What Inrete does

Inrete S.r.l. is an Italian public affairs, institutional communication, and advocacy consulting firm founded in 2010 by Simone Dattoli. The company pioneered an integrated model in Italy combining Public Affairs, Media Relations, and Events, serving large enterprises, multinationals, and Italian public administration entities (ministries, regional governments, municipalities, parliament, EU institutions). It operates from three offices — Milan (headquarters), Rome, and Brussels — with a multidisciplinary team of over 100 consultants, and reported turnover of more than €13 million in 2024.

The core service portfolio is organized around five product lines: Advocacy & Lobbying (including real-time legislative and regulatory monitoring with a dedicated PNRR task force established in late 2021); Media Relations & Crisis Management; Events & Exhibitions Organization; Digital PR & Social Media, delivered through the Inrete Digital spin-off (established 2020, with 15+ web specialists); and a specialized Healthcare consulting unit covering public affairs, lobbying, and market access through a partnership with Intexo-Società Benefit. Differentiated platforms include the proprietary "Inwork – Relazioni & Istituzioni" format — a series of closed-door working sessions held in Rome, Milan, and Brussels since 2013 that convene political and business leaders — and the Centro Studi research center, established in 2019 for political-economic analysis.

The business model is professional services-based: custom-quoted engagements delivered through direct enterprise field sales with dedicated account teams. Distribution also includes temporary joint ventures (RTI) for public tenders, with the most significant being the ARIA Convention 2023-2026 with Regione Lombardia (Lotto 1 events, Lotto 3 digital campaigns, Lotto 4 information services). The client base spans pharma/life sciences (Sanofi, AstraZeneca, Roche, Novartis, Pfizer, Janssen Italia), energy (Enel, Eni), technology (AWS, Retelit), aviation (EasyJet, ITA Airways, Aeroporti di Roma), sports (AC Milan, Milano Cortina 2026 Foundation), and Italian public administration (EU Commission, Presidency of the Council of Ministers, Chamber of Deputies, Comune di Milano). The company has accumulated multiple certifications (ISO 9001, 14001, 26001, 37001, 45001, SA8000, UNI PdR 125, ISO 20121) and was featured on the Financial Times FT1000 list of Europe's fastest-growing companies in 2017, 2018, and 2019.

Name

Inrete

Legal name

Inrete S.r.l.

Website

https://in-rete.net

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Inrete is an Italian public affairs, institutional communication, and advocacy consulting firm founded in 2010, serving large enterprises, multinationals, and public administration entities across five integrated service lines from offices in Milan, Rome, and Brussels.

Ownership category

akta.pro rank

Product category

Public Affairs & Government Relations Consulting

NAICS

Management, Scientific, and Technical Consulting Services (5416), Public Relations Agencies (54182)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Public Sector & Policy Consulting (BPAHACAN)

Keywords

• Public affairs consulting
• Government relations advisory
• Corporate advocacy services
• Crisis communications consulting
• Institutional event management

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public Affairs and Advocacy Consulting: Core consulting services including legislative monitoring, regulatory analysis, stakeholder engagement, political scenario analysis, legislative drafting, institutional working groups, and PNRR implementation monitoring for corporate clients.
2. Media Relations and Crisis Management: Corporate and product press office services, press event ideation, CEO positioning, crisis management, media training, and media coverage evaluation with comprehensive reporting.
3. Events and Exhibitions Organization: Institutional, public, corporate, and digital event organization including art exhibitions. Services cover brand identity development, venue selection, creative concept development, setup design and execution, speaker coordination, organizational secretariat, and catering services.
4. Digital PR and Social Media: Digital corporate communication, digital listening, trendwatching, web and social advocacy campaigns, CEO branding, and social media management through dedicated Inrete Digital agency.
5. Healthcare Consulting: Specialized healthcare unit offering public affairs, lobbying, advocacy, institutional events, PNRR monitoring with Mission 6 Health focus, market access support through Intexo partnership, and media relations/digital/CSR services.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Inrete is an Italy-based public affairs and institutional communications consultancy that advises corporations, associations, and institutions on advocacy, lobbying, media relations, crisis management, event organization, and digital PR. It sells senior-led advisory engagements supported by the proprietary Inwork institutional relationship format and operates Inrete Digital as a dedicated social media and digital PR unit.

Product overview

Inrete is a consulting firm offering an integrated suite of public affairs, institutional communication, and advocacy services. The core portfolio includes Advocacy e Lobbying (legislative monitoring and stakeholder engagement), Media Relations e Crisis Management (press office and crisis support), Organizzazione Eventi e Mostre (event and exhibition organization), Digital PR e Social Media (through Inrete Digital subsidiary), and Consulenza Healthcare (specialized healthcare sector consulting). Supporting products include Inwork – Relazioni & Istituzioni (an original closed-door event format), the ARIA Convention partnership for public administration services, Inrete Digital (a dedicated digital marketing spin-off), and Centro Studi (a research center for political-economic analysis). The company was founded in 2010 and operates from offices in Rome, Milan, and Brussels.

Differentiator

Problem solved

Functional benefit

Brands

• Inrete Digital: Full-service digital marketing agency with over 15 web specialists, part of Inrete group, offering web marketing, web design, social media, web development, and multimedia production.
• Inwork – Relazioni & Istituzioni

Products and services

• Advocacy & Lobbying (Public Affairs) Advisory and representation services that help corporations, associations, and institutions engage with Italian and EU policymakers, monitor legislative processes, and design advocacy strategies.
• Media Relations & Crisis Management Press, media, and reputation management service that supports clients in narrative building, media engagement, and response during reputational or crisis events.
• Event Organization & Exhibitions Design, production, and management of institutional and corporate events, exhibitions, and stakeholder forums for clients needing turnkey event execution.
• Healthcare Public Affairs Consulting Dedicated advisory practice for healthcare-sector clients covering policy engagement, regulatory advocacy, and stakeholder communications in the health ecosystem.
• Inwork – Relazioni & Istituzioni Proprietary closed-door institutional relationship format that brings together senior corporate leaders and institutional stakeholders for off-the-record dialogue and relationship building.
• Digital PR & Social Media (Inrete Digital) Digital communications service covering social media strategy, digital PR, online reputation, and content operations, delivered through the Inrete Digital subsidiary spun off in 2020.

Quantifiable outcome

• Featured in FT1000 - Europe's Fastest Growing Companies for multiple consecutive years (2017-2019)
• +1 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• ARIA (Azienda Regionale per l'Innovazione e gli Acquisti)coreChannel Partner/ Reseller/ Distributor · 1 January 2023For the 2023-2026 quadrennium, Inrete in RTI with AB Comunicazioni and Esclusiva as lead partner, and with iMille for digital activities, serves as partner for organizing events and communication for Regione Lombardia. Won Lotto 1 for ideation, design, organization and realization of institutional events and territory events, fairs and exhibitions. Also won Lotto 3 for institutional communication campaigns with high digital content and Lotto 4 for institutional information support services.
• AB Comunicazioni ed EsclusivacoreChannel Partner/ Reseller/ DistributorRTI partners in the ARIA convention bid, working together with Inrete as mandataria for Regione Lombardia event and communication services 2023-2026.
• iMillesupportingTechnology or IntegrationDigital activities partner within the RTI arrangement for ARIA convention, providing digital expertise for institutional communication campaigns.
• Intexo - Società BenefitcoreStrategic or Co-development PartnerHealthcare consulting partnership providing specialized expertise in regulatory and health economics areas. Through integration of competencies spanning technical-regulatory to health economics, supports partner companies in structuring scientific papers, PDTA and integrated projects with common goal of ensuring rapid, transparent, and sustainable access to treatments.
• Inrete DigitalcoreTechnology or IntegrationSpin-off company established in 2020 for web and digital advocacy activities, operating as the digital marketing full-service agency of Inrete with a team of over 15 web specialists helping companies improve digital strategy performance.
• AssolombardasupportingOthersMajor business association member providing networking and ecosystem connections within Lombardy's industrial landscape.
• ConfindustriasupportingOthersItalian employers' federation membership providing access to broad industrial network and policy advocacy channels.
• American Chamber of CommercesupportingOthersInternational business association membership facilitating US-Italy commercial relations and transatlantic networking.
• Camera di Commercio Spagna (Spanish Chamber of Commerce)supportingOthersBilateral chamber membership supporting Spain-Italy business relations and Mediterranean market connections.
• Club Santé ItaliesupportingOthersHealthcare cluster partnership facilitating Italian-French healthcare cooperation. Inrete organized Lombardy Region mission to France through this platform, supporting cross-border healthcare collaboration.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Brunswick Group: Global advisory firm specializing in critical issues, public affairs, and investor relations, with Italian presence; competes for high-stakes corporate PA and crisis mandates.
• FleishmanHillard: Global public relations and public affairs network with Italian operations offering integrated advocacy, media relations, and healthcare communications; competes with Inrete for multinational PA mandates in Italy.
• APCO Worldwide: Global public affairs and strategic communications consultancy with EU and Italian presence; competes for corporate and institutional advocacy engagements across regulated industries.
• MSL Italy (Publicis Groupe): Italy-based PR and public affairs arm of Publicis, offering integrated communications and stakeholder engagement for enterprise clients; broader portfolio but overlapping core services.

Direct peers

• SEC Newgate: International public affairs and communications group with a significant Italian office; competes for advocacy, healthcare, and government relations mandates.
• Community Group: Italian public affairs and communications firm with overlapping service lines in advocacy, media relations, and event organization; a direct Italian competitor for PA and corporate mandates.
• Kreab: European public affairs and communications firm with strong Brussels presence and Italian operations; directly comparable on EU and Italian institutional relations work.
• Barabino & Partners: Italian public affairs, media relations, and crisis communications consultancy that competes directly with Inrete for corporate and institutional clients, including government relations and stakeholder engagement work.

Regional players

• Cattaneo Zanetto & Co. Italian independent public affairs and strategic communications boutique serving corporate clients on advocacy and government relations; comparable boutique alternative for PA mandates.
• Makno: Italian consultancy specializing in public affairs, institutional relations, and EU funding advisory; comparable on the PNRR and institutional relations wedge.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/inretetweet
• YouTubeyoutube.com/user/Inretevideo
• Facebookfacebook.com/Inrete.srl
• LinkedInit.linkedin.com/company/inrete-s-r-l-
• Instagraminstagram.com/inrete

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inrete