Kaloo

What Kaloo does

Kaloo is a French manufacturer and direct-to-consumer retailer of soft toys, comfort objects, and fabric dolls for babies and young children, operating under the parent company JURATOYS SAS (share capital €1.6M, registered in Lons-le-Saunier) from its headquarters in Orgelet, France. Founded in 1999 with 11–50 employees, the company sells a curated portfolio organized into three core product categories — doudous (soft comforters, €8.99–€24.99), peluches (plush toys including musical, weighted, and rocking variants, €9.99–€119.99), and fabric dolls (€22.99–€89.99) — plus developmental toys, baby room décor, nightlights, bath/care kits, and memory keepsake items. Distinct sub-brands such as Lapinoo (rabbit comforters, ≥80% recycled materials), Tendresse (ragdoll collection launched 2017), Tendre Bébé (90% recycled), Complices (penguin bonding toys), Stimuli (specialist-developed sensory toys), and Intemporel (75–97% recycled timeless line) give the catalog breadth across both gifting and developmental use cases. The technical proposition centers on material science — micro-velour, cotton muslin, corduroy, and recycled polyester — combined with functional design features including multi-texture sensory surfaces, integrated silicone teething rings, scent-absorbing fabrics for parental comfort, weighted plush for calming, and warm/cold therapy plush with removable lavender-and-clay pockets.

The business model is overwhelmingly B2C and direct-to-consumer, with a multilingual kaloo.com storefront in French, German, Spanish, English, and Italian, supported by a physical retail points-of-sale network and promotional mechanics (volume discount codes DOUDOU10/DOUDOU15, welcome offer BIENVENUE-KALOO, free shipping above €35, monthly 'Billet Doux' newsletter). Go-to-market relies on organic social (Instagram @kaloo_france, Facebook, YouTube, Pinterest @kaloo1998), content marketing through a brand blog featuring early-childhood specialist input, and affiliate partnerships with parenting experts. Primary customer segments are parents of newborns/infants and gift-givers (family, friends) purchasing for births, christenings, and baby showers — a horizontal segmentation approach targeting two related personas. Average transaction values are low (typically €15–€30 per SKU), with 547+ verified Avis Vérifiés reviews and a 5/5 aggregate rating indicating strong repeat-purchase and word-of-mouth dynamics. The company holds no disclosed patents, certifications, funding rounds, AI capabilities, or M&A activity, and operates as a privately held, bootstrapped lifestyle brand within the broader specialty baby products category.

Name

Kaloo

Legal name

JURATOYS

Website

https://kaloo.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Baby Soft Toys & Comfort Objects

NAICS

Hobby, Toy, and Game Retailers (459120), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Dolls & Stuffed Toys (3942), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Dolls, Plush & Action Figures Retail (CRALAFAD)

akta.pro secondary industries

Gift, Novelty & Souvenir Variety Stores (CRAGAJAG), Kids & Nursery Décor Retail (Décor Accessories, Wall Art, Growth Charts) (CRAIACAH)

Keywords

• Soft baby toys
• Plush comfort toys
• Fabric dolls
• Baby sensory toys
• Birth gift sets

Headquarters

HQ city

Aix-en-provence

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through kaloo.com website in multiple languages, with products shipped to customers. Online store features promotional codes (BIENVENUE-KALOO, DOUDOU10, DOUDOU15, DUOLAPINOO1) and volume discounts (Maxi Doudou offer).
2. Retail Distribution: Sales through physical retail points of sale (points de vente) listed on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Kaloo designs, manufactures, and sells soft fabric comfort toys (doudous), plush toys (peluches), and fabric dolls (poupées en tissu) for babies and young children, sold primarily through the multilingual e-commerce site kaloo.com and physical retail points of sale. The portfolio is organized into themed sub-collections (Lapinoo, Tendresse, Tendre Bébé, Stimuli, Complices, Intemporel, Fripons, Les Amis, Grignoti) and includes accessories such as nightlights, baby room décor, birth gift sets, and memory keepsakes.

Product overview

Kaloo is a French company specializing in soft toys, comfort objects, and dolls for babies and young children. The core product portfolio centers on three main categories: doudous (soft fabric comfort toys), peluches (plush toys), and poupées en tissu (fabric dolls). These are organized across distinct sub-brands and collections including Lapinoo (rabbit comforters), Complices (penguin bonding toys), Intemporel (recycled-material timeless toys), Stimuli (sensory development toys), Fripons, Carré Douceur, Les Amis, and Grignoti. Supporting accessory lines include birth gift sets (coffrets naissance), baby room décor and functional accessories, nightlights, baby care and bath products, and memory keepsake items. The company positions itself as the reference for birth gifts, with products designed from birth and made from soft, durable materials with hand-finished details. Kaloo places emphasis on environmental responsibility through recycled materials (75-97% recycled polyester in Intemporel collection, 80-90% recycled materials in dolls, 95% recycled polyester in eco comforters).

Differentiator

Problem solved

Functional benefit

Brands

• Lapinoo: A sub-collection featuring bunny comforters with long ears designed for easy grasping, made with at least 80% recycled materials, adorned with a matching colored scarf.
• Tendresse
• Tendre Bébé
• Stimuli
• Fripons
• Complices
• Intemporel
• Petit Songe
• Carré Douceur
• Les Amis
• K'Doux
• Petites Chansons
• Grignoti
• Mon cocon Kaloo

Products and services

• Doudou (Comforters)

Quantifiable outcome

• Products maintain quality and softness after repeated machine washing
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• JURATOYScoreOthersJURATOYS is the parent company of Kaloo brand. It is a Société par actions simplifiée (SAS) with capital of €1,600,000, located at 13 rue de l'Industrie – 39270 ORGELET, France, registered at RCS LONS LE SAUNIER under number 453 389 660. JURATOYS is the legal entity responsible for Kaloo's operations, data processing, and e-commerce activities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trudi: Italian plush toy maker with a strong heritage line of soft toys for babies. Directly comparable to Kaloo on plush toys for infants, European heritage positioning, and gift-set merchandising.
• Steiff: German heritage manufacturer of premium stuffed animals and plush toys with strong European brand recognition. Comparable to Kaloo on premium positioning, German/European retail distribution, and heritage-driven gifting appeal.
• Jellycat: London-based premium plush and soft toy brand selling comforters, animals, and baby gifts globally. Directly comparable to Kaloo on product category (premium plush for babies), gifting positioning, and DTC-led distribution model.
• Maileg: Danish premium plush and toy brand with heirloom-style soft toys and a strong gifting position. Comparable to Kaloo on premium plush pricing, Scandinavian/French-adjacent design sensibility, and DTC-led international sales.
• Nattou: Belgian brand of soft toys, comforters, and baby developmental products sold across Europe. Comparable to Kaloo on baby-comforter category, sensory-development product lines, and European retail distribution.
• Moulin Roty: French heritage brand of toys, plush, and baby textiles with a French design and craftsmanship narrative similar to Kaloo's. Comparable on premium gifting positioning, baby/infant category focus, and French DTC+retail distribution.
• Doudou et Compagnie: French manufacturer of soft toys, comforters (doudous), and baby textile products. Closest direct head-to-head competitor to Kaloo within France on product mix and target market.

Regional players

• Angel Dear: US-based baby blanket and plush toy brand sold primarily through specialty baby retailers. Comparable product category (baby plush/comforters) but primarily serves the North American market rather than competing head-on in Kaloo's European footprint.
• Mary Meyer: US plush toy manufacturer focused on baby and infant soft toys with distribution through specialty and mass retail. Comparable product mix (baby plush, comforters) but North American distribution focus.

Emerging players

• Cam Cam Copenhagen: Danish premium baby brand spanning nursery decor, textiles, and soft toys. Comparable to Kaloo on premium baby positioning, sustainable materials narrative, and DTC gifting angle, though broader in product scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCeCRJzUGfYWZukau7ZXkQlQ
• Facebookfacebook.com/Kaloo.page
• Instagraminstagram.com/kaloo_france
• Pinterestpinterest.fr/kaloo1998
• Xx.com/babieslovekaloo
• LinkedInlinkedin.com/company/kaloo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaloo