What Fire Action does

Fire Action is an independent, family-run provider of commercial fire safety and security systems headquartered in the Orpington/Sidcup area of South East England. The company designs, installs, maintains, and monitors fire alarms, fire extinguishers, intruder alarms, CCTV, access control, sprinkler and riser systems, emergency lighting, and fire safety signage for commercial premises. Its customer base spans blue-chip enterprises (ASDA, Lloyds Bank, DHL, Bombardier, ArcelorMittal, HMRC, Fenwick, Specsavers, TSB, Lush, Allianz) to local small businesses across South East England and London.

The company's underlying technology stack integrates conventional and addressable fire alarm systems, wireless fire detection, HD and IP CCTV with cloud recording, biometric and mobile-credential access control, and 24-hour alarm monitoring services. Fire Action holds BAFE SP101 and SP203 accreditations, NSI Silver certification, ISO 9001, SafeContractor accreditation, and Kitemark certification, and operates as part of a group of security companies with sister firms in residential security.

Fire Action's revenue model combines one-time installation project revenue with recurring maintenance/servicing contracts and subscription-based 24-hour alarm monitoring, supplemented by professional services such as fire risk assessments and fire warden training. Pricing is custom quotation-based, with free site surveys. Go-to-market is direct enterprise field sales targeting commercial businesses across Kent, London, and surrounding areas, supported by SEO-optimized location-specific digital presence and a Google Business profile. Distribution is exclusively direct, with no reseller or partner channels.

Name

Fire Action

Legal name

Fire Action

Website

https://fireaction.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Fire Action is an independent, family-run UK provider of commercial fire safety and security systems — including fire alarms, CCTV, access control, intruder alarms, and 24-hour monitoring — serving blue-chip enterprises and local businesses across South East England and London.

Ownership category

akta.pro rank

Product category

Commercial Fire Safety and Security Services

NAICS

Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621)

akta.pro primary industry

Fire Alarm Systems (Design/Install/Service/Monitoring) (BPABAHAA)

akta.pro secondary industries

Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD), Fire Sprinkler & Standpipe Systems (Design/Install/Service/Testing) (BPABAHAB), Fire Alarm & Life Safety Systems Integration (BPAKAGAF), Fire Alarm Monitoring & Dispatch (BPAKAFAC)

Keywords

• Commercial fire safety
• Security system installation
• Fire alarm services
• CCTV surveillance systems
• Access control solutions

Headquarters

HQ city

Sidcup

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Installation Services: Installation of fire safety and security systems including fire alarms, intruder alarms, CCTV, access control, sprinklers, and emergency lighting. One-time project-based revenue.
2. Maintenance and Servicing: Ongoing maintenance and servicing contracts for installed fire and security systems. Regular maintenance visits to ensure systems are performing correctly and compliant with regulations. Recurring revenue from contracted customers.
3. 24-Hour Alarm Monitoring: Continuous monitoring services where operatives watch over premises and respond to alarm activations, contacting keyholders or emergency services as needed.
4. Fire Risk Assessments and Training: Fire risk assessments and fire warden training services for businesses to meet legal requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Fire Action designs, installs, and maintains commercial fire safety and security systems including fire alarms, fire extinguishers, intruder alarms, CCTV, access control, sprinkler systems, wet/dry risers, emergency lighting, and fire safety signage. The company also delivers ongoing services such as 24-hour alarm monitoring, maintenance and repair contracts, fire risk assessments, site security audits, and fire warden training to commercial customers across London and the South East of England.

Product overview

Fire Action is an independent, family-run commercial fire safety and security systems provider operating across London and the South East. The company operates as a solutions provider rather than a single unified platform, offering a comprehensive portfolio of interconnected fire and security products including fire alarm systems (conventional, addressable, wireless), fire extinguishers, CCTV surveillance (IP, HD, PTZ, cloud, wireless, thermal), access control (biometric, mobile, door entry, networked), intruder alarms (wired, wireless, smart), sprinkler and riser systems, emergency lighting, and fire safety signage. These products are complemented by professional services including installation, 24-hour monitoring, maintenance, repair, fire risk assessments, and staff training programmes. The company serves diverse commercial sectors including retail, education, healthcare, construction, and offices, with services designed to be bespoke to each client's specific requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Fire Alarms

Quantifiable outcome

• Fire extinguishers save the UK over £500 million every year
• +1 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Sister Companies (Home Security)minorOthersAs part of a group of security companies, Fire Action works with sister companies that specialize in home security, allowing them to offer comprehensive protection for both commercial and residential properties in Kent.
• Main Electrical ContractorscoreStrategic or Co-development PartnerFire Action regularly works alongside main electrical contractors on construction projects, installing fire and security systems as part of larger building projects. Examples include Harris Academy and various commercial fit-outs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Banham Group: Long-established London-based provider of commercial and residential fire and security systems (alarms, CCTV, access control). Directly comparable as a regional competitor serving the same South East / London commercial customer base with a similar bundled fire + security offering.
• Trinity Fire & Security: UK commercial fire alarm and security systems installer and maintainer. Closely comparable in target customer (commercial premises), product bundle (fire, intruder, CCTV, access), and BAFE/NSI-style accreditation positioning.
• Tecserv UK: Mid-sized UK fire and security systems integrator providing installation, maintenance, and monitoring for commercial customers. Comparable service mix, accreditation posture (BAFE/NSI), and target verticals.

Broad incumbents

• Chubb Fire & Security: One of the largest UK fire and security systems integrators, part of UTC/CCURE. Overlaps Fire Action on commercial fire alarm installation, monitoring, and maintenance, but operates nationally as part of a much broader portfolio.
• Marlowe Fire & Security: Acquisitive UK consolidator focused on fire safety and security services. Competes with Fire Action on commercial fire alarm and security system installation and maintenance, but operates at significantly greater scale with a national platform.
• ADT (Johnson Controls): Major UK commercial fire alarm, intruder alarm, CCTV, and access control provider with national service infrastructure. Directly comparable product offering to Fire Action but vastly larger scale and brand recognition.
• Securitas UK: Large UK security services provider offering intruder alarms, CCTV, access control, and monitoring. Overlaps Fire Action on the electronic security side, though Securitas's primary focus is guarding plus broader enterprise security.

Emerging players

• Orbis Protect: UK provider of vacant property and site security plus fire/security services for commercial customers. Partial overlap with Fire Action on commercial CCTV, alarms, and access control, especially for temporary/construction-site scenarios.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fire Action