What meetB Group does

meetB Group is a German specialty distributor of medical technology and medical supplies, headquartered in Michendorf (near Potsdam) and operating since 1998. The company offers more than 12,000 articles across 29 product categories — covering resuscitation and emergency care, diagnostics, immobilization, patient transport, infusion and injection, ventilation, oxygen regulation, ECG, defibrillation, instrumentation, disinfection, and training equipment — to emergency medical services (Rettungsdienst), fire departments (Feuerwehr), disaster protection facilities, hospitals and clinical facilities, training institutions, and industrial first-aid buyers. The group is structured around meetB gesellschaft für medizintechnik Vertrieb mbH (distribution), the wholly-owned meetB Service GmbH (STK/MTK inspections, repairs, and authorized service for Ambu and Laerdal training manikins), and Medizintechnik Schwarz GmbH (Sonthofen-based regional distributor).

The business operates a hybrid go-to-market combining a 24/7 consumer-facing online shop at meetB.de, a B2B professional ordering platform (PROFIshop) integrated with SEMAsystems GmbH's LAGERpro inventory system at profi.lagerpro.de, and a regionally segmented field sales force covering eight German territories with dedicated EMS and Hospital business units. Revenue is generated primarily through unit-priced hardware and consumable sales at net-of-VAT pricing (with minimum order surcharge of €8.00 net below €50 and a €9.90 net logistics fee below €250), supplemented by recurring service revenue from regulatory safety and metrological controls, equipment repair, on-site training and continuing education, and licensed pharmaceutical wholesale (Großhandelserlaubnis, granted 2005 and renewed 2022). The customer mix skews toward government and institutional buyers (rescue services, fire departments, disaster protection), with payment processing via PayPal, Klarna Sofortüberweisung, prepayment, and 14-day invoice terms for registered customers.

Since the August 1, 2024 acquisition by ASKER Healthcare Group, meetB has functioned as a subsidiary within a diversified healthcare conglomerate while retaining its Managing Director (now Jens Mertens) and operating brands. Subsequent strategic activity has emphasized channel and product extension — including the 2024 launch of the PROFIshop B2B platform, a 2024 partnership with ZaNowi Simulationszentrum for training services, exclusive international distribution of the RUBI Brille from 2023, and a 2026 masterdistributor agreement with WatchGas for gas detection equipment — signaling intent to broaden beyond the traditional EMS/fire medical supply core.

Name

meetB Group

Legal name

meetB gesellschaft für medizintechnik Vertrieb mbH

Website

https://meetb.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

meetB Group is a German specialty distributor of medical technology and supplies, serving emergency medical services, fire departments, disaster protection, hospitals, and training facilities with 12,000+ SKUs across 29 categories via online shops, regional field sales, and authorized repair services.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Medical Technology Hardware: Sale of professional medical equipment including AED/defibrillators, emergency cases, monitoring equipment, and medical devices. Products are sold at net prices excluding VAT with minimum order surcharges and logistics fees applied.
2. Medical Supply Materials: Sale of disposable medical supplies, bandages, infusion supplies, medication administration equipment, and consumables for emergency medical services, fire departments, and healthcare facilities.
3. Repair and Testing Services: Repair and testing services for medical equipment including legally required safety and metrological controls (STK and MTK) for medical technology. Services provided through meetB Service GmbH subsidiary.
4. Training and Continuing Education: On-site courses and continuing education programs, including medical products advisor training and topic-specific courses.
5. Pharmaceutical Distribution: Wholesale distribution of pharmaceuticals (Arzneimittel) with required licensing. Permit obtained April 12, 2005. Subject to strict regulatory requirements including proper storage, emergency use only, exclusion of private individuals, documentation, and staff training.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

meetB Group is a wholesale distributor of professional medical technology equipment and medical supplies, offering more than 12,000 articles across 29 categories (AED/defibrillators, ECG, ventilation, infusion, immobilization, bandages, emergency cases, oxygen regulators, training equipment, etc.) to rescue services, fire departments, hospitals, and disaster relief organizations in Germany. Distribution runs through the meetB.de online shop, the meetB PROFIshop B2B platform, and a regional field-sales organization, complemented by a service subsidiary providing equipment repair, STK/MTK safety controls, pharmaceutical wholesale, and training-center services.

Product overview

meetB Group operates a multi-channel e-commerce platform for medical technology and medical supplies, primarily serving emergency medical services, fire brigades, and disaster relief organizations in Germany. The portfolio centers on the meetB Online Shop (www.meetb.de), a comprehensive B2C-facing e-commerce platform offering more than 12,000 articles across 29 product categories, complemented by the meetB PROFIshop (profi.lagerpro.de), a professional B2B ordering system built on the SEMAsystems LAGERpro platform. The product range spans consumables (disposables, bandages, disinfection), equipment (AED/defibrillators, ECG, ventilation, pulse oximetry, patient transport), instrumentation, training equipment, PPE (shoes and clothing), and emergency kits/bags. The group also includes the meetB Service GmbH subsidiary providing STK/MTK compliance inspections, maintenance and repair services, authorized for Ambu and Laerdal training manikin servicing. The group also distributes proprietary products such as the Rescue Kit meetB under the meetB own brand, and holds exclusive international distribution rights for the RUBI GmbH product line. As of 2024, the group was acquired by the ASKER Healthcare Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Technology Catalog (12,000+ articles across 29 categories) Full-range wholesale assortment of medical technology and medical supplies covering 29 categories: AED/defibrillators, diagnostics, disposables, immobilization, patient transport, bandages, infusion and injection, syringe pumps, emergency sets, suction, intubation, ventilation, oxygen/pressure regulators, pulse oximetry/capnometry, ECG, thoracic compression, emergency cases, emergency bags/backpacks, first aid kits, instruments, disinfection, cleaning/care, training/education, shoes/clothing. Sold to rescue services, fire departments, hospitals, disaster relief, training centers, and industry.
• meetB Service GmbH Equipment Maintenance, Repair, and STK/MTK Testing Regulatory safety and metrological control (STK and MTK), repair, maintenance, rental, and purchase services for medical equipment, including authorized repair of Ambu and Laerdal training and simulation manikins. Provided by meetB Service GmbH from Caputh (Schwielowsee) and the Michendorf workshop.
• Rescue Kit meetB (own brand) Proprietary branded emergency rescue kit with essential medical supplies for first responders, sold under the meetB own brand.
• ZaNowi Simulationszentrum Training and Continuing Education On-site courses and continuing-education programs for emergency medical personnel operated via the ZaNowi Simulationszentrum, including medical products advisor (Medizinprodukteberater) training and topic-specific emergency-medicine courses.
• Pharmaceutical Wholesale Distribution Wholesale distribution of pharmaceuticals under a Großhandelserlaubnis mit Arzneimitteln permit, subject to strict storage, documentation, and staff-training requirements; available only to eligible organizations (rescue services, fire departments, hospitals, disaster relief) — not to private individuals.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• WatchGascoreChannel Partner/ Reseller/ Distributor · 1 May 2026New partnership announced in 2026 where meetB serves as Masterdistributor for WatchGas products, expanding the product portfolio with gas detection equipment.
• ZaNowi SimulationszentrumminorStrategic or Co-development Partner · 1 March 2024Partnership with ZaNowi simulation center for training and education in emergency medicine. ZaNowi operates as a training center under the meetB group.
• RUBI GmbHcoreChannel Partner/ Reseller/ Distributor · 19 September 2023meetB assumed international sales partnership for RUBI GmbH and the RUBI glasses product. This partnership was highlighted as a key milestone in September 2023.
• Medizintechnik Schwarz GmbHcoreOthersSubsidiary company of the meetB group located in Sonthofen, Germany, providing medical technology products and services as part of the overall group structure.

Scale indicators4 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Medline Industries: One of the largest private medical supply distributors globally, with significant emergency medical and first-responder product lines — comparable end customers and product breadth, though at much larger scale.
• Dräger: Lübeck-based German medical and safety technology company with a broad portfolio in emergency care, respiratory protection, and hospital equipment — overlapping with meetB's category coverage but operating as a manufacturer rather than a multi-brand distributor.
• Cardinal Health: U.S. healthcare products distributor with a medical-surgical segment serving hospitals, EMS, and emergency responders — analogous to meetB at vastly larger scale, with overlapping product categories and buyer types.
• McKesson Medical-Surgical: Major medical-surgical distributor with nationwide reach into physician offices, EMS, and hospitals — comparable B2B medical distribution model with overlapping product categories and customer types.
• Henry Schein: Global medical and dental supply distributor with extensive emergency/EMS product lines, comparable as a broad medical distributor serving professional buyers across multiple categories.
• Stryker: Global medical device manufacturer with a substantial emergency medical services (EMS) and patient handling portfolio — comparable end markets (EMS, hospitals, rescue) but operates as a manufacturer rather than multi-brand distributor.

Emerging players

• ZOLL Medical: Specialist in AED/defibrillation, resuscitation, and acute critical care — overlapping with meetB's AED/defibrillation product category and EMS customer base, though primarily a manufacturer rather than a distributor.

Direct peers

• Weinmann Emergency Medical Technology: Hamburg-based German manufacturer and supplier of emergency medical equipment (ventilation, defibrillation, rescue) closely comparable to meetB's core product categories and German-first customer base.
• Praxisdienst: Long-established German e-commerce distributor of medical supplies, instruments, and practice equipment — comparable channel model (digital-first distribution) and customer overlap in healthcare professionals.
• WERO Medical: German specialist distributor of medical technology and emergency response equipment, with a similar customer base in Rettungsdienst, Feuerwehr, and Katastrophenschutz and a comparable niche distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/meetBgmbh
• Facebookfacebook.com/meetB.GmbH
• LinkedInde.linkedin.com/company/meetb-gesellschaft-f%C3%BCr-medizintechnik-mbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about meetB Group