referrals across the Gifhorn-Wolfsburg social fabric. The company has ~400 employees, dual leadership under founders Bettina Tews-Harms and Jasmin Friedrichs-Schmidt, and no disclosed external investors or funding rounds.

Name

Bettina Harms

Legal name

Bettina Harms GmbH

Website

https://bettina-harms.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Bettina Harms GmbH is a privately held German nursing and care provider delivering ambulatory home nursing, day care, assisted-living communities, palliative care, and caregiver counseling across the Gifhorn and Wolfsburg region, serving elderly and care-dependent individuals and their families primarily through statutory care insurance.

Ownership category

akta.pro rank

Product category

Home Healthcare and Nursing Care Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYHLADAFAM

Home Health Staffing & Per-Diem Skilled Clinician Services

Healthcare & Life Sciences/Elder Care & Long-Term Care/Home Health Care Services (Skilled)

SECONDARYHLAFAEAD

Palliative Care (Home-Based) Providers

Healthcare & Life Sciences/Healthcare Providers & Systems/Home Health & Hospice Providers

SECONDARYHLADAHAF

Palliative Care Clinics & Outpatient Programs

Healthcare & Life Sciences/Elder Care & Long-Term Care/Hospice & Palliative Care (Home/Facility-Based)

SECONDARYHLADAGAK

Family Caregiver Support, Training & Coaching

Healthcare & Life Sciences/Elder Care & Long-Term Care/Non-Medical In-Home Care & Personal Care

SECONDARYHSABAHAD

High-Acuity 24/7 In-Home Care (Complex Medical/Behavioral Needs)

Home & Personal Services/Elder Care & In-Home Care Services/Live-In & 24/7 In-Home Care

Keywords

• Home nursing care
• Palliative care services
• Assisted living communities
• Adult day care
• Caregiver counseling

Headquarters

HQ city

Hankensbüttel

HQ country

Germany

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ambulante Pflege (Home Care Nursing): Professional home nursing and care services delivered directly at clients' homes. Services include daily living support, medication management, wound care, and medical care coordination. Costs are covered through statutory long-term care insurance (Pflegekasse) with additional private co-payments for services beyond insurance-covered benefits.
2. Tagespflege (Day Care): Partial inpatient day care services at multiple locations (Gifhorn, Hankensbüttel, Wahrenholz, Wolfsburg Detmerode, Wolfsburg Schillerteich). Provided Monday to Friday, 8:00–16:00. Revenue is primarily covered through the Pflegekasse (care insurance), with the company managing billing with insurance providers.
3. Betreutes Wohnen in Wohngemeinschaften (Assisted Living Communities): 24/7 care and support in ambulatory assisted living communities across 9 locations. Individual care plans billed through care insurance and private payments.
4. Beratungs- und Schulungsleistungen (Consulting & Training): Free advisory home visits (up to 2h travel) for family caregivers, individual care courses, and Marte Meo practitioner training courses open to external participants. Free advisory visits are covered by care insurance; Marte Meo courses generate fee revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Bettina Harms GmbH delivers ambulatory nursing and care services directly to clients' homes and at its own facilities, including home-based nursing care (Ambulante Pflege), specialized medical care (Medizinische Versorgung), palliative/end-of-life care (Palliativ-Pflege), 9 assisted living communities (Senioren-WGs), 5 day care facilities (Tagespflege), household assistance (Haushaltshilfe), community centers (Begegnungszentrum), and caregiver counseling and Marte Meo training. Services are delivered by approximately 400 employees across 5 nursing support points (Pflege-Stützpunkte) covering the Gifhorn district and Wolfsburg region in Lower Saxony, Germany.

Product overview

Bettina Harms GmbH operates as a diversified ambulatory nursing and care services provider offering a comprehensive portfolio of interconnected services. The core offerings include Ambulante Pflege (home-based nursing), Medizinische Versorgung (specialized medical care), and Palliativ-Pflege (palliative/end-of-life care). Complementary care services encompass Wohngemeinschaften (senior residential communities), Tagespflege (day care facilities), Begegnungszentrum (community center), and Haushaltshilfe (household assistance). Advisory and educational services include Beratung (caregiver counseling) and the Marte Meo dementia care methodology. A vocational training program (Ausbildung) prepares future nursing professionals. The company serves the Gifhorn district and Wolfsburg area through approximately 5 care support points, 9 senior living communities, and multiple day care locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Ambulante Pflege (Ambulatory Care)
• Medizinische Versorgung (Medical Care)
• Palliativ-Pflege (Palliative Care)
• Wohngemeinschaften (Senior Living Communities)
• Tagespflege (Day Care)
• Begegnungszentrum Detmerode Westhagen (Community Center)
• Haushaltshilfe (Household Assistance)
• Beratung (Caregiver Counseling)
• Marte Meo (Dementia Care Methodology)
• Ausbildung (Nursing Vocational Training)

Quantifiable outcome

• Founded in 1994 with ~400 employees and 9 senior living communities as of 2025, demonstrating sustained growth over 30+ years
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Palliativnetz Gifhorn e.V.coreStrategic or Co-development PartnerBettina Harms GmbH is one of the initiators of the Palliativnetz Gifhorn e.V., a regional palliative care network. The partnership coordinates palliative care delivery, ensures interdisciplinary collaboration between palliative medicine doctors and nursing staff, and improves end-of-life care quality for patients in the Gifhorn district.
• Hospizarbeit Region WolfsburgcoreStrategic or Co-development PartnerClose exchange and cooperation with the hospice organization in the Wolfsburg region, supporting end-of-life care and complementary services to the company's palliative nursing care.
• Egon Gmyrek StiftungminorStrategic or Co-development PartnerThe Egon Gmyrek Stiftung is a foundation in Gifhorn that Bettina Harms collaborates with. The company participates in events at the foundation's garden (Gmyrek Stiftung Sonnenweg 2, Gifhorn), which is used for community events such as summer celebrations.
• WiN e.V. (Wir in der Nachbarschaft)coreStrategic or Co-development PartnerBettina Harms GmbH was a founding member of WiN e.V., an association providing qualified volunteer help for people needing support in the neighborhood. The association is active in the 'Neue Burg' quarter in Detmerode, Wolfsburg, and operates the Nachbarschaftstreff. Bettina Harms participates in the association's activities and refers clients to its volunteer services.
• NEULAND Wohnungsgesellschaft mbHcoreStrategic or Co-development PartnerBettina Harms partnered with Neuland GmbH to develop the 'Neue Burg' quarter management project in Detmerode, Wolfsburg. Neuland provides housing infrastructure; Bettina Harms provides care and community services. Together they established the Begegnungszentrum Detmerode Westhagen, the Nachbarschaftstreff, and the Service-Büro.
• PPZ Hannover / Medizinische Hochschule HannovercoreStrategic or Co-development PartnerBettina Harms GmbH is a practice partner in the research and innovation project 'Pflege in der Zukunft – Cluster 2.0' with PPZ Hannover (associated with Medizinische Hochschule Hannover). The 1–2 year project at the Hankensbüttel location investigates how digital technologies and innovations can meaningfully support ambulatory care and assisted living communities. Findings are intended to benefit other care facilities.
• BUPNET GmbHminorImplementation/ SI/ Consulting PartnerESF (European Social Fund) co-funded training provider. BUPNET GmbH delivers continuing education programs for Bettina Harms employees, with the ESF reimbursing a significant portion of course fees. Only 10% of course costs and salary replacement costs remain with the company.
• Wirtschaftsvereinigung GifhornminorGTM or Marketing PartnerBettina Harms GmbH has been a member for 10+ years. The association connects local businesses and promotes the regional economy. Membership provides networking opportunities and contributes to the company's local reputation and B2B relationships.
• Hospice House Gifhorn (Hospizhaus Gifhorn)coreStrategic or Co-development PartnerBettina Harms GmbH was one of the initiators that significantly accompanied and supported the construction of the hospice house in Gifhorn, contributing to end-of-life care infrastructure in the region.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Domicil Seniorenresidenzen: German chain operating senior residential and assisted living facilities with continuous care offerings. Comparable to Bettina Harms in the residential/assisted living segment serving Pflegebedürftige, but with corporate scale and broader geographic reach.
• compassio Seniorenresidenzen: German operator of senior residences and care services with a portfolio of residential and assisted living facilities. Comparable in serving the elderly population with continuous care and Pflegekasse-funded services, but with a wider geographic footprint and corporate scale.
• Korian Deutschland: One of the largest care groups in Germany and Europe, offering residential care, ambulatory services, day care, and assisted living across many regions. Overlaps broadly with Bettina Harms' service categories but at national scale, representing a major incumbent competitor for regional contracts and talent.
• Alloheim (DomusVi Germany): Major German full-service care operator under DomusVi, providing inpatient care, outpatient care, day care, and assisted living nationwide. Comparable to Bettina Harms in service mix but with substantially greater scale, geographic reach, and procurement leverage.
• Pro Seniore Residenz Gruppe: Established German operator of senior residences offering residential care, day care, and assisted living. Overlaps with Bettina Harms in assisted living and elderly care delivery but operates at national scale as a corporate chain.

Direct peers

• Advita Pflegedienst: German ambulatory care provider with Wohngemeinschaften (assisted living WGs), day care, household help, and intensive home care. Closely comparable to Bettina Harms in service mix, WG-based care delivery, and reliance on Pflegekasse reimbursement across regional German markets.
• Renafan Group: German care provider offering ambulatory nursing, day care, assisted living communities, and household help across multiple states. Operates a comparable multi-service care model with regional clusters of WGs and Tagespflege, making it a direct comparable to Bettina Harms' service portfolio and operating model.
• Bonitas Pflegedienst: German ambulatory nursing and care provider offering home nursing, day care, and assisted living services. Comparable mid-size private GmbH competitor with similar reliance on Pflegekasse and similar diversified service model targeting elderly care needs.
• Deutsche Fachpflege (DFP): Specialized German provider of intensive and ambulatory care (1:1 home care, clinical nursing). Comparable to Bettina Harms in delivering skilled clinical care at home under Pflegekasse frameworks, though focused more on high-acuity cases than diversified elderly services.
• Cura Pflegedienst: German private care operator offering ambulatory nursing, day care, and senior living. Competes with Bettina Harms in the same Pflegekasse-funded ambulatory and residential care categories with a comparable multi-site regional model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bettina.harms.gmbh
• Instagraminstagram.com/bettinaharmsgmbh
• LinkedInlinkedin.com/company/bettina-harms-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bettina Harms