OMS

What OMS does

OMS (Optometric Medical Solutions) is a privately held, US-based healthcare services firm founded in 2004 and headquartered in San Antonio, Texas. The company provides revenue cycle management, practice consulting, and compliance services exclusively to eyecare practices, including ophthalmology and optometry groups ranging from independent clinics to multi-location and PE-backed enterprises. Its service portfolio spans credentialing and payer enrollment, medical and vision claims filing, payment posting, accounts receivable analysis, practice assessments and profitability reviews, staff education, and HIPAA compliance solutions.

OMS operates its own clearinghouse platform and a proprietary Insurance Verification & Eligibility System (IVES) that supports medical insurance benefits verification for eyecare workflows. Through a partnership with Compliancy Group, OMS distributes The Guard, an all-in-one HIPAA compliance software, and supports the HIPAA Seal of Compliance verification. OMS monetizes primarily through quote-based, managed-service engagements and professional services consulting, supplemented by software-enabled compliance offerings, with all revenue derived from US-based eyecare clients. Go-to-market is consultative and sales-led, anchored by free initial assessments and relationship-driven account management, with inbound content marketing (blog, Revenue Health Quiz, educational ebook) feeding the funnel.

Name

OMS

Legal name

Optometric Medical Solutions II LLC

Website

https://optmedsol.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

OMS (Optometric Medical Solutions) provides revenue cycle management, practice consulting, and HIPAA compliance services exclusively to US-based ophthalmology and optometry practices, combining proprietary insurance verification and clearinghouse platforms with expert-led managed services.

Ownership category

akta.pro rank

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Practice Consulting Services: Custom practice assessments, profitability reviews, process improvements, training, and KPI goal setting for eyecare practices
2. Revenue Cycle Management Services: Full-cycle RCM including credentialing, claims filing, payment posting, AR analysis, and insurance verification services
3. Compliance Solutions: HIPAA compliance assessments, medical records reviews, and The Guard software solution for practice compliance

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

OMS delivers custom-tailored revenue cycle management, practice consulting, and compliance services exclusively to U.S. eyecare practices (ophthalmology and optometry). Its core offerings cover credentialing and payer enrollment, medical/vision claims filing and payment posting, accounts receivable analysis, insurance verification, practice profitability assessments, and HIPAA compliance (including The Guard software). Services are supported by OMS's proprietary IVES eligibility system and a Clearinghouse Platform.

Product overview

OMS (Optometric Medical Solutions) is a healthcare revenue cycle management company founded in 2004, offering a comprehensive suite of services for eyecare practices. The company operates three main service lines: Practice Consulting (including practice assessments, AR analysis, staff education, and business intelligence reporting), RCM Services (covering credentialing, clearinghouse platform, medical claim filing, payment posting, and accounts receivable analysis), and Compliance Solutions (encompassing practice assessments, medical records review, The Guard HIPAA solution, and HIPAA Seal verification). Key proprietary platforms include IVES (Insurance Verification & Eligibility System) and the Clearinghouse Platform. The company also offers self-service tools like the Revenue Health Quiz and educational resources including the '9 Eyecare Billing Solutions' ebook. Services are tailored to each client's needs through a custom approach beginning with thorough billing, coding, and AR reviews.

Differentiator

Problem solved

Functional benefit

Products and services

• Practice Consulting Services Consulting services including practice reviews and assessments, medical records review, accounts receivable analysis, tailored staff education, and business intelligence reporting to help eyecare practices improve profitability.
• Revenue Cycle Management (RCM) Services Comprehensive revenue cycle management services for eyecare practices covering credentialing and payer enrollment, clearinghouse platform access, medical claim filing, medical and vision payment posting, accounts receivable analysis, and medical insurance verification (IVES).
• Compliance Solutions Compliance services including practice assessments and reviews, medical records review, The Guard HIPAA software, and HIPAA Seal of Compliance verification to help eyecare practices achieve compliance and mitigate risk.
• The Guard HIPAA Compliance Software All-in-one HIPAA compliance software with templated policies and procedures, risk assessments, comprehensive staff training, vendor management, and incident reporting, offered in partnership with The Compliancy Group to support eyecare practice compliance.

Quantifiable outcome

• 75% total revenue growth over 4 years for clients
• +4 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Compliancy GroupcoreTechnology or IntegrationOMS partners with Compliancy Group to offer The Guard, an all-in-one HIPAA compliance software solution. This partnership enables OMS to provide clients with templated policies, risk assessments, staff training, vendor management, and incident reporting tools. Compliancy Group also provides the HIPAA Seal of Compliance verification through their AIM methodology.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• DrChrono: DrChrono offers cloud-based EHR, practice management, and medical billing/RCM services targeting independent practices including optometry, overlapping OMS's RCM and clearinghouse capabilities while serving a much broader specialty footprint.
• NextGen Healthcare: NextGen Healthcare provides EHR, practice management, and revenue cycle management solutions for ambulatory specialty practices, including ophthalmology — a broad incumbent that competes with OMS for eyecare practice RCM and managed-services engagements.
• athenahealth: athenahealth is a large healthcare technology vendor offering EHR, practice management, and patient billing/RCM services that are used by ophthalmology and optometry practices — a broad incumbent whose RCM capabilities overlap OMS's service lines, with greater scale and capital.
• Tebra (Kareo): Tebra (formed from the merger of Kareo and PatientPop) is a cloud-based healthcare platform offering EHR, practice management, and end-to-end revenue cycle management to independent practices, including optometry — competing with OMS on RCM services, though across many specialties rather than eyecare alone.

Direct peers

• Office Ally: Office Ally is a healthcare clearinghouse and revenue cycle management provider serving physician practices with claims processing, eligibility verification, and billing services — directly comparable to OMS's IVES and clearinghouse platform offerings.
• Coronis Health: Coronis Health is a healthcare revenue cycle management company providing end-to-end billing, coding, and consulting services to specialty physician practices, with overlapping capabilities and customer profile to OMS in eyecare and adjacent specialties.
• Eye Care Leaders: Eye Care Leaders (now operating as part of RevCycle+) provides revenue cycle management, practice management, and EHR software purpose-built for ophthalmology and optometry practices — the closest direct competitor to OMS's eyecare-specific RCM and consulting offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/optmedsol
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/optometric-medical-solutions-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OMS