Equalista
- Company typePrivate
- Founded2020
- HeadquartersSchönwalde Am Bungsberg, Germany
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Equalista firmographics
Firmographics- Name
- Equalista
- Legal name
- Equalista GmbH
- Website
- https://equalista.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Equalista industry classification
Industry- Product category
- Mobile Learning App
- NAICS
- Educational Services (611), Educational Support Services (611710), Software Publishers (5132)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Inclusive Education (Disability, Gender Equity, Marginalized Learners) (BPADAKAI)
- akta.pro secondary industries
- Special Education & Accessibility-Optimized Digital Content (EDAGAEAJ), Accessibility, Universal Design for Learning (UDL) & Inclusive Content Services (EDAGAKAJ)
Keywords
Where Equalista is headquartered
LocationHeadquarters
- HQ city
- Schönwalde Am Bungsberg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Equalista business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- In-app Subscription (Equalista Plus): Paid subscription within the app that unlocks full access to all learning sessions. Free version offers one learning session per day. Subscriptions available as regular or gift purchases.
- Workshop Fees: In-person workshops and seminars on gender equality topics and bootstrapping, offered in different formats for groups
- Peer Coaching Sessions: 1:1 coaching sessions for people who want to go deeper, offered as one-off sessions or longer-term collaboration
- Gift Vouchers: 1 month, 1 year, or lifetime subscription gift vouchers sold through the online shop
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with limited daily access |
| Subscription | Monthly | Equalista Plus paid subscription |
| Subscription | One time/ perpetual license | Gift vouchers in various durations |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Equalista product offering
Product offeringCore offering
Equalista provides a mobile learning application for iOS and Android that delivers interactive gender equality education through short courses, an equality terminology glossary, and action-oriented training modules covering topics such as street harassment, emotional labor, and the glass ceiling. Beyond the app, the company sells a paid in-app subscription (Equalista Plus) and offers supplementary 1:1 peer coaching and in-person workshops on gender equality transformation and bootstrapping.
Product overview
Equalista offers a single core mobile learning product — the Equalista App, a gender equality education application available on iOS and Android. The app provides interactive learning courses, a glossary of equality terminology (using swipe cards), and bite-size sessions covering topics like street harassment, emotional labor, and the glass ceiling. Users access content through a freemium model (one free session daily) or an Equalista Plus paid subscription for unlimited access. Beyond the app, the company offers supplementary services including 1:1 peer coaching sessions and in-person gender equality workshops covering topics such as transformational relationships and bootstrapping for entrepreneurs. Subscription gift vouchers are also available for gifting access to the platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Equalista App A mobile learning application available on iOS and Android that provides interactive gender equality education through short courses, a glossary of equality terminology presented as swipe cards, and bite-size sessions on topics such as street harassment, emotional labor, and the glass ceiling. Targeted at individuals seeking accessible self-directed learning on gender equality.
- Equalista Plus (Subscription) A paid subscription tier within the Equalista app that provides unlimited access to all learning courses and content, as opposed to the free tier which offers one session per day. Available as monthly subscription and in gift voucher form (1 month, 1 year, or lifetime).
- Peer Coaching Sessions One-on-one peer coaching sessions for individuals who have completed workshops or used the Equalista app and want to go deeper, offering personalized guidance on gender equality questions and individual situations, available as one-off or longer-term engagements.
- Gender Equality Workshops In-person workshops covering topics such as 'Transform yourself to transform the world,' transformational relationships, and workshops for entrepreneurs including 'Bootstrapping 101,' offered in different formats for groups and organizations.
- Gift Vouchers Subscription gift vouchers available in 1-month, 1-year, or lifetime options that can be purchased and redeemed for Equalista Plus access.
Quantifiable outcome
- 90%+ of people globally hold bias against women
- +1 more outcomes
Companies that use Equalista
Customer profileSegments4 records
Ideal customer profiles3 records
Equalista technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Equalista partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Equalista competitors and assessment
Company assessmentEmerging players
- Intellect: Consumer mental wellness and learning app with subscription model targeting personal development. Comparable as a similarly-staged consumer subscription app blending self-improvement, learning, and bite-size content.
- Include: DEI training and content provider for individuals and businesses. Comparable as a focused emerging player in the same DEI learning category where Equalista would need to compete for B2B expansion.
Direct peers
- Calm: Direct-to-consumer subscription app delivering structured daily content on a single topic with freemium gating. Mirrors Equalista's 'one free session per day, pay for full access' mechanic and mission-driven brand.
- Paradigm: DEI learning and training platform serving enterprise customers. Directly comparable as a category competitor specifically focused on structured diversity, equity, and inclusion education for individuals and organizations.
- Blinkist: Berlin-based consumer learning app offering bite-size knowledge summaries via subscription. Comparable to Equalista as a German-headquartered mobile learning subscription product targeting general consumers with freemium monetization.
- Headspace: Consumer wellness/learning app with freemium-to-subscription model, bite-size daily content, and bite-size learning cards. Closely comparable to Equalista's mobile-first, daily-session, subscription-driven learning model applied to a different content vertical.
Broad incumbents
- Coursera: Large-scale online learning platform offering structured courses, certifications, and B2C/B2B offerings. Comparable as the established incumbent demonstrating how a learning content business can scale into enterprise and credentialing.
- MasterClass: Subscription-based video learning platform with structured courses. Comparable as a consumer subscription content business in adjacent learning categories, demonstrating scale potential of the model Equalista is pursuing.
- Duolingo: Global category-leading mobile learning app with freemium model, gamified daily sessions, and subscription upsell. Comparable as the dominant scaled analogue of Equalista's mobile learning + subscription playbook.
Regional players
- Babbel: Berlin-based language learning subscription app. Relevant as another German-rooted, mobile-first, freemium-to-paid learning product — useful as a regional comp for monetization and unit economics in the DACH market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Equalista social profiles
Digital presenceEqualista financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equalista leadership team
Management profileNumber of profiles
Profiles2 records
Equalista funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equalista M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equalista
What does Equalista do?
Equalista provides a mobile learning application for iOS and Android that delivers interactive gender equality education through short courses, an equality terminology glossary, and action-oriented training modules covering topics such as street harassment, emotional labor, and the glass ceiling. Beyond the app, the company sells a paid in-app subscription (Equalista Plus) and offers supplementary 1:1 peer coaching and in-person workshops on gender equality transformation and bootstrapping.
Is Equalista a public or private company?
Equalista is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Equalista founded?
Equalista was founded in 2020. It employs 1 to 10 people.
Where is Equalista based?
Equalista is headquartered in Schönwalde Am Bungsberg, Germany, in the Europe region.
How does Equalista make money?
Four revenue lines are on record. In-app Subscription (Equalista Plus) is the primary driver. The others are workshop Fees, peer Coaching Sessions and gift Vouchers.
Who are Equalista's main competitors?
Emerging players on record are Intellect and Include. Direct peers are Calm, Paradigm, Blinkist and Headspace. Broad incumbents are Coursera, MasterClass and Duolingo. Babbel is listed as a regional player.
Does Equalista have an API?
No public API is recorded for Equalista.
What industry is Equalista in?
Equalista's product category is Mobile Learning App. Its primary akta.pro industry code is BPADAKAI, Inclusive Education (Disability, Gender Equity, Marginalized Learners), with a secondary code of EDAGAEAJ, Special Education & Accessibility-Optimized Digital Content. Its NAICS code is 611 and its SIC code is 8200.