Dee Vine Estate

What Dee Vine Estate does

Dee Vine Estate is a privately held, family-owned Australian winery headquartered at Farm 576 Rossetto Road, Beelbangera, NSW, operating vineyards in the Riverina region, Australia's second-largest wine-producing area which yields nearly 75% of New South Wales' annual wine volume. The company was established from vineyards planted in 1957 by Michele and Domenico Scarfone, two brothers who emigrated from Southern Italy in 1956, and is currently run by third-generation directors Adrian Bianchini and Fernando Rombola. It markets a portfolio of eight sub-brands spanning entry-level (2 Monkeys from A$9.00), mid-range (Estate Range, The Drover from A$8.00-A$12.00), premium (Nericon from A$16.00) and luxury tiers (D-Reserve from A$22.00-A$24.00, Allegra Prosecco at A$22.00), covering red, white, rosé, sparkling and Moscato styles.

The company's core technology is traditional Italian-varietal winemaking with vertically integrated production assets including an in-house bottling line capable of more than 6,000 bottles per hour with adjustable bottle/closure options, and a cask line producing 4L and 15L casks. These assets also support a contract bottling and casking service offered to third-party wine producers. Sales are executed through direct e-commerce (deevineestate.com), a Cellar Door retail site at the Beelbangera winery, a national network of seven territory sales managers plus a National Sales Manager covering all Australian states and territories, and a dedicated international Sales Director running export activities, including the export-only Forty-Four range and participations such as the 2022 London Wine Fair.

Revenue is generated across five streams: direct wine sales to consumers, domestic wholesale to retailers and distributors, international export sales, contract bottling and casking services for other producers, and integrated marketing/Buyers Own Brand services. No external institutional funding, M&A activity or parent company is disclosed; ownership and operating control remain concentrated within the founding family network. The company has accumulated extensive third-party validation in 2021-2022, including Wine of the Year recognition for four consecutive years, six Double Gold medals at the China Wine and Spirits Awards 2022, Gold medals at the European Wine Challenge and USA Wine Ratings, and Trophy wins at Australian regional wine shows.

Name

Dee Vine Estate

Legal name

Dee Vine Estate

Website

https://deevineestate.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Dee Vine Estate is a privately held, family-owned Australian winery in the Riverina region producing eight wine sub-brands across entry, mid and premium price tiers (A$9-A$24), selling through e-commerce, a Cellar Door, a national territory sales force and international exports, and offering contract bottling services to other producers.

Ownership category

akta.pro rank

Product category

Wine Manufacturing

NAICS

Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL)

Keywords

• Wine manufacturing
• Wine production
• Bottling services
• Italian varietals
• Winery operations

Headquarters

HQ city

Beelbangera

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales (Direct): Direct wine sales to consumers through e-commerce website and Cellar Door retail location in Beelbangera, NSW.
2. Wine Sales (Domestic Wholesale): Sales to domestic retailers and distributors across Australia through network of territory sales managers.
3. International Export Sales: Sales to international markets through dedicated exports team and sales director.
4. Bottling & Cask Line Services: Contract bottling and casking services for other wine producers. Bottling line can process over 6,000 bottles per hour with flexibility for different bottle shapes, sizes, and closure types.
5. Marketing & Brand Services: Integrated marketing services supporting retailers and distributors including point of sale materials, digital collateral, corporate communications, copywriting, public relations, and event management. Also offers 'Buyers Own Brand' services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Dee Vine Estate is an Australian family-owned winery that manufactures and sells a portfolio of wine brands (D-Reserve, Nericon, Estate Range, 2 Monkeys, The Drover, Allegra, Forty-Four, La Sagra) across entry, mid, and premium price tiers. The company operates its own bottling and cask line facilities and provides contract bottling/casking services plus integrated marketing support to retailers, distributors, and other wine producers.

Product overview

Dee Vine Estate is an Australian winery offering a portfolio of wine brands across multiple price tiers. The portfolio includes: D-Reserve (premium wines from Barossa Valley, Coonawarra, and Yarra Valley), Nericon (classic Italian heritage range with eight varieties), Estate Range (six affordable varieties from Riverina region), 2 Monkeys (accessible, easy-drinking wines), The Drover (bold wines reflecting Australian Outback spirit), Allegra (Australian sparkling Prosecco), Forty-Four (export-only regional wines), and La Sagra (Italian-style Prosecco). Beyond wine production, the company provides bottling and cask line services (6,000+ bottles/hour capacity), marketing support services, and domestic/international sales representation.

Differentiator

Problem solved

Functional benefit

Brands

• D-Reserve: Premium wine range featuring Cabernet Sauvignon, Shiraz, and Chardonnay sourced from prestigious regions including Barossa Valley, Coonawarra, and Yarra Valley.
• Nericon
• Estate Range
• 2 Monkeys
• The Drover
• Allegra
• Forty-Four
• La Sagra

Products and services

• D-Reserve

Quantifiable outcome

• Bottling line capacity of 6,000+ bottles per hour
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Taylors Wines:
• Brown Brothers: Brown Brothers is a fourth-generation family-owned Australian winery with a diverse multi-brand portfolio across price tiers, own cellar door, and domestic and international distribution. Its family heritage, multi-brand portfolio, and DTC focus closely mirror Dee Vine Estate's positioning.
• Yalumba Wine Estate: Yalumba is a fifth-generation family-owned Australian winery with its own cellar door, multiple brands, and a strong heritage narrative. Its family-owned premium positioning, DTC channel, and export presence make it a comparable peer in the family-winery segment.
• De Bortoli: De Bortoli is a family-owned Australian winery operating multiple brands (including Yellow Tail via Casella partnership historically) and a broad portfolio across price tiers. Its multi-generational family structure, multi-brand strategy, and Riverina/New South Wales presence make it one of the most directly comparable peers.
• Angove Family Wines: Angove Family Wines is an Australian family-owned winery with a multi-generational heritage, multi-brand portfolio, and Riverland-region presence. Its scale, family ownership, and tiered brand strategy closely parallel Dee Vine Estate's structure.
• McGuigan Wines: McGuigan Wines is an established Australian multi-brand winery with broad domestic and international distribution across price tiers. It competes in similar channels and tiers as Dee Vine Estate, particularly in the value-to-mid-premium segment.

Broad incumbents

• Casella Wines: Casella Wines is Australia's largest family-owned wine producer behind the Yellow Tail brand. It is a comparable Australian family winery but operates at significantly larger scale and broader geographic distribution, making it a key domestic competitor and benchmark for scale economics.
• Pernod Ricard Winemakers (Jacob's Creek): Pernod Ricard Winemakers operates Jacob's Creek, Orlando, and St Huberts in Australia. As a large multinational incumbent, it competes directly with Dee Vine's volume brands and has substantially greater international distribution leverage.
• Treasury Wine Estates: Treasury Wine Estates owns Penfolds, Wolf Blass, and Lindeman's among others and is the dominant premium-to-volume Australian wine portfolio. It competes with Dee Vine Estate at both the premium tier (D-Reserve) and the volume tier (2 Monkeys) in domestic and Asian export markets.
• Accolade Wines (Hardys): Accolade Wines owns major Australian brands including Hardys and Banrock Station and operates across multiple price tiers with extensive distribution. It represents the broader incumbent competitive set Dee Vine Estate competes against for retail listings and consumer mindshare in Australia.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DeeVineEstate
• Facebookfacebook.com/deevineestate
• LinkedInlinkedin.com/company/deevineestate

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dee Vine Estate